Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

The most underrated marketing channel is by far email marketing. Almost every business can benefiet from running email campaigns, there is also the repeat customer factor involved in email campaigns. I am a huge believer in email marketing and this article focuses on the best ways small business can use emails to increase revenue.

The best email marketing software can be measured by various factors but ultimately my key factors will be different to yours and to the next person after you.

How I would approach this would be to pick 3 key things you want from your email software and stick to that as your must haves. Do not get caught up in all the shiny things a email tool can do, these are nice to haves not mission critical.

 

In this article, I will provide you with an overview of email softwares that I have used and would recommend for small businesses.

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing strategy for small businesses. I would argue that the biggest return on investment is from sending emails. It takes a little time setting them up working the sequences and trigger points but you can build a new revenue stream when you get it working.

This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers. There are a lot of ways to harness emails to attract and retain new business.

 

Read my article on the importance of building an email list.

 

I do not think that the success of your email campaigns is dependant on the email softwar eyou use. Really they all do very similar things. Do you sacrifice having a nice dashboard and analytics view because the delivery is really solid or do you sacrifice solid delivery to have a nice clean dashboard view with easy to see analytics? thats a question only you can answer.

My top 3 Features

  1. The numbers what are limits (subscribers & send rates)
  2. Deliervability 
  3. Sequencing & tagging of the emails

There are more but if I narrow it down to the key 3 things I need it is the above. All the other fancy features are nice but you can get them elsewhere if you really needed to.

 

What to Look for in a Good Email Marketing Tool?

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).

You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

You must have some feature that allows list segmentation to split groups up based on where they signed up or what actions they take like for example this group all clicked the link to the PDF download and so on.

email sequence

Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder. Deliverability is key or you will see very deminished returns on email if you cant get the email in front of the people.

Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

MailChimp

Mailchimp is one of the most well known email marketing service providers in the world thanks mainly to their heavy brand awareness campaigns and a forever free email marketing service plan.

Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.

The best thing Mailchimps offer besides the FREE plan is the ease of the connection between your website and the Mailchimp platform. This is made very easy through an onboarding checklist.

You can integrate Mailchimp with:

  • WordPress
  • Shopify
  • Magento
  • and many more

I do not rate Mailchimp as a contender in teh marketing automation category. I will ackowledge they have a reliable email automation sequence feature but it lacks the creativity and inisghts other platforms have in the basic plan like Automizy.

While there is some features included in Mailchimps “Advanced” plans when you dig into the guts of them you can see that they are not as advanced as advertised. This is not a dig at Mailchimp but more of a realisation that Mailchimp is aimed at more beginner level and medium skilled users. That is great for you being a busy business owner you wont need to stuff around with all the intricate details and functions just to send a 8 email series.

The support offered by Mailchimp in my experience has been top notch. I never had to wait longer than a day to have a problem resolved. I love the knowledgebase and how to guides they make it even easier using the platform.

Mailchimp offers a free plan which allows you to send 12,000 emails for up to 2,000 subscribers. As you would expect this is a very limited plan restricting you to the most basic of features. The emails you send will include Mailchimp branding.

Using a scale as you grow subscription plan common in most email platforms Mailchimp is very affordable starting their paid plans at $10 a month. This allows up to 500 subscribers and then as you grow that you can increase the subscriber count.

 

Read How To Grow Website Traffic Guide.

 

Wishpond Emails & Social Media

www.Wishpond.com

There is a real thought for the user in how Wishpond showcases the campaigns and allows you to build the lead forms and the process of IF this THEN that type of functions.

If you manage emails newsletters and social media contests and campaigns then Wishpond is a great choice for your business.

Features

Wishpond’s marketing automation  suite  makes it easy and affordable to nurture your website visitors and leads into sales. This is a REALLY powerful set of tools and it will enable you to automatically score and segment leads into lists based on activity and personal details, send personalized emails based on behavior, and much more.

You will find A LOT of features packed into Wishpond.

  • Email Automation
  • Online Forms
  • Website Popups
  • Landing Page Builder
  • Contests & Promotions
  • Referral Suite of tools
  • Leads Database
  • Marketing Automation

You wont find personalised content or any dynamic content features in Wishpond but considering everything else this tool does I would be happy to miss out on those.

Who is Wishpond Best For?

Wishpond is focused on business owners of small and medium sized businesses as well as marketing agencies who want to offer an afford marketing automation platform to their clients.

Most small businesses could make this work for their business I have no doubt. 

Integrations

Wishpond can integrate at the time of writing with just over 300 of the most popular platforms and I imagine this will continue to expand over time.

 

Wishpond offers multiple tools to enhance your online marketing efforts. It lets you integrate different features on your website to make it spectacular and attractive for visitors. You can build and publish mobile responsive pages in minutes and integrate different forms with them. These forms pop up when a visitor is on the landing page.

You can easily run contests and promotions on Facebook, Instagram and other social media platforms with WishPond. Also, it helps you to send personalized emails to the leads. It offers efficient lead management system which monitors a lead’s activity on the website. This activity is later used to create a list which online marketers use to track their leads’ behavior.

Lead management is the main feature of Wishpond as it offers multiple ways not only to attract leads but to keep them busy with product related feed. Just as the website visitor knows more about your product or shoots an inquiry to ask a question, an invisible relationship develops between you and the customer. With each minute spending on your website, the visitor is more and more convinced to buy from you. This willingness is monitored through navigational patterns of the lead which are recorded by Wishpond.

 

Pricing

I was very lucky to have picked up a great pirce on a lifetime deal but for those who missed the boat and do not have any wishes left 😆 hahah bad joke.

The price points are split into the following:

  • Basic Plan $49 month.
  • Most Popular Plan $99 month
  • Growth Plan $199 month

There is a free plan but very limited.

I really like this platform for small business. Wishpond is great for small businesses because it can do a lot of what you would need in everyday marketing campaigns.

>>> GET WISHPOND <<<

 

 

 

Automizy Real Automation & AI

I want to highlight that I LOVE Automizy and how easy they made the entire process of signing up to getting something live.

www.Automizy.com

features of automizy emails

Drag & Drop Editor

Create engaging newsletters with the Drag & Drop Editor, making the procedure a lot of fun. There’s a bunch of proven templates to maximize the engagement of your emails.

Subject Line Tester

The AI predicts the performance of your subject lines, even before you distribute your emails. Subject lines play an essential role in view rate (indeed)

 

Visual Automation Builder

The automation builder is a great way to map out your campaign visually. You can schedule & send emails, based on the list the subscriber is on; link clicks in your previous emails, webpage visits, plus much more.

There are also ready-to-use automation templates that you should get started.

Automatic Resend

Resend the unopened emails to customers, with some other subject line & without having to redo the entire process.

Several clicks so you reach out to individuals in the event they missed from your previous emails!

A/B testing

You can article 4 subject lines for your emails & set them up for automation.

Automizy’s machine learning algorithm will optimize and send the variation that guarantees the highest open rates for your emails.

Website Behavior Tracking

You could send automated emails predicated on the visitors’ engagement (visits, clicks) on your website.

Think about sending a contact to the subscriber who just visited your pricing page with a discount coupon? Charlie, now that’s the way you close a sale!

Advanced Filters

There is an endless amount of Filters to build your automated emails campaigns better.

You may filter your subscribers & customers based on the tags, lead score, email opens, clicks, the date they subscribed, UTM parameters, bounce rate, activities &, etc.

By merely applying these filters, you’re sending laser-targeted emails to the right person, at the right time.

Campaign Analytics

With the detailed analytics, you can get a bird’s eye view of how your campaigns are performing.

You can see the open rate, click rate, delivery rate, hard & soft bounces, no. of unsubscribes, best-performing links, plus much more.

If you’re running A/B tests, you can also check how each one of the variations is performing.

Integrations

Automizy integrates with most of the industry standard tools like Slack, Zapier, Salesforce, Mailchimp, LeadPages, and even more. Plus, there are a lot of zap templates for you to plug & play.

To hook up with other tools, you’re using; there is an open API from Automizy and I am super pumped about that.

While you are going to give attention to your content & marketing efforts, Automizy will look after engaging and converting your subscribers/customers.

Get Automizy AI Email Platform.

 

SendFox 

This is my pick for small business email platform that wont break the bank and gives you enough features that you can grow your business. The best thing about SendFox is the simplicity of the platform.

I spoke to David Kelly at SendFox about some changes to their forms and he had some plans for making them more appealing. He ackowledged that the forms were basic at the time but he has been hard at work building this platform out so its more intuitive and I really like where they are going with Sendfox.

sendfox is awesome

I really like smart pages as a way to manage your presence online. This is my smart page SendFox Page.

Pricing is your friend with SendFox with a lifetime single price payment of $49 this is a no brainer. You can send up to 50k emails per month and most small businesses will not be sending 50k emails a month. 

To upgrade from this plan its $10 for every 1k additional you want to add on. Although you could pay $10 monthly for 70k email sends per month if you needed to.

This is hands down the easiest platform to setup and send emails. You should not need a developer to help with any setup. 

This is my pick for best email marketing platform for small businesses. I just want to thank David and his team at SendFox for making something so easy to use at an affordable price.

 

Improve Your Email Deliverability

All the email newsletter tools that I shared in this article have great email deliverability rates.

However there are few things you can do to make sure that your marketing emails always get delivered.

Use a Professional Email Address

Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.

You should as a business be using a professional email address like [email protected]. If you are not and possibly using [email protected] or other free email address it does look a tad tacky and makes the business feel very man in a van small.

This also hurts your email marketing BIG TIME! You need a domain verified email address to get better deliverability.

Send Targeted Emails based on Interests

I think this is the number 1 thing local businesses fail at with email marketing. As someone who invests in local business heavily I am amazed at some of the emails I get from local businesses.

If I signed up for updates about a vegitarian pizza range at my local pizza shop I want to know about all the veggie ranges of pizza that this store has. What I DO NOT want is constant updates about the exclusive meat range of pizzas.

There must be personalised targeting based on user behaviour as a minimum. Segmenting users into buckets based on behaviour and tagging users by the actions they take when you send emails are a must have for your email software.

If you get this right your email marketing campaigns will see improved open rate and click through rate which is a big factor in future email deliverability.

 

Email Marketing Software FAQs

Having helped thousands of users pick the best email marketing software, we have answered quite a lot of questions. Below are some of the answers to the most frequently asked questions about email marketing platforms.

Can I do bulk email marketing from my Gmail or Outlook?

You can but why would you want to do that? You should be using your primary domain associated email for better delivery and brand association.

The free options like Gmail and Hotmail etc are not designed for bulk email send campaigns.

 

Which is the best free email marketing service?

If I was on a budget I would start with Mailchimp or Moosend for the free account services. These will be limited and feature the platform branding but as you grow you should be moving to a more pro version where you have more control.

This is not free but at a one time price for lifetime access I highly recommend SendFox emailer at $49 one time. Get SendFox.

How much does email marketing cost?

Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.

Are there other email marketing platforms that are not listed here?

Yes, there are literally hundreds of email marketing services out there, but we have not listed them all here. We believe that creating a full email platforms list would create more confusion and cause choice paralysis for non-techy readers.

We have tried all the top major email marketing service including many that are not in our email platform lists above such as: ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, InfusionSoft Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Moosend, Emma, TotalSend, SharpSpring, MailPoet, and so many more.

The top email marketing services that we have chose to include in our list provide the best features for the best price and features.

Key Takeaway: The Best Email Marketing Service

In reality email marketing platforms are a dime a dozen but there are some champions among the dirty dozen.

My Top Picks:

  1. SendFox
  2. Wishpond
  3. Automizy
  4. Mailchimp

My goals may not match your business goals so this is based on myneeds and wants. I love how quick and easy to setup SendFox is and the functionality that Wishpond allows especially around contests and promotions. 

If you are a one man in a van type business I suggest SendFox based on simplicity, time to setup and pricing.

For local business I suggest Mailchimp or Wishpond for the baseline features.

For ecommerce stores I suggest either Wishpond or Automizy. This will help with store growth and engagement campaigns and product launches.

You should select an email marketing software that can scale as your business grows. I say this because Ive been in that horrible position where my email software was great for small below 5k email lists but extremely expensive when scaling to 20k email lists. The migration from one to the other was a very stressful and draining experience. Some platforms now offer migration services between platforms and I think thats been a long time coming.

 

I hope you have found this useful and now have an idea on what are the best email softwar eptions for your business. As always if you enjoyed this article and found it useful please give us a like share or comment below and thanks for reading.

Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

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How To Make Money With CPA

How To Make Money With CPA

What Is CPA and How To Make Money With It

In uncertain economic times many people are looking for new ways to make some additional cash. Thus it is not surprising that many people have flocked to internet marketing. There are a wide variety of ways of profiting online, from selling your own products to selling ad space on a website you own. One way that may people make significant profits online is through affiliate cost per action (CPA) programs.

Affiliate marketing is a form of marketing whereby a contracted sales force of affiliates sell a particular product for a vendor, in return for a commission on the products. These are often called cost per action programs because affiliates are paid whenever an action is made. Usually this comes through the purchase of a product or the submission of a lead. This is in contrast to cost per click (CPC) advertising programs such as Adsense where a person just gets paid for driving traffic to an offer whether the offer converts or not.

Since the person displaying CPA offers is taking some risk in sending traffic, they stand to get paid more over the long term if they are promoting a well designed offer. It is not uncommon for CPA profits to represent a full 50%-75% of the purchase price for information products, with lower commissions for physical products. However, one only gets paid if an action is taken. Therefore one could send 100s or 1000s of clicks to an offer without being paid a dime.

For this reason, it is very important to chose the right CPA offer. Often affiliate managers can help you chose the right offer for your site on the basis of what offers are selling well at the moment. Many affiliate platforms will also allow one to sort various offers based on several metrics such as earnings per click or the number of sales made by affiliates over a span of time. The gravity statistic within the Clickbank information product marketplace is an example of the latter and is often used to scan for great offers to promote. View each sales page yourself and ask yourself if you would buy the product based on what is being said.

It can also be useful to presell on offer. For example you can offer a review of the product highlighting the positives and negatives of the product in an objective tone, concluding that the product is worth purchasing. This extra validation can help push people towards a product purchase as many people will assume that the actual sales page is biased. If you can find good customer testimonials to include, that can also help to increase the chances of a specific offer being bought.

“CPA is a real opportunity but for anyone beginning I think your time would be better spent learning the basics of affiliate marketing or PPC before you dive into CPA. It really is a different world and to have the fundamentals down first will benefit you much more when you do dive into CPA.”

Shenzu

The 3 Ways To Use Twitter For Maximum CPA Profits

I was slow to use Twitter because I just couldn’t see the value in people sharing 3 lines of random information at a time. It took Twitter’s popularity and the traffic that I was missing out on to draw me back into the Twitter universe. I’m on Twitter because tons of people are on Twitter. Where people go, is where the money goes.

Many Internet marketers struggle with making money on Twitter. These struggling affiliate marketers suffer because they think adding a ton of people and dropping an affiliate link is the way to the Twitter goldmine. What they fail to realize that good marketing is all about engaging your audience. They run very vanilla Twitter marketing campaigns and end up with spoiled milk. They are bad marketers! For the savvy Internet marketer, Twitter is a goldmine and it is a great way to build a brand, engage an audience, become a well known expert and an awesome tool to make a lot of money. In this article, will explain how to use the above examples to dominate Twitter and make a ton of money. This is an article for doers and not people who sit on information.

Build A Brand

The problem with affiliate marketing is that it automatically gets us into the frame of an affiliate and not as a business owner. As an affiliate, our mental frame is to take someone else’s product, market it and make some money. This is often done by making keyword businesses. What I mean by “keyword business” is that many marketers own dozens of micro sites that are geared just towards what they are selling. They run utilitarian campaigns where their audience has to sell themselves on the product and buy into the content of the website.

Engage You Audience

The best way to market is to become a brand, become an authority in the industry, relate to your audience on a human level, don’t just talk ‘buy this’ with them but show them that there’s a human behind the products that you market. I am of the frame work of sell yourself, then your product. Other Twitter marketers want to add as many people as they can and drop affiliate links. I think that they are going about it all wrong. Social media is all about connecting and people don’t come to social media sites like Twitter to buy products. Make them buy into you, believe in you and then they will buy from you. It is all about build rapport and a relationship with your audience.

Get A Name In The Game

You are not successful on Twitter due to obscurity. No one knows who you are! People don’t want to buy from a nobody. You need to ‘Get A Name In The Game.’ Building a name is quite easy on Twitter but you have to be willing to spend a little bit of money. Twitter has a very good Pay-Per-Follow Advertisement program where they will plaster your posts for people to see. You can use this opportunity to build a name. Let people get to know you through your ads and they will follow you. I find this much better than trying to add thousands of people then trying to market to them. The spam approach is what classless marketers do who really don’t understand that real marketing is all about specificity and engagement. You have to build a name for yourself and you have to build a brand presence. When you have done these things, you can sell from a place of power.

Is you might have noticed, this article isn’t a lockstep instruction guide but a way to teach the reader how to think about marketing on Twitter or on any social media platform. Many of you aren’t really marketers, at least you don’t have a true marketing background and are products of the internet. I don’t say this to put you down but to simply say that you don’t have any real marketing training so the flood people with links method and playing a numbers game seems perfect to you but you eventual realize that doesn’t work on social sites.

This is great information and I hope you put it to good use.

Key Takeaway

CPA marketing is a great way to monetize websites. While there is a lot more work that goes into selecting the right offer to promote versus a method of monetization such as Adsense, the long term profit potential if done correctly is much greater. Learn teh basics of pay per click FIRST, then take the plunge into CPA.

Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

The most underrated marketing channel is by far email marketing. Almost every business can benefiet from running email campaigns, there is also the repeat customer factor involved in email campaigns. I am a huge believer in email marketing and this article focuses on...

read more
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9 Ways To Grow Website Traffic

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Every online business needs targeted traffic ñ whether it is selling a product, service, affiliate marketing site or Google Adsense site. An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He/...

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9 Ways To Grow Website Traffic

9 Ways To Grow Website Traffic

Every online business needs targeted traffic ñ whether it is selling a product, service, affiliate marketing site or Google Adsense site. An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing.

He/ she may have the necessary drive, diligence, passion and perseverance to be able to understand how the system works. He/ she may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him/her a fortune if only the whole world could see it.

However, all these would prove useless if he/she does not know how to drive traffic to his website.

Getting people who matter to see oneís website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

The immensity of the internet as well as the internet business world has given birth to the fierce competition between online businesses, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out?

Here are 9 ways to drive targeted traffic

1 Newsletter Signups & List Building

Newsletter subscription: Creating a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

You should always be trying to build a list as it brings in a secondary money method with email marketing.

2 Participate in Question & Answer Forums

Discussion forums: Participate in discussion forums of your area of expertise and respond to someoneís question. A discussion forum may user of all levels ñ beginners to advanced users. There are many questions that newbies ask. Make sure you respond to it. After this invite them to visit your website. Make sure your signature file has your links with a very good caption.

Find things you know you can answer inside these Q&A forums. I would go in to these forums and answer questions on ecommerce, dropshipping and AliExpress and answer these questions.

3 Backlinks Exchange & Guest Posting

Link Exchange: Contact other webmasters for a possible link exchange partnership. Locating websites that are related to oneís own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

Join link exchange programs: This is the new way of linking. This can drive targeted traffic. There are many free link exchanges services. Paying for a link exchange program is also worth your money.

4 Search Engine Optimisation SEO

Search engines: What they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

5 Content Marketing

Write your own articles: This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writerís very own website out of sheer interest.

You can expand this further by guest posting or publishing content on other websites like Medium, like LinkedIn and like sites like Buzzfeed yes you can start your own accounts on all of these sites. This is a great way to grow an audience through content marketing.

6 Joint Ventures 

Joint venture marketing: This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

You will find if you have done any of teh above points that this will become easier and easier for you and you may get people reaching out to you to JV together. This is a great way to grow your exposure and build a partnership.

7 Create PLR Lead Magnets

Give unrestricted rights to Ebooks and reports: Create Short ebooks and reports branded with your website link on the footer of every page. Give them away on their website or to your mailing list also give them rights to sell it on their websites and auction sites.

You can make a lot of money from PLR content but you will also get a lot of traffic especially if the people who buy your PLR content do not change the links and references in the content meaning you can create links inside that content that oints to your preferred web pages.

This is a great way to make money from yoru blog if you sell these from your website.

What can be better than this for driving traffic to your website? If you give resale rights, come of them will sell it to others and in turn you get more visitors!

8 Market Intelligence Reports

Knowing your market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of oneís website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Keep contact info (atleast name and email address) of your customers is critical. Once someone is interested in your product, it is easier to promote other products including affiliate products.

If you create market intelligence reports this will explode your website traffic and backlinks 100% you will notice a change.

 

9 Do Affiliate Style Reviews

The power of reviews for your website is huge. You can really rack up those Google rankings with targeted content focusing on reviews.

You find products, softwares, Tools or services and create reviews around that thing helping people who may want to use this thing and give them more info on what they may be looking for. Great way to get traffic and rankings to your website.

 

BONUS Press Releases


Receiving backlinks from trusted news sources can greatly increase your TF.

Some things to consider when using PR:
a.) Not only link to your money site, also consider linking to other proerpties such as Twitter, Facebook, etc.
b.) Linking to your GMB or Google My Maps is greatly encouraged as well.
c.) Be sure to list your NAP from Phase I above in the PR as this can be looked at as a citation many times.

Don’t go directly to places like PR Web to get your PRs done because the price is too high in my opinion. The free PR services suck as well in my testing.

Traffic generating strategies are important in trying to make oneís affiliate marketing career inch forward. It is always advantageous to plan oneís moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

Last but not the least, have some scripts/ tools to perform these actions and bookmark this page. Thanks for reading if you liked it share it. Peace.

Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

The most underrated marketing channel is by far email marketing. Almost every business can benefiet from running email campaigns, there is also the repeat customer factor involved in email campaigns. I am a huge believer in email marketing and this article focuses on...

read more
How To Make Money With CPA

How To Make Money With CPA

What Is CPA and How To Make Money With It In uncertain economic times many people are looking for new ways to make some additional cash. Thus it is not surprising that many people have flocked to internet marketing. There are a wide variety of ways of profiting...

read more
9 Ways To Grow Website Traffic

9 Ways To Grow Website Traffic

Every online business needs targeted traffic ñ whether it is selling a product, service, affiliate marketing site or Google Adsense site. An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He/...

read more
How To Use AliBaba For Dropshipping

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If you’ve made up your mind about who your overseas source is for products you’re selling online, then it’s probably Alibaba that you’re doing business with. According to the numbers Alibaba is the biggest eCommerce company worldwide. That means bigger than even Amazon and eBay put together.

So what is Alibaba? It’s basically a very comprehensive directory connecting buyers and suppliers (mainly Asian suppliers) all across the world. They have literally millions of products to choose from and tons of suppliers ready to fill your orders.

Start Your Search

Purchasing items on Alibaba using their directory is pretty well self-explanatory. It is not so much different from a marketplace like eBay. You can browse through the categories of perform a more ‘item -specific’ search to find what you want.

You have 2 options when performing a search on Alibaba. One is to utilize the product descriptions for your search, like with ‘dog collars’. That will bring up lots of results in the dog collar category.

The second option is to utilize their drop-down menu and search for suppliers rather than for products. That way you can find the manufacturers who specialize in whatever type of products you’re looking for.

How to Use the Product Pages

Before you begin searching around on Alibaba you should know a few things about those product pages. As our former example was ‘dog collar’ we’ll keep that as our example here as well.

Unit Price

This will be one of the first pieces of information you’ll want to have. Price is always a good place to start. We can see that this listing has a price of $2 – $3 USD FOB. The ‘FOB’ is the abbreviation of ‘Free on Board’, which means that the seller is also going to pay the costs associated with getting this product to the marine port (For Asian products this is the cheapest way to go) and you (as the buyer) will pay costs associated with the actual transporting of your goods across the ocean blue to its final destination.

MOQ (Minimum Order Quantity)

The next source of information you’ll need is the MOQ, or ‘minimum order quantity’. This is the smallest number of items this particular manufacturer is willing to sell on one order. The thing to remember about MOQs is they’re not chiseled in stone and are usually negotiable. The MOQ in our ‘dog collar’ example is 200 units. When we multiply that using the high-end side of the price, which was $3.00 we are looking at an overall figure of around $600 plus the shipping if we choose to go with this supplier. This is a good thing to know going in so you have a starting place for your negotiations.

Payment Options

Once you understand how the MOQ and pricing work, you’ll probably need to know how to make payment to a suppler. There are pros and cons to the methods of payment available, so it would be your decision to choose the one that works best for you.

 

AliBaba verse Amazon

Both platforms serve millions of customers and have a staggering amount of product listings. You can get lost in each platform. Amazon does not like dropshippers where as AliBaba and AliExpress serve dropshippers very well.

Each platform has a very intelligent CEO overseeing the operations making sure that their platform is at the forefront of ecommerce. You can use what ever platform makes sense to you to sell on or buy from to resell. I have a strong dislike for Amazon as a selling platform because of Amazon FBA and the sad affiliate percentages that Amazon pays its affiliates.

How To Use AliBaba To Dropship

One of the best ways to fill in gaps in your product line is the drop shipping business – learn the ropes and you won’t be disappointed.

Although I would never use drop shipping as the sole base for my online store, the top platform for locating quality dropshippers is a service known as Worldwide Brands.

Dropshippers get pre-vetted by Worldwide Brands so that you can rest assured that you won’t get scammed.

I actually suggest using a mix of AliBaba and AliExpress for dropshipping because you can get a better mix of products and suppliers/manufacturers.

How To Dropship on AliExpress

  1. Sign up to a product automation software like ORBERLO
  2. Connect ORBERLO to your website and connect your AliExpress account
  3. You search the AliExpress platform for your product
  4. Review the products that catch your eye
  5. Review the amount of orders they have
  6. Review that sellers reviews 
  7. When happy go into ORBERLO platform and find that product
  8. Setup your product details and then import this product into your store
  9. When you have products on your store you need traffic. Visit Learn page to learn how to do that.
  10. Once you make a sale you will have the money to now buy that product from the AliExpress vendor. Go ahead and do that.
  11. Use your new customers details as the shipping address and complete the AliExpress order.

And in a super short summary that is dropshipping on AliBaba and AliExpress.

To learn more about how dropshipping works you can check out this mini course on ecommerce.

 

Purchasing Wholesale Goods Domestically

“Wholesale” is a word that I hear often. A lot of people reach out to us about wholesale prices and they want to know where they can buy products wholesale. “Wholesale” apparently means purchasing items at the lowest possible price.

Do you want to hear something surprising? This could not be further from the actual truth. When I shopped vendors for our online sales, every US wholesale dealer had incredibly high prices.

Yes, these companies were less costly than MSRP, but their prices were still so high that we wouldn’t have been able to attain or maintain a high profit margin on any of the items that we were truly interested in selling.

More than this, there were countless companies that already had the same items for sale at deeply discounted prices. So what is the benefit in buying from US wholesale vendors?

Given that very few things are currently being made in the US, wholesalers can handle all of the problems in importing and storing items from product manufacturers.

It won’t be necessary for you to go to a foreign location. There is no need to deal with customs or shipping. You simply submit orders and wait for your merchandise to arrive.

Another benefit gained by buying wholesale is the ability to sidestep time-consuming quality control measures given that your wholesaler will have made these checks on your behalf.

Buying Direct From Manufacturers Overseas

Purchasing from the manufacturer direct is by no means the holy grail of this industry, but it additionally requires the greatest amount of dedication, work and time. Currently, nearly all products are being made overseas due to cheaper labor costs.

My general rule for textiles and other goods is that if you’re working with a US vendor, you probably aren’t going to get the absolute lowest price. I will even say that if you’re working with someone who speaks excellent English, the prices aren’t likely to be good (All right, that may be pushing things a bit too far).

Tips When Opening Your Online Store

The #1 question I get regularly from readers interested in opening up their own online stores, is what methods to use to locate suppliers and vendors. They want to know if they should buy wholesale or should they give Dropshipping a try as well?

Whenever we first began our own online store, me and the little woman, we had these same questions. However, after performing quite a bit of researching on our options, I would like to share those experiences with you and enlighten you on what we learned about stocking our online business with merchandise.

Most of our experiences deal mainly with wedding linens. However, the principles should be the same regardless of what your topic or product may be.

Drop-Shipping Explained

Lots of people fall into the old trap of having everything dropshipped when they first start their online store. Well, it’s hard to blame them since it sounds so good when you first hear it. Not having to keep any items in stock yourself is a big load off. All you do is pay for the item and pocket the difference between your wholesale price and your customer’s price.

You have no inventory to keep track of and no obligations of fulfillment, it’s all done for you by the dropshipper. Sounds really great huh? Until you have to start dealing with other types of customer problems that you have no fault in.

Many new store owners fail to realize that those profit margins are not so good and if they should screw up your order or ship something too late – it’s YOU who gets to deal with the customer. You also don’t want to be dealing with a dropshipper who makes a habit of shipping faulty items. These kinds of problems become YOURS once you put yourself in that position.

Add in the fact the you have very little wiggle room in the profit margin and combine that will all the stress and headaches you have to go through, suddenly things regarding dropshipping just don’t look so good.

Even when you manage to locate a drop shipper that is reliable, your customer issues are still going to be popping up and when you have little control over regarding your products things can get difficult.

To sum it all up, you are putting your online store’s reputation into the hands of a 3rd party, who more than likely DOES NOT have your store’s best interests at heart.

 

Thanks for reading and as always if you like this and found it helpful drop a like a comment or give a bro a share. Peace!

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6 Steps To Build A Bigger Email List

 

You will see this advice time and time again. People who make a lot of money on the Internet always say that the real money is in the list. Some of these successful online marketers say that whenever they need to generate more income, they simply have to turn to their huge email lists that contain the email addresses of thousands of subscribers.

Build Your Huge Email List in 6 Easy Steps

Consider these simple steps to take to have your own traffic and revenue generating email list with hundreds or even thousands of active and interested subscribers.

— Choose a mailing platform.
— Figure out a hook to gain lots of subscribers.
— Develop the content that will provide that hook.
— Integrate your email list with your website or social media sites.
— Test out different marketing messages.

–Add your email signup page to your profiles and email signature.

 

Read my 101 Email Marketing Guide.

 

Which mailing platform should you use?

There are several good email platforms you can use. Aweber, Mailchimp, and Constant Contact are some popular ones that you might have seen advertised. Many of these have free trail offers, so you can take the time to compare the features of each system.

Your other choice is to keep your subscribers on your own servers with your own mailing list software. This is also a common choice, but you will probably notice that most marketers do use a service. Large companies might lean more towards using their own software. The right choice depends upon your unique situation.

What can you use as a hook?

Figure out how to develop a hook to attract subscribers to your mailing list. Lots of popular sites offer a free newsletter, report, or even a series of informational videos. They offer this free information as a way to attract subscribers. Your own choice will depend upon your audience and the kind of product you eventually want to sell.

Have You Developed your hook’s content.

Now you have to develop some actual content, so you can retain your subscribers. This content could consist of informational articles that you develop out of your own experience. You can also make a video, and this is not that hard to do with today’s tools. If you do not want to develop your own content, you might be wise to outsource this task to professional content developers.

Make sure you give people value. You want your subscribers to want more, so they do not cancel their subscriptions.

Integrate your list with your website and social media sites.

I think as a minimum you should be adding your email signup pages into your social media profile bios or about sections.

Of course, you want to make it as easy as possible for your subscribers to sign up. That is the advantage of some email systems that provide tools to integrate your list forms with your existing website, blog, and social networking websites.

Make sure that you concentrate on letting your visitors know why they should sign up for your list. You should promote your free report, educational videos, or other bonus offers. Make these people know that they will get something that has a value for free if they just give you their email address.

You need to work hard to let your visitors know that your offer has value even though they can get it for free. In other words, the point of your list marketing efforts should be to sell the value of what they get for free! It might seem like you are losing money by giving too much away, but you should profit in the end with upsells and other offers that you can promote with your list.

Are You Testing Your List?

Successful email marketers are made, not born. Hopefully, you have good information to share with your list for free, so they will stay on your list. But even then, you really need to test the frequency of your emails. Many good marketers find that they keep more subscribers when they only send out emails every week, and they lose subscribers when they bombard them with emails every day.

You also need to test the quality of your paid upsells. This is true if you are selling your own product or promoting CPA offers from other advertisers. Once good way to find out more about your subscribers is to send them a survey. You could even offer a bonus to subscribers who take the survey, and this could be worth it because information is valuable.

Is Your Email List Huge Yet?

Hopefully, you will soon enjoy the luxury of owning a large list of interested subscribers. These are people who signed up because they like what you have to offer, and they want to hear from you. Once you have developed a large base, you can continue to fine-tune and test your email marketing program in order to improve your returns, grow your subscriber base, and make more profits.

To learn how to make use of emails in your business read this guide.

There are lots of ways to profit from a large list of email subscribers, and it is worth it to invest some time, money, and effort in its development.

“I  find adding my email signup page to my email signature as a great way to add people into my email list. This sounds backwards if I am already emailing someone but for business that person my not be on my list and we are just doing business. I also like to switch up the email signup page over the month to mix it up.”

Shenzu

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