Insights Into My Niche Store Top Selling Products

Insights Into My Niche Store Top Selling Products

The thing that I really love about what I do is that I can take an idea and within a day or two turn that idea into an actual thing. Im talking about ecommerce dropshipping or other product promotion ideas.  It is not uncommon for me to have an idea on Friday and by Saturday night have a website up promoting that idea.

My girlfriend find this hilarious but I wonder for how long 🤷‍♂️…haha slightly worried my obsessive thought to idea problem might be too much for some people. If you have this problem let me know.

Back to the point! I got started in this method by buying a business and running with it with no prior experience. That’s not the ideal start for everyone but Ive helped a lot of people get started by sharing some of my Friday afternoon ideas. I dont have time to do EVERYTHING! To share my ideas is not a problem at least someone committed can put them to good use.

I want to help you sell your first product! Thats it a simple goal for this article. This is not to ambitious and anyone can do this. What I’ll go over in this is a couple of product niches and the products that I have sold and still sell that make money. These work for the main niche but can be drilled down into sub niches and highly targeted audiences.

Audiences

To keep this pretty basic and actionable I’ll suggest we use the marketplace AliExpress as our product source. AliExpress has millions of products at  very low rates that you can use to populate the products on your website. The other bonus is because they sell products at such low prices you can dropship these products at a higher price.

I added the product links in this article so you can click through and see how much they actually cost on AliExpress. You can sell these often 3-7 times the purchase price. Also I have used some affiliate links on the products so I may get commission if anyone of you purchase the products through my links 😁.

So we will be selecting products from AliExpress and then showcasing them on our website. This dropshipping method of promoting products you don’t actually hold works well, but I’ll also show you some alternative methods to sell products once you sell multiple products. This can be your phase II goal once ou have momentum.

I share this because it has helped me build a lifestyle business where I don’t need my job. I can happily live off my online money and I want that for you. This type of hobby changed my life. Selling products online can be your life changing hobby as well.

Enough fluff lets get into the good stuff.

Think of each of these divided section as a Niche category. The niche category can then be split into sub categoies where you can segment products into really targeted product collections. These collections will be highly relevant to a section of people. This is one way to provide relevant products to people actually into those products. The rest is marketing 101.

What will help you accelerate your success:

Growing your websites traffic read about it here.

Building email lists and sending product info emails learn it here.

 

Military Survival Tactical Gear

This niche is highly succesful and growing in strides as COVID, rioting and other catastrophes erupt. I do not support any epedemic or race hate crimes or recommend profiting from them but I do support business. Make your marketing focus on the product the problem and the solution and avoid piggy backing off the world events distastefully.

Miltary and outdoor survival type products sell really well. This is competitive but not to the point where you can not sell products.I found bags, pouches, kits, helmets, gloves and accessory type tools sell really well.

 

Tactical Backpack For Operators

military type backpacks

Click to see these backpack products.

I have a couple of survival, paintball, outdoors type niche sites that I promote these backpacks. What Ive found is having a variety of the same backpack is a positive signal. I limit the backpack type to around 4 types but have 7-9 variations of each backpack. People like the colour variations.

You want to use clean images and some action shots of the backpacks being used. The price of these backpacks can go from $40-$120. This is fully deopending on your messaging, the backpack you select and what features it has against the others.

 

 

Heavy Duty Pocket Torch

HD

Click to see these torch types.

This style torch is very popular. Suprisingly the female audience responded best to this products Fcebook ads. You will need to be creative with your marketing if you use this product type. There is a lot of competition and noise, so standing out needs to one of your focuses.

Notice the image look and feel? its one way to make the product look a bit better than your competitors who just use the AliExpress product image. You need to take a out of the box approach to marketing torches and gadget type products.

 

Tactical Sling Pouch

tactical medi pouch

Click to see these tactical pouches.

I have a lot of these tactical pouches around my house they are functional and can be used for a lot of things. Most people feel the same way seeing as Im always ordering these from my supplier haha. My tip is to look at the red cross on this pouch. Think about a couple of variations of this type of patch on the pouch, thats how you create sub niches.

What do I mean about creating a sub niche? well the cross appeals to one type of customer now I want to sell the same pouch but to other customers. I would check for pouches or patches for snipers, grenades, skulls demons and so on and so on.

I hope you get the point about how to create a sub niche now.

 

Heavy Duty Smart Phone Protector Case

HDca

Click to see the phone case on AliExpress.

This is a great example of multi use products that suit a lot of sub categories. Everyone has a smart phone, and everyone fears damaging their smartphone. A super proetctive heavy duty phone case is a great solution to that fear. Now we are getting to the problem and solution type marketing process.

You could sell these to a lot of audiences. tradies, campers, drivers and more. Everyone wants to keep their smart phone safe and secure.

 

“The evergreen military tactical and survival product kit. This is an evergreen product that I believe will grow in popularity throught the year. Thanks to COVID and Mad Max (movie was set in 2021) people have concerns about survival”.

Shenzu

Outdoor Power Solar Off Grid

Leading on from the tactical and military survival gear is this segway into offgrid living, solar power chargers and outdoor power options. Very popular and growing in popularity. This served me a double positive, it would make me money but I could also buy these products for my old man for his birthday. A great way to get product test data and action shots of the products.

My pro tip: work smarter not harder!

 

 

Portable Solar Power Charging Pad

solar charger padcharge pad

Click to see Pad 1, Click to see Pad 2.

Ill be honest with you I have bought so many of these I really should start white labelling them. They are great gifts for family members who work outdoors. Sturdy and functional they can even serve multiple audience types. 

I have used cyclist targeting and crane operators before with good success. A little tricky but they sold more than I paid in ad spend, that sweet sweet ROAS.

The problem is people use their phone a lot for music, talking, videos etc and they if are like me most would be terrified the moment their battery hits 10% remaining. How this product helps them is to provide a portable charging solution, that can charge from the sun and they can move around while charging their phone. 

A example snippet from an advert I ran “The old way was to sit by a power outlet while your phone charges”.

This was some wording from a past advertisment I ran hitting on that mobility factor. You need to be creative in ad copy to sell products.

I found a really positive audience for this product on Pinterest and Instagram. 

 

BONUS Product Solar Charger Panels

Click to see this bonus product here.

These bonus tip bad boys sold REALLY WELL! I targeted so many sub niches audiences. The product is amazing so selling it just requires using the right type of messaging. Fishing buffs and camping audiences were the biggest buyers of this product. I branched off into some out of the box sub categories and found good success especially in cross promoting other survival tactical type products.

Bonus bonus tip: Sometimes getting the visitor to your website is just about being able to cookie them for any retargeting adverts that you might have running. This works well for discounts and coupon promotions of your product as well.

Multi Function Tactical Pens

tactical pen

Click to see what this pen can do.

These multi function products like tactical pens work well in waves. I found it really challenging to get consistent sales from promoting these pens. I would create ad set after ad set to promote these products and win for a couple days then routinely fail.

My tip for promoting these products is to select months of the year to run 6 week promo and ad campaigns and then at the end of the 6 weeks cut the campaign. This was the only I could get traction promoting these. I do think they are over saturated.

But if they are saturated that doesnt mean we cant sell them we just need to be creative in how we sell them.

 

Security Lighting LED Bright Light Bars

 

LED bar

Click to see this light bar product.

One of the top selling products in my outdoor camping niche store is a bright light LED bar. These are multi purpose and not just for outdoors they also suit suburban security fittings. I really like these type of products because you can play on the home alone, intruder alert type fear factor. This is a marketing tactic and I do not suggest people go around scaring people into buying these with horror stories.

These make great perimeter lighting and are so helpful after dark when camping.

Steampunk Clothing & Accessories

Yet another segway into outlander type Mad Max sceanrio is the steampunk genre. People are getting into this trend and dressing like they walked straight off the set of Mad Max or Tank Girl. Steampunk mixes industrial factory with military style dress code while looking very unique. I personally do not get why people dress like this outside of comic con but hey all the power to you if this is your dress style.

The Steampunk Trench Coat

steampunk trench coat

Click to see the product.

The trench coat is a starting point for most people starting out to make a fashion statement. It also helps act as a security blanket for the first timers stepping out as a steampunker. They practially sell themselves.

When you do sell these trench coats include women as well. A lot of the steampunk style is unisex where anyone can wear it and you dont need to be a man to have it. Unisex clothing is a thing and it makes sense…..if we live in a future where the supplies are limited.

Steampunk Glasses / Goggles

glasses for steampunks

Click to see these glasses.

Could I wear a pair of these and look as cool as this guy? nah probs not my friends but there are people who are going nuts for these type of glasses and speed demon goggles. The style is unique a little vintage a little retro and something modern. I would have a handful of style types and then 2 or 3 colour variations for each pair of glasses.

You could use these as a bundle offer or as an up sell in the shopping cart.

Steampunk Patches & Badges

steampunk jacket patch

Click to see these patches.

The next product set that sells pretty quickly is the mix of badges and patches that can be added to any article of clothing. The patches can represent factions or groups. The growing popularity in games like Fortnight and league of legends is factions and groups. The patches and badges help people express their allegience just like people wear their fav NBA team jersey these patches are like wearing a Chicago Bulls patch for steampunks.

Chains & Chokers for Steampunks

steampunk chocker

To see this product click here.

There is a need for chains in any steampunk store. Why chains? there is always chains in Steampunk and these are cheap to dropship or whitelabel. They are not to heavy to ship and they are a staple of the dress code.

Think also about those rock punk wallet chains that attach to the belt. Nose ring and ear ring chains and this can expand on even more and start leading into the fetish niche. The sky is the limit.

Apocalypse Mechanical Watches

mechanical watch

To see this watch click here.

People really like these watches. I personaly don’t wear a watch but these sell pretty much like …wait for it…clockwork! 🤣

I would suggest having 10-20 watches and then 2 -3 colour variations per watch. You could make a website just themed on steampunk mechanical watches.  Again do not leave out the female steampunks, think unisex for steampunk targeting.

 

Key Takeaway

The online retail space is exploding and it is not going to slow down. I highly recommend getting a start with some type of ecommerce method. I broke down the top 4 methods below where you can get started.

The tabs below will tell you what each method

  • What is each method
  • Who each method is for
  • What you need to get started
  • Earning potential

Check it out below!

What is it? This is a method where you promote a product without having it. When someone buys that product from you the money they pay you will be used to buy the product from the supplier. You use the money from your customer to buy the product. You never have any left over stock because you dont ever touch the product.

Who is this for? Everyone. This is an easy to test the waters method. You can get started really quickly and the overheads are quite low. You should be able to get this set up for $500 bucks. The return on this investment can be double triple or higher than the $500. You will need to understand how emails, shipping and ordering works.

What do you need to get started? the minimum is a website, an email address, a bank account, some form of product to promote usually found on AliExpress or Ebay.

Earning potential? $-$$$

What is this? You take a product you really like and design some changes to the product to make it better. This can be minor tweaks or some fundamental design or feature changes. The manufactuer makes you a product that matches your new design. You now own a product YOU created.

Who is this for? People who have sold products before. People who understand market needs. You MUST have done some market research. You MUST know the demand for what you have.

What you need to start? You need an idea. You need to validate your idea that it will have demand for it. You need something to piggyback off and create your private label product. Then you need a website, email account, bank account and then starting capital to order, ship and store the products. You will need to physically stock these products.

Earning potential? $$-$$$$$

What? This is a method where you join up to programs to promote products on behalf of brands or networks. When people buy the product from a link your promoted you get paid.

Who is this for? Everyone. This is an easy way to test the waters. You dont ever touch or hold products, you will just promote products you like.

What do you need to get started? As a minimum a bank account , an email and somewhere to promote the products. This could be a website, Instagram, Pinterest etc.

Earning potential? $-$$$$$

What is it? This is one of the toughest roads to take in ecommerce. Compared to the other methods this one requires the most physical involvement of creating, shipping, storing and housing the products. You will be building your own product from scratch. You will need to ship the products to your warehouse and store the products until they need to be shipped to customers. BUT you own the product and you can take it where ever you want in sales revenue.

Who is this for? NOT for starters. You should have some sales experience and business experience under your belt first. I would suggest starting with either droposhipping or affiliate marketing first.

What do you need to start? You will need significant investment capital to start this method. You need to create prototypes, design specs, shipping and logistics, storage facilities ( I started doing this in my garage and dining room lol) then manual shipping and promoting the products to get them moving.

In short this is not an easy method. Why should you do this? well in 12 months this will be a LOT easier and it will be making you great income. The time to build momentum takes time but it can steamroll into something huge.

Earning potential? $$-$$$$

I got a start in ecommerce by buying a business from Gumtree, it was a really simple mobile phone case store. This was back when mobile phones could only play the game snake and people would clip the phone cases to the outside of their belts.

ANYONE can do this but like any business it takes time and commitment. If you dont put in the work early on, you wont see any rewards. If it was push button easy EVERYONE would be doing this.

I hope this has helped you see the opportunity and get some momentum towards selling your first product. If you liked this comment below or like it or share it with somneone who might make use of the information. Peace!

 

Read more on the Clickbucks Blog!

Insights Into My Niche Store Top Selling Products

Insights Into My Niche Store Top Selling Products

The thing that I really love about what I do is that I can take an idea and within a day or two turn that idea into an actual thing. Im talking about ecommerce dropshipping or other product promotion ideas.  It is not uncommon for me to have an idea on Friday and by...

read more
How To Build Better Marketing Messaging

How To Build Better Marketing Messaging

Here’s a powerful way to make your marketing stronger.
Write out an offer that your dream clients would love and be hard for them to say no to. Then see how close you can get to creating it. Once you do launch and promote it everywhere.
This sounds simple but so many sales are lost due to weak offers. Note when I say offer I do not mean price discounting. I mean a real sales offer.
Do you know what the only asset that matters in your business is?
  • It isn’t your Facebook page.
  • It isn’t your Instagram followers.
  • It is not your people
  • It isn’t any of your physical machinery or facilities.
So what is it?
It’s your client database and the relationship you have with them.
When businesses are sold this is ‘really’ what the purchaser is buying.
Clients pay for everything and you must treat them as gold. If you don’t have your own client database set up and actively market to it the best time to fix that is right now!
“I’ve always been intrigued by the reality where some clients are happy to pay more for essentially the same thing. The reason is because of how the value is postioned in teh service. I always ask this question.
Have you taken time to look at all potential clients for what you sell?
Have you identified those who can:
  • Benefit the most
  • Benefit the fastest
  • Pay the most
One of the easiest ways to grow sales and reduce headaches is to sell to the best clients you can. If you will do the research now your future self will thank you for it.”
Shenzu

Help Your Clients Discover Their USP

A USP is short for Unique Selling Position. This is a great way to identify the why and how the business is better than its competitors. An example may be that store A& B can deliver in 14 days but store C can deliver in 7 days that is a USP for store C.
Do your clients know the answer to this question?
Why should I buy from you over anyone else AND instead of buying something else with my money?
It’s a profound question and your answer must contain one key thing.
That thing is something they can only get from your company. Now this requires some digging and work but the rewards are there for you if you do it.
Once you can say you are the only one with X you immediately separate yourself from the competition and become THE choice for the clients you want.
So take 15 minutes right now and come up with your list of what clients get only from you.
Then review it and see what would be most powerful from a client perspective. Most importantly start using it in your marketing NOW.

18 Techniques That Improve Advertising Efforts



The purpose of all advertising is to take people’s existing desires and direct them towards your product or service. The old problem and solution pairing is a great way to start running ads with copy that calls out pain and provides the segway to the solution.


If you want to make your ads better you need to understand psychology and copy writing. But I know not everyone has time so to save you time here are some of my favourite advertising approaches.
All have been used effectively over many years. choose what you believe will work best with your clients.
Don’t be afraid to experiment and test different appeals.


Here are 18 Quick Fire Tips

1. News. If you have something genuinely new and different then use a news angle in your ads. Words like announcing, introducing or finally now you can XYZ.      
2. Arouse curiosity. Once a curiosity loop opens in someones mind most people feel the need to close it. I had a great example recently a Facebook ad asked me if I knew the one question to get more sales. I didn’t but was curious and clicked the ad to find out.
3. Tell a story. It seems widely known now that stories sell. So use them in your message. Especially if it’s a story of success for someone just like the person you are aiming the ad at.

4. Add scarcity but make it true. A risk something will end or run out triggers fear of missing out and makes us take action.

16. Sell it well and then take it away. If you can get people wanting what you have and then say who it’s not for this adds more motivation to purchase.
5.Create a common enemy. You can bring people across to your site by sharing a common enemy. A few examples that people use are ‘big business’, ‘the banks’, ‘big pharma etc. Notice how the labels predetermine you viewing them as bad.
6. Take a contrarian position. A simple example of this could be telling people not to use Facebook ads whilst everyone else seems to be telling them to use them. You can go really strong on this one if you’re comfortable with it. Be aware though you will get some flack so you need to be able to deal with that.
7. Create controversy. This is a strategy that has been used in Public Relations a lot. Brands like American Apparel have also used it to gain greater exposure. It’s not for everyone and again has risks of flack you need to be aware of.
8. It’s not your fault. If you can absolve potential clients of any responsibility for making mistakes in the past then they can embrace your solution. If they feel as though it was their fault it can be hard for them to move to something new.
9. Social proof. The more people who testify to the fantastic results they get with your business the better. It’s far more credible than anything you can ever say. Aim for video testimonials if you can with specific results they got from your business.
10. Risk reversal. In any purchase there is a perceived risk of making a mistake and this fear reduces sales. You can limit this ‘perceived risk’ with a powerful risk reversal guarantee.
11. Small yesses. If you can get someone to say yes to something in your ad and keep them agreeing along the way it makes it easier for get the main yes to your product or service.
12. Offer a magic pill. People want the magic pill. As much as I hate this it’s the reality of the market. You need to present your offer like a magic pill to get the most people saying yes.
13. Sell to their want not need. It’s amazing how there is always money for what people want. Even if you know what they need sell to their want first or you won’t get the chance to help solve their true need.
14. Offer a sense of community. We are all looking to belong in some way if you can add community to your ads and offers it can bring more people in.
15.Use the Zeigarnik Effect. In psychology, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks. The easiest way to use is to give part of the information and then the rest can only be gained by clicking to another page or opting in for something. Don’t make it too hard though.
17. Enter the conversation already going on in their mind. If you can write your ad to what they are thinking about right now then they will click your ads in big numbers. But you need to dig in and really understand your market to do this.
18. Ask a compelling question. It’s really hard for us to ignore questions especially if they are on a topic we are interest in. So you could ask a question like ‘Do you know the one question all clients want answered?”. If they don’t they will very likely act to get the answer.
In summing up all of the above we are always communicating to the ad viewer self-interest.
If you keep even that in mind at all times you’re on the way to creating better ads and growing your business faster.

Bonus Tip For Clear Messaging

Are your words easy to understand?
The words you use to promote your business matter. If you use big words you lose people. If you use regular words then almost anyone can read your message.
The more people who read or hear your message the more clients you can get.
There is a simple set of tests you can use to make sure your message is well understood.
Yesterday I ran the profile a popular marketer in LinkedIn through these tests.
This person failed the tests.
In fact the writing requires a post-graduate education to understand it.
This is not an unusual case.
If you try and read it you know immediately it makes no sense.
So the solution is to get a Flesch Kincaid grade for all your writing.
You want a grade level of 7.5 or under and a reading ease of at least 60.
For the record this post has a grade level of 4.5 and reading ease of 84.9.


Keeping Your Marketing Message Clear

Your marketing message will be ignored unless…
The very first line contains one of the big 3 elements that grab attention.
Here they are in reverse order of power (my ranking):
Coming in 3rd is curiosity. You see this with click bait headlines if you’re curious enough you click. But what you click to can often be disappointing.
If you use it make sure you genuinely reward the persons curiosity.
Coming in 2nd is news. Especially anything to do with threats to our survival and loved ones. We are hard wired to tune in to any potential threats.
Coming in 1st is self-interest.
That is something that is relevant to what I most want right now.
It’s been said that we need to enter the conversation going on in the minds of our potential clients.
I’ve never seen better advice than this.
All three work and you should test them all in your market.
But if you choose one might as well start with the most power self-interest.
If your marketing messages, websites and social media profiles aren’t already applying these then the time to fix it is right now.
Insights Into My Niche Store Top Selling Products

Insights Into My Niche Store Top Selling Products

The thing that I really love about what I do is that I can take an idea and within a day or two turn that idea into an actual thing. Im talking about ecommerce dropshipping or other product promotion ideas.  It is not uncommon for me to have an idea on Friday and by...

read more
How To Build Better Marketing Messaging

How To Build Better Marketing Messaging

Here's a powerful way to make your marketing stronger. Write out an offer that your dream clients would love and be hard for them to say no to. Then see how close you can get to creating it. Once you do launch and promote it everywhere. This sounds simple but so many...

read more
Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

The most underrated marketing channel is by far email marketing. Almost every business can benefiet from running email campaigns, there is also the repeat customer factor involved in email campaigns. I am a huge believer in email marketing and this article focuses on...

read more
Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

The most underrated marketing channel is by far email marketing. Almost every business can benefiet from running email campaigns, there is also the repeat customer factor involved in email campaigns. I am a huge believer in email marketing and this article focuses on the best ways small business can use emails to increase revenue.

The best email marketing software can be measured by various factors but ultimately my key factors will be different to yours and to the next person after you.

How I would approach this would be to pick 3 key things you want from your email software and stick to that as your must haves. Do not get caught up in all the shiny things a email tool can do, these are nice to haves not mission critical.

 

In this article, I will provide you with an overview of email softwares that I have used and would recommend for small businesses.

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing strategy for small businesses. I would argue that the biggest return on investment is from sending emails. It takes a little time setting them up working the sequences and trigger points but you can build a new revenue stream when you get it working.

This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers. There are a lot of ways to harness emails to attract and retain new business.

 

Read my article on the importance of building an email list.

 

I do not think that the success of your email campaigns is dependant on the email softwar eyou use. Really they all do very similar things. Do you sacrifice having a nice dashboard and analytics view because the delivery is really solid or do you sacrifice solid delivery to have a nice clean dashboard view with easy to see analytics? thats a question only you can answer.

My top 3 Features

  1. The numbers what are limits (subscribers & send rates)
  2. Deliervability 
  3. Sequencing & tagging of the emails

There are more but if I narrow it down to the key 3 things I need it is the above. All the other fancy features are nice but you can get them elsewhere if you really needed to.

 

What to Look for in a Good Email Marketing Tool?

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).

You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

You must have some feature that allows list segmentation to split groups up based on where they signed up or what actions they take like for example this group all clicked the link to the PDF download and so on.

email sequence

Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder. Deliverability is key or you will see very deminished returns on email if you cant get the email in front of the people.

Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

MailChimp

Mailchimp is one of the most well known email marketing service providers in the world thanks mainly to their heavy brand awareness campaigns and a forever free email marketing service plan.

Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.

The best thing Mailchimps offer besides the FREE plan is the ease of the connection between your website and the Mailchimp platform. This is made very easy through an onboarding checklist.

You can integrate Mailchimp with:

  • WordPress
  • Shopify
  • Magento
  • and many more

I do not rate Mailchimp as a contender in teh marketing automation category. I will ackowledge they have a reliable email automation sequence feature but it lacks the creativity and inisghts other platforms have in the basic plan like Automizy.

While there is some features included in Mailchimps “Advanced” plans when you dig into the guts of them you can see that they are not as advanced as advertised. This is not a dig at Mailchimp but more of a realisation that Mailchimp is aimed at more beginner level and medium skilled users. That is great for you being a busy business owner you wont need to stuff around with all the intricate details and functions just to send a 8 email series.

The support offered by Mailchimp in my experience has been top notch. I never had to wait longer than a day to have a problem resolved. I love the knowledgebase and how to guides they make it even easier using the platform.

Mailchimp offers a free plan which allows you to send 12,000 emails for up to 2,000 subscribers. As you would expect this is a very limited plan restricting you to the most basic of features. The emails you send will include Mailchimp branding.

Using a scale as you grow subscription plan common in most email platforms Mailchimp is very affordable starting their paid plans at $10 a month. This allows up to 500 subscribers and then as you grow that you can increase the subscriber count.

 

Read How To Grow Website Traffic Guide.

 

Wishpond Emails & Social Media

www.Wishpond.com

There is a real thought for the user in how Wishpond showcases the campaigns and allows you to build the lead forms and the process of IF this THEN that type of functions.

If you manage emails newsletters and social media contests and campaigns then Wishpond is a great choice for your business.

Features

Wishpond’s marketing automation  suite  makes it easy and affordable to nurture your website visitors and leads into sales. This is a REALLY powerful set of tools and it will enable you to automatically score and segment leads into lists based on activity and personal details, send personalized emails based on behavior, and much more.

You will find A LOT of features packed into Wishpond.

  • Email Automation
  • Online Forms
  • Website Popups
  • Landing Page Builder
  • Contests & Promotions
  • Referral Suite of tools
  • Leads Database
  • Marketing Automation

You wont find personalised content or any dynamic content features in Wishpond but considering everything else this tool does I would be happy to miss out on those.

Who is Wishpond Best For?

Wishpond is focused on business owners of small and medium sized businesses as well as marketing agencies who want to offer an afford marketing automation platform to their clients.

Most small businesses could make this work for their business I have no doubt. 

Integrations

Wishpond can integrate at the time of writing with just over 300 of the most popular platforms and I imagine this will continue to expand over time.

 

Wishpond offers multiple tools to enhance your online marketing efforts. It lets you integrate different features on your website to make it spectacular and attractive for visitors. You can build and publish mobile responsive pages in minutes and integrate different forms with them. These forms pop up when a visitor is on the landing page.

You can easily run contests and promotions on Facebook, Instagram and other social media platforms with WishPond. Also, it helps you to send personalized emails to the leads. It offers efficient lead management system which monitors a lead’s activity on the website. This activity is later used to create a list which online marketers use to track their leads’ behavior.

Lead management is the main feature of Wishpond as it offers multiple ways not only to attract leads but to keep them busy with product related feed. Just as the website visitor knows more about your product or shoots an inquiry to ask a question, an invisible relationship develops between you and the customer. With each minute spending on your website, the visitor is more and more convinced to buy from you. This willingness is monitored through navigational patterns of the lead which are recorded by Wishpond.

 

Pricing

I was very lucky to have picked up a great pirce on a lifetime deal but for those who missed the boat and do not have any wishes left 😆 hahah bad joke.

The price points are split into the following:

  • Basic Plan $49 month.
  • Most Popular Plan $99 month
  • Growth Plan $199 month

There is a free plan but very limited.

I really like this platform for small business. Wishpond is great for small businesses because it can do a lot of what you would need in everyday marketing campaigns.

>>> GET WISHPOND <<<

 

 

 

Automizy Real Automation & AI

I want to highlight that I LOVE Automizy and how easy they made the entire process of signing up to getting something live.

www.Automizy.com

features of automizy emails

Drag & Drop Editor

Create engaging newsletters with the Drag & Drop Editor, making the procedure a lot of fun. There’s a bunch of proven templates to maximize the engagement of your emails.

Subject Line Tester

The AI predicts the performance of your subject lines, even before you distribute your emails. Subject lines play an essential role in view rate (indeed)

 

Visual Automation Builder

The automation builder is a great way to map out your campaign visually. You can schedule & send emails, based on the list the subscriber is on; link clicks in your previous emails, webpage visits, plus much more.

There are also ready-to-use automation templates that you should get started.

Automatic Resend

Resend the unopened emails to customers, with some other subject line & without having to redo the entire process.

Several clicks so you reach out to individuals in the event they missed from your previous emails!

A/B testing

You can article 4 subject lines for your emails & set them up for automation.

Automizy’s machine learning algorithm will optimize and send the variation that guarantees the highest open rates for your emails.

Website Behavior Tracking

You could send automated emails predicated on the visitors’ engagement (visits, clicks) on your website.

Think about sending a contact to the subscriber who just visited your pricing page with a discount coupon? Charlie, now that’s the way you close a sale!

Advanced Filters

There is an endless amount of Filters to build your automated emails campaigns better.

You may filter your subscribers & customers based on the tags, lead score, email opens, clicks, the date they subscribed, UTM parameters, bounce rate, activities &, etc.

By merely applying these filters, you’re sending laser-targeted emails to the right person, at the right time.

Campaign Analytics

With the detailed analytics, you can get a bird’s eye view of how your campaigns are performing.

You can see the open rate, click rate, delivery rate, hard & soft bounces, no. of unsubscribes, best-performing links, plus much more.

If you’re running A/B tests, you can also check how each one of the variations is performing.

Integrations

Automizy integrates with most of the industry standard tools like Slack, Zapier, Salesforce, Mailchimp, LeadPages, and even more. Plus, there are a lot of zap templates for you to plug & play.

To hook up with other tools, you’re using; there is an open API from Automizy and I am super pumped about that.

While you are going to give attention to your content & marketing efforts, Automizy will look after engaging and converting your subscribers/customers.

Get Automizy AI Email Platform.

 

SendFox 

This is my pick for small business email platform that wont break the bank and gives you enough features that you can grow your business. The best thing about SendFox is the simplicity of the platform.

I spoke to David Kelly at SendFox about some changes to their forms and he had some plans for making them more appealing. He ackowledged that the forms were basic at the time but he has been hard at work building this platform out so its more intuitive and I really like where they are going with Sendfox.

sendfox is awesome

I really like smart pages as a way to manage your presence online. This is my smart page SendFox Page.

Pricing is your friend with SendFox with a lifetime single price payment of $49 this is a no brainer. You can send up to 50k emails per month and most small businesses will not be sending 50k emails a month. 

To upgrade from this plan its $10 for every 1k additional you want to add on. Although you could pay $10 monthly for 70k email sends per month if you needed to.

This is hands down the easiest platform to setup and send emails. You should not need a developer to help with any setup. 

This is my pick for best email marketing platform for small businesses. I just want to thank David and his team at SendFox for making something so easy to use at an affordable price.

 

Improve Your Email Deliverability

All the email newsletter tools that I shared in this article have great email deliverability rates.

However there are few things you can do to make sure that your marketing emails always get delivered.

Use a Professional Email Address

Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.

You should as a business be using a professional email address like [email protected]. If you are not and possibly using [email protected] or other free email address it does look a tad tacky and makes the business feel very man in a van small.

This also hurts your email marketing BIG TIME! You need a domain verified email address to get better deliverability.

Send Targeted Emails based on Interests

I think this is the number 1 thing local businesses fail at with email marketing. As someone who invests in local business heavily I am amazed at some of the emails I get from local businesses.

If I signed up for updates about a vegitarian pizza range at my local pizza shop I want to know about all the veggie ranges of pizza that this store has. What I DO NOT want is constant updates about the exclusive meat range of pizzas.

There must be personalised targeting based on user behaviour as a minimum. Segmenting users into buckets based on behaviour and tagging users by the actions they take when you send emails are a must have for your email software.

If you get this right your email marketing campaigns will see improved open rate and click through rate which is a big factor in future email deliverability.

 

Email Marketing Software FAQs

Having helped thousands of users pick the best email marketing software, we have answered quite a lot of questions. Below are some of the answers to the most frequently asked questions about email marketing platforms.

Can I do bulk email marketing from my Gmail or Outlook?

You can but why would you want to do that? You should be using your primary domain associated email for better delivery and brand association.

The free options like Gmail and Hotmail etc are not designed for bulk email send campaigns.

 

Which is the best free email marketing service?

If I was on a budget I would start with Mailchimp or Moosend for the free account services. These will be limited and feature the platform branding but as you grow you should be moving to a more pro version where you have more control.

This is not free but at a one time price for lifetime access I highly recommend SendFox emailer at $49 one time. Get SendFox.

How much does email marketing cost?

Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.

Are there other email marketing platforms that are not listed here?

Yes, there are literally hundreds of email marketing services out there, but we have not listed them all here. We believe that creating a full email platforms list would create more confusion and cause choice paralysis for non-techy readers.

We have tried all the top major email marketing service including many that are not in our email platform lists above such as: ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, InfusionSoft Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Moosend, Emma, TotalSend, SharpSpring, MailPoet, and so many more.

The top email marketing services that we have chose to include in our list provide the best features for the best price and features.

Key Takeaway: The Best Email Marketing Service

In reality email marketing platforms are a dime a dozen but there are some champions among the dirty dozen.

My Top Picks:

  1. SendFox
  2. Wishpond
  3. Automizy
  4. Mailchimp

My goals may not match your business goals so this is based on myneeds and wants. I love how quick and easy to setup SendFox is and the functionality that Wishpond allows especially around contests and promotions. 

If you are a one man in a van type business I suggest SendFox based on simplicity, time to setup and pricing.

For local business I suggest Mailchimp or Wishpond for the baseline features.

For ecommerce stores I suggest either Wishpond or Automizy. This will help with store growth and engagement campaigns and product launches.

You should select an email marketing software that can scale as your business grows. I say this because Ive been in that horrible position where my email software was great for small below 5k email lists but extremely expensive when scaling to 20k email lists. The migration from one to the other was a very stressful and draining experience. Some platforms now offer migration services between platforms and I think thats been a long time coming.

 

I hope you have found this useful and now have an idea on what are the best email softwar eptions for your business. As always if you enjoyed this article and found it useful please give us a like share or comment below and thanks for reading.

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Build A Huge Email List In 6 Easy Steps

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How To Make Money With CPA

How To Make Money With CPA

What Is CPA and How To Make Money With It

In uncertain economic times many people are looking for new ways to make some additional cash. Thus it is not surprising that many people have flocked to internet marketing. There are a wide variety of ways of profiting online, from selling your own products to selling ad space on a website you own. One way that may people make significant profits online is through affiliate cost per action (CPA) programs.

Affiliate marketing is a form of marketing whereby a contracted sales force of affiliates sell a particular product for a vendor, in return for a commission on the products. These are often called cost per action programs because affiliates are paid whenever an action is made. Usually this comes through the purchase of a product or the submission of a lead. This is in contrast to cost per click (CPC) advertising programs such as Adsense where a person just gets paid for driving traffic to an offer whether the offer converts or not.

Since the person displaying CPA offers is taking some risk in sending traffic, they stand to get paid more over the long term if they are promoting a well designed offer. It is not uncommon for CPA profits to represent a full 50%-75% of the purchase price for information products, with lower commissions for physical products. However, one only gets paid if an action is taken. Therefore one could send 100s or 1000s of clicks to an offer without being paid a dime.

For this reason, it is very important to chose the right CPA offer. Often affiliate managers can help you chose the right offer for your site on the basis of what offers are selling well at the moment. Many affiliate platforms will also allow one to sort various offers based on several metrics such as earnings per click or the number of sales made by affiliates over a span of time. The gravity statistic within the Clickbank information product marketplace is an example of the latter and is often used to scan for great offers to promote. View each sales page yourself and ask yourself if you would buy the product based on what is being said.

It can also be useful to presell on offer. For example you can offer a review of the product highlighting the positives and negatives of the product in an objective tone, concluding that the product is worth purchasing. This extra validation can help push people towards a product purchase as many people will assume that the actual sales page is biased. If you can find good customer testimonials to include, that can also help to increase the chances of a specific offer being bought.

“CPA is a real opportunity but for anyone beginning I think your time would be better spent learning the basics of affiliate marketing or PPC before you dive into CPA. It really is a different world and to have the fundamentals down first will benefit you much more when you do dive into CPA.”

Shenzu

The 3 Ways To Use Twitter For Maximum CPA Profits

I was slow to use Twitter because I just couldn’t see the value in people sharing 3 lines of random information at a time. It took Twitter’s popularity and the traffic that I was missing out on to draw me back into the Twitter universe. I’m on Twitter because tons of people are on Twitter. Where people go, is where the money goes.

Many Internet marketers struggle with making money on Twitter. These struggling affiliate marketers suffer because they think adding a ton of people and dropping an affiliate link is the way to the Twitter goldmine. What they fail to realize that good marketing is all about engaging your audience. They run very vanilla Twitter marketing campaigns and end up with spoiled milk. They are bad marketers! For the savvy Internet marketer, Twitter is a goldmine and it is a great way to build a brand, engage an audience, become a well known expert and an awesome tool to make a lot of money. In this article, will explain how to use the above examples to dominate Twitter and make a ton of money. This is an article for doers and not people who sit on information.

Build A Brand

The problem with affiliate marketing is that it automatically gets us into the frame of an affiliate and not as a business owner. As an affiliate, our mental frame is to take someone else’s product, market it and make some money. This is often done by making keyword businesses. What I mean by “keyword business” is that many marketers own dozens of micro sites that are geared just towards what they are selling. They run utilitarian campaigns where their audience has to sell themselves on the product and buy into the content of the website.

Engage You Audience

The best way to market is to become a brand, become an authority in the industry, relate to your audience on a human level, don’t just talk ‘buy this’ with them but show them that there’s a human behind the products that you market. I am of the frame work of sell yourself, then your product. Other Twitter marketers want to add as many people as they can and drop affiliate links. I think that they are going about it all wrong. Social media is all about connecting and people don’t come to social media sites like Twitter to buy products. Make them buy into you, believe in you and then they will buy from you. It is all about build rapport and a relationship with your audience.

Get A Name In The Game

You are not successful on Twitter due to obscurity. No one knows who you are! People don’t want to buy from a nobody. You need to ‘Get A Name In The Game.’ Building a name is quite easy on Twitter but you have to be willing to spend a little bit of money. Twitter has a very good Pay-Per-Follow Advertisement program where they will plaster your posts for people to see. You can use this opportunity to build a name. Let people get to know you through your ads and they will follow you. I find this much better than trying to add thousands of people then trying to market to them. The spam approach is what classless marketers do who really don’t understand that real marketing is all about specificity and engagement. You have to build a name for yourself and you have to build a brand presence. When you have done these things, you can sell from a place of power.

Is you might have noticed, this article isn’t a lockstep instruction guide but a way to teach the reader how to think about marketing on Twitter or on any social media platform. Many of you aren’t really marketers, at least you don’t have a true marketing background and are products of the internet. I don’t say this to put you down but to simply say that you don’t have any real marketing training so the flood people with links method and playing a numbers game seems perfect to you but you eventual realize that doesn’t work on social sites.

This is great information and I hope you put it to good use.

Key Takeaway

CPA marketing is a great way to monetize websites. While there is a lot more work that goes into selecting the right offer to promote versus a method of monetization such as Adsense, the long term profit potential if done correctly is much greater. Learn teh basics of pay per click FIRST, then take the plunge into CPA.

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9 Ways To Grow Website Traffic

9 Ways To Grow Website Traffic

Every online business needs targeted traffic ñ whether it is selling a product, service, affiliate marketing site or Google Adsense site. An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing.

He/ she may have the necessary drive, diligence, passion and perseverance to be able to understand how the system works. He/ she may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him/her a fortune if only the whole world could see it.

However, all these would prove useless if he/she does not know how to drive traffic to his website.

Getting people who matter to see oneís website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

The immensity of the internet as well as the internet business world has given birth to the fierce competition between online businesses, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out?

Here are 9 ways to drive targeted traffic

1 Newsletter Signups & List Building

Newsletter subscription: Creating a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

You should always be trying to build a list as it brings in a secondary money method with email marketing.

2 Participate in Question & Answer Forums

Discussion forums: Participate in discussion forums of your area of expertise and respond to someoneís question. A discussion forum may user of all levels ñ beginners to advanced users. There are many questions that newbies ask. Make sure you respond to it. After this invite them to visit your website. Make sure your signature file has your links with a very good caption.

Find things you know you can answer inside these Q&A forums. I would go in to these forums and answer questions on ecommerce, dropshipping and AliExpress and answer these questions.

3 Backlinks Exchange & Guest Posting

Link Exchange: Contact other webmasters for a possible link exchange partnership. Locating websites that are related to oneís own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

Join link exchange programs: This is the new way of linking. This can drive targeted traffic. There are many free link exchanges services. Paying for a link exchange program is also worth your money.

4 Search Engine Optimisation SEO

Search engines: What they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

5 Content Marketing

Write your own articles: This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writerís very own website out of sheer interest.

You can expand this further by guest posting or publishing content on other websites like Medium, like LinkedIn and like sites like Buzzfeed yes you can start your own accounts on all of these sites. This is a great way to grow an audience through content marketing.

6 Joint Ventures 

Joint venture marketing: This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

You will find if you have done any of teh above points that this will become easier and easier for you and you may get people reaching out to you to JV together. This is a great way to grow your exposure and build a partnership.

7 Create PLR Lead Magnets

Give unrestricted rights to Ebooks and reports: Create Short ebooks and reports branded with your website link on the footer of every page. Give them away on their website or to your mailing list also give them rights to sell it on their websites and auction sites.

You can make a lot of money from PLR content but you will also get a lot of traffic especially if the people who buy your PLR content do not change the links and references in the content meaning you can create links inside that content that oints to your preferred web pages.

This is a great way to make money from yoru blog if you sell these from your website.

What can be better than this for driving traffic to your website? If you give resale rights, come of them will sell it to others and in turn you get more visitors!

8 Market Intelligence Reports

Knowing your market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of oneís website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Keep contact info (atleast name and email address) of your customers is critical. Once someone is interested in your product, it is easier to promote other products including affiliate products.

If you create market intelligence reports this will explode your website traffic and backlinks 100% you will notice a change.

 

9 Do Affiliate Style Reviews

The power of reviews for your website is huge. You can really rack up those Google rankings with targeted content focusing on reviews.

You find products, softwares, Tools or services and create reviews around that thing helping people who may want to use this thing and give them more info on what they may be looking for. Great way to get traffic and rankings to your website.

 

BONUS Press Releases


Receiving backlinks from trusted news sources can greatly increase your TF.

Some things to consider when using PR:
a.) Not only link to your money site, also consider linking to other proerpties such as Twitter, Facebook, etc.
b.) Linking to your GMB or Google My Maps is greatly encouraged as well.
c.) Be sure to list your NAP from Phase I above in the PR as this can be looked at as a citation many times.

Don’t go directly to places like PR Web to get your PRs done because the price is too high in my opinion. The free PR services suck as well in my testing.

Traffic generating strategies are important in trying to make oneís affiliate marketing career inch forward. It is always advantageous to plan oneís moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

Last but not the least, have some scripts/ tools to perform these actions and bookmark this page. Thanks for reading if you liked it share it. Peace.

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How To Use AliBaba For Dropshipping

How To Use AliBaba For Dropshipping

If you’ve made up your mind about who your overseas source is for products you’re selling online, then it’s probably Alibaba that you’re doing business with. According to the numbers Alibaba is the biggest eCommerce company worldwide. That means bigger than even Amazon and eBay put together.

So what is Alibaba? It’s basically a very comprehensive directory connecting buyers and suppliers (mainly Asian suppliers) all across the world. They have literally millions of products to choose from and tons of suppliers ready to fill your orders.

Start Your Search

Purchasing items on Alibaba using their directory is pretty well self-explanatory. It is not so much different from a marketplace like eBay. You can browse through the categories of perform a more ‘item -specific’ search to find what you want.

You have 2 options when performing a search on Alibaba. One is to utilize the product descriptions for your search, like with ‘dog collars’. That will bring up lots of results in the dog collar category.

The second option is to utilize their drop-down menu and search for suppliers rather than for products. That way you can find the manufacturers who specialize in whatever type of products you’re looking for.

How to Use the Product Pages

Before you begin searching around on Alibaba you should know a few things about those product pages. As our former example was ‘dog collar’ we’ll keep that as our example here as well.

Unit Price

This will be one of the first pieces of information you’ll want to have. Price is always a good place to start. We can see that this listing has a price of $2 – $3 USD FOB. The ‘FOB’ is the abbreviation of ‘Free on Board’, which means that the seller is also going to pay the costs associated with getting this product to the marine port (For Asian products this is the cheapest way to go) and you (as the buyer) will pay costs associated with the actual transporting of your goods across the ocean blue to its final destination.

MOQ (Minimum Order Quantity)

The next source of information you’ll need is the MOQ, or ‘minimum order quantity’. This is the smallest number of items this particular manufacturer is willing to sell on one order. The thing to remember about MOQs is they’re not chiseled in stone and are usually negotiable. The MOQ in our ‘dog collar’ example is 200 units. When we multiply that using the high-end side of the price, which was $3.00 we are looking at an overall figure of around $600 plus the shipping if we choose to go with this supplier. This is a good thing to know going in so you have a starting place for your negotiations.

Payment Options

Once you understand how the MOQ and pricing work, you’ll probably need to know how to make payment to a suppler. There are pros and cons to the methods of payment available, so it would be your decision to choose the one that works best for you.

 

AliBaba verse Amazon

Both platforms serve millions of customers and have a staggering amount of product listings. You can get lost in each platform. Amazon does not like dropshippers where as AliBaba and AliExpress serve dropshippers very well.

Each platform has a very intelligent CEO overseeing the operations making sure that their platform is at the forefront of ecommerce. You can use what ever platform makes sense to you to sell on or buy from to resell. I have a strong dislike for Amazon as a selling platform because of Amazon FBA and the sad affiliate percentages that Amazon pays its affiliates.

How To Use AliBaba To Dropship

One of the best ways to fill in gaps in your product line is the drop shipping business – learn the ropes and you won’t be disappointed.

Although I would never use drop shipping as the sole base for my online store, the top platform for locating quality dropshippers is a service known as Worldwide Brands.

Dropshippers get pre-vetted by Worldwide Brands so that you can rest assured that you won’t get scammed.

I actually suggest using a mix of AliBaba and AliExpress for dropshipping because you can get a better mix of products and suppliers/manufacturers.

How To Dropship on AliExpress

  1. Sign up to a product automation software like ORBERLO
  2. Connect ORBERLO to your website and connect your AliExpress account
  3. You search the AliExpress platform for your product
  4. Review the products that catch your eye
  5. Review the amount of orders they have
  6. Review that sellers reviews 
  7. When happy go into ORBERLO platform and find that product
  8. Setup your product details and then import this product into your store
  9. When you have products on your store you need traffic. Visit Learn page to learn how to do that.
  10. Once you make a sale you will have the money to now buy that product from the AliExpress vendor. Go ahead and do that.
  11. Use your new customers details as the shipping address and complete the AliExpress order.

And in a super short summary that is dropshipping on AliBaba and AliExpress.

To learn more about how dropshipping works you can check out this mini course on ecommerce.

 

Purchasing Wholesale Goods Domestically

“Wholesale” is a word that I hear often. A lot of people reach out to us about wholesale prices and they want to know where they can buy products wholesale. “Wholesale” apparently means purchasing items at the lowest possible price.

Do you want to hear something surprising? This could not be further from the actual truth. When I shopped vendors for our online sales, every US wholesale dealer had incredibly high prices.

Yes, these companies were less costly than MSRP, but their prices were still so high that we wouldn’t have been able to attain or maintain a high profit margin on any of the items that we were truly interested in selling.

More than this, there were countless companies that already had the same items for sale at deeply discounted prices. So what is the benefit in buying from US wholesale vendors?

Given that very few things are currently being made in the US, wholesalers can handle all of the problems in importing and storing items from product manufacturers.

It won’t be necessary for you to go to a foreign location. There is no need to deal with customs or shipping. You simply submit orders and wait for your merchandise to arrive.

Another benefit gained by buying wholesale is the ability to sidestep time-consuming quality control measures given that your wholesaler will have made these checks on your behalf.

Buying Direct From Manufacturers Overseas

Purchasing from the manufacturer direct is by no means the holy grail of this industry, but it additionally requires the greatest amount of dedication, work and time. Currently, nearly all products are being made overseas due to cheaper labor costs.

My general rule for textiles and other goods is that if you’re working with a US vendor, you probably aren’t going to get the absolute lowest price. I will even say that if you’re working with someone who speaks excellent English, the prices aren’t likely to be good (All right, that may be pushing things a bit too far).

Tips When Opening Your Online Store

The #1 question I get regularly from readers interested in opening up their own online stores, is what methods to use to locate suppliers and vendors. They want to know if they should buy wholesale or should they give Dropshipping a try as well?

Whenever we first began our own online store, me and the little woman, we had these same questions. However, after performing quite a bit of researching on our options, I would like to share those experiences with you and enlighten you on what we learned about stocking our online business with merchandise.

Most of our experiences deal mainly with wedding linens. However, the principles should be the same regardless of what your topic or product may be.

Drop-Shipping Explained

Lots of people fall into the old trap of having everything dropshipped when they first start their online store. Well, it’s hard to blame them since it sounds so good when you first hear it. Not having to keep any items in stock yourself is a big load off. All you do is pay for the item and pocket the difference between your wholesale price and your customer’s price.

You have no inventory to keep track of and no obligations of fulfillment, it’s all done for you by the dropshipper. Sounds really great huh? Until you have to start dealing with other types of customer problems that you have no fault in.

Many new store owners fail to realize that those profit margins are not so good and if they should screw up your order or ship something too late – it’s YOU who gets to deal with the customer. You also don’t want to be dealing with a dropshipper who makes a habit of shipping faulty items. These kinds of problems become YOURS once you put yourself in that position.

Add in the fact the you have very little wiggle room in the profit margin and combine that will all the stress and headaches you have to go through, suddenly things regarding dropshipping just don’t look so good.

Even when you manage to locate a drop shipper that is reliable, your customer issues are still going to be popping up and when you have little control over regarding your products things can get difficult.

To sum it all up, you are putting your online store’s reputation into the hands of a 3rd party, who more than likely DOES NOT have your store’s best interests at heart.

 

Thanks for reading and as always if you like this and found it helpful drop a like a comment or give a bro a share. Peace!

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