Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

The most underrated marketing channel is by far email marketing. Almost every business can benefiet from running email campaigns, there is also the repeat customer factor involved in email campaigns. I am a huge believer in email marketing and this article focuses on the best ways small business can use emails to increase revenue.

The best email marketing software can be measured by various factors but ultimately my key factors will be different to yours and to the next person after you.

How I would approach this would be to pick 3 key things you want from your email software and stick to that as your must haves. Do not get caught up in all the shiny things a email tool can do, these are nice to haves not mission critical.

 

In this article, I will provide you with an overview of email softwares that I have used and would recommend for small businesses.

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing strategy for small businesses. I would argue that the biggest return on investment is from sending emails. It takes a little time setting them up working the sequences and trigger points but you can build a new revenue stream when you get it working.

This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers. There are a lot of ways to harness emails to attract and retain new business.

 

Read my article on the importance of building an email list.

 

I do not think that the success of your email campaigns is dependant on the email softwar eyou use. Really they all do very similar things. Do you sacrifice having a nice dashboard and analytics view because the delivery is really solid or do you sacrifice solid delivery to have a nice clean dashboard view with easy to see analytics? thats a question only you can answer.

My top 3 Features

  1. The numbers what are limits (subscribers & send rates)
  2. Deliervability 
  3. Sequencing & tagging of the emails

There are more but if I narrow it down to the key 3 things I need it is the above. All the other fancy features are nice but you can get them elsewhere if you really needed to.

 

What to Look for in a Good Email Marketing Tool?

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).

You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

You must have some feature that allows list segmentation to split groups up based on where they signed up or what actions they take like for example this group all clicked the link to the PDF download and so on.

email sequence

Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder. Deliverability is key or you will see very deminished returns on email if you cant get the email in front of the people.

Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

MailChimp

Mailchimp is one of the most well known email marketing service providers in the world thanks mainly to their heavy brand awareness campaigns and a forever free email marketing service plan.

Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.

The best thing Mailchimps offer besides the FREE plan is the ease of the connection between your website and the Mailchimp platform. This is made very easy through an onboarding checklist.

You can integrate Mailchimp with:

  • WordPress
  • Shopify
  • Magento
  • and many more

I do not rate Mailchimp as a contender in teh marketing automation category. I will ackowledge they have a reliable email automation sequence feature but it lacks the creativity and inisghts other platforms have in the basic plan like Automizy.

While there is some features included in Mailchimps “Advanced” plans when you dig into the guts of them you can see that they are not as advanced as advertised. This is not a dig at Mailchimp but more of a realisation that Mailchimp is aimed at more beginner level and medium skilled users. That is great for you being a busy business owner you wont need to stuff around with all the intricate details and functions just to send a 8 email series.

The support offered by Mailchimp in my experience has been top notch. I never had to wait longer than a day to have a problem resolved. I love the knowledgebase and how to guides they make it even easier using the platform.

Mailchimp offers a free plan which allows you to send 12,000 emails for up to 2,000 subscribers. As you would expect this is a very limited plan restricting you to the most basic of features. The emails you send will include Mailchimp branding.

Using a scale as you grow subscription plan common in most email platforms Mailchimp is very affordable starting their paid plans at $10 a month. This allows up to 500 subscribers and then as you grow that you can increase the subscriber count.

 

Read How To Grow Website Traffic Guide.

 

Wishpond Emails & Social Media

www.Wishpond.com

There is a real thought for the user in how Wishpond showcases the campaigns and allows you to build the lead forms and the process of IF this THEN that type of functions.

If you manage emails newsletters and social media contests and campaigns then Wishpond is a great choice for your business.

Features

Wishpond’s marketing automation  suite  makes it easy and affordable to nurture your website visitors and leads into sales. This is a REALLY powerful set of tools and it will enable you to automatically score and segment leads into lists based on activity and personal details, send personalized emails based on behavior, and much more.

You will find A LOT of features packed into Wishpond.

  • Email Automation
  • Online Forms
  • Website Popups
  • Landing Page Builder
  • Contests & Promotions
  • Referral Suite of tools
  • Leads Database
  • Marketing Automation

You wont find personalised content or any dynamic content features in Wishpond but considering everything else this tool does I would be happy to miss out on those.

Who is Wishpond Best For?

Wishpond is focused on business owners of small and medium sized businesses as well as marketing agencies who want to offer an afford marketing automation platform to their clients.

Most small businesses could make this work for their business I have no doubt. 

Integrations

Wishpond can integrate at the time of writing with just over 300 of the most popular platforms and I imagine this will continue to expand over time.

 

Wishpond offers multiple tools to enhance your online marketing efforts. It lets you integrate different features on your website to make it spectacular and attractive for visitors. You can build and publish mobile responsive pages in minutes and integrate different forms with them. These forms pop up when a visitor is on the landing page.

You can easily run contests and promotions on Facebook, Instagram and other social media platforms with WishPond. Also, it helps you to send personalized emails to the leads. It offers efficient lead management system which monitors a lead’s activity on the website. This activity is later used to create a list which online marketers use to track their leads’ behavior.

Lead management is the main feature of Wishpond as it offers multiple ways not only to attract leads but to keep them busy with product related feed. Just as the website visitor knows more about your product or shoots an inquiry to ask a question, an invisible relationship develops between you and the customer. With each minute spending on your website, the visitor is more and more convinced to buy from you. This willingness is monitored through navigational patterns of the lead which are recorded by Wishpond.

 

Pricing

I was very lucky to have picked up a great pirce on a lifetime deal but for those who missed the boat and do not have any wishes left 😆 hahah bad joke.

The price points are split into the following:

  • Basic Plan $49 month.
  • Most Popular Plan $99 month
  • Growth Plan $199 month

There is a free plan but very limited.

I really like this platform for small business. Wishpond is great for small businesses because it can do a lot of what you would need in everyday marketing campaigns.

>>> GET WISHPOND <<<

 

 

 

Automizy Real Automation & AI

I want to highlight that I LOVE Automizy and how easy they made the entire process of signing up to getting something live.

www.Automizy.com

features of automizy emails

Drag & Drop Editor

Create engaging newsletters with the Drag & Drop Editor, making the procedure a lot of fun. There’s a bunch of proven templates to maximize the engagement of your emails.

Subject Line Tester

The AI predicts the performance of your subject lines, even before you distribute your emails. Subject lines play an essential role in view rate (indeed)

 

Visual Automation Builder

The automation builder is a great way to map out your campaign visually. You can schedule & send emails, based on the list the subscriber is on; link clicks in your previous emails, webpage visits, plus much more.

There are also ready-to-use automation templates that you should get started.

Automatic Resend

Resend the unopened emails to customers, with some other subject line & without having to redo the entire process.

Several clicks so you reach out to individuals in the event they missed from your previous emails!

A/B testing

You can article 4 subject lines for your emails & set them up for automation.

Automizy’s machine learning algorithm will optimize and send the variation that guarantees the highest open rates for your emails.

Website Behavior Tracking

You could send automated emails predicated on the visitors’ engagement (visits, clicks) on your website.

Think about sending a contact to the subscriber who just visited your pricing page with a discount coupon? Charlie, now that’s the way you close a sale!

Advanced Filters

There is an endless amount of Filters to build your automated emails campaigns better.

You may filter your subscribers & customers based on the tags, lead score, email opens, clicks, the date they subscribed, UTM parameters, bounce rate, activities &, etc.

By merely applying these filters, you’re sending laser-targeted emails to the right person, at the right time.

Campaign Analytics

With the detailed analytics, you can get a bird’s eye view of how your campaigns are performing.

You can see the open rate, click rate, delivery rate, hard & soft bounces, no. of unsubscribes, best-performing links, plus much more.

If you’re running A/B tests, you can also check how each one of the variations is performing.

Integrations

Automizy integrates with most of the industry standard tools like Slack, Zapier, Salesforce, Mailchimp, LeadPages, and even more. Plus, there are a lot of zap templates for you to plug & play.

To hook up with other tools, you’re using; there is an open API from Automizy and I am super pumped about that.

While you are going to give attention to your content & marketing efforts, Automizy will look after engaging and converting your subscribers/customers.

Get Automizy AI Email Platform.

 

SendFox 

This is my pick for small business email platform that wont break the bank and gives you enough features that you can grow your business. The best thing about SendFox is the simplicity of the platform.

I spoke to David Kelly at SendFox about some changes to their forms and he had some plans for making them more appealing. He ackowledged that the forms were basic at the time but he has been hard at work building this platform out so its more intuitive and I really like where they are going with Sendfox.

sendfox is awesome

I really like smart pages as a way to manage your presence online. This is my smart page SendFox Page.

Pricing is your friend with SendFox with a lifetime single price payment of $49 this is a no brainer. You can send up to 50k emails per month and most small businesses will not be sending 50k emails a month. 

To upgrade from this plan its $10 for every 1k additional you want to add on. Although you could pay $10 monthly for 70k email sends per month if you needed to.

This is hands down the easiest platform to setup and send emails. You should not need a developer to help with any setup. 

This is my pick for best email marketing platform for small businesses. I just want to thank David and his team at SendFox for making something so easy to use at an affordable price.

 

Improve Your Email Deliverability

All the email newsletter tools that I shared in this article have great email deliverability rates.

However there are few things you can do to make sure that your marketing emails always get delivered.

Use a Professional Email Address

Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.

You should as a business be using a professional email address like [email protected]. If you are not and possibly using [email protected] or other free email address it does look a tad tacky and makes the business feel very man in a van small.

This also hurts your email marketing BIG TIME! You need a domain verified email address to get better deliverability.

Send Targeted Emails based on Interests

I think this is the number 1 thing local businesses fail at with email marketing. As someone who invests in local business heavily I am amazed at some of the emails I get from local businesses.

If I signed up for updates about a vegitarian pizza range at my local pizza shop I want to know about all the veggie ranges of pizza that this store has. What I DO NOT want is constant updates about the exclusive meat range of pizzas.

There must be personalised targeting based on user behaviour as a minimum. Segmenting users into buckets based on behaviour and tagging users by the actions they take when you send emails are a must have for your email software.

If you get this right your email marketing campaigns will see improved open rate and click through rate which is a big factor in future email deliverability.

 

Email Marketing Software FAQs

Having helped thousands of users pick the best email marketing software, we have answered quite a lot of questions. Below are some of the answers to the most frequently asked questions about email marketing platforms.

Can I do bulk email marketing from my Gmail or Outlook?

You can but why would you want to do that? You should be using your primary domain associated email for better delivery and brand association.

The free options like Gmail and Hotmail etc are not designed for bulk email send campaigns.

 

Which is the best free email marketing service?

If I was on a budget I would start with Mailchimp or Moosend for the free account services. These will be limited and feature the platform branding but as you grow you should be moving to a more pro version where you have more control.

This is not free but at a one time price for lifetime access I highly recommend SendFox emailer at $49 one time. Get SendFox.

How much does email marketing cost?

Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.

Are there other email marketing platforms that are not listed here?

Yes, there are literally hundreds of email marketing services out there, but we have not listed them all here. We believe that creating a full email platforms list would create more confusion and cause choice paralysis for non-techy readers.

We have tried all the top major email marketing service including many that are not in our email platform lists above such as: ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, InfusionSoft Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Moosend, Emma, TotalSend, SharpSpring, MailPoet, and so many more.

The top email marketing services that we have chose to include in our list provide the best features for the best price and features.

Key Takeaway: The Best Email Marketing Service

In reality email marketing platforms are a dime a dozen but there are some champions among the dirty dozen.

My Top Picks:

  1. SendFox
  2. Wishpond
  3. Automizy
  4. Mailchimp

My goals may not match your business goals so this is based on myneeds and wants. I love how quick and easy to setup SendFox is and the functionality that Wishpond allows especially around contests and promotions. 

If you are a one man in a van type business I suggest SendFox based on simplicity, time to setup and pricing.

For local business I suggest Mailchimp or Wishpond for the baseline features.

For ecommerce stores I suggest either Wishpond or Automizy. This will help with store growth and engagement campaigns and product launches.

You should select an email marketing software that can scale as your business grows. I say this because Ive been in that horrible position where my email software was great for small below 5k email lists but extremely expensive when scaling to 20k email lists. The migration from one to the other was a very stressful and draining experience. Some platforms now offer migration services between platforms and I think thats been a long time coming.

 

I hope you have found this useful and now have an idea on what are the best email softwar eptions for your business. As always if you enjoyed this article and found it useful please give us a like share or comment below and thanks for reading.

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Build A Huge Email List In 6 Easy Steps

Build A Huge Email List In 6 Easy Steps

6 Steps To Build A Bigger Email List

 

You will see this advice time and time again. People who make a lot of money on the Internet always say that the real money is in the list. Some of these successful online marketers say that whenever they need to generate more income, they simply have to turn to their huge email lists that contain the email addresses of thousands of subscribers.

Build Your Huge Email List in 6 Easy Steps

Consider these simple steps to take to have your own traffic and revenue generating email list with hundreds or even thousands of active and interested subscribers.

— Choose a mailing platform.
— Figure out a hook to gain lots of subscribers.
— Develop the content that will provide that hook.
— Integrate your email list with your website or social media sites.
— Test out different marketing messages.

–Add your email signup page to your profiles and email signature.

 

Read my 101 Email Marketing Guide.

 

Which mailing platform should you use?

There are several good email platforms you can use. Aweber, Mailchimp, and Constant Contact are some popular ones that you might have seen advertised. Many of these have free trail offers, so you can take the time to compare the features of each system.

Your other choice is to keep your subscribers on your own servers with your own mailing list software. This is also a common choice, but you will probably notice that most marketers do use a service. Large companies might lean more towards using their own software. The right choice depends upon your unique situation.

What can you use as a hook?

Figure out how to develop a hook to attract subscribers to your mailing list. Lots of popular sites offer a free newsletter, report, or even a series of informational videos. They offer this free information as a way to attract subscribers. Your own choice will depend upon your audience and the kind of product you eventually want to sell.

Have You Developed your hook’s content.

Now you have to develop some actual content, so you can retain your subscribers. This content could consist of informational articles that you develop out of your own experience. You can also make a video, and this is not that hard to do with today’s tools. If you do not want to develop your own content, you might be wise to outsource this task to professional content developers.

Make sure you give people value. You want your subscribers to want more, so they do not cancel their subscriptions.

Integrate your list with your website and social media sites.

I think as a minimum you should be adding your email signup pages into your social media profile bios or about sections.

Of course, you want to make it as easy as possible for your subscribers to sign up. That is the advantage of some email systems that provide tools to integrate your list forms with your existing website, blog, and social networking websites.

Make sure that you concentrate on letting your visitors know why they should sign up for your list. You should promote your free report, educational videos, or other bonus offers. Make these people know that they will get something that has a value for free if they just give you their email address.

You need to work hard to let your visitors know that your offer has value even though they can get it for free. In other words, the point of your list marketing efforts should be to sell the value of what they get for free! It might seem like you are losing money by giving too much away, but you should profit in the end with upsells and other offers that you can promote with your list.

Are You Testing Your List?

Successful email marketers are made, not born. Hopefully, you have good information to share with your list for free, so they will stay on your list. But even then, you really need to test the frequency of your emails. Many good marketers find that they keep more subscribers when they only send out emails every week, and they lose subscribers when they bombard them with emails every day.

You also need to test the quality of your paid upsells. This is true if you are selling your own product or promoting CPA offers from other advertisers. Once good way to find out more about your subscribers is to send them a survey. You could even offer a bonus to subscribers who take the survey, and this could be worth it because information is valuable.

Is Your Email List Huge Yet?

Hopefully, you will soon enjoy the luxury of owning a large list of interested subscribers. These are people who signed up because they like what you have to offer, and they want to hear from you. Once you have developed a large base, you can continue to fine-tune and test your email marketing program in order to improve your returns, grow your subscriber base, and make more profits.

To learn how to make use of emails in your business read this guide.

There are lots of ways to profit from a large list of email subscribers, and it is worth it to invest some time, money, and effort in its development.

“I  find adding my email signup page to my email signature as a great way to add people into my email list. This sounds backwards if I am already emailing someone but for business that person my not be on my list and we are just doing business. I also like to switch up the email signup page over the month to mix it up.”

Shenzu

Best Email Marketing Services for Small Business (2020)

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read more
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Email Marketing Guide: How You Can Start Earning

Email Marketing Guide: How You Can Start Earning

The Most Underrated Online Money Maker is Email

 

Ive been a little late to the party on getting email marketing content out but none the less this ones pretty packed with action sections that you can put in place to build your email marketing money. The beauty of sending emails and making money is hard to believe but its a real thing and its so powerful if you treat your list the right way.

If you look at the nuts and bolts of the real key takeaway here for you and for me in a nutshell is this key takeaway right here:

> Key Takeaway

  1. You need a website
  2. You need landing pages
  3. You need lead forms
  4. You need an email autoresponder
  5. You need some sales offers
  6. You need some content
  7. You need a sequence to tie it all together

My friends that is the keep it super simle overview of how you can make money using emails. But these 7 steps mean nothing unless you know the use case of each step in a little more detail. Ill cover each step in this guide and help you get that email money flowing in for beginners to medium marketers.

Advanced marketers and those already making lots of email money you already know the ins and outs of autoresponders and email sequences.

I use email marketing because it allows me to have a lifestyle that doesnt require me to be stressed or stuck working in one place. I can run this business from anywhere in the world as long as they have internet there Im all good.

Making money online is notthat difficult. It just seems that way at the start or if you get overwhelmed. Well here is the news and it’s not new. You need to focus. This guide shows you in great depth how you can create a simple system to make money online that can easily be scaled up without any saturation to the market.

Unfortunately there will be twotypes of people that read this guide.

First there will be shiny object seekers. People who will glance at this book and either move on to something else as it presents itself or glance at this and think they know it all. Either way they will nottake action.

Secondly there are the action takers. These people will read and digest the information we have provided and then put it into action.

It is important that you decide what sort of person you want to be, where you want get to and how you want to live your life. If the answers to those questions are something better, then you must take action. Better still take action now!!!!!!!

In this guide we have put together the system to allow you to create wealth online. Follow the steps in order. Re-read the sections over and over as necessary. We have tried to get the photos as big as possible but remember that you can zoom in if you need to!

In this guide I want to help take brand newbies and people making just on $1,000 a month to the next step and help that email money hit your bank accounts. Bold statement to say online but its really not that hard. If you apply the basic marketing principles and the step by step Ill show you here you will be successful in a month.

Important:

I want you to set a goal before you start this. Work out what you need to hit to have some freedom and I dont need be able to buy a gold lambo lets be real, realistically what $ figure would you need to not be stressed or worried about money all the time?

$100 or $1,000 or $4,000 or more. If you have a target you will be able to track your success better. Also when you hit your target its a really healthy thing to give yourself a small reward like a nice dinner out on teh town or a day spa visit what ever floats your boat.

I will ask you to aplly yourself to the work. You only be successful when you apply yourelf. Two key things I se of people in my community are that they have Focus and they have drive to be successful. If you can apply these 2 things you will be on your way.

 

What you need to do

At the bottom of most of each section I’ve  inserted a small section called ‘what you need to do’. This is small brief recap of what you need to do following reading the chapter.

It is not an alternative for reading the contents of the chapter, just a friendly reminder of what to do next, so read the chapters fully. Remember you are the one who needs this to work.

How To Build Your Email List

 

What is a list?

A list is a collection of email addresses that have been obtained by a user subscribing, completing an opt-in form or purchasing a product. By doing so we are building a targeted collection of people who have at least one common and specific interest. Once we are in possession of this list we can send them specific emails that may be of interest to them that contain offers that will earn us money.

Remember what a list is this will be very important later in this guide.

Why build an email list?

First of all email is not going anywhere. You also control this list of subscribers, customers and followers. Unlike Google and Facebook you control this traffic not them. You will be able to communicate with the audience when you want to and for the reasons you wnat to talk about. Never give Facebook etc full control of your audience in that instant that they decide your brand and images are not suited to their audience.

I’ve seen a lot of friends completely wiped out after a Google algorithm update and Facebook algorithm update. That is complete BS man.

Email has now become the number 1 form of communication. We no longer communicate to any real extent via traditional post methods. However remember that we always seem open our emails, even when we know it is trash.

Why? because it is personal. This has to some degree transferred onto email. Yes, we do not open every email. I know people with thousand of unopened emails, i’m one of them i currently have 72k unopened emails over numerous personal accounts. But despite that hundreds of emails still pique my interest daily.

The point is that social media has opened up a lot of ways to communicate in the recent years. But think about this. How many social media updates and statuses are put in front of you each day? How many do you actually read? Then think about the amount of emails you get and how many you read, The percentage will be massively in favor of email. People just read email because it is more personal. It is directly sent to a recipient. We feel obliged to check it out.

The beauty of the list as we have already established is that it is targeted. We know who they are and what they like, therefore we can predict their behavior. When we send an email it is effectively an advertisement. There is no other advertising platform out there (Facebook, twitter, google, bing etc) that can compete with a list in terms of targeted traffic to the right people. Compare monthly subscriptions charges for email marketing 

services with ad charges and there is no competition. Therefore it is the most economical way to advertise your offers.

Problems most people have in building a list

They give up at the first hurdle or set back. This is really relevant to life. We all give up far too easy, regardless of the rewards. I can remember watching the first episode of ‘The Walking Dead’ and thinking it was slow and not for me. Years later because I persisted it is my favorite tv show. Not the best example granted, but I would have missed out. We do this all the time.

When building business or trying to improve our lives we will experience blocks in the road. It is how we meet these challenges. Every successful person will have many failures. That’s life. Sometimes things do not happen right away or the first time you try something. It is what we learn from the failure and the commitment to keep trying.

Many people struggle to build a list and then maintain it, because they have no strategy. They haven’t planned their entire funnel of how and why people joined their list and what their experience will be as they move through their business as a customer. Everything needs to relate to one another. If you want a productive list you need a strategy that links the people on it with what you will promote to them and why.

The lack of knowledge in what traffic converts is also an issue for list builders. It’s slightly different for every market. Some convert well in ads, some better on social media and some on video platforms. But then sometimes it can really just be how a person utilizes the traffic.

Lastly it is a lack of investment capital to put forward to build the business and pay for large amounts of traffic in order to build the business quickly. This is usually the main stumbling block people face. The confidence to invest. This is one of the reasons we wrote this book to show people that there is a way to build list on a neutral investment basis.

Image source: Clickfunnels.com 

How To Build An Email Sales Funnel

A funnel is the journey a person experiences as they go through your business from being on the outside all the way through your offers in becoming a paid customer. Each element needs to complement each other to ensure that the customer keeps progressing through the funnel.

A simple list building funnel is as follows; a person opts in to a list in exchange for a lead magnet or having made a purchase of a product. They receive the item. They then receive regular email correspondence with updates or offers in order to increase the customer’s lifetime value to the company. I’m sure you will all be family with this process as we have all bought hundred of things over the Internet. We need to replicate this.

autoresponder follow up funnel

As you can see from the above diagram there is slightly more to the funnel. This enables us to have more opportunities and for the business to be much more productive.

Connecting web pages with forms and sending emails might sound like a technical nightmare on Elm street but its really not that complex. Remember the motto of keep it super simple. We wnat to keep it easy to manage and a tip how I manage sales funnels is to draw them out first and then build hem. After Ive built the funnel Ill save each URL in a workbook with teh name, offer, sequence, form, list name and notes so I know what and where it is in future.

 

We drive targeted traffic to a landing page where we offer a simple specific lead magnet or the opportunity to see an offer. If people are interested they will opt in and subscribe to receive their advertised offer or incentive (lead magnet). By doing so they are added to our list. We will then send them promotional emails as and when which will make us money over the long run on a regular basis.

When someone click on the opt-in button they will be presented with the offer. If they take advantage of this offer we will earning a commision. Alternatively if we have promised the person a freebie, we will also present them with the paid offer and merely supply the freebie by email. Either way we have the opportunity to earn commissions by presenting an enticing offer once they opt in. This gives us the opportunity to start making money straight away! If we offer a freebie it must be strictly linked to the following paid offer so that they are more likely to buy.

So let’s do some simple maths based on typical results.

  • You send 500 targeted visitors to your landing page.
  • 30-60% opt-in rate. (150-300 opt-ins)
    5-10% purchase paid offer (8-30 sales)

These are typical results.

You will never get 100% because you will never interest everyone, it is just impossible to convert 100%. Dont aim for 100% always aim for 30% worst case and 60% best case in these situations. You can improve these rates by split testing and optimising the funnel and Ill cover that later in this guide.

Your front end offer doesnt have to make you money, use the backend funnel to get sales & conversions. These work much better as you have some rapport with the reader. The funnel will help you give value away for free and build trust working towards providing a sales offer to your list. 

Your list will respond better the higher the value you have given them. If you straight up blast spam garbage offers at your list you will crash and burn my friends as simple as that.

 

 

How To Promote Sales Offers Over Email

As you can see from the funnel we need at least one offer to start with that will be presented to the customer after they opt in. My favorite starting point as an affiliate is to promote low paid CPA offers. Offers or products that cost the customer around $5-$10. The magic to this is these low value product typically have a deep sales funnel, if the product we are promoting has a deep sales funnel, then we can make a lot of money if the customers we send to the offer go onto purchase upsells in the funnel.

For example a customer may buy the front end offer for $5, then go onto buy the first upsell of additional content for $27, then a second upsell of additional content for another $27 and so on.

What is CPA

CPA stands for cost per action. In simple terms this means that you promote something and when somebody takes action you get paid a commission. The action can vary but typically it is making a purchase.

Where to find offers

The following sites I recommend as starting points when becoming an affiliate and CPA marketer. You will graduate upwards the more you sell and learn where the best offers are. But we all need to start somewhere.

Warrior Plus: warriorplus.com

Warrior Plus has a variety of make money online courses all of which have low priced (typically 100% commission) front end offers with variable commission deep funnels. I do think beginners should start here, teh low cost ticket items are perfect for getting your first sale. 

The products wont be amazing and change lives but like all networks they have some great products that are mostly underrated because so much of the products on offer are complete shite. Beginners should start here until you have made at least 20 sales.

JVZoo: jvzoo.com

JVZoo has a mixture of courses and softwares that are slightly more higher in quality but typically have more expensive front end offers. Good to get involved with JVzoo offer when promoting to you list later down the line. Just be aware that a lot of JVzoo software offers are hit & run promotional style marketing. 

There are gems among the herd but there is also a lot of software promotions that release a product and then in 6 months promote a NEW flashy shining product that is exactly the same but with 1 or 2 new features and has been rebranded.

I have several products from JVZoo that I promote but no more than a handful because the software development gets abandoned or the creators are scammy D bags. Use this platform at your own risk.

Click Bank: clickbank.com

Clickbank is also full of ebooks and courses, but are priced more expensively. Good to get involved with Clickbank offers when promoting to your list later down the line.

Other CPA networks:

cpalead.com

maxbounty.com

nexusoffers.com

ogads.com

cpagrip.com 

The above sites lists a wide range of offers. There are offers that only require leads to payout rather than sales but these typically have lower commissions. A lot of the offers come via advertisers and therefore admissions to the networks can be a more difficult process, so we recommend joining the three recommendations above first.

What to consider when selecting an offer

When selecting an offer to promote there are a number of things you should consider. Firstly what is the quality of the offer? Are people promoting it already (good sign) and has the product creator a track record of producing products that sell. Secondly is the offer evergreen or at least current? Check out the product and see if it’s still relevant before selecting. Lastly you need to know what the commission rates are.

Two factors here. What % do you get from the front end product ie. the initial commission you get upfront when a sale is made and what the upsells are and the % you receive if sales are made. Also consider whether there are any recurring commissions, which means you get paid every month for example from one sale.

Your Affiliate Link

One thing to remember is that the affiliate link that is created is usually the domain of the network plus a long list of letters and or numbers. This is fairly long and unsightly in most cases because they track a lot of affiliates.

Not a major issue, but a lot of other websites and email providers do not like affiliate links and block them. Therefore we need to mask them. This is the process of hiding them behind another weblink that automatically redirects people to our affiliate link once it is clicked. The best way to do this is with your own paid hosting and domain, by creating a redirect link as this will have your own domain name and look great.

I prefer using bridge pages now for longer strategy goals. This is basically a bridge page where you can provide a bit more info or value and direct all link clicks to your affiliate offer.

For example;

www.mydomainname.com/thisoffer

As a starting point I suggest promoting ClickFunnels because it converts really well.  Find your link by registering at ClickFunnels and search for ‘affiliate signup’. The approval process is pretty quick and you can use it without owning ClickFunnels.

How to mask links with your hosting tutorial

Firstly log into your hosting control panel and go down to domains.

make redirects in cpanel

 

Choose ‘modify the redirects’.

 

Next choose the domain name you wish to utilize, then fill in the details. You will need to type in the page name which is what come after the forward slash.

So www.mydomain.com/theoffer. Then paste in the link to where you want it to be redirected to. Its best to keep it really simple so the URL looks clean and shows what the page may be to someone who is thinking about clicking on your link.

What you need to do

1) Sign up for ClickFunnels affiliate program.
2) Apply to promote the recommended offer.
3) Upon acceptance retrieve your personal affiliate link.
4) Mask or shorten your affiliate link 

What Email Marketing Platforms & Tools Will You Need?

 

What is an email marketing system?

Email marketing systems (EMS) are online services that allow you to collate and store email addresses AKA your list. They then enable you to manage the list and send email as you see fit to the list or parts of the list.

You need to select you EMS to suit the level of service you require. Many people decided to start off with Mail chimp (http://mailchimp.com). This decision is typically made due to the offering of a ‘forever free’ level of service offered. For free they will allow you to create a list up to 2,000 people and you have the ability to send up to 12,000 emails (in total) per month. On the face of it that is pretty impressive. If you want a free to entry EMS this is the place to start. However the downside is that on the free option you do not get the benefit of any autoresponder features. You can send emails but can not create an autoresponder series, something which is so powerful in converting leads into sales.

What is an autoresponder?

The autoresponder series is a series of emails that you have pre-written that get sent to a customer at pre-determined intervals following their opt-in to your list. As you can imagine this is a very useful feature. For example you can immediately ‘remind’ them about the offer that was presented at the opt-in stage. You can also immediately deliver the lead magnet if you are offering one, which is the best tactic. Why? because it makes the customer definitely read the very first email you send to them. This helps us with future deliverability of emails as it helps the system see that we are not spam.

What are the options?

In terms of EMS that have autoresponders we have two options. We use an online service or we use a plugin to create our own. There are many services available. Such as Awebber, Get Response, Moosend, Mailerlite, Wishpond and Send Lane etc.. everyone seems to have their favorite. They do a similar job and are priced very similar. Typically starting at approximately 20 dollars per month rising as your list grows. Most give a month’s free trial. Alternatively you can purchase a wordpress plug-in than enables you to create an EMS on your wordpress website. With this option you only pay up front for the product, but in order for emails to be sent you need to log in. So whilst you can create an autoresponder you have to physically log in each day to send the days emails.

As your list grows you will probably need to upgrade your hosting package. Swings and roundabouts depending on the control and budget you require. I am finding Moosend to be amazing right now for my mailing campaigns. 

Create a list tutorial

Firstly sign up to an EMS, take your pick. For the purpose of this tutorial we will walk you through Awebber, but others are very similar.

Once logged in. Choose to manage your lists.

Next we need to just click create a list.

Once the list is created we need to fill in the information. First we decide on the sender name (your name) the sender email address and our physical postal address.

Next we have to input a name for the list and the a description. The description will be see by a subscriber if they decided to unsubscribe.

Your list is now created.

What you need to do

1) Sign up or create an EMS

2) Create a list

How To Build Landing Pages

What are landing pages?

A landing page is a promotional web page with the sole purpose of

obtaining or convertingtraffic.

Landing pages generally fall within 2 types, firstly a squeeze page where we merely seek to obtain an opt-in to an email list or a sale page where we look to sell something.

We need a landing page to pre sell our offer which will increase the conversions of our traffic to sale.

If you google landing pages you will be met with a plethora of solutions for creating such pages. The high ranking sites will all be web based subscription services. Services such as Lead Pages and Click Funnels. Some of these services are incredible. Currently we are using Click Funnels and it is working exceptionally.

>> Get 14 day free trail on ClickFunnels

What are the options?

There are other options. Firstly if you have the skills you can create a page yourself. Alternatively outsource it. As it is a relatively simple exercise it will not cost much to get an expert to put one together for you. Just go on fiver.comand search for someone suitable. Make sure you speak with them first to get their experience and examples of their work. Make sure they can integrate your autoresponder.

We also have wordpress plugins. There are many out there like Thrive Landing Pages which work in a similar way to the web services options. We like thrive, it is not as slick as Click Funnels, but what it does it does very well. Plugins typically cost up front with no recurring fees.

Lastly if you want a totally free option you can create you own utilizing free plugins within the wordpress platform. It is totally possible to achieve decent looking landing page in this fashion without being a whizkid web designer. But you just need to accept that it will definitely take a lot more time to get it together and ultimately will not be as slick and easy as the other solutions other or be as attractive.

What needs to go on my landing page?

The landing page needs to pre sell the offer or gain an opt-in. Therefore you need three key elements.

1. An attention grabbing headline
2. Persuasive sale copy or video
3. A call to action with an opt-in box

Fairly straightforward set of elements. Just remember to consider your end goal. What is the purpose of this landing page. When putting a page together the three elements to consider are; the customer’s pain points, the benefits of the offer and how this solves the problem. Remember you do need to sell the offer to the reader. You need to get them to opt-in. If they leave before opting in you have lost them for good.

The landing page will be promoting an offer, so ensure that you have the link to where the landing page will send the viewer once they opt-in. Also when designing you opt -in try your best to make it similar to the offer page in terms of color schemes etc. You can also put similar phrases and words in your landing page. For example if the offer specifies certain earnings or results put these on your page.

How to build the funnel

The initial funnel will comprise of two or three simple elements. These are effectively two or three simple web pages that a customer will pass through as they opt in to your list. The first page is the landing page which we have discussed extensively above, but it is essential you persuade people to input their email address in exchange for a lead magnet or the opportunity to see and offer. Here is an example.

example clickfunnels page template

 

>> Try ClcikFunnels Free for 14 Days

At this point there are two options. This will depend on whether you are offering a freebie or are just pointing them in the direction of an offer. Once someone clicks ‘get instant access’ their email address will join our list. If you choose to send them to an offer we just need to make sure that the ‘get instant access’ button will re-direct the person to our affiliate link, this will differ depending on how you created your landing page, the initial funnel is over and we will then hopefully reconnect with them in the future via email. Alternatively if we are offering a freebie (lead magnet) we recommend a further 2 pages. The next page should be a landing page which introduces the offer, but really only links to the offer page, see below. But we add a no thanks link at the bottom which will redirect the viewer to a page which advises that the freebie has been sent to their email address.

 

how affiliate links work

 

They then have two choices either they see what the offer is or continue in the funnel. So we need the third page, which is the thank you page. Keep this so simple. Also always deliver the lead magnet whatever form it is in by email so they check your emails!!!

This system work well to ensure people read your emails from the start. Alternatively we send people straight to the affiliate link from our initial landing page.

What you need to do

1) Decide how you will create landing pages 2) Create landing pages
3) Build your funnel

You Must Have A Website & Email Setup

Having a website and email is crucial to any online business or money making method and should always be your very first tools you purchase. Some methods will tell you that they are not essential. Maybe they aren’t. But we always recommend that you jump onboard with a website and email because of additional benefits they provide.

>>> My Guide For Building A Blog

We need a website for the following

1. A domain name
2. Hosting
3. An email address at the above domain

Why do we need this?

Firstly it is your home on the net. It is a place where you can store all of your promotional material like landing pages, products or downloads. It will look so much more professional than a free hosting option and will give you continuity throughout your brand and message and elevate you as an authority and a genuine expert in the chosen field.

We also get the opportunity to create email from the domain. This is essential to anyone that wants to maximize what they are doing. Firstly we have the first impressions. When we send an email the reader sees who is it from. Always make great first impressions. For example

[email protected] rather than [email protected]

Secondly free email addresses like Gmail do not always make it to someone’s inbox. They can hit the spam or promotions part of the inbox and the majority of people do not check these boxes so we have effectively lost that person on the list. Increase your odds with a domain hosted email.

The incredibly useful benefit of having a domain and hosting is the ability to mask links by redirecting a webpage on our site to another site. This means that when we publish links it initially appears to be from our website. For instance we may have a link to an affiliate product on Warrior Plus and that could be something like

www.warriorplus.com/aha6s8hfsksof983jdsls0 Whereas if we set up a redirect link we could have a link like

www.mydomain.com/offer

What I need to do

1) Buy a domain with a hosting plan
2) Install wordpress
3) Create your own personal email with the domain name 4) Create re-direct links with your chosen offers

How To Build A Email Follow Up Sequence

 

What is an email sequence?

The autoresponder email sequence is a series of pre written emails that get sent to a customer at predetermined intervals following subscription to a list. We want to set this up so we can communicate with the list in the early phase on auto pilot. We just have to create a system that includes a series of emails that we always want to send to the list.

We can easily create email sequence within EMS that have autoresponder features like Awebber. We just have to decide on the content and the strategy and then draft out as many emails as we want to be sent out on autopilot to the new subscribers.

Within the sequence we have to build a relationship with the list so that they continue to open our emails. We have many options and many opportunities. Feel free to experiment. Many people like to introduce themselves whilst many like to go straight into promotion.

Generally we have 4 options;

● Provide value and engage the list 

Provide content and information
Selling lots of crap
Promote the sale.

The whole mailing game is all about strategy, which i have alluded to above. You need to work out how you want to tackle it. Do you want to befriend the list? Do you want to just promote? Do you just want to give content 100% and leave monetization to a later date. Initially we recommend that you do the following regardless of your strategy.

Tip: Always deliver the lead magnet in first email

By delivering the lead magnet in the first email it forces people to recognize your emails straight away. High open rates of rate first emails will improve your chances of open rate as you continue mailing into the future. In the same first email you have an opportunity to remind the person about the paid offer your presented to them after they opted in to you list. It is also a great idea to mail over the course of the week further tips and content relating to the lead magnet and/or the paid offer always including a link to the offer. Once you have gone through this process and ‘warmed up’ your list adopt whatever strategy you see fit.

Email sequence tutorial

Again we will be using Awebber, but other provider are very similar.

Login and select your list then from the message drop down menu chose ‘campaigns’.

Next we must create a campaign and name it

This bring up the campaign editor. Choose to start campaign ‘on subscribe’. Which is self explanatory. Then begin building the campaign. On the left hand side we can drag and drop element. Either emails or wait. Think about your strategy and how frequent you want the emails to be then drag them in. Them edit the wait times of the waits.

We now to to start creating each email. Click on emails you have dragged to the centre them choose ‘create a message’ on the right hand side. This open the editor. Draft out an email and click save. You will be returned to the campaign page where you can click save and exit and it’s done!

What you need to do

1) Define your strategy
2) Plan a series of email
3) Load the auto responder with emails

How To Get Traffic To Your Website

This is where we find our customers. Free traffic strategies are very useful, I know many people who use free strategies exclusively and it works for them, however these are long term strategies. But most of these guys also supplement them with paid methods. As we said free methods do give longevity as we are leaving a footprint somewhere for people to find today, tomorrow or next year. Paid strategies typically give us quick results as we are getting qualified leads. This is because we are paying for something to be visible for a period of time.

In the online space paid traffic falls into three type;

1. Traditional ads

2. Modern ads
3. Email ads

Traditional

By traditional advertising we are referring to search engine ads. Here we promote websites at the top results of google or along the side column. As search engines are used so extensively we can get good results. The same goes for banner advertising on specific websites. Downside is that this can be fairly costly and targeting can be hit and miss.

Modern

Modern advertising relates primarily to Facebook, Twitter and Instagram. Facebook has become an advertising giant. They have taken advantage of their enormous user base and have cleverly utilized all of the data they have for each user. We are talking about pages you ‘like’ or groups you join. Your age, location, marital status etc.. The brilliance is in its simplicity. But that works for us, we can utilize this data and target ads to specific people. Works very well, buy can be expensive when working out what works.

Email

Then we have email ads. This is what we love. The whole business we are building is driven by email, so it make sense that our initial traffic should come from email. That way we know the people coming on to our list open emails!!The secret sauce. This really works for any type of niche, fine people who already have list and negotiate a price to send an email from their account to their list.

In the space we are utilizing which is internet marketing or making money online, we have the benefit of have solo ad vendors. These are guys who have built up and continue to build enormous lists of leads that are favorable to the internet marketing message. The cost of solo ads is priced by the estimated open rate. So typically you will put in an order for say 200 clicks (opens). This helps us to asses the efficiency of the ads. So let’s just recap on solo ads, they work because;

  • People read emails
  • Very cost effective
  • You get what you pay for
  • The audience is already targeted
  • The results are quick.

So going back to the funnel we gave you and the example of how the traffic can filter its way through into leads and sales.

Which was as follows;

You send 500 targeted visitors to your landing page. 30-60% opt-in rate. (150-300 opt-ins)
5-10% purchase paid offer (8-30 sales)

So we if we consider that a click may cost us 50 cents. So that is 50 cents for a single lead. Some people will think this is expensive, but if you consider that typically on average over the course of a year each email address on your list should be producing 1$ per month you can see how worthwhile it is. So at 50 cents the 500 clicks will cost us $250. In exchange for this we will receive 150 – 300 leads, which as long as we optimise our email effort will earn us the 1$ per month.

But we also get the 8-30 sales. What this equates to is hard to assess, as we will have the front end price which could be 7$, but each offer will have upsell of varying cost. On average we could take $15 of the average commission.

This means the 8-30 sale equate to approximately $120-600. Please do not get down of the ad doesn’t not make a profit or even come close. Remember we are in it for the long game and want to make money from the subscriber regularly!

How to chose a solo ad vendor

Choosing a solo ad vendor should be no different to any other investment you make. You need to do due diligence to make sure they are capable to fulfilling the service you are in need of. First of all check out the reviews. Here’s a good tip for choosing anything. Make sure there are a mix of good and bad. From experience if all reviews are 100% good, something can’t be right. If something is real, it will have ‘haters’ remember that. But assess what’s on offer and make a balanced decision.

We also need as much tier 1 traffic as possible. Our message is in english, so we need, typical english speaking countries like USA, UK, Canada, Australia etc.. There no point wasting money on people who potentially can’t understand the message or haven’t got the money to spend.

Most vendors will provide statistic and so will the reviews of the vendor. We need to check out the open rates and the opt-in rates to see what vendor are proving quality traffic. Some vendor will guarantee opt-ins, which is great, but may be slightly more expensive however they may give you more guidance due to their guarantee.

Speak with the solo ad vendors and tell them about the offer you want to promote. Many will give advice. Some will offer to write the copy in the email. Some will also produce the landing page for you. Why? They want results too so you reccomend them, or continue to use them.

Find Solo Ad Vendors

There are numerous solo ad vendors.

First of all check out facebook groups that have solo ad testimonials, there are many.

Some other great solo ad sources are Udimi.com

What to monitor

When you send a solo ad you need to monitor and track statistics. You cannot just go by how many pole join your list despite that being the keep metric. You need to monitor that you are getting tier 1 traffic and whether you are getting the clicks you requested. We can do this with link tracking software like Clickmagick. There are many alternatives out there. The software tracks the links that you put in the email and how it is exposed to other email boxes and whether it is read or clicked. Ask the solo ad vendors how they prefer to track the solo ads.

What you need to do

1) Research solo ad vendor and communicate with them

2) Track links
3) Make solo ad

Now You Start To Split Test Performance

This an element of any business that most people do not consider important. If we go back to the start where we spoke of the mindset and also where people go wrong trying to build profitable lists it was that people give up too easily. They hit a roadblock or something doesn’t work straight away and they then wave the white flag. This is life people. Sometimes things don’t go well the first time. If everyone gave up when this happened nothing in the history of the world would have ever happened.

When things don’t go as smoothly as we thought or we want to improve we need to makes changes. This is where testing can be great. In this type of business what can we test?

Offers – some just suck
Landing pages – Color, headlines, pictures
Lead Magnets – Some will work better for different audiences Solo ad vendors – Some have better leads
Emails – Headlines and content style

Trial and error. Mistakes and rewards. You will need to learn on the job in many ways, but you can see there are many ways you test different things to see if results improve. Just do not give up.

The Key Takeaway

When I set out to create this project I wanted it to be a guide that was easy to follow with a clear message. I also wanted it to almost be a bible for building an online business that ANYONE could do. I feel we accomplished it here.

We’ve shown you the theory behind every element of an online business and we’ve also shown you what YOU need to do. If you follow each step you will struggle to fail.

Just remember if you send targeted traffic to carefully selected lead magnet or offer you will build a list of targeted emails. This in turn can be converted into sale after sale.

Author: Shen Zu

 Business minded marketers with a keen interest in online behaviour and Ecommerce.

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