How To Build Better Marketing Messaging

How To Build Better Marketing Messaging

Here’s a powerful way to make your marketing stronger.
Write out an offer that your dream clients would love and be hard for them to say no to. Then see how close you can get to creating it. Once you do launch and promote it everywhere.
This sounds simple but so many sales are lost due to weak offers. Note when I say offer I do not mean price discounting. I mean a real sales offer.
Do you know what the only asset that matters in your business is?
  • It isn’t your Facebook page.
  • It isn’t your Instagram followers.
  • It is not your people
  • It isn’t any of your physical machinery or facilities.
So what is it?
It’s your client database and the relationship you have with them.
When businesses are sold this is ‘really’ what the purchaser is buying.
Clients pay for everything and you must treat them as gold. If you don’t have your own client database set up and actively market to it the best time to fix that is right now!
“I’ve always been intrigued by the reality where some clients are happy to pay more for essentially the same thing. The reason is because of how the value is postioned in teh service. I always ask this question.
Have you taken time to look at all potential clients for what you sell?
Have you identified those who can:
  • Benefit the most
  • Benefit the fastest
  • Pay the most
One of the easiest ways to grow sales and reduce headaches is to sell to the best clients you can. If you will do the research now your future self will thank you for it.”
Shenzu

Help Your Clients Discover Their USP

A USP is short for Unique Selling Position. This is a great way to identify the why and how the business is better than its competitors. An example may be that store A& B can deliver in 14 days but store C can deliver in 7 days that is a USP for store C.
Do your clients know the answer to this question?
Why should I buy from you over anyone else AND instead of buying something else with my money?
It’s a profound question and your answer must contain one key thing.
That thing is something they can only get from your company. Now this requires some digging and work but the rewards are there for you if you do it.
Once you can say you are the only one with X you immediately separate yourself from the competition and become THE choice for the clients you want.
So take 15 minutes right now and come up with your list of what clients get only from you.
Then review it and see what would be most powerful from a client perspective. Most importantly start using it in your marketing NOW.

18 Techniques That Improve Advertising Efforts



The purpose of all advertising is to take people’s existing desires and direct them towards your product or service. The old problem and solution pairing is a great way to start running ads with copy that calls out pain and provides the segway to the solution.


If you want to make your ads better you need to understand psychology and copy writing. But I know not everyone has time so to save you time here are some of my favourite advertising approaches.
All have been used effectively over many years. choose what you believe will work best with your clients.
Don’t be afraid to experiment and test different appeals.


Here are 18 Quick Fire Tips

1. News. If you have something genuinely new and different then use a news angle in your ads. Words like announcing, introducing or finally now you can XYZ.      
2. Arouse curiosity. Once a curiosity loop opens in someones mind most people feel the need to close it. I had a great example recently a Facebook ad asked me if I knew the one question to get more sales. I didn’t but was curious and clicked the ad to find out.
3. Tell a story. It seems widely known now that stories sell. So use them in your message. Especially if it’s a story of success for someone just like the person you are aiming the ad at.

4. Add scarcity but make it true. A risk something will end or run out triggers fear of missing out and makes us take action.

16. Sell it well and then take it away. If you can get people wanting what you have and then say who it’s not for this adds more motivation to purchase.
5.Create a common enemy. You can bring people across to your site by sharing a common enemy. A few examples that people use are ‘big business’, ‘the banks’, ‘big pharma etc. Notice how the labels predetermine you viewing them as bad.
6. Take a contrarian position. A simple example of this could be telling people not to use Facebook ads whilst everyone else seems to be telling them to use them. You can go really strong on this one if you’re comfortable with it. Be aware though you will get some flack so you need to be able to deal with that.
7. Create controversy. This is a strategy that has been used in Public Relations a lot. Brands like American Apparel have also used it to gain greater exposure. It’s not for everyone and again has risks of flack you need to be aware of.
8. It’s not your fault. If you can absolve potential clients of any responsibility for making mistakes in the past then they can embrace your solution. If they feel as though it was their fault it can be hard for them to move to something new.
9. Social proof. The more people who testify to the fantastic results they get with your business the better. It’s far more credible than anything you can ever say. Aim for video testimonials if you can with specific results they got from your business.
10. Risk reversal. In any purchase there is a perceived risk of making a mistake and this fear reduces sales. You can limit this ‘perceived risk’ with a powerful risk reversal guarantee.
11. Small yesses. If you can get someone to say yes to something in your ad and keep them agreeing along the way it makes it easier for get the main yes to your product or service.
12. Offer a magic pill. People want the magic pill. As much as I hate this it’s the reality of the market. You need to present your offer like a magic pill to get the most people saying yes.
13. Sell to their want not need. It’s amazing how there is always money for what people want. Even if you know what they need sell to their want first or you won’t get the chance to help solve their true need.
14. Offer a sense of community. We are all looking to belong in some way if you can add community to your ads and offers it can bring more people in.
15.Use the Zeigarnik Effect. In psychology, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks. The easiest way to use is to give part of the information and then the rest can only be gained by clicking to another page or opting in for something. Don’t make it too hard though.
17. Enter the conversation already going on in their mind. If you can write your ad to what they are thinking about right now then they will click your ads in big numbers. But you need to dig in and really understand your market to do this.
18. Ask a compelling question. It’s really hard for us to ignore questions especially if they are on a topic we are interest in. So you could ask a question like ‘Do you know the one question all clients want answered?”. If they don’t they will very likely act to get the answer.
In summing up all of the above we are always communicating to the ad viewer self-interest.
If you keep even that in mind at all times you’re on the way to creating better ads and growing your business faster.

Bonus Tip For Clear Messaging

Are your words easy to understand?
The words you use to promote your business matter. If you use big words you lose people. If you use regular words then almost anyone can read your message.
The more people who read or hear your message the more clients you can get.
There is a simple set of tests you can use to make sure your message is well understood.
Yesterday I ran the profile a popular marketer in LinkedIn through these tests.
This person failed the tests.
In fact the writing requires a post-graduate education to understand it.
This is not an unusual case.
If you try and read it you know immediately it makes no sense.
So the solution is to get a Flesch Kincaid grade for all your writing.
You want a grade level of 7.5 or under and a reading ease of at least 60.
For the record this post has a grade level of 4.5 and reading ease of 84.9.


Keeping Your Marketing Message Clear

Your marketing message will be ignored unless…
The very first line contains one of the big 3 elements that grab attention.
Here they are in reverse order of power (my ranking):
Coming in 3rd is curiosity. You see this with click bait headlines if you’re curious enough you click. But what you click to can often be disappointing.
If you use it make sure you genuinely reward the persons curiosity.
Coming in 2nd is news. Especially anything to do with threats to our survival and loved ones. We are hard wired to tune in to any potential threats.
Coming in 1st is self-interest.
That is something that is relevant to what I most want right now.
It’s been said that we need to enter the conversation going on in the minds of our potential clients.
I’ve never seen better advice than this.
All three work and you should test them all in your market.
But if you choose one might as well start with the most power self-interest.
If your marketing messages, websites and social media profiles aren’t already applying these then the time to fix it is right now.
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How To Build Better Marketing Messaging

How To Build Better Marketing Messaging

Here's a powerful way to make your marketing stronger. Write out an offer that your dream clients would love and be hard for them to say no to. Then see how close you can get to creating it. Once you do launch and promote it everywhere. This sounds simple but so many...

read more
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ClickFunnels Review Is It Worth $297 A Month?

ClickFunnels Review Is It Worth $297 A Month?

ClickFunnels Review True All in One or Hype?

 

It’s hard to believe that not everyone on the planet has heard of ClickFunnels with the volume of advertising and relentless retargeting that they do. In short ClickFunnels is a landing page builder with email functionality and organises all of these pages in a sequence that is called a sales funnel. These are used to help provide visitors with opportunities to purchase your goods and services on every page throughout the buyer journey.

This is a big review and because this product does so much I think it deserves mentioning some of the key features that it provides online marketers.

What I want to do is to provide a review that cuts through the hype as I am a user of this software I have positive comments and some not so positive feedback. ClickFunnels does come with a lot of hype and an often cult like following so Ill give you my experiences using the software without the cult like behaviour 😝

ClickFunnels has made a pretty big name for itself since it started, becoming one of the largest marketing SaaS (Software as a Service) companies around. Why  there is such a devoted following comes from one of their core operating principles and that is about giving businesses software that helps them turn visitors into customers online.

This product has grown at an incredible rate and considering they bootstrapped this and didnt take any external funding it is a very high performing software company.

I associate most and I mean most online marketers as a little shady. I mean what code of conduct do they operate under and who governs them? I just take some of them with a grain of salt and dont buy in on first glance. Saying that the team that own this software company are really takented marketers and developers who understand marketing and have it down to an artform.

They took an average landing page builder and turned it into now one of the best all in one marketing toolkits available online. They turned a very simple software into one of the most in demand softwares that marketers are adding to their tool stack.

In this ClickFunnels review, I’ll go over the features, the pro’s and con’s and then review feature sections so you can see how each part fits into the overall score. There will be positive and negatives here no ones perfect.

Regardless of whether you choose to use it or not, it’s an important software player that anyone selling online needs to take notice of and understand how it could change your business.

Now before we get into the bones of this I rated this product at 4 bags of gold and I’ll explain why later in thsi review. Keep reading to find out why!

ClickFunnels Review Key Points

Here’s a brief list of ClickFunnels’ review key points —keep an eye out for these in this article.

  • ClickFunnels is a good landing page builder, with an easy drag-and-drop editor
  • Easy and ample integrations that allow you to capture emails and take payments right inside ClickFunnels
  • Built with A/B testing capabilities
  • Easy to learn and use
  • Focused on making its users more money
  • They offer a 2 week free trial

Visit the Clickfunnels website here

What is ClickFunnels?

ClickFunnels started back in 2014, but in just three years it’s been, silently revolutionizing the online marketing industry. Here’s the gist of ClickFunnels: It makes it easier for businesses and entrepreneurs to sell stuff online using otherwise complicated marketing technology, called sales funnels (more on those in a second).

The founder of ClickFunnels, Russell Brunson, is as famous as his creation, and for good reason. He’s made a fortune, not only from ClickFunnels, but other marketing adventures. He played around with email marketing for a while, and eventually began to master sales funnels.

Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide people through his marketing methodologies.

You can get his first book free the Dotcom Secrets went viral skyrocketing to number 1 best seller and remained there for almost 2 years as the top selling internet marketing book ever recorded.

His book Expert Secrets is a number 1 best seller and you can get it free on his website here.

ClickFunnels started out as a way to help the creators launch sales funnels faster and have more streamlined connectivity between their assets. After quickly learning just how powerful it was having everything on one platform Brunson and his team decided to take what had worked for them and commercialise it into the ClickFunnels software platform that we all know today.

Developing funnels shouldnt be hard it should be fun and make you a tonne of money.

Image source: ClickFunnels

What Are Funnels? How Sales Funnels Work

I work with sales funnelsl every day they can be as simple as a 3 page flow or as complex as your mind can imagine. But If I was to break it down to its most simliest form the sales funnel is a series of web pages that connect and move a visitor through a series of sales products and offers helping the seller to offer more opportunities to sell in one connected activity.

Another example is visiting an ecommerce store and going from the product page to the add to cart page to the checkout page and that whole expereince of selecting a product and purchasing it is in a nutshell a sales funnel.

Unfortunately, that still doesn’t turn many of your visitors into customers. In a brick and mortar shop, that’s like people walking into your shop but not knowing where the cash register is, so they leave the store without buying anything. In a physical store, you can talk your customers into buying something. In a digital shop, you may be a little more distant from your visitors. This is where your funnel comes in—it’s designed to appeal to your customers’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and closer until visitors end up at a payment page.

I could geek out on teh inner workings of sales funnels all day they are truly amazing when you break them down and tweak specific elements. Using ClickFunnels to build these is a lot of fun. It makes it so darn simple. Russell Brunson drinks his own coolaide and is an avid user of the ClickFunnels toolkit.

 

“There are people today that need what you have to sell. They are waiting for you to find your voice so you can help them change their lives. Thats why we built ClickFunnels to help you showcase your voice in teh market.”

Russell Brunson

Pros – ClickFunnels Review

I really like the simplicity and have everything under one platform. ClickFunnels excels at this. It does the job of saving me time and money and saves my head from exploding by eliminating the sheer number of tools and subscriptions that I need just to make great sales funnels.

This Software Will Make You Money 

This software is developed by some of the best marketers online. It has one purpose and that is to make you more money. Setting up sales pages is easy and theres additional training and support for learning how to get people on those pages to convert into sales.

You should be able to get your first live sales funnel up for a beginner in an hour or two and then improve on those times as you learn the ins and outs of the software.

For people who know their way around websites and domains you should have a sales funnel up in around 30 minutes or so its that easy.

Drag and Drop Page Builder

Built with Ruby On Rails the page builder is a drag and drop interface thats so simple a beginner could design a very attractive web page. You can move and customise almost everything.

To save you even more time they build in a host of templates that have been battle tested to convert. This allows you to get entire sals funnels up and connected in minutes. Change out some content and images and boom you are on your way.

One of the things I have to say is building funnels with ClickFunnels is just fun its so much fun building and connecting these funnels I really give them points for making it so damn easy and enjoyable.

A/B testing

Built in A/B testing is great too. All you have to do is duplicate a page, make your changes, and choose the amounts of your traffic you want to see version A or B.

Integrates Into Almost Everythng

The team at ClickFunnels have thought of most things when it come to integrations. They connect with email platforms, CRMs, CMSs and so much more. The way the API works is a breeze and most people techy or not can connect their platforms with ClickFunnels without needing a developer to help them.

ClickFunnels WordPress Integration

You’ll also find that there is a WordPress integration using a plugin that lets you add ClickFunnels pages to your WordPress website.

The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations. I honestly find it buggy and outdated, It should match the design and user exerience that ClickFunnels platform has but it doesnt.

I do find using the plugin to import my ClickFunnels sales pages much faster than the work I would need to do if this plugin didnt exist. I do save myself a lot of time by using this method of integarting WordPess and ClickFunnels.

 

All In One Marketing Tool Platform

Overall, I love having everything at the touch of my fingertips in one central place. Ive run businesses from spreadsheets and multiple softwares to do a simple task but ClickFunnels make it entirely possible to run your entiure marketing campaiogns from one central platform for one billing price.

All of my marketing needs in one place:

  • Landing pages
  • Lead forms
  • Payment processors
  • Email sequences
  • Email lists
  • Domains

All of this really does save you time and money. If you compound teh time logging in and out fo platforms it adds up to wasted time.

Plus with the ease of using thsi tool you will save thousands on developers and designers.

Reasonable Value

There are 3 price ranges and you can run most of your business on teh lowest level. I run with the $297 monthly fee because it allows email management and an affiliate manager feature with sticky cookies.

The level 1 plan allows you to do a lot and if you take the free 14 day free trial that is more than enough time to get started and get your first sale.

If you have more than 20,000 visitors and need over 100 pages, the level 2 plan is just what you need. It features A LOT of things and you will be able to run your entire online business from thsi tool.

Value add from ClickFunnels is that you get these extras 

  1. Templates
  2. Full sales funnel series templates
  3. FunnelFlix access 
  4. Scripts and flow maps
  5. A very talented company of marketers

Templates – the library is full of different templates and funnel pages.

Funnel series – there are pre built funnel flows that you can upload in seconds and have a full page to page funnel all set up.

FunnelFlix – FunnelFlix is ClickFunnels version of Netflix where they have added all their library of training courses and added some featured guests courses to help you build your skills as a marketer. This is insane value, some people have paid $5k+ upwards for just one of these courses and you have over 100 courses to choose from.

funnel flix upgrade

 

Scripts and flow maps – These are included in teh templates, for every template funnel series there is a map showing you how it works and a script to use with it.

I can highly recommend that ClickFunnels is perfect for beginners and intermediate marketers and business owners who want to get as much ease of use from a marketing tool as they do want to make more money. It covers all the features you need to start or build a online business.

>> Get a 14 day free trial.

 

The Extra Things On Offer

Now there are several extra things that ClickFunnels can do for you once you start using the tool

 

Choose your dream car – Learn More.

If you make a set number of referrals ClickFunnels will help you with paying for some of your new dream car repayments. YES you heard right they will encourage you to pick a car you like and they will cover half of the rental/repayment fees.

Coditions do apply so read those here.

 

30 day challenge – Learn more.

This is a community challenge where you are encouraged to build your next business in 30 days. This is entirely possible with this tool. This is aimed at beginners and people who may be thinking about starting another business.

* I did not take part in this because I had other business focuses. If I get a moment to breathe in teh future I would actually enjoy racing against the clock to start a new business against others. 

Affiliate marketing bootcamp – Learn more.

I found this really helpful for just the way that people would use ClickFunnels for affiliate marketing it showed me how many different use cases there were. I recommend this as a learning ground for affiliates. 

Software referral commissions

Users are allowed to promote the software for a commission and build some extra income by telling people how much they love the software. Here I am telling you its amazing and hoping you purchase as subscriiption to help me with my marketing fund 🤗

 

Cons – Clickfunnels Review

I’ve got some bad news: even though ClickFunnels is overall strong, it has quite a few areas that need work.

Overpriced 💰💰💰💰💰

While yes it can make you money it does cost money to use it. For me being in Australia we have a crumbling Aussie doller and ClickFunnels charges in USD so $297 monthly looks more like $95.17 to me 😥

I could use teh $97 monthly plan but I do really need to have the advanced options inside Actionetics for my email campaigns.

To me its worth it but for others it may not be. I would be much more positive about the price of the subscription when the Aussie doller climbs back to $0.80 of the USD.

the aussie doller

 

Customer Service

I find that most of my questions are crowd sourced, and ClickFunnels does run a community sourced reward system for people who problem solve support requests. I dont really want random community members digging around my account or knowing my campaigns.

Sometimes technical support solves my problems other times I get confusing vague answers. That moves my request into a open source problem solving queue.

 

Cult-like user base and software too reliant on Founder

Looking at the community from the outside you can see a very cult like pattern of behaviour. Russell Brunson has openly discussed how he used to study the worlds cult leader for tips on how to start a cult and get the reactions cult members have for his own product. No harm in wanting to build an army of fans but cults are taboo.

The marketing tactics are amazing well delivered but for anyone watching and paying attention you can see the breadcrumbs. There is a cult like movement happening in the ClickFunnels world. 

It just takes you opting in to one of their funnels to see the writing on the wall. Very hype driven and fast paced leaving you sometimes a little dazed by what just happened. There will be a full suite of tools, courses and ebooks thrown at you if you open your wallet and thats just the start.

Hats off to their marketing team they have grown the company from start up to HUGE with no captial investments and fully bootstrapped.

I just want to say I dont quite know what happens in cults as its not one of my past times.

Ive joined the Facebook group to learn how others are using it and in what niches but my feedback is for beginners maybe dont go into the Facebook group for at least a month or two. There are some good general tips of how someone makes it work for them but in that same breath we are talking about marketers here.

There is usually a landing page linked in teh comments or post that the user is trying to build a list and audience to promote their stuff to. This brings upo another sore point that is a large chunk of the community is people bragging about how much money they made and flashing their sports cars. Though these numbers are may be real, they give an impression that its teh quick buck they are after and not long term success.

ClickFunnels has helped people do great things, but it’s also helped proliferate quick rich schemes, online courses, saturation of coaches and experts, and other spammy internet marketer stuff.

We all know the founder is a marketing wizard, but so much of the product is tied to his brand and his philosophy. As much as I appreciate the landing page builder, everything around it seems like an extension of Brunson’s platform.

Template feel

There are hundreds of thousands of ClickFunnels users and a lot of tehm will be using the templates for landing pages. This isnt really a big deal yet but as they grow more and more of those highly tested fopr conversion template pages will start to lose their feel and convert a lot less as they became the inndustry standard for template look and feel.

A lot of people put minmal thought into their sales pages and use templates over and over again. I like to build custom  pages and have unique features and try to stand out more than the next guy. You should to if you pick up this tool.

Software Outages and Bugs

Every now and then, ClickFunnels will go down or experience some errors. Though this really doesn’t happen often, there’s little you can do but wait. They do have a enourmous user base and are growing weekly. I understand server load issues and trying balance that with resource serving but as a paying cuistomer I really just want it to be sorted out.

If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a lot of money.

I would love to see a notification feature or a automated redirect feature where if your page goes down they automatically redirect to the root domain or a safety page for lead capturing.

 

User experience changes

I expect this from a SaaS platform to be continually updating their user interface for better user expereince. The negative is there are times things move and you need to take a moment to find them, constant affiliate and tersm and conditions update d agreements to confirm and new buttons added.

Slightly confusing but again this should be expected for any growing software to be adapting to its user base. I like consistency in my software, especially if it’s a business solution but it wouldnt be a bad thing if there was a way to be notified of these changes and given a view of where and how it has changed.

 

ClickFunnels Pricing – How much is Clickfunnels?

ClickFunnels has three pricing plans—Standard, Platnium and Collective. The level 1 standard plan is $97 USD a month, the Platnuim level 2 plan I use comes in at $297 USD monthly and the newest plan is the level 3 ClickFunnels Collective plan coming in at $1,497 monthly. Huge jump in price points there.

I use the level 2 plan for everything and also don’t miss that 14 day free trial. Ive been able to use that and make that monthly subscription fee back in less than 6 days so you can get the free trial to pay for your actual subscription.

Get a 14 day free trial to try out the service.

sTake the free trial see what its all about and then you don’t need to commit to an expensive plan right away. If you pay annually instead of monthly, you get two months free so a small saving is better than none.

Those fees when converted from USD to AUD are a bit hefty hey? Well, some would say so, and I can see why—especially if you compare to Thrive Themes & Leads, a similar (overlapping, but definitely not identical) service which starts at $25 a month. However, it is important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty good job. I personally consider it a good investment.

The main differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the amount of pages (100), visits (20,000), custom domains (3), and only some of the full list of features.

These plans have a huge jump in price per month and not as much is reflected in the features per plan. Each of these plans comes with the A/B split testing features meaning you could use that to turn average pages into money making pages.

The unlimited allowances are only for the two laregr plans and really do you need unlimited funnels and pages? prob not.

All plans allow share funnels where you can share ytour funnels and use other peoples shared funnels. FunnelFlix, Funnel hacker forum and chat support are same across all plans.

You should look at the number of custom domains you are allowed per account. This is pretty important, also ClickFunnels is not to be used for agency style client management you should be working in your clients account if you are an agency.

Platnium and Collective are where you have more control around your email marketing and payment gateways and teams.

To summarise the differences, ClickFunnels standard plan gives you everything the bigger plans have except follow up funnels with Actionetics email tool, Peer reviews, and a much lower limit on what you can have active in your account at one time.

 

Features Overview – Clickfunnels Review

How are ClickFunnels’ features overall? I think they’re solid and you get everything you need. They’re very intuitive and you have enough control to make a online business from this platform. 

The way the funnel builder works and organises all the page steps in the funnel it does make it easy to manage your sales funnels and overall your online business.

A/B split testing is a smaller feature, but definitely a notable one.

If you duplicate a page and make changes to the copy, the split test basically lets you choose what percentages of your traffic you want to see per page, letting you test conversion rates very handily. It’s a great function and very easy to use.

I also think ClickFunnels is overall flexible and straightforward for other settings, like your account details or integrations. Maybe very tech literate people would find them restrictive (a common theme among some criticisms), but as the service is supposed to be easy to use, I thought the basic features were pretty good.

There are quite a few types of available pre-made funnels, oriented to different types of businesses, and you can of course build your own funnel from scratch too.

Actionetics and Backpack

These addons didnt make any sense when I first purchased ClickFunnels the naming conventions were not very clear what they did or the importance they played in the ClickFunnels universe.

Actionetics is an email marketing tool that helps you build email lists, segment contacts and manage automated email sequences. This email auto responder is very robust and provides a smart analytics dashboard where you can review campaign performance.

You will have the ability to run SMS text messaging campaigns from this tool as well. I dont do any of that so I wont cover it in this review.

 Backpack tool is used for managing your own affiliate program. This intends to make overseeing the affiliate army you command easier and more efficient.

Here’s the full list of StartUp features
  • 20 funnels
  • 100 pages
  • 20,000 visitors
  • unlimited contacts
  • 3 custom domains
  • A/B split tests
  • Email integrations
  • Optin funnels
  • ClickPops
  • ClickOptin
  • All advanced funnels
  • Sales funnels
  • Membership funnels
  • Unlimited members
  • Auto webinar funnels
  • Hangout funnels
  • Order pages
  • Upsell pages
  • Downsale pages
  • Share your funnels
  • 1 SMPTP integration
  • 1 billing integration per type

You can view the full list of features, along with Full plan limit features, here.

If you’re in a position where you can afford the bigger plan give it a go or take a 14 day free trial. I dont think everyone needs these two added tools to manage a business, but for my business I need that robust email marketing feature and some affiliate management functionality so it suits me.

The level 1 plan will suit most users but again buy this based on your needs and what you are aiming for with your business.

Clickfunnels Review – Page Builder

This is probably ClickFunnels core feature. I feel it is one of teh best features about this product and provides a lot of flexability when building landing pages. The page builder is solid and for beginners this will be a huge plus for you getting landing pages up and running in no time.

Interestingly ClickFunnels shrugs away from labelling itself as a page builder software and advertises itself as a complete funnel building software even though its main function is that of building landing pages.

You can see a lot of templates listed in the images here and thats only a screenshot there are a lot more. The best landing page are the ones that you can create that speak to your audience with your message. Templates dont have that power of connection. You can also purchase add on funnels from teh marketplace, these are tested and have proven sales generated and make it easy to use a specific style of design.

 

When you build a really high converting funnel there is a feature to clone the funnels or save as favourites to use again and again. The template library is really easy to navigate and filter page types by a sidebar filter system. Super easy.

Once you load a template you like everything switches to a drag n drop page builder. This page builder is fun and easy to use.

The editor uses a page structure with four main parts: sections, rows, columns, and elements. The rows, columns and elements sit inside of sections.

Like this:

How Clickfunnels page builder works

 

You can have multiple sections per page. Rows and columns go inside sections, but columns specifically go into rows. This way you can have a row with one column, or up to four. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.

It may sound complicated, but it’s pretty easy to get the hang of. Everything is color-coded see above image for the colours used. Section is the foundation with everything else sitting inside of it. The row and column work side by side and form the layout of your pages. Then the elements are the filler for the page and its really as simple as that.

You can also edit by section, row, column, and so on, from the side bar. All the little details and parts of your page can be moved or altered. You have full control.

The template editor allows for plenty of customisation, but offers good control too. You can do all sorts of things—mobile previews, edit colors, text, settings, and just about anything you expect. 

The page builder comes with really good UI and it works as intended but the only restriction I see is that you need to work within the columns and rows set by the builder.

If you do save your work in the builder give it 4 seconds or so to actually save before checking your work. It needs to save your edits first before you will see them appear.

You can do a lot in the page builder it is one of the more stable builders available online.Everything in the settings is straight forward and they have multiple settings and adjustments available for all common elements.

Using the page builder is fun. I enjoy how seamless it is to build pages and make changes I do really rate it as a builder. 

Key takeaway: this builder serves ClickFunnels’ goal: to make it easier for you to make money online.

ClickFunnels Integrations

Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a few different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.

I have not used the text message options in my campaigns so I wont comment about them. But it is possible to deliver sms marketing campaigns.

You are not limited tio using ClickFunnels built in tools for everything there is a choice. I was using MailChimp  for the emails before I fully converted to the native Actionetics email tool. This was an easy integration that took no more than 3 minutes.

ClickFunnels has partnerships with some pretty awesome third party platforms and when you do volumes like they do it gets easier to negotiate better deals for your community.

Here’s a list of current integrations:

  • Active Campaign
  • Aweber
  • Constant Contact
  • Convertkit
  • Drip emails
  • GetResponse
  • GoToWebinar
  • GVO PureLeverage
  • HTML Form
  • HubSpot
  • InfusionSoft
  • Interspice
  • Mad Mimi
  • MailChimp
  • Maropost
  • Ontraport
  • SalesForce
  • Sendlane
  • ShipStation
  • Shopify
  • Twilio
  • Webinar Jam Studio
  • YouZign

If you go to the integrations settings page, you can search for these or just click the search bar and they will show up as you type. 

When you need to integrate ClickFunnels into other third party tools you can connect most platforms quite easy with a couple of clicks of a mouse button. I did find this process really easy and I understood this on first attempt with very minimal assistance.

Overall they provide a very simple way of adding and managing integrations.

Payment gateways are something you will 100% require if you plan on making money from yoru landing pages. Payment gateways get integrated and on other software platforms are just called integrations, but on ClickFunnels they get a section separate from integrations. They may also be known to ClickFunnels as billing integrations.

Your shop won’t really be much of a shop unless you’re using a payment gateway.

A list of the payment gateways you can add:
  • Stripe
  • Infusionsoft
  • Warriorplus
  • JVZoo
  • ClickBank
  • Taxamo
  • Ontraport
  • Blue Snap
  • Easy Pay Direct
  • NMI
  • Recurly

Managing all of these integrations is pretty easy. In my experience, these integrations usually run smoothly and you don’t need to reconnect them once they are setup and connected.  

“I could run one arm of my business with ClickFunnels and Stripe. In reality thats all I would need to run my affiliate businesses from my laptop with one paid subscription and my Stripe processing fees. Brilliant design, smooth conversion funnel and just simplicity”.

ShenZu

Ease of Use – ClickFunnels Review

If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use—as their ad says, “Don’t waste any more time with ‘tech guys!’” this is 100% accurate.

The key to their success is simplicity of something thats been such a headache for so long in online marketing. Sales funnels can be complex but they dont have to be. Beginners can pick up ClickFunnels software and do all of the things.

But ClickFunnels is still not a silver bullet for all your marketing needs. You will still need to know how to market and write sales copy. Understanding domains and email SMTPs and all the basics of connectivity are still required. You cant just run ClickFunnels and be sweet.

For beginners: you may be overwhelmed to start with but once you learn the navigation and what things are named you should be fine in a day or sooner. Actually Russells first book Dotcom Secrets is all about how to use ClickFunnels and the art of building a sales page. 

As someone who had multiple tools and platforms for building sales funnels before ClickFunnels I think its a huge time saver and feel much better knowing everything is under one roof. They have the support team in place and a database of docuemnts and videos to help get you doing great things with the tools.

You might be just like me and have such a good time making funnels with the builder and connecting everything that you end up with lots of random themed funnels in your account. The doing is so much fun, the drag n drop editor is great and so easy to use.

The navigation menus are easy to use and everything is 1 or 2 clicks away. The hardest part should be connecting your payment processors and CRMs etc and when I say hardest I mean 2 to 3 clicks of a button.

While the sales approach is its dead easy to use, it is and it isnt there are parts that are buggy and need a little more reading around what and how to do it. But for the most part its very easy to use. Another small problem is updates and when they move buttons or features and you need to go looking for them, some simple communication would be appreciated but it is not the end of the world.

Key takeaway: very easy to use with some reading required and be prepared for a fun time building your online empire.

 

Who is ClickFunnels for?

This is my view on who its really for, I think the people who benefiot from this product the most are business who use onkline traffic as their main source of revenue.

Who gets the most from ClickFunnels:

  • Affiliate marketers
  • Ecoimmerce store owners
  • Marketers
  • Business owners
  • Online coaches & trainers

In short if you use paid traffic in your marketing you will get great results from ClickFunnels. You could run your business with just ClickFunnels and a payment processor. 

You will notice when you subscribe that some templates are very focused towards Dentists, Gym owners, Restaurants and very niche businesses.

In all transparency ClickFunnels benefiets the most from anyone signing up and they want you to stay in their ecosystem and spend with them. I get it and I understand its business. For SaaS businesses competition is relentless, and oh boy does ClickFunnels have a long list of competitors.

While these templates help you get something up quickly you can 100% build from scratch your own funnels. These funnel templates are great but a little template feeling especially if you are seeing a lot of funnels.

The core of this software is to help you build better landing pages. If you dont need landing pages this tool may not be for you, but if you have a product that is just not converting it might be a benefit for you to move to ClickFunnels.

 

Customer Support – ClickFunnels Review

ClickFunnels’ customer support is one of teh products weaker features. I really do appreciate all support workers in IT and marketing it is a tough job. This support team being used is great at trying but at actually solving problems is where they fall over on their sword. 

I like how you are able to search the support knowledgbase for problems that you may be having thats great and saves time.

The only support request I was not able to have resolution around was adding Australian GST tax identifiers to my customer reciepts. They directed me to Stripe who sent me back to ClickFunnels and teh endless loop that I have still not resolved.

Ive not had a many problems with customer support although I do have one tehcnical issue with how I show local tax on reciepts. Apart from that one issue Ive had really good support expereinces with the direct support team.

Overall Support Rating

Direct support does a great job and when they cant handle teh technical questions there is community support and Ive had mostly good expereicnes with community support. 

Conclusion – ClickFunnels Review

My final rating of of ClickFunnels software is 4 money bags out of 5 💰💰💰💰

The speed that you can pick it up and run with it and have live pages is really imnpressive. Beginners will find this helpful.

I really enjoy using it and get a lot out of it for my moneys worth. If I pay $297 and can make even double that in return from using the software then I’m happy with that. Saving me time and money I do rate this highly its just some small things that they could address to make it the most all in one platform for marketers.

I use a lot of page builders and email tools and having this in an all in one rocks my socks. The templates and funnel flows can save me so much time when I find a new niche opportunity and want a funnel launched on that day.

My negatives are the over hyped self promotions, buggy at times and some members of the community who want to empty your wallet.

The key takeaway is for an all in one marketing toolkit this ClickFunnels product is solid. A well polished option that is ahead of most competitors and continuing to grow. Price as an expense verse revenue attributed to this tool I’m fine paying for it because of what it helps me generate in 💰💰💰💰 4 bags of coin for this sweet marketing software.

I found ClickFunnels really easy to use and fast when I want to get a new landing page up I can blaze through the setup and have a new funnel ready in about 35 minutes including emails and payment gateway setup. It really does save me time. 4 out of 5 money bags! 💰💰💰💰

ShenZu

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How To Sell Products While In Lockdown

Being in lockdown is tough the isolation and confinment can get to you. That good news is that everyone else is feeling just like you. Theres all these people stuck at home with nowhere to be and noo where to go.

My focus for the last 7 days has been to jump on opportunity.

“My team and I have been researching products and marketplaces that you can “buy low, sell high.”

I’ve spent the last week scanning the usual suspects trying to understand market demand for this current moment. It was a painstaking task but very important.

My Research Grounds:

  • Marketplaces
  • Amazon
  • Ebay
  • AliExpress
  • Pinterest
  • Facebook Marketplace
  • Empire Flippers
  • Flippa
  • Gumtree
  • Other domain sales platforms

My research produced some really good results and I want to share some of what I found with you here today. Ive found a lot of business categories where you can buy businesses at an all time low. I know this may sound like the behaviour of a vulture but its just business.

I’ve been pretty keen to shift non essential tasks and projects to the side so that I could dig my teeth into the shift in the market. Theres something unusual and almost once in a lifetime happening right now. I know Ive not been through any other world changing event to the scale of this corona virus.

My thoughts originally were to use this for my own portfoilios benefiet but then its better to share so we all get a slice of that cheese. I know a lot of people are in struggletown with businesses collappsing and money running dry.

>> See post about building a resilient business.

There is a huge shift in how people are using online search now and the daily habits of each user. This is new territory for all of us especially online marketers. Ive seen some crazy stuff growing in popularity and search interest thanks to Google trends. At times like this its important to keep your head on the swivel.

 Below I will list what Ive seen and what you can use to sell more while isolated at home.

If you are looking for something to do in quarantine that can make you online money…

Or if you are stuck inside looking for a new side hustle that will make you teh money you want for your next project this is for you…

Or like millions of people and my girlfriend you just got laid off and you need something right now to keep the lights on…

Then I can help you with a strategy thats stood the test of time the “buy low, sell high” tactic will give you some ideas that start you on your online journey.

Here are 3 things that people are flipping right now for fun and profit:

1. Trading Cards.

In my younger years collecting and trading NBA basketball cards was my addiction. Collecting all the rookie cards of the big players took most of my after hours time when I wasnt actually playing ball.

But the unique situation we are in is that all major sports leagues are in exile sadly. So what type of trading cards can be used in this corona virus time? Suprisingly still sporting cards and battle cards.

Most sporting team cards are still growing in popularity the weird thing is with the seasons suspended these leagues are still growing in populaity. There are millions of people at home and what do you think the TV networks are doing? they are showing replays and sports from the past. This is what is helping propell the rising interest in these trading cards.

>> Buy Michael Jordans 20k pointc club card on Ebay.

Michael Jordans rookie basketball card

Ive never been a magic cards collecter guy, Ive got friends who are huge dungeons and dragons nerds, White Dwarf and Magic The Gathering card collectors. These card collections are exploding right now so how can you pivot to include trading cards in yoru product sales? can you make a set of cards on your industry.

I’m seeing huge popularity spikes in this niche. Think of all the dads stuck at home and the lack of live sport on TV, and then think what is one really great way for parents to bond with their kids? sports of course. With the parents and kids at home trading cards with popular sporting stars is one sure fire way to strengthen a bond by using sports trading cards. Kids also love those battle cards and using pwoerups and level up type cards, this is like old school pokemon but with cards.

PLUS… due to the economic slowdown, a lot of collectors are strapped for cash, which means that you can “buy low” right now. This is a perfect product for our buy low sell high strategy.

Proof is in the search results:

NBA trading cards

Just look at those prices for a basketball card. Crazy money for a trading card.

Trading card money is made in two ways:

This niche is one for collectors so finding and collecting full sets is a valuable focus and also finding those rare cards, limited print cards and the big stars rookie cards.

Another tactic is a little more of a gamble but buying stars that are about to rise as as valuable or popular players. This can be a little harder in oru current now because the players are sidelined. But there is big money in flipping these cards much like stocks the players tsock value rises and falls as their performance reflects on impact.

2. Designer hand bags & Perfume.

Weirdly as we are all self isolating and social distancing so why would someone need a designer handbag it boggles the mind. I’m not a fancy guy I really enjoy thrifty shopping and functionality of clothing and accessories. My girlfriend HATES when I buy clothing and accessories based on functionality 😆.

Designer Handbags and Perfume are spiking to all time highs right now. Ive seen post after post after post around these items being hunted online. I get that all the stores that sell these are closed except pharmacies or chemists but they sell knock off garbage perfumes not designer.

When shoppers cant get hold of products they want that product goes into high demand. There are still a lot of people who have excess money that they want to offload and dont forget about people pre corona virus who were excessive shoppers who now have to commit to getting their retail therapy online. 

With designer handbags and name brand perfumes being a huge interest all you need to do is know where to look to find these items at wholesale prices. There is so much fraud in the space that finding real, authentic fragrances can be a challenge so dont just go to AliExpress and get that channels perfume because its a knock off and can get you into all kinds of problems. This does present a real opportunity for selling the real brands and NOT cheap immitation handbags and fragrances.

My advice is to take 2 angles for this and present yourself as a wholesale buyer, liquidator and bulk buyer of goods and look for auctions, liquidations and wholesale places for opportunities. Most people who do this normally may be laid off or on leave.

The second angle is as a seller and store owner of a store that sells these things.

The overview of how this works:

  • Know where to look for these products
  • Know what brands are in demand
  • Buying at a low price
  • Know what marketplaces to be promoting that you have these products
  • Negotiating and promoting your webpages where you will sell these items
  • Sell product at a higher price than you paid for it

Some search terms you can optimise your web pages for:

  • Designer handbag
  • [name brand] handbag
  • Handbag [name brand]
  • [name brand] perfume
  • perfume [name brand]
  • buy [name brand] online

There are entire markets and buyer types to flip high end colognes, designer handbags and perfumes to. I am far from the target market so this niche was new for me to be diving into but the riches are in the niches and as far as I can tell this niche is ripe for the picking. There were so many people searching for and asking for these products that it would be hard not to make money if you have the actual products.

This right now presents a very rare opportunity for you to buy low priced items and sell high on your website to an already hungry to purchase audience.

THIS is a perfect product for our tactic of buying low and selling high. I hope you can start to see the shift in perspective of how Im looking at the markets now.

This bag is a Christian Dior designer handbag that retails for $6,462 see actual handbag here.

3. Buying Businesses and Websites.

I love domain flipping and business flips. These have been a huge part of my income over the last 3 years. In a nutshell I buy a website or business at a low investment price and perfrom some work to these websites using my onlien marketing skills to create a website that now functions as a high converting store or lead generating website.

>> If you want to work with me on a website or business you own contact me here.

This is the perfect time to start looking for investment opportunities. A lot of businesses have closed or are closing their business down. There are also a lot of websites that people who used to have employment that no longer do and c an not sustain teh fees for running and managing websites. This is a sad reality of what this virus has done to the economy. 

I would look at Flippa, Gumtree, Shopify Exchange or FE International and look for businesses for sale. The filters will help you navigate to the most relevant opportunities for you. I set filters ranging from $3,000-120,000 so I have a range of business types.

Now this is a longer play and not a buy today and flip tomorrow unless you work very fast. This takes me riughly 2-4 months to get my hands on teh new purchase and make some cosmetic edits and some backend changes to get that site healthy and looking good. I also like to track activity on teh front end of the website buy adding Google Analytics and reviewing any affiliate programs, ecommerce settings or existing CRM type sale systems.

My process revolves around taking something that is not working for someone else and refining what they have on the front end. It needs to look nice for people using the website. I like to then focus on backend adjustments to make sure the website is Google friendly and in good health. Once Ive done these two steps my entire focus on the UX and conversion rates of the website. 

When I am happy with the data I have and the visitor engagement is looking healthy I will start to get the site ready to flip for a much bigger payday.

This is my 3 tips for selling online while locked down and self isolating but still making money. I use the buy low and sell high method in dropshipping and site flipping all the time and its made me a lot of money 💰💰

I’m focused on businesses that are fun to build, regardless of what the economy is doing.

Ill be setting up a mini course on how I do this so people can see the step by step process to take control of their lifestyle and finances. Stay Tuned. If you want to do this on your own, you can totally do that too.

Take note take action and take advantage of the market. If you liked this drop a comment, share it or show me your results in a month or two ✌️.

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7 Tips To Sell More SEO Services

7 Tips To Sell More SEO Services

These Tactics Make You More SEO Money 

THE SEVEN RULES THAT HELP SUCCESSFULLY SELL PREMIUM SEO PACKAGES


When I started freelancing and fending for myself in this new industry of online marketing I was primarily selling pay per click, web design and SEO services as my core offerings. My goal was to always sell the prospect exactly what they needed and not what made me the most money and that they may not of needed but was nice to have. 

I am by no means a salesman, I hate selling and Im not a big fan of meeting new people and pitching them something they don’t really understand. That just seems awkward to me, and me selling face to face is awkward enough I do NOT look like the typical digital sales person being a large tattooed, bearded man I get a few strange looks when I meet people the first time in office settings haha. Fun Fact you will never see me in a business suit ever! I made a pact with myself that if I ever had to wear a corporate suit again I was doing the thing for work.

 

My goal was to sell $100k of marketing services for the year . I created myself a large database of businesses in my area that needed help with marketing thanks to help of a lead scraping tool called SCOPELEADS. This tool would let me put in locations, service types and some keywords and would go and bring back hundreds of results that matched my exact request. I spent a couple days building this so it got to a nice fat figure of businesses. When I had 200,000 businesses in that database I now had a playground I work in.

My Main Methods of Contacting these Businesses:
1 Email prospecting with website audits, seo audits and more
2 Cold calling getting the manager or owner and highlighting the areas of improvement
3 Walking in cold to the physical business and trying to get the owner and manager

This was some time ago and I was starting out, when you start out the hustle is different you try to attack everything. These methods don’t scale well when you get bigger and bigger but for a one man show these were all I had to get the conversation started with these businesses.

What I learned is all of these methods really really SUCK! no one wants to talk to you or hear how their pride and joy website is missing all of these things they don’t understand. I had a of doors slammed in my face and was a hung up on a lot. But I did learn so much about what these business owners do want to hear and what hooks actually got them to take interest in what I was saying. I believe in  failing forward, so I may have lost 2,000 of those leads from my database but after 2,000 interactions I started picking up on what was working or at least intriguing the interest to take the conversation down other paths.

My confidence grew after figuring out these little 1% signals that I would use to compound and get the business owner invested in the conversation. I hate selling I really do but when it was becoming easier and easier I did kind a start to enjoy turning a no into a yes. A very weird turn of events but this sick little addiction to winning the conversation turned into sales and a steady stream of them closing me a nice little portfolio of new clients. I signed on 45 NEW clients over the span of 3 months. This got the attention of a bigger marketing agency who at the time was losing a lot of client (thanks to yours truly) so they made me an offer to sell my business to them for a nice little payday. I didn’t intend to be el solo while running a 47 client agency so this timed perfect with me scaling and then onboarding my new portfolio into their system and account manager team.

My sale of business was agreed on with one clause. That clause was that I work with the purchasing businesses sales and prospecting team to help them turn around their slump of no sales. I agreed of course I love training and developing talent. That was a no brainer. 

I don’t tell you this to impress, big note or get attention, but hopefully, motivate some people who may be starting out to take real action.Now Ive got the 7 tips below to help you level up with selling more SEO. Also because I know what it’s like selling SEO, it’s not an easy task the competition is fierce and the cowboys have made it damn hard to sell.
 

Seven Tips To Selling Premium SEO Packages
1. Only Target Businesses That Are Already Established And Have An Existing Investing Mindset.
 

2. Your Success Of Setting Clients Expectations, Will Be A Direct Reflection Of Your Retention & Revenue Success. 

3. Frame SEO As A Long Term Growth Plan & You As The Vehicle That Can Only Take Them There. 

4. What You Charge For Your Fees Should Be Directly Related To The Potential Value You Bring & The Size Of The Problem You Solve. 

5. The Deeper & More Involved In The Client’s Business You Are, The Harder It Is For Them To Operate Without You. 

6. Always Give & Deliver Value First. Give Your Best Stuff That Will Help Them Now Before You Ever Ask For The Sale. 

7. You Are The Prize, Back Yourselves, Back Your Prices & Be Willing To Walk & Want Nothing! 


This forms some of what Ive taught the sales and prospecting team at the agency I consult with thats helped them net $3.4 million in new business.


If you have an existing sales team ask yourself about how they sell and how good are their sales. You should be always reviewing your sales process and communications from sales person to business owner. Do you use the right language, do you highlight their pain points and then your solution all of these really simple conversation points play a pat in getting the conversation turned towards signing on for your services.

What ‘simple things’ can you do to improve sales?
Regardless of what is going on in the economy there are always simple things many businesses can use to improve their sales and profits. Sometimes making more sales is as simple as talking to more potential customers about what you sell. And there are a huge number of simple things you can do to attract more customers.


Here’s an interesting way to attract new customers that was both fun and extremely effective:
A hardware shop increased the number of people coming into their store with a fun competition. They put up a big sign in their window that said: “
We guarantee that if you come into our store one of our people will professionally greet and welcome you within 15 seconds. If they don’t we will give you $50.00 worth of hardware of your choice free” People would walk down the street and read this sign. They would stop for a few seconds and then mentally say to themselves “That sounds interesting; I think I will check it out.” So they would walk inside the hardware store to see more about what was going on.

The store had a bell and buzzer on their door that sounded as soon as you went in. One of their salespeople would excuse themselves if they were dealing with a customer by saying something like “Can you just excuse me for 10 seconds” and then walk over to the person and welcome them to the store. 
“Thank you for coming in today, I’m just with someone else so please free to look around. I’ll be with you in a moment”.

This way the customer was always greeted professionally within 15 seconds of walking in to the shop.Now once the people were in the shop guess what many did?They said to themselves, “Well now that I’m here what can I buy that I might need?” Sales increased dramatically.What ‘simple things’ can you try this week to increase your own sales?
The lesson which life repeats and constantly enforces is ‘look under foot.’
The great opportunity is where you are.
 John Burroughs

If you want to sell more of something I highly recommend taking stock of the following:
> your unique selling position
> your customers pain points
> your sales messaging and language
> your sales teams method for getting the actual signing of a sales contract/agreement

The sale is an important part of the process and your USP, your sales people and language even down to how they go for the handshake to confirm the deal are all compounding signals that can be improved by just paying attention to them.

I really hope this was helpful and you are able to implement some changes in your processes and business that result in you getting more sales and higher retainers for your services. If you liked this post please share it. Thanks.

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How To Build Better Marketing Messaging

How To Build Better Marketing Messaging

Here's a powerful way to make your marketing stronger. Write out an offer that your dream clients would love and be hard for them to say no to. Then see how close you can get to creating it. Once you do launch and promote it everywhere. This sounds simple but so many...

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Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

The most underrated marketing channel is by far email marketing. Almost every business can benefiet from running email campaigns, there is also the repeat customer factor involved in email campaigns. I am a huge believer in email marketing and this article focuses on...

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Design Amazing Webpages

Design Amazing Webpages

How You Can Design High Converting Web Pages

Webpage Layout Success 

I know that when I browse online I’m looking for things that peak my interest. I want to be entertained and delighted its not a big ask but it is my browsing habit that I understand. I want to see interesting and informative websites serve me helpful content and unique images that are not blurry.

Now as a marketer I know most of my webpages I work on Im either selling a product or a service or influencing a visitor to take an action that will lead to that next step being a transaction or enquiry to something that makes money. This is unavoidable as a online marketer we have to be making ourselves or someone else money to be employed. 


The Key Elements of A High Converting Webpage Are:
1 Focus header with crisp clear hero image and CTA
2 Uncluttered page layout using 3-5 main elements

3 Clear calls to action per page 
4 Clear micro conversion points per row
5 Content that helps move the user into the conversion phase
6 Images that help inform the user that your product/service works
7 The Story carries throughout the webpage

Lets expand on each point listed here so you get a clear understanding of how important each one is and the best use case for them on your money webpages.


Number 1 Focus Header & Hero Image Explained:
When you first land on a webpage you land on the header and are usually greeted by a hero image or banner that should instantly confirm the reason you clicked through to this page is what this page is about.

User flow example.
You searched for “Website chat bots” and the first results claims that its all about website chat bots this meets your first needs.
You click through to the website and you should be greeted by an image and messaging that confirms that this webpage serves website chat bots as its primary focus. If you were greeted by a picture of a gym shoe you would be wondering WTF does that have to do with fixing my problem with my website live chat feature.

Number 2 How Uncluttered Webpage Layouts Matter:
I learnt a lot of webpage layouts working in ecommerce, my sole goal 90% of the time is to get the user to land on the webpage and read just enough to know that the product we have on the page is right for them. The next logical step is to make buying that product as easy as can be usually a 2 click process.

Most of the time I would suggest product images to the left and the key notes, features and pricing immediately on the right with a ADD TO CART or BUY NOW button directly under the key description points. This converts very well and if you look at ecommerce stores now almost 99% of them do this layout as a standard because it works.

You do not want to clutter that flow in any way, your other content needs to go below the product. Every bit of content even the SEO juice content and reviews get pushed down the page to keep that transactional flow first and foremost. No distractions no clutter.


Number 3 Expanding on Clear Calls to Action:

The number one hook point you have on your webpages are the Calls to Action or in short CTA. These are what make people take action and when you find the winning formula for your webpage you will notice an increase in leads & conversions. 

Number 4 Can You Include Micro Conversions In Your Webpage?
Yes you can once that number 1 priority goal has been established. You never want to confuse people with too many options and want to keep the overarching goal to be 1 page 1 goal. There are however micro conversions you can include per webpage row.

A row on your webpage if you think of your webpages like excel spreadsheets, you have rows going across the spreadsheet and columns running down the spreadsheet and they work together to help align data into easy to read sections. Your webpages are based from this type of organisational design using rows and columns to build the page.

You may have also guessed at this point that I’m a huge nerd and you are 100% correct I love this stuff.

Now back to the spreadsheets example, taking my webpage here I am using a x1  column downward layout with a x4 row across layout. Within each one of the four rows I can add small micro goals to influence the bigger goal we have of the page. 

Number 5 Why Your Content Matters 
Content used on your webpage helps to build the story behind the product or the service.

Number 6 How Images Help Influence Action
Nothing speaks as loudly to your website visitors as images. Use the wrong image and you will see a high bounce rates in your analytics, but use an image people connect with and you will see people stay on the webpage and engage more with the page because they feel this page connects with them and what they are looking for.

Number 7 Are You Telling Your Story Throughout the Webpage?
Good marketing is really just clever storytelling if we were to break it down to the nuts and bolts of it.


Conclusion
If you want to take this serious you need a basic understanding of design vs function. I cant count on one hand the number of arguments Ive had with UX designers because of conversion impact issues by design getting in the way. Funny that a UX designer could block transactions but it happens when you don’t understand the full spectrum of the sales funnel.

Keep the webpage you care about to a 1 page 1 goal limit and you will start to get a feel for what works for various things you sell. Don’t rush into things always test and measure to understand how behaviour and patterns work towards the transaction flow of your webpages. Keep it super simple until you know you have it under control.
Thanks for reading and put what you read into practice.

Insights Into My Niche Store Top Selling Products

Insights Into My Niche Store Top Selling Products

The thing that I really love about what I do is that I can take an idea and within a day or two turn that idea into an actual thing. Im talking about ecommerce dropshipping or other product promotion ideas.  It is not uncommon for me to have an idea on Friday and by...

read more
How To Build Better Marketing Messaging

How To Build Better Marketing Messaging

Here's a powerful way to make your marketing stronger. Write out an offer that your dream clients would love and be hard for them to say no to. Then see how close you can get to creating it. Once you do launch and promote it everywhere. This sounds simple but so many...

read more
Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

The most underrated marketing channel is by far email marketing. Almost every business can benefiet from running email campaigns, there is also the repeat customer factor involved in email campaigns. I am a huge believer in email marketing and this article focuses on...

read more

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