Email Marketing Guide: How You Can Start Earning
The Most Underrated Online Money Maker is Email
Ive been a little late to the party on getting email marketing content out but none the less this ones pretty packed with action sections that you can put in place to build your email marketing money. The beauty of sending emails and making money is hard to believe but its a real thing and it’s so powerful if you treat your list the right way. Business often overlook how easy it is to add additional revenue from email marketing.
If you look at the nuts and bolts of the real key takeaway here for you and for me in a nutshell is this key takeaway right here:
> Key Takeaway
- You need a website
- You need landing pages
- You need lead forms
- You need an email autoresponder
- You need some sales offers
- You need some content
- You need a sequence to tie it all together
My friends, this is the keep it super simple overview of how you can make money using emails. But these 7 steps mean nothing unless you know the use case of each step in a little more detail. I’ll cover each step in this guide and help you get that email money flowing in for beginners to medium marketers.
Advanced marketers and those already making lots of email money you already know the ins and outs of autoresponders and email sequences. If you are an advanced marketer please feel free to skim read this post 🙂 hopefully I can stop the scroll with a amazing gif or email nugget that you might not of known or had in play.
I use email marketing because it allows me to have a lifestyle that doesnt require me to be stressed or stuck working in one place. I can run this business from anywhere in the world as long as they have internet there Im all good.
Making money online is not that difficult. It just seems that way at the start or if you get overwhelmed. Well here is the news and it’s not new. You need to focus. This guide shows you in great depth how you can create a simple system to make money online that can easily be scaled up without any saturation to the market.
Types of Email Marketers
Unfortunately there will be two types of people that read this guide.
First there will be shiny object seekers. People who will glance at this book and either move on to something else as it presents itself or glance at this and think they know it all. Either way they will not take action.
Secondly there are the action takers. These people will read and digest the information we have provided and then put it into action.
It is important that you decide what sort of person you want to be, where you want get to and how you want to live your life. If the answers to those questions are something better, then you must take action. Better still take action now!!!!!!!
In this guide we have put together the system to allow you to create wealth online. Follow the steps in order. Re-read the sections over and over as necessary. We have tried to get the photos as big as possible but remember that you can zoom in if you need to!
In this guide I want to help take brand newbies and people making just on $1,000 a month to the next step and help that email money hit your bank accounts. Bold statement to say online but its really not that hard. If you apply the basic marketing principles and the step by step Ill show you here you will be successful in a month.
I want you to set a goal before you start this. Work out what you need to hit to have some freedom and I don’t need be able to buy a gold lambo lets be real, realistically what $ figure would you need to not be stressed or worried about money all the time?
$100 or $1,000 or $4,000 or more. If you have a target you will be able to track your success better. Also when you hit your target its a really healthy thing to give yourself a small reward like a nice dinner out on the town or a day spa visit what ever floats your boat.
I will ask you to apply yourself to the work. You only be successful when you apply yourself. Two key things I se of people in my community are that they have Focus and they have drive to be successful. If you can apply these 2 things you will be on your way.
What you need to do
At the bottom of most of each section I’ve inserted a small section called ‘what you need to do’. This is small brief recap of what you need to do following reading the chapter.
It is not an alternative for reading the contents of the chapter, just a friendly reminder of what to do next, so read the chapters fully. Remember you are the one who needs this to work.
How To Build Your Email List
What is a list?
A list is a collection of email addresses that have been obtained by a user subscribing, completing an opt-in form or purchasing a product. By doing so we are building a targeted collection of people who have at least one common and specific interest. Once we are in possession of this list we can send them specific emails that may be of interest to them that contain offers that will earn us money.
Remember what a list is this will be very important later in this guide.
Why build an email list?
First of all email is not going anywhere. You also control this list of subscribers, customers and followers. Unlike Google and Facebook you control this traffic not them. You will be able to communicate with the audience when you want to and for the reasons you wnat to talk about. Never give Facebook etc full control of your audience in that instant that they decide your brand and images are not suited to their audience.
I’ve seen a lot of friends completely wiped out after a Google algorithm update and Facebook algorithm update. That is complete BS man.
Email has now become the number 1 form of communication. We no longer communicate to any real extent via traditional post methods. However remember that we always seem open our emails, even when we know it is trash.
Why? because it is personal. This has to some degree transferred onto email. Yes, we do not open every email. I know people with thousand of unopened emails, i’m one of them i currently have 72k unopened emails over numerous personal accounts. But despite that hundreds of emails still pique my interest daily.
The point is that social media has opened up a lot of ways to communicate in the recent years. But think about this. How many social media updates and statuses are put in front of you each day? How many do you actually read? Then think about the amount of emails you get and how many you read, The percentage will be massively in favour of email. People just read email because it is more personal. It is directly sent to a recipient. We feel obliged to check it out.
The beauty of the list as we have already established is that it is targeted. We know who they are and what they like, therefore we can predict their behaviour. When we send an email it is effectively an advertisement. There is no other advertising platform out there (Facebook, twitter, google, bing etc) that can compete with a list in terms of targeted traffic to the right people. Compare monthly subscriptions charges for email marketing
services with ad charges and there is no competition. Therefore it is the most economical way to advertise your offers.
Problems most people have in building a list
They give up at the first hurdle or set back. This is really relevant to life. We all give up far too easy, regardless of the rewards. I can remember watching the first episode of ‘The Walking Dead’ and thinking it was slow and not for me. Years later because I persisted it is my favorite tv show. Not the best example granted, but I would have missed out. We do this all the time.
When building business or trying to improve our lives we will experience blocks in the road. It is how we meet these challenges. Every successful person will have many failures. That’s life. Sometimes things do not happen right away or the first time you try something. It is what we learn from the failure and the commitment to keep trying.
Many people struggle to build a list and then maintain it, because they have no strategy. They haven’t planned their entire funnel of how and why people joined their list and what their experience will be as they move through their business as a customer. Everything needs to relate to one another. If you want a productive list you need a strategy that links the people on it with what you will promote to them and why.
The lack of knowledge in what traffic converts is also an issue for list builders. It’s slightly different for every market. Some convert well in ads, some better on social media and some on video platforms. But then sometimes it can really just be how a person utilizes the traffic.
Lastly it is a lack of investment capital to put forward to build the business and pay for large amounts of traffic in order to build the business quickly. This is usually the main stumbling block people face. The confidence to invest. This is one of the reasons we wrote this book to show people that there is a way to build list on a neutral investment basis.
Image source: Clickfunnels.com
How To Build An Email Sales Funnel
A funnel is the journey a person experiences as they go through your business from being on the outside all the way through your offers in becoming a paid customer. Each element needs to complement each other to ensure that the customer keeps progressing through the funnel.
A simple list building funnel is as follows; a person opts in to a list in exchange for a lead magnet or having made a purchase of a product. They receive the item. They then receive regular email correspondence with updates or offers in order to increase the customer’s lifetime value to the company. I’m sure you will all be family with this process as we have all bought hundred of things over the Internet. We need to replicate this.
Image source: Clickfunnels.com
As you can see from the above diagram there is slightly more to the funnel. This enables us to have more opportunities and for the business to be much more productive.
Connecting web pages with forms and sending emails might sound like a technical nightmare on Elm street but its really not that complex. Remember the motto of keep it super simple. We wnat to keep it easy to manage and a tip how I manage sales funnels is to draw them out first and then build hem. After Ive built the funnel Ill save each URL in a workbook with teh name, offer, sequence, form, list name and notes so I know what and where it is in future.
We drive targeted traffic to a landing page where we offer a simple specific lead magnet or the opportunity to see an offer. If people are interested they will opt in and subscribe to receive their advertised offer or incentive (lead magnet). By doing so they are added to our list. We will then send them promotional emails as and when which will make us money over the long run on a regular basis.
When someone click on the opt-in button they will be presented with the offer. If they take advantage of this offer we will earning a commission. Alternatively if we have promised the person a freebie, we will also present them with the paid offer and merely supply the freebie by email. Either way we have the opportunity to earn commissions by presenting an enticing offer once they opt in. This gives us the opportunity to start making money straight away! If we offer a freebie it must be strictly linked to the following paid offer so that they are more likely to buy.
So let’s do some simple maths based on typical results.
- You send 500 targeted visitors to your landing page.
- 30-60% opt-in rate. (150-300 opt-ins)
5-10% purchase paid offer (8-30 sales)
These are typical results.
Open Rate Reality Check
You will never get 100% because you will never interest everyone, it is just impossible to convert 100%. Dont aim for 100% always aim for 30% worst case and 60% best case in these situations. You can improve these rates by split testing and optimising the funnel and Ill cover that later in this guide.
Your front end offer doesnt have to make you money, use the backend funnel to get sales & conversions. These work much better as you have some rapport with the reader. The funnel will help you give value away for free and build trust working towards providing a sales offer to your list.
Your list will respond better the higher the value you have given them. If you straight up blast spam garbage offers at your list you will crash and burn my friends as simple as that.
How To Promote Sales Offers Over Email
As you can see from the funnel we need at least one offer to start with that will be presented to the customer after they opt in. My favourite starting point as an affiliate is promoting low paid CPA offers. Offers or products that cost the customer around $5-$10. The magic to this is these low value product typically have a deep sales funnel, if the product we are promoting has a deep sales funnel, then we can make a lot of money if the customers we send to the offer go onto purchase upsells in the funnel.
For example a customer may buy the front end offer for $5, then go onto buy the first upsell of additional content for $27, then a second upsell of additional content for another $27 and so on.
What is CPA
CPA stands for cost per action. In simple terms this means that you promote something and when somebody takes action you get paid a commission. The action can vary but typically it is making a purchase.
Where to find offers
The following sites I recommend as starting points when becoming an affiliate and CPA marketer. You will graduate upwards the more you sell and learn where the best offers are. But we all need to start somewhere.
Warrior Plus: warriorplus.com
Warrior Plus has a variety of make money online courses all of which have low priced (typically 100% commission) front end offers with variable commission deep funnels. I do think beginners should start here, the low cost ticket items are perfect for getting your first sale.
The products wont be amazing and change lives but like all networks they have some great products that are mostly underrated because so much of the products on offer are complete shite. Beginners should start here until you have made at least 20 sales.
JVZoo has a mixture of courses and softwares that are slightly more higher in quality but typically have more expensive front end offers. Good to get involved with JVzoo offer when promoting to you list later down the line. Just be aware that a lot of JVzoo software offers are hit & run promotional style marketing.
There are gems among the herd but there is also a lot of software promotions that release a product and then in 6 months promote a NEW flashy shining product that is exactly the same but with 1 or 2 new features and has been rebranded.
I have several products from JVZoo that I promote but no more than a handful because the software development gets abandoned or the creators are scammy D bags. Use this platform at your own risk.
Click Bank: clickbank.com
Clickbank is also full of ebooks and courses, but are priced more expensively. Good to get involved with Clickbank offers when promoting to your list later down the line.
Other CPA networks:
The above sites lists a wide range of offers. There are offers that only require leads to payout rather than sales but these typically have lower commissions. A lot of the offers come via advertisers and therefore admissions to the networks can be a more difficult process, so we recommend joining the three recommendations above first.
What to consider when selecting an offer
When selecting an offer to promote there are a number of things you should consider. Firstly what is the quality of the offer? Are people promoting it already (good sign) and has the product creator a track record of producing products that sell. Secondly is the offer evergreen or at least current? Check out the product and see if it’s still relevant before selecting. Lastly you need to know what the commission rates are.
Two factors here. What % do you get from the front end product ie. the initial commission you get upfront when a sale is made and what the upsells are and the % you receive if sales are made. Also consider whether there are any recurring commissions, which means you get paid every month for example from one sale.
Your Affiliate Link
One thing to remember is that the affiliate link that is created is usually the domain of the network plus a long list of letters and or numbers. This is fairly long and unsightly in most cases because they track a lot of affiliates.
Not a major issue, but a lot of other websites and email providers do not like affiliate links and block them. Therefore we need to mask them. This is the process of hiding them behind another weblink that automatically redirects people to our affiliate link once it is clicked. The best way to do this is with your own paid hosting and domain, by creating a redirect link as this will have your own domain name and look great.
I prefer using bridge pages now for longer strategy goals. This is basically a bridge page where you can provide a bit more info or value and direct all link clicks to your affiliate offer.
As a starting point I suggest promoting ClickFunnels because it converts really well. Find your link by registering at ClickFunnels and search for ‘affiliate signup’. The approval process is pretty quick and you can use it without owning ClickFunnels.
How to mask links with your hosting tutorial
Firstly log into your hosting control panel and go down to domains.
Choose ‘modify the redirects’.
Next choose the domain name you wish to utilize, then fill in the details. You will need to type in the page name which is what come after the forward slash.
So www.mydomain.com/theoffer. Then paste in the link to where you want it to be redirected to. Its best to keep it really simple so the URL looks clean and shows what the page may be to someone who is thinking about clicking on your link.
What you need to do
1) Sign up for ClickFunnels affiliate program.
2) Apply to promote the recommended offer.
3) Upon acceptance retrieve your personal affiliate link.
4) Mask or shorten your affiliate link
What Email Marketing Platforms & Tools Will You Need?
What is an email marketing system?
Email marketing systems (EMS) are online services that allow you to collate and store email addresses AKA your list. They then enable you to manage the list and send email as you see fit to the list or parts of the list.
You need to select you EMS to suit the level of service you require. Many people decided to start off with Mail chimp (http://mailchimp.com). This decision is typically made due to the offering of a ‘forever free’ level of service offered. For free they will allow you to create a list up to 2,000 people and you have the ability to send up to 12,000 emails (in total) per month. On the face of it that is pretty impressive. If you want a free to entry EMS this is the place to start. However the downside is that on the free option you do not get the benefit of any autoresponder features. You can send emails but can not create an autoresponder series, something which is so powerful in converting leads into sales.
What is an autoresponder?
The autoresponder series is a series of emails that you have pre-written that get sent to a customer at pre-determined intervals following their opt-in to your list. As you can imagine this is a very useful feature. For example you can immediately ‘remind’ them about the offer that was presented at the opt-in stage. You can also immediately deliver the lead magnet if you are offering one, which is the best tactic. Why? because it makes the customer definitely read the very first email you send to them. This helps us with future deliverability of emails as it helps the system see that we are not spam.
What are the options?
In terms of EMS that have autoresponders we have two options. We use an online service or we use a plugin to create our own. There are many services available. Such as Awebber, Get Response, Moosend, MailerLite, WishPond and Send Lane etc.. everyone seems to have their favourite. They do a similar job and are priced very similar. Typically starting at approximately 20 dollars per month rising as your list grows. Most give a month’s free trial. Alternatively you can purchase a WordPress plug-in than enables you to create an EMS on your WordPress website. With this option you only pay up front for the product, but in order for emails to be sent you need to log in. So whilst you can create an autoresponder you have to physically log in each day to send the days emails.
As your list grows you will probably need to upgrade your hosting package. Swings and roundabouts depending on the control and budget you require. I am finding Moosend to be amazing right now for my mailing campaigns.
Create a list tutorial
Firstly sign up to an EMS, take your pick. For the purpose of this tutorial we will walk you through Awebber, but others are very similar.
Once logged in. Choose to manage your lists.
Next we need to just click create a list.
Once the list is created we need to fill in the information. First we decide on the sender name (your name) the sender email address and our physical postal address.
Next we have to input a name for the list and the a description. The description will be see by a subscriber if they decided to unsubscribe.
Your list is now created.
What you need to do
1) Sign up or create an EMS
2) Create a list
How To Build Landing Pages
What are landing pages?
A landing page is a promotional web page with the sole purpose of
obtaining or converting traffic.
Landing pages generally fall within 2 types, firstly a squeeze page where we merely seek to obtain an opt-in to an email list or a sale page where we look to sell something.
We need a landing page to pre sell our offer which will increase the conversions of our traffic to sale.
If you google landing pages you will be met with a plethora of solutions for creating such pages. The high ranking sites will all be web based subscription services. Services such as Lead Pages and Click Funnels. Some of these services are incredible. Currently we are using Click Funnels and it is working exceptionally.
What are the options?
There are other options. Firstly if you have the skills you can create a page yourself. Alternatively outsource it. As it is a relatively simple exercise it will not cost much to get an expert to put one together for you. Just go on fiver.com and search for someone suitable. Make sure you speak with them first to get their experience and examples of their work. Make sure they can integrate your autoresponder.
We also have WordPress plugins. There are many out there like Thrive Landing Pages which work in a similar way to the web services options. We like thrive, it is not as slick as Click Funnels, but what it does it does very well. Plugins typically cost up front with no recurring fees.
Lastly if you want a totally free option you can create you own utilizing free plugins within the WordPress platform. It is totally possible to achieve decent looking landing page in this fashion without being a whizkid web designer. But you just need to accept that it will definitely take a lot more time to get it together and ultimately will not be as slick and easy as the other solutions other or be as attractive.
What needs to go on my landing page?
The landing page needs to pre sell the offer or gain an opt-in. Therefore you need three key elements.
1. An attention grabbing headline
2. Persuasive sale copy or video
3. A call to action with an opt-in box
Fairly straightforward set of elements. Just remember to consider your end goal. What is the purpose of this landing page. When putting a page together the three elements to consider are; the customer’s pain points, the benefits of the offer and how this solves the problem. Remember you do need to sell the offer to the reader. You need to get them to opt-in. If they leave before opting in you have lost them for good.
The landing page will be promoting an offer, so ensure that you have the link to where the landing page will send the viewer once they opt-in. Also when designing you opt -in try your best to make it similar to the offer page in terms of colour schemes etc. You can also put similar phrases and words in your landing page. For example if the offer specifies certain earnings or results put these on your page.
How to build the funnel
The initial funnel will comprise of two or three simple elements. These are effectively two or three simple web pages that a customer will pass through as they opt in to your list. The first page is the landing page which we have discussed extensively above, but it is essential you persuade people to input their email address in exchange for a lead magnet or the opportunity to see and offer. Here is an example.
At this point there are two options.
This will depend on whether you are offering a freebie or are just pointing them in the direction of an offer. Once someone clicks ‘get instant access’ their email address will join our list. If you choose to send them to an offer we just need to make sure that the ‘get instant access’ button will re-direct the person to our affiliate link, this will differ depending on how you created your landing page, the initial funnel is over and we will then hopefully reconnect with them in the future via email.
Alternatively if we are offering a freebie (lead magnet) we recommend a further 2 pages. The next page should be a landing page which introduces the offer, but really only links to the offer page, see below. But we add a no thanks link at the bottom which will redirect the viewer to a page which advises that the freebie has been sent to their email address.
They then have two choices either they see what the offer is or continue in the funnel. So we need the third page, which is the thank you page. Keep this so simple. Also always deliver the lead magnet whatever form it is in by email so they check your emails!!!
This system work well to ensure people read your emails from the start. Alternatively we send people straight to the affiliate link from our initial landing page.
What you need to do
- Decide how you will create landing pages
- Create landing pages
- Build your funnel
You Must Have A Website & Email Setup
Having a website and email is crucial to any online business or money making method and should always be your very first tools you purchase. Some methods will tell you that they are not essential. Maybe they aren’t. But we always recommend that you jump onboard with a website and email because of additional benefits they provide.
We need a website for the following
1. A domain name
3. An email address at the above domain
Why do we need this?
Firstly it is your home on the net. It is a place where you can store all of your promotional material like landing pages, products or downloads. It will look so much more professional than a free hosting option and will give you continuity throughout your brand and message and elevate you as an authority and a genuine expert in the chosen field.
We also get the opportunity to create email from the domain. This is essential to anyone that wants to maximize what they are doing. Firstly we have the first impressions. When we send an email the reader sees who is it from. Always make great first impressions. For example
Secondly free email addresses like Gmail do not always make it to someone’s inbox. They can hit the spam or promotions part of the inbox and the majority of people do not check these boxes so we have effectively lost that person on the list. Increase your odds with a domain hosted email.
The incredibly useful benefit of having a domain and hosting is the ability to mask links by redirecting a webpage on our site to another site. This means that when we publish links it initially appears to be from our website. For instance we may have a link to an affiliate product on Warrior Plus and that could be something like
www.warriorplus.com/aha6s8hfsksof983jdsls0 Whereas if we set up a redirect link we could have a link like
What I need to do
1) Buy a domain with a hosting plan
2) Install wordpress
3) Create your own personal email with the domain name 4) Create re-direct links with your chosen offers
Make Your Email Marketing Program A Better Experience
“What can we do to make our overall email marketing a better experience?”
Tip #1 – Follow A Storyline Or Narrative
Tip #2 – Exclude People In Your Flows From Getting Campaigns
Tip #3 – Your Flows Should Be Exclusive
Image source: clickfunnels.com
How To Build A Email Follow Up Sequence
What is an email sequence?
The autoresponder email sequence is a series of pre written emails that get sent to a customer at predetermined intervals following subscription to a list. We want to set this up so we can communicate with the list in the early phase on auto pilot.
We just have to create a system that includes a series of emails that we always want to send to the list. You can easily create email sequence within EMS that have autoresponder features like Awebber has. You just have to decide on the content and the strategy and then draft out as many emails as you want to be sent out on autopilot to the new subscribers.
Within the sequence we have to build a relationship with the list so that they continue to open our emails. Feel free to experiment. Many people like to introduce themselves whilst many like to go straight into promotion.
Generally we have 4 options;
● Provide value and engage the list
● Provide content and information
● Selling lots of crap
● Promote the sale.
The whole mailing game is all about strategy, which i have alluded to above.
You need to work out how you want to tackle it.
Do you want to befriend the list?
Do you want to just promote?
Do you just want to give content 100% and leave monetization to a later date.
Initially we recommend that you do the following regardless of your strategy.
Tip: Always deliver the lead magnet in first email
By delivering the lead magnet in the first email it forces people to recognize your emails straight away. High open rates of rate first emails will improve your chances of open rate as you continue mailing into the future. In the same first email you have an opportunity to remind the person about the paid offer your presented to them after they opted in to you list.
It is also a great idea to mail over the course of the week further tips and content relating to the lead magnet and/or the paid offer always including a link to the offer. Once you have gone through this process and ‘warmed up’ your list adopt whatever strategy you see fit.
Email sequence tutorial
Again we will be using Awebber, but other provider are very similar.
Login and select your list then from the message drop down menu chose ‘campaigns’.
Next we must create a campaign and name it
This bring up the campaign editor. Choose to start campaign ‘on subscribe’. Which is self explanatory. Then begin building the campaign. On the left hand side we can drag and drop element. Either emails or wait. Think about your strategy and how frequent you want the emails to be then drag them in. Them edit the wait times of the waits.
We now to to start creating each email. Click on emails you have dragged to the centre them choose ‘create a message’ on the right hand side. This open the editor. Draft out an email and click save. You will be returned to the campaign page where you can click save and exit and it’s done!
What you need to do
1) Define your strategy
2) Plan a series of email
3) Load the auto responder with emails
How To Get Traffic To Your Website
This is where we find our customers. Free traffic strategies are very useful, I know many people who use free strategies exclusively and it works for them, however these are long term strategies. But most of these guys also supplement them with paid methods. As we said free methods do give longevity as we are leaving a footprint somewhere for people to find today, tomorrow or next year. Paid strategies typically give us quick results as we are getting qualified leads. This is because we are paying for something to be visible for a period of time.
In the online space paid traffic falls into three type;
- Traditional Ads
- Modern Ads
- Email Ads
By traditional advertising we are referring to search engine ads. Here we promote websites at the top results of google or along the side column. As search engines are used so extensively we can get good results. The same goes for banner advertising on specific websites. Downside is that this can be fairly costly and targeting can be hit and miss.
Modern advertising relates primarily to Facebook, Twitter and Instagram. Facebook has become an advertising giant. They have taken advantage of their enormous user base and have cleverly utilized all of the data they have for each user. We are talking about pages you ‘like’ or groups you join. Your age, location, marital status etc.. The brilliance is in its simplicity. But that works for us, we can utilize this data and target ads to specific people. Works very well, buy can be expensive when working out what works.
Then we have email ads. This is what we love. The whole business we are building is driven by email, so it make sense that our initial traffic should come from email. That way we know the people coming on to our list open emails!! The secret sauce. This really works for any type of niche, fine people who already have list and negotiate a price to send an email from their account to their list.
In the space we are utilizing which is internet marketing or making money online, we have the benefit of have solo ad vendors. These are guys who have built up and continue to build enormous lists of leads that are favourable to the internet marketing message.
The cost of solo ads is priced by the estimated open rate. So typically you will put in an order for say 200 clicks (opens). This helps us to asses the efficiency of the ads. So let’s just recap on solo ads, they work because;
- People read emails
- Very cost effective
- You get what you pay for
- The audience is already targeted
- The results are quick.
So going back to the funnel we gave you and the example of how the traffic can filter its way through into leads and sales.
Which was as follows;
• You send 500 targeted visitors to your landing page. • 30-60% opt-in rate. (150-300 opt-ins)
• 5-10% purchase paid offer (8-30 sales)
So we if we consider that a click may cost us 50 cents. So that is 50 cents for a single lead. Some people will think this is expensive, but if you consider that typically on average over the course of a year each email address on your list should be producing 1$ per month you can see how worthwhile it is. So at 50 cents the 500 clicks will cost us $250. In exchange for this we will receive 150 – 300 leads, which as long as we optimise our email effort will earn us the 1$ per month.
But we also get the 8-30 sales. What this equates to is hard to assess, as we will have the front end price which could be 7$, but each offer will have upsell of varying cost. On average we could take $15 of the average commission.
This means the 8-30 sale equate to approximately $120-600. Please do not get down of the ad doesn’t not make a profit or even come close. Remember we are in it for the long game and want to make money from the subscriber regularly!
How to chose a solo ad vendor
Choosing a solo ad vendor should be no different to any other investment you make. You need to do due diligence to make sure they are capable to fulfilling the service you are in need of. First of all check out the reviews. Here’s a good tip for choosing anything. Make sure there are a mix of good and bad. From experience if all reviews are 100% good, something can’t be right. If something is real, it will have ‘haters’ remember that. But assess what’s on offer and make a balanced decision.
We also need as much tier 1 traffic as possible. Our message is in english, so we need, typical english speaking countries like USA, UK, Canada, Australia etc.. There no point wasting money on people who potentially can’t understand the message or haven’t got the money to spend.
Most vendors will provide statistic and so will the reviews of the vendor. We need to check out the open rates and the opt-in rates to see what vendor are proving quality traffic. Some vendor will guarantee opt-ins, which is great, but may be slightly more expensive however they may give you more guidance due to their guarantee.
Speak with the solo ad vendors and tell them about the offer you want to promote. Many will give advice. Some will offer to write the copy in the email. Some will also produce the landing page for you. Why? They want results too so you reccommend them, or continue to use them.
Find Solo Ad Vendors
There are numerous solo ad vendors.
First of all check out facebook groups that have solo ad testimonials, there are many.
Some other great solo ad sources are Udimi.com
What to monitor
When you send a solo ad you need to monitor and track statistics. You cannot just go by how many pole join your list despite that being the keep metric. You need to monitor that you are getting tier 1 traffic and whether you are getting the clicks you requested. We can do this with link tracking software like Clickmagick. There are many alternatives out there. The software tracks the links that you put in the email and how it is exposed to other email boxes and whether it is read or clicked. Ask the solo ad vendors how they prefer to track the solo ads.
What you need to do
1) Research solo ad vendor and communicate with them
2) Track links
3) Make solo ad
Now You Start To Split Test Performance
This an element of any business that most people do not consider important. If we go back to the start where we spoke of the mindset and also where people go wrong trying to build profitable lists it was that people give up too easily. They hit a roadblock or something doesn’t work straight away and they then wave the white flag. This is life people. Sometimes things don’t go well the first time. If everyone gave up when this happened nothing in the history of the world would have ever happened.
When things don’t go as smoothly as we thought or we want to improve we need to makes changes. This is where testing can be great. In this type of business what can we test?
• Offers – some just suck
• Landing pages – Colour, headlines, pictures
• Lead Magnets – Some will work better for different audiences • Solo ad vendors – Some have better leads
• Emails – Headlines and content style
Trial and error. Mistakes and rewards. You will need to learn on the job in many ways, but you can see there are many ways you test different things to see if results improve. Just do not give up.
The Key Takeaway
When I set out to create this project I wanted it to be a guide that was easy to follow with a clear message. I also wanted it to almost be a bible for building an online business that ANYONE could do. I feel we accomplished it here.
We’ve shown you the theory behind every element of an online business and we’ve also shown you what YOU need to do. If you follow each step you will struggle to fail.
Just remember if you send targeted traffic to carefully selected lead magnet or offer you will build a list of targeted emails. This in turn can be converted into sale after sale.
Author: Shen Zu
Business minded marketers with a keen interest in online behaviour and Ecommerce.
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