Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This guide will be focusing on the paid advertising and targeting of adverts for ecommerce stores. You will find a lot of value in this guide, Take notes and put an action plan in place to get those sales.

Product & Niche Research

I try to avoid trademarked or licensed products just because the legal headache is just not worth it. Selling in trademarked niches is asking for shut downs of your ad account, your profiles and sometimes even your website. So stay away for these type of products.

Marvel, Star Wars, Pokemon, Harry Potter. Lord of The Rings. Batman. Spiderman. The Hunger Games. Etc etc.

I prefer getting into evergreen niches that are long-term niches. If you want to sell Harry Potter products and make money quickly, then possibly facing legal trouble down the line as you grow your store, then be my guest.

But that is not my style. Building a sustainable long-term business is what i am all about. Churn and burn is such a waste of time.

So make your own decision which side of the fence you sit on, but if you get in trouble because you’re selling in trademarked niches, then I am not responsible for your actions.

Sell at your own risks.

Product research with AliExpress

If you’re already sure of a niche you’d like to get into and want to see if there are a lot of products available to sell, then head over to http://www.aliexpress.com

This is the site I use to sell products from China at a really low cost.

So, let’s say for example that you’re into the dog niche. What you need to do is simply type in “dogs” in the search bar.

Then what you could do next is sort by price, orders, free shipping and 1 piece only.

Ideally, we want to look for products that are under $4, have free shipping, and have a lot of orders from a reputable seller with lots of good feedback.

If you find 10+ products that we could add to the store from AliExpress, then it looks like you have a winning niche. The only step then would be to make sure there’s an audience for it on Facebook (very likely since there’s people who are buying these products online).

Page research on Facebook

We will get into much more extensive research on Facebook in the “Audience Insights” video, but have a quick glance on Facebook and look for pages in your niche.

If you can find 10-20 big pages in your niche (100k+ fans), then looks like you’ve got a potential winning niche with a large passionate audience!

A sales funnel

List The Target Product On Your Shopify Store

Adding Products + Theme

How To Add A Product and Collection To Your Store

Once you find products that fit the criteria we covered in the last PDF, head over to Google and look for a higher quality version of the product (bigger size, no watermarks, etc)

Then head over to Shopify and go to add the product: PRODUCTS -> PRODUCTS

Product display

Then simply fill out all the details for the product: Name, description, variants (if any), shipping, pricing ($0.01), suggested price ($19.95).

REMEMBER: If the product is below $3-4 on AliExpress, then we will enter 8.0kg for the shipping weight, which is equivalent to $9.95 shipping that we created in the previous shipping module.

To add a collection to your store, head to: PRODUCTS -> COLLECTION The video is pretty self-explanatory on how to add a product to the collection.

Collections in Shopify

How To Add A Theme on Shopify

To select/customize your new theme, head to: ONLINE STORE -> THEMES

Theme in shopify

Then you can head to the Theme Store to look for a better theme. Once you’ve picked a theme, you can simply customize the theme.

Each theme has its own elements that you can edit, so there’s not much teaching to be made here. It’s basically just a matter of taste and testing based on how you like the look of the theme.

Now you have the research complete and the products and collections setup we move forward. This next section is all about advertising targeting for your products. This is super important because when you get the targeting correct you make more money.

Traffic with Facebook Ads

How To Create The Perfect “Native” FB Ad for E-Commerce

When you first log in to Facebooka Ad Manager, make sure to setup campaigns with ad groups inside them and then the single ads. This will load all your previous ads, campaigns, pages that you had previously on this ad account. If it’s a brand new account, then you won’t have anything to load.

Perfect Ad Type: 800×800 (square image) Photo Ad with Website Conversions

  • Make sure you add the conversion pixel into your Shopify store (we show how in the video)

  • You will always use the SAME conversion pixel for all your ads for your store

    Perfect Ad Image: Image of the product ONLY (no text, no price tag)

    Perfect Ad Copy:

    Grab Your LIMITED EDITION “product name here” for ONLY $0.01! Not sold in stores. Order yours now! >>> http://www.yourstorelinkhere.com/product-page

    Perfect Ad Audience:

    USA, Canada, Australia and above 1 million audience

  • I usually like to target mostly women, but men do buy also

  • Make sure you find at least 50+ interests to target

  • The more interests and the bigger your audience, the better

  • Take your time and find as many interests as humanly possible, it’s worth it! (can take 1hr+)

    Perfect Ad Budget:

    $10-15 test budget per day for the first 2 days, then if you see sales after 2 days, then now you know it’s a product that can sell. I’ve found that $5/day budget does not give me enough data to make decisions on whether to continue or stop with the product.

    Now it’s just a matter of optimizing and scaling accordingly (we will cover that in the next PDF)

DO NOT:

– use a low quality image
– use a watermarked image
– use a different image than the one you’re using in your store (no misleading images)
– photoshop any fancy images for your ad
– use a re-direct on your link
– use a link to your store homepage, MAKE SURE TO USE A LINK TO YOUR PRODUCT PAGE! – mention shipping on image or text
– mention the words free anywhere

The whole goal of a Native Ad is so that it looks like a normal post on the newsfeed and not an ad. People are self-taught not to click on ads, so we want our ad to look like a normal image on the Facebook newsfeed. Hope that makes sense.

TIPS:

1. Your conversion pixel will not work until it gets its first sale, it will remain red until then. 2. Use the link to your product page for the ad, not the homepage

3. To save time, save your audience that you created (1M+ audience) so that you can easily make more ads in the future without manually typing each interest every time.

4. To save time, you can also DUPLICATE the ad sets! That way, you won’t have to add the conversion pixel, add the audience. All you will have to do is change the “ad” (picture, text, etc) assuming that you are selling a different product for this new ad set.

When you make any changes inside of ads manager, make sure to “Upload Changes”

that facebook moneihs

Audience Insights

Deeper FB Audience Research with Audience Insights

The video is self-explanatory, so I will make this PDF like a step-by-step cheat sheet.

Step 1: Go to https://www.facebook.com/ads/audience_insights

Step 2: Select your locations (USA, Canada, Australia)
Step 3: Select your gender (Women only or Men + Women)

Step 4: Select your age (18-65)

Step 5: Enter a very general niche keyword (ex: Dogs, Horses, Poker, Swimming, etc)

Step 6: Enter a few more keywords off the top off the top of your head that go a bit deeper into your niche research (ex: Border Collie, Bulldog, Petsmart, I Love Dogs, Chihuahua, etc)

Step 7: Once you have a solid 10-20 keywords off the top of your head, head over to the “Page Likes” tab. This is where you’re going to be able to find even deeper keywords that you otherwise wouldn’t have known about.

Step 8: Enter 50-100 more keywords to target in your ads. This will ensure that you get to 1 million audience for your ads, which will make this a much more long-term cash cow for you.

TIP: If you’re unsure if the page name is related to your niche, you can always click it, which will generate a new window showing you how the page looks. You’ll then know for sure if that audience is related to what you’re trying to sell with your ads.

Step 9: Click Save to save your audience. This way, you can easily use that audience in Power Editor, without having to manually enter those 50-100 keywords each time!

And that’s really it people! Super simple. Audience Insights is an amazing tool to help you scale and find a broader audience to target. I push to get as many people as possible until I really really can’t find any other keywords to target.

TIP: Google is your friend. Be creative. If you’re in the Dog Niche for example, keywords you could search for are: different dog breeds, dog magazines, dog brands, dog charities, etc.

facebook ads scaling and split testing

Scaling and Split Testing Your Ads

Basic Scaling (Very little risk)

So once you see that your product is selling and that you are still in profit, you can begin slowly increasing your budget by 10% every couple days.

Make sure to constantly keep track each day of your profit with each budget increase.

Once you find your sweet spot for daily budget, you can basically just let it keep running on auto-pilot while keeping the same ad set running (this is why we wanted a 1M+ audience to run ads to).

Intermediate Scaling/Split Testing (A bit more risky)

So after you do your basic scaling and see that it is still working even at higher daily budgets (ex: $25/day is still making you profit), then you can look into more “intermediate scaling”.

What I like to do is separate the original ad into different ad sets. Let’s say the original ad set was:

So what I could do to scale this is to scale just the countries and see which country is buying my stuff.

USA, Canada, Australia

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

USA

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

Canada

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

Australia

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

By doing this, I will have a better idea of which country is more likely to buy.

Here are some of the intermediate ways I scale:

1. Countries (USA vs Canada vs Australia) Will tell me which country is buying

2. Gender (Men vs Women)
Tells me which gender more likely to buy

3. Age (Ages grouped by every 5-10 years)
Tells me which age group is into my product

4. Interest keyword (German Shepherds only for example)
Tells me which interest keyword is producing BUYERS

Each ad set that I split test will start at a low budget like $1/day. Do this for a few days, then have a look at the numbers.

If the cost per conversion is low (below $3-4 cost per conversion), then increase your budget for that ad set slightly from $1 to $2 for example.

If the cost per conversion is high (above $4) after a few days, or is not producing any sales, then turn off the ad.

If you want to become successful with FB ads and e-commerce, then it will take some micro-managing of each ad set to see which ad sets are working and which aren’t.

Meaning, you will have to look at the cost per conversions of each ad set every couple days to see what’s converting and what isn’t.

Ex: “Okay, so I see that Canada’s cost per conversion is only $1.66 while USA is $7.81. I need to increase the budget for Canada to see what will happen the next few days, and decrease USA’s budget.”

Once you find a winning product, a winning audience, then you’re set. But initially, it will take some monitoring. Don’t get discouraged.

TIP: Remember, for split testing, it is much much easier/faster to just duplicate your ad sets inside of Power Editor so you don’t have to constantly manually enter the pixels, the audiences, the ads, etc.

WARNING: When split testing and scaling, do not increase your budget too fast too quickly, because this will cause your ROI (return on investment) to go down and your cost per conversion to go up. Scale smart, scale slow.

“This is an easy product research guide that you can follow along to and upload products to your store. Once you get that done its all about targeted advertising and optimisation. The real gravy of ecommerce is that sweet spot with ads and sales.”

Shenzu

Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This...

read more
Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple...

read more
Pages or Posts For Your Affiliate Website

Pages or Posts For Your Affiliate Website

Posts vs pages for your affilaite site what is better? I hear this a lot and it doesnt really matter. But I prefer posts for affiliate sites because I can manipulate them into collections of posts and build my own category of posts that help build topical relevance to...

read more
Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple apps on Shopify and a few small tweaks to the theme and settings of your Shopify store.

I also want to be clear that just adding the Shopfiy apps will not make you money. You will need to connect them, integrate them and set them up to do what it is that they do. A little configuration and then you can see some returns.

What you are going to need to start making money

1. Shopify Account (obviously) 2. PayPal Account

to collect money from people paying directly with PayPal

3. USD Bank Account
this is important because your store will be ran on USD currency, so in order to link your store

to a bank account, it MUST be a USD currency bank account

NOTE: Even if you don’t live in the USA, you can get a USD bank account at your local bank usually.

4. Facebook Ads Account
Go to http://business.facebook.com to create your Business Ads account with Facebook

5. Facebook niche page

  • This is the page we will use to run your ads from
  • We will NOT be constantly posting content on your page, it’s simply for your ads
  • Should be branded with your store name, etc

    6. Domain + Branded Support Email Address

  • Go to GoDaddy.com to buy your branded store domain
  • Reason is because it looks more professional than just http://storename.myshopify.com
  • Using a Gmail for your support email is fine for now
  • But eventually we want to look more professional, customers to respect your store more

    7. An “About Us” page

This helps build customer trust when they land on your page

8. Legal pages

  • Terms & Conditions, Privacy Policy
  • This is to protect yourself legally

    If you are struggling with setting up your account, linking your bank account, or linking your GoDaddy domain to your store, then visit Shopify’s Live Chat Support: https://docs.shopify.com/support
    They are AMAZING!

shopify store plan

Apps that will make you a lot more money on Shopify

Yes, some are free, and some are paid apps. Most of them have a free trial so our goal is to make your money back from that app in the first week or so.

These are some of the basic apps we use for our store that have helped us make even more money:

1. Contact Form
Customers need to have some sort of easy way to contact you, and sometimes there are

problems with ordering, so by having a simple contact form, you can help that customer FAST!

2. Notify

  • Can’t speak highly enough of this app. It shows a pop up in the corner of your store showing a recent purchase made on your store.
  • Visitors will have no choice but look at the pop up and see what others have bought
  • Boosts conversions and builds legitimacy to your store
  • “If others are buying on this store, then I need to also!”

 

3 Abandonment Protector

  • Another VITAL app to your success with Shopify
  • Whenever someone “adds to cart” but doesn’t purchase, they are sent an email sequence
  • You can edit your sequence however you like
  • This has helped me bring back a ton of sales that I would have otherwise lost 

4. Receiptful

  • Sends sleek-looking receipts to your customers after they buy.
  • Builds customer trust RIGHT AWAY after they buy
  • Tons of customization features

5. McAfee Secure a social proof signal

  • Anti-virus security
  • Safety when purchasing
  • Customers feel safer browsing on your store knowing there’s an anti-virus

6 Email Marketing

increase store revenue and sales

How To Add A Product and Collection To Your Store

Once you find products that fit the criteria we covered in the last PDF, head over to Google and look for a higher quality version of the product (bigger size, no watermarks, etc)

Then head over to Shopify and go to add the product: PRODUCTS -> PRODUCTS

Then simply fill out all the details for the product: Name, description, variants (if any), shipping, pricing ($0.01), suggested price ($19.95).

REMEMBER: If the product is below $3-4 on AliExpress, then we will enter 8.0kg for the shipping weight, which is equivalent to $9.95 shipping that we created in the previous shipping module.

To add a collection to your store, head to: PRODUCTS -> COLLECTION The video is pretty self-explanatory on how to add a product to the collection.

How To Add A Theme

To select/customize your new theme, head to: ONLINE STORE -> THEMES

Then you can head to the Theme Store to look for a better theme. Once you’ve picked a theme, you can simply customize the theme.

Each theme has its own elements that you can edit, so there’s not much teaching to be made here. It’s basically just a matter of taste and testing based on how you like the look of the theme.

How To Setup the Settings in the shipping rates tab

IMPORTANT NOTES:

1. Remove any shipping rates that are already there. 2. Use WORLDWIDE when it asks for location

traffic will come from USA, Canada and Australia because of FB ads location that we choose 3. For products that are below $3-4, we will be selling them for $0.01 + shipping

Normal shipping will be 8.0kg
4. For products that are above $3-4, we will be selling them for “double the price + FREE SHIPPING”

Free shipping will be 0.0kg
You may be confused right now, but this will make sense when we start doing product research and

adding products from AliExpress to our store.

So, to begin entering the shipping rates, go to: SETTINGS -> SHIPPING Then enter the following rates:

Shipping settings 1

and these rates as well:

Shipping settings 2

As long as you enter it exactly as you see it, then everything should work.

Essentially, we want to have a limit of items that customers can buy from our store. If they end up buying more than 20 items from our store, then we may actually be LOSING money from the transaction.

No need to worry. This is to protect yourself and always make money from each order 😉

If you have any issues with shipping rates, then head over to Shopify’s Live Chat Support. They are amazing and will definitely be able to help you with any issues you have with regards to creating shipping rates.

Live Chat link: https://docs.shopify.com/support

Increase Store Revenue with Outsourced Staffing

Where To Find Outsourcers

Facebook

Yep, as simple as a FB status asking if anyone is looking for a job has been able to get me a couple of very reliable workers. You would be surprised how many of your FB friends could use the extra income!

Fiverr (short-term tasks)

This is mostly for little tasks here and there, or something like logo creation, FB page covers, etc. Definitely not for someone who would work for you 4-5 hours each day, but rather a task you would need every now and then.

UpWork (aka oDesk)

If you want to find some really loyal and inexpensive workers in different timezones, then UpWork is your go-to!

Craigslist

This is especially if you’re looking for local workers to help you out with your day-to-day business.

IMPORTANT: Please make sure your worker speaks proper English. Have an interview with them on Skype, or a casual conversion on FB message. If you can’t communicate in English, then you will run into many problems. Imagine having a non-English speaker handle your email support. YUCKKK!

Tasks To Outsource In Your E-Com Biz

1. Order fulfillment

  • Someone who will fulfill orders on AliExpress as they come in each day.

  • Probably the most important task by far!

    2. Email support

  • Someone who will reply to customer concerns & questions

  • Make sure they are very good at writing in English

3. Facebook page admin

  • Someone who will reply to messages on your Facebook page

  • Someone who will engage with people who leave comments

  • By replying to comments of people who say “I want this”, you are recovering potential sales!

    4. Product and niche research

There are always new products you can sell to your niche, pay someone to find them for you!

When you use the AliExpress dropshipping App you can automate order fulfilment. Its very easy to make that process a seemless one.

How to fulfill orders

Pretty simple process.

You get a sale, you buy the product from AliExpress and ship it to the customer. You’re basically the “middleman/middlewoman”.

When you get your order, head over to shopify and go to ORDERS -> ORDERS
Then you will click on the blue order number, which will take you to the order details.
There, you will see which items the customer bought, along with the customer shipping address.

So then you will head over to AliExpress and go to the product you are selling, and you will simply buy as if you are a customer.

Then it will ask you for shipping address, and it’s as simple as copy pasting at this point.

IMPORTANT: Once you check out, make sure to leave a note asking the supplier to have
NO RECEIPT with the package. We don’t want the customer knowing that the product cost less than what they purchase it from your store.

That’s pretty much it for this module. Very simple.
Receive Orders -> Copy Paste onto AliExpress as if you were the customer -> Pay For Orders then you keep the profit 😉

Key Takeaway

When you build the right framework for your store you can then use the right mix of apps to create a profitable store. The bonus is creating a very organised store collection, using outsourced staff to fulfil orders and store maintance so you can focus on growing your ecommerce business.

Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This...

read more
Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple...

read more
Pages or Posts For Your Affiliate Website

Pages or Posts For Your Affiliate Website

Posts vs pages for your affilaite site what is better? I hear this a lot and it doesnt really matter. But I prefer posts for affiliate sites because I can manipulate them into collections of posts and build my own category of posts that help build topical relevance to...

read more
Pages or Posts For Your Affiliate Website

Pages or Posts For Your Affiliate Website

Posts vs pages for your affilaite site what is better? I hear this a lot and it doesnt really matter. But I prefer posts for affiliate sites because I can manipulate them into collections of posts and build my own category of posts that help build topical relevance to topics.

In wordPress you have some very helpful organisation features like tags and categories. Using these will help you bundle and organise your niche site content.

This applies to Amazon affiliates, ClickBank affiliates and most types of affiliate content. There is no specific way just for Amazon affiliate content.

One word of caution is to understand how the categories, tags and any RSS feeds work. If you do not understand how these features work seek out a developer for help organising these.

The overview

Pages: Pages are built as permanent fixtures.Pages are static, usually don’t change. You would build pages for topics and content that you want to use as permanent sections of your website.

You wouldnt create a page if you were going to be promoting new offers each month.

Posts: Posts are designed to be status updates from your website. These can be organised in categories and collections to build hubs of topic specific content.

Posts are dynamic, temporary, seasonal, can be tagged, categorized, archived, etc. Interlinking between Pages and Posts has a major impact on SEO. They allow for date and overall more data to show up in the serps.

When you create a blog post it can be replicated or linked from many other places in wordpress even without knowing that is happening. If you setup a blog, Posts are added there. Google recognizes yoursite*com/blog/posts as what they are, blog Posts.

For you when you work with freelance writers or junior team members it makes a big difference. An author can be limited to posts without publishing, but for pages he needs to have additional rights.

 

I use posts for my affiliate content and organise them in categories so they work together to build and grow my niche site topic authority. Im also having a lot of fun building content hubs with posts.

It all depends on your goals and how the site structure and taxonomy you create achieves those goals. Dont sweat the small stuff and make the real focus on the quality of the content and intent behind the contents answer.

 

search engine optimisation

Traffic Will Determine Your Niche Site Success

 

Everyone wants to be have more traffic, there are so many types of traffic that you can when applying yourself get the traffic that you want. I always push on this but consistency is key, use compounding signals to build momentum for your website.

Im in three camps of traffic the organic crowd, the paid traffic crowd and social marketing crowd. It doesnt matter what camp you are in but it does matter if its working for you or not.

With the ‘organic crowd’ deciding that the only way to win is to grow your own tomatoes in the allotments that they call ‘social media’

OR

The paid for traffic crew telling you to spend $$$’s per day to start seeing results.

But, who is right?

All of them are right its traffic and it powers the internet. If the traffic you have is coming to you because you provided the best results for them then you have a good target audience.

Bad traffic is traffic that you acquire that is not interested or relevant to wha it is you are promoting and offering. This traffic will bounce away and waste your time and money. 

Traffic is traffic, there is no way around it, both work really well and both suck as equally.

My advice to you is to find the traffic source that you feel is best suited to your business model. I like paid traffic for my highly competitive niche site categories because it is almost impossible to compete unless you have paid advertising to attract the traffic to my offers. 

As an affiliate you should be all in on SEO to rank your pages & posts high in search engines like Google, Bing and Duck Duck Go.

For as long as you can rank high in the search engines for your target keywords, you’ll get consistent and passive traffic.

Affiliate SEO is about:

  • Understanding what your target customers are searching for;
  • Creating content around those topics (blog posts, product pages, etc.);
  • Taking care of the “technical” stuff to push these pages higher in the search engines and some clever backlink building tactics.

The best way to work out if the traffic method suits you is to do this;

  • Check the audience for the offer you have, where do they hang out,
  • Do they have groups,
  • Do they respond well to emails or certain keywords
  • Do they have online forums,
  • Are they active on social media sites
  • Do they spend time looking on Amazon or Googling a lot?
  • Check the program or the offer you have looked at promoting
  • Do they allow paid for traffic
  • Do they allow or encourage SEO or Social media traffic
  • Do they stop people from keyword bidding, or keyword ranking
  • Look at your own skills and cirumstances
  • Do you know how to target locations or audiences
  • Do you enjoy writing?
  • Are you a creative type who enjoys creating images?
  • Do you have the money to test?
  • Do you understand email follow up or how to build email sequences

See, there are lots of questions for every type of offer and niche and for every type of person. You can take advantage of each traffic channel to grow the volume as you need with paid, organic and social traffic.

The low cost method is going after organic traffic. This traffic type is actively looking for stuff online you know this, all you need to do is make content that helps answer the questions this traffic source has. They actively search help guides, how to guides and even step by step installation guides.

People in the niches I went for, naturally wouldn’t click an ad for that information, they would find blogs.

Focus on creating high quality intent rich content and focus on your own goals and your own products…The traffic will come to yoru offer pages because you are relevant and informative. You will see results in a matter of months unless you need quick results then you consoder using paid traffic.

I honestly think that you should have a diverse pool of traffic sources.

This covers you IF:

  • Facebook changes the game
  • Google destroys your rankings
  • YouTube bans your channel account
  • Google Ads suspends your ad account

These things happen. The only way to stay ahead of these things is to control your traffic sources as best you can. I use email marketing for this because none of the big boys Facebook, Google etc can touch me when I send emails.

Traffic is the fuel for your website and content.

 How To Get More Click Through rate

I noticed some of my competitors in the finance niche doing some pretty clever tactics last October-November and I paid attention so I could replicate that tactic.

What I noticed was that they were updating their page titles so that the SERP result was more eye catching and STOOD OUT more than anyone else’s results.

How they did this is by rewording the title and adding brackets and ( word) on either side of intriguing words. This was a great tactic especially in teh rush into the end of year holiday period. I literally could not beat them over that streth of time because their CTR was so high compared to mine.

They stood out over and above everyone else.

What I did was to go to my pages that I was previously beating them on and to reshape the titles structure and appearance. Below I have some of my best converting title changes.

We will use mainly [brackets] and (parentheses) and + symbols to stand out.

Avoid emojis I get the feeling they are more spammy looking and when I tested this it didnt move the needle but crashed my CTR and in turn my rankings :(.

Here’s an example from my testing:

Secure Fast Online Car Loans [No Fees]

Approved First Application Personal Loans [Checklist]

These worked super well for my CTR and I added some improved rankings as a result.

What I feel when I see these results in Google is a “clear picture of what lies behind the headline”.

This makes sense if you think about it.

When you know that the content on the next page is going to have a  checklist, video, blog post, industry study or interview, you are MUCH more likely to click through to that page.

In case you didnt know, organic click-through-rate is an important Google ranking factor. If lots of people all click on the same result, it sends a clear message to Google:

“People want to see this page!”

And Google will push that page to the top.

Save time writing content and outsource it

Last Christmas holiday period I tested brackets and parentheses on dozens of title tags to try and increase my sites click through rates.

And the results are that they work Superbly.

For example, I recently used this title tag on one of my posts:

Best Email Automation Tools And Sequence Scripts [Templates]

The brackets are a big reason that the page gets such a high click through rate in the search results.

The best part?

This doesn’t just work for blog content.

 

How about an example?

Let’s say that you run an ecommerce site.

When you search around for products you start to notice most product page title tags look exactly the same:

Solar Powered Video Recording Drone

This title tag is OK. But it’s so generic.

On the other hand, this title tag is MUCH more enticing:

Solar Powered Video Recording Drone   [Discounted]

With that, here are some best converting types of brackets you can add to your title tags:

  • [Template]
  • [Video]
  • [Interview]
  • (Updated)
  • (Case Study)
  • (New Guide)
  • [X% Off]
  • [New Research]
  • [+Checklist]
  • (With Examples)
  • (No Fees)
  • (Trusted by X Clients)
  • [Flowchart]
  • [Visual Guide]

There are hundreds more modifiers that you can use but these work the best.

This is a great starting point for optimising for the click. Teaming this with the data that you get in your Google Search Console should give you all the CTR ammunition that you need.

I hope this helps you decide how to build better web pages and posts and helps you get traffic and convert it. Make money and do good things with it. Peace!

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How To Make Money With CPA

How To Make Money With CPA

What Is CPA and How To Make Money With It

In uncertain economic times many people are looking for new ways to make some additional cash. Thus it is not surprising that many people have flocked to internet marketing. There are a wide variety of ways of profiting online, from selling your own products to selling ad space on a website you own. One way that may people make significant profits online is through affiliate cost per action (CPA) programs.

Affiliate marketing is a form of marketing whereby a contracted sales force of affiliates sell a particular product for a vendor, in return for a commission on the products. These are often called cost per action programs because affiliates are paid whenever an action is made. Usually this comes through the purchase of a product or the submission of a lead. This is in contrast to cost per click (CPC) advertising programs such as Adsense where a person just gets paid for driving traffic to an offer whether the offer converts or not.

Since the person displaying CPA offers is taking some risk in sending traffic, they stand to get paid more over the long term if they are promoting a well designed offer. It is not uncommon for CPA profits to represent a full 50%-75% of the purchase price for information products, with lower commissions for physical products. However, one only gets paid if an action is taken. Therefore one could send 100s or 1000s of clicks to an offer without being paid a dime.

For this reason, it is very important to chose the right CPA offer. Often affiliate managers can help you chose the right offer for your site on the basis of what offers are selling well at the moment. Many affiliate platforms will also allow one to sort various offers based on several metrics such as earnings per click or the number of sales made by affiliates over a span of time. The gravity statistic within the Clickbank information product marketplace is an example of the latter and is often used to scan for great offers to promote. View each sales page yourself and ask yourself if you would buy the product based on what is being said.

It can also be useful to presell on offer. For example you can offer a review of the product highlighting the positives and negatives of the product in an objective tone, concluding that the product is worth purchasing. This extra validation can help push people towards a product purchase as many people will assume that the actual sales page is biased. If you can find good customer testimonials to include, that can also help to increase the chances of a specific offer being bought.

“CPA is a real opportunity but for anyone beginning I think your time would be better spent learning the basics of affiliate marketing or PPC before you dive into CPA. It really is a different world and to have the fundamentals down first will benefit you much more when you do dive into CPA.”

Shenzu

The 3 Ways To Use Twitter For Maximum CPA Profits

I was slow to use Twitter because I just couldn’t see the value in people sharing 3 lines of random information at a time. It took Twitter’s popularity and the traffic that I was missing out on to draw me back into the Twitter universe. I’m on Twitter because tons of people are on Twitter. Where people go, is where the money goes.

Many Internet marketers struggle with making money on Twitter. These struggling affiliate marketers suffer because they think adding a ton of people and dropping an affiliate link is the way to the Twitter goldmine. What they fail to realize that good marketing is all about engaging your audience. They run very vanilla Twitter marketing campaigns and end up with spoiled milk. They are bad marketers! For the savvy Internet marketer, Twitter is a goldmine and it is a great way to build a brand, engage an audience, become a well known expert and an awesome tool to make a lot of money. In this article, will explain how to use the above examples to dominate Twitter and make a ton of money. This is an article for doers and not people who sit on information.

Build A Brand

The problem with affiliate marketing is that it automatically gets us into the frame of an affiliate and not as a business owner. As an affiliate, our mental frame is to take someone else’s product, market it and make some money. This is often done by making keyword businesses. What I mean by “keyword business” is that many marketers own dozens of micro sites that are geared just towards what they are selling. They run utilitarian campaigns where their audience has to sell themselves on the product and buy into the content of the website.

Engage You Audience

The best way to market is to become a brand, become an authority in the industry, relate to your audience on a human level, don’t just talk ‘buy this’ with them but show them that there’s a human behind the products that you market. I am of the frame work of sell yourself, then your product. Other Twitter marketers want to add as many people as they can and drop affiliate links. I think that they are going about it all wrong. Social media is all about connecting and people don’t come to social media sites like Twitter to buy products. Make them buy into you, believe in you and then they will buy from you. It is all about build rapport and a relationship with your audience.

Get A Name In The Game

You are not successful on Twitter due to obscurity. No one knows who you are! People don’t want to buy from a nobody. You need to ‘Get A Name In The Game.’ Building a name is quite easy on Twitter but you have to be willing to spend a little bit of money. Twitter has a very good Pay-Per-Follow Advertisement program where they will plaster your posts for people to see. You can use this opportunity to build a name. Let people get to know you through your ads and they will follow you. I find this much better than trying to add thousands of people then trying to market to them. The spam approach is what classless marketers do who really don’t understand that real marketing is all about specificity and engagement. You have to build a name for yourself and you have to build a brand presence. When you have done these things, you can sell from a place of power.

Is you might have noticed, this article isn’t a lockstep instruction guide but a way to teach the reader how to think about marketing on Twitter or on any social media platform. Many of you aren’t really marketers, at least you don’t have a true marketing background and are products of the internet. I don’t say this to put you down but to simply say that you don’t have any real marketing training so the flood people with links method and playing a numbers game seems perfect to you but you eventual realize that doesn’t work on social sites.

This is great information and I hope you put it to good use.

Key Takeaway

CPA marketing is a great way to monetize websites. While there is a lot more work that goes into selecting the right offer to promote versus a method of monetization such as Adsense, the long term profit potential if done correctly is much greater. Learn teh basics of pay per click FIRST, then take the plunge into CPA.

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9 Ways To Grow Website Traffic

9 Ways To Grow Website Traffic

Every online business needs targeted traffic ñ whether it is selling a product, service, affiliate marketing site or Google Adsense site. An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing.

He/ she may have the necessary drive, diligence, passion and perseverance to be able to understand how the system works. He/ she may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him/her a fortune if only the whole world could see it.

However, all these would prove useless if he/she does not know how to drive traffic to his website.

Getting people who matter to see oneís website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

The immensity of the internet as well as the internet business world has given birth to the fierce competition between online businesses, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out?

Here are 9 ways to drive targeted traffic

1 Newsletter Signups & List Building

Newsletter subscription: Creating a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

You should always be trying to build a list as it brings in a secondary money method with email marketing.

2 Participate in Question & Answer Forums

Discussion forums: Participate in discussion forums of your area of expertise and respond to someoneís question. A discussion forum may user of all levels ñ beginners to advanced users. There are many questions that newbies ask. Make sure you respond to it. After this invite them to visit your website. Make sure your signature file has your links with a very good caption.

Find things you know you can answer inside these Q&A forums. I would go in to these forums and answer questions on ecommerce, dropshipping and AliExpress and answer these questions.

3 Backlinks Exchange & Guest Posting

Link Exchange: Contact other webmasters for a possible link exchange partnership. Locating websites that are related to oneís own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

Join link exchange programs: This is the new way of linking. This can drive targeted traffic. There are many free link exchanges services. Paying for a link exchange program is also worth your money.

4 Search Engine Optimisation SEO

Search engines: What they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

5 Content Marketing

Write your own articles: This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writerís very own website out of sheer interest.

You can expand this further by guest posting or publishing content on other websites like Medium, like LinkedIn and like sites like Buzzfeed yes you can start your own accounts on all of these sites. This is a great way to grow an audience through content marketing.

6 Joint Ventures 

Joint venture marketing: This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

You will find if you have done any of teh above points that this will become easier and easier for you and you may get people reaching out to you to JV together. This is a great way to grow your exposure and build a partnership.

7 Create PLR Lead Magnets

Give unrestricted rights to Ebooks and reports: Create Short ebooks and reports branded with your website link on the footer of every page. Give them away on their website or to your mailing list also give them rights to sell it on their websites and auction sites.

You can make a lot of money from PLR content but you will also get a lot of traffic especially if the people who buy your PLR content do not change the links and references in the content meaning you can create links inside that content that oints to your preferred web pages.

This is a great way to make money from yoru blog if you sell these from your website.

What can be better than this for driving traffic to your website? If you give resale rights, come of them will sell it to others and in turn you get more visitors!

8 Market Intelligence Reports

Knowing your market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of oneís website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Keep contact info (atleast name and email address) of your customers is critical. Once someone is interested in your product, it is easier to promote other products including affiliate products.

If you create market intelligence reports this will explode your website traffic and backlinks 100% you will notice a change.

 

9 Do Affiliate Style Reviews

The power of reviews for your website is huge. You can really rack up those Google rankings with targeted content focusing on reviews.

You find products, softwares, Tools or services and create reviews around that thing helping people who may want to use this thing and give them more info on what they may be looking for. Great way to get traffic and rankings to your website.

 

BONUS Press Releases


Receiving backlinks from trusted news sources can greatly increase your TF.

Some things to consider when using PR:
a.) Not only link to your money site, also consider linking to other proerpties such as Twitter, Facebook, etc.
b.) Linking to your GMB or Google My Maps is greatly encouraged as well.
c.) Be sure to list your NAP from Phase I above in the PR as this can be looked at as a citation many times.

Don’t go directly to places like PR Web to get your PRs done because the price is too high in my opinion. The free PR services suck as well in my testing.

Traffic generating strategies are important in trying to make oneís affiliate marketing career inch forward. It is always advantageous to plan oneís moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

Last but not the least, have some scripts/ tools to perform these actions and bookmark this page. Thanks for reading if you liked it share it. Peace.

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Build A Huge Email List In 6 Easy Steps

Build A Huge Email List In 6 Easy Steps

6 Steps To Build A Bigger Email List

 

You will see this advice time and time again. People who make a lot of money on the Internet always say that the real money is in the list. Some of these successful online marketers say that whenever they need to generate more income, they simply have to turn to their huge email lists that contain the email addresses of thousands of subscribers.

Build Your Huge Email List in 6 Easy Steps

Consider these simple steps to take to have your own traffic and revenue generating email list with hundreds or even thousands of active and interested subscribers.

— Choose a mailing platform.
— Figure out a hook to gain lots of subscribers.
— Develop the content that will provide that hook.
— Integrate your email list with your website or social media sites.
— Test out different marketing messages.

–Add your email signup page to your profiles and email signature.

 

Read my 101 Email Marketing Guide.

 

Which mailing platform should you use?

There are several good email platforms you can use. Aweber, Mailchimp, and Constant Contact are some popular ones that you might have seen advertised. Many of these have free trail offers, so you can take the time to compare the features of each system.

Your other choice is to keep your subscribers on your own servers with your own mailing list software. This is also a common choice, but you will probably notice that most marketers do use a service. Large companies might lean more towards using their own software. The right choice depends upon your unique situation.

What can you use as a hook?

Figure out how to develop a hook to attract subscribers to your mailing list. Lots of popular sites offer a free newsletter, report, or even a series of informational videos. They offer this free information as a way to attract subscribers. Your own choice will depend upon your audience and the kind of product you eventually want to sell.

Have You Developed your hook’s content.

Now you have to develop some actual content, so you can retain your subscribers. This content could consist of informational articles that you develop out of your own experience. You can also make a video, and this is not that hard to do with today’s tools. If you do not want to develop your own content, you might be wise to outsource this task to professional content developers.

Make sure you give people value. You want your subscribers to want more, so they do not cancel their subscriptions.

Integrate your list with your website and social media sites.

I think as a minimum you should be adding your email signup pages into your social media profile bios or about sections.

Of course, you want to make it as easy as possible for your subscribers to sign up. That is the advantage of some email systems that provide tools to integrate your list forms with your existing website, blog, and social networking websites.

Make sure that you concentrate on letting your visitors know why they should sign up for your list. You should promote your free report, educational videos, or other bonus offers. Make these people know that they will get something that has a value for free if they just give you their email address.

You need to work hard to let your visitors know that your offer has value even though they can get it for free. In other words, the point of your list marketing efforts should be to sell the value of what they get for free! It might seem like you are losing money by giving too much away, but you should profit in the end with upsells and other offers that you can promote with your list.

Are You Testing Your List?

Successful email marketers are made, not born. Hopefully, you have good information to share with your list for free, so they will stay on your list. But even then, you really need to test the frequency of your emails. Many good marketers find that they keep more subscribers when they only send out emails every week, and they lose subscribers when they bombard them with emails every day.

You also need to test the quality of your paid upsells. This is true if you are selling your own product or promoting CPA offers from other advertisers. Once good way to find out more about your subscribers is to send them a survey. You could even offer a bonus to subscribers who take the survey, and this could be worth it because information is valuable.

Is Your Email List Huge Yet?

Hopefully, you will soon enjoy the luxury of owning a large list of interested subscribers. These are people who signed up because they like what you have to offer, and they want to hear from you. Once you have developed a large base, you can continue to fine-tune and test your email marketing program in order to improve your returns, grow your subscriber base, and make more profits.

To learn how to make use of emails in your business read this guide.

There are lots of ways to profit from a large list of email subscribers, and it is worth it to invest some time, money, and effort in its development.

“I  find adding my email signup page to my email signature as a great way to add people into my email list. This sounds backwards if I am already emailing someone but for business that person my not be on my list and we are just doing business. I also like to switch up the email signup page over the month to mix it up.”

Shenzu

Ecommerce Targeting Guide Products and Ads

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One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This...

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read more
Pages or Posts For Your Affiliate Website

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read more

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