High Ticket Dropshipping vs Low Ticket Dropshipping Products

High Ticket Dropshipping vs Low Ticket Dropshipping Products

Let’s talk about high ticket dropshipping versus low-ticket dropshipping products. Ill also go over my predictions, these are the top 10 best products for high ticket dropshipping in 2020

I am a big fan of high ticket dropship because the reward is so much sweeter for putting in the same if not less amount of work. Just saying 😉

Definition of high-ticket dropshipping

the definition of low-ticket dropshipping, the pros and cons of both high-ticket dropshipping and low-ticket dropshipping, some of the additional benefits that come along with high-ticket dropshipping.

So the definition of high-ticket dropshipping is selling products for over $250. Now, there’s really not a price ceiling here. I’ve have sold products for over $5,000, but in general we’re looking at anything above $250. So that means low-ticket dropshipping, you are selling products at a retail price, meaning what you charge your customers, for less than $249. Thats a nice starting point at $250 to keep your minimums at.

How does Dropshipping work?

the process of dropshipping

How to transition from low-ticket e-commerce

I’ll show you how to transition from low-ticket e-commerce to high-ticket e-commerce dropshipped products, and the best products for high-ticket dropshipping.

You will need a Shopify store or at least should be using the easiest CMS to build a store on. Shopify is a smooth way to host and grow your dropship store.

So let’s talk about why we do high-ticket dropshipping and the pros and cons of high-ticket dropshipping compared to low-ticket. And the best way I can just show this to you is, let’s say I was gifting you an actual store, like a retail storefront, and let’s just say I gave you an option.

The example

You can have a Dollar Tree, which is a store that sells everything for a dollar, “or you can have a Design Within Reach store,” which is a high-end furniture store where I would have to assume their average order value is over $3,000. So if you could choose one, which one do you want? Well, if you think through this at all, you would choose the one that has an average order value of thousands and thousands of dollars. Now, why is that? Because it makes more money.

When people come in and buy something, you get paid. It’s a much more profitable business than having a bunch of people come through your store every day, buy 20 items and give you $20, and the next one, and the next one, and the next one. No, you’d rather have a few customers come in, spend big money, where you actually can earn a real profit. So this is the idea.

Whats The Risk With High Ticket Dropshipping?

This is why we want to focus on high-ticket things. And you may be thinking, okay, but isn’t a negative thing with high-ticket dropshipping the fact that it is just a more expensive business to get into? I could see myself possibly selling low-ticket products because where’s the risk?

Whereas high-ticket products, it’s a different game. And that’s true, but this is the beauty of it. What I’m giving you right now in education is basically the option of telling you you could have either of these.

Both will cost money to start, heck look at my basic expense log for building this brand the ClickBucks brand.

If you’re going to do this, if you’re going to build a dropshipping store, and you’re going to put your time into actually making one of these, why not put your time into the one that has a bigger potential, that has a bigger upside, the one using high-ticket dropshipping? ‘Cause remember, the beauty of dropshipping is you’re not laying out any money before you actually get sales.

meme christmas tree looks

You’re not buying this inventory until the customer pays you. So again, you have this choice and I am giving you this decision, for which one you wanna build, and why wouldn’t you choose the one that has a higher profit potential? Now, when you think of it a different way, with the pros and cons of high-ticket dropshipping versus low-ticket dropshipping, we can just compare and contrast two different products.

My Top Ecommerce & Dropshipping Products List

On the left we have cellphone cases and on the right we have a stand up paddle board. Now let’s look at each of these in a little more detail and let’s just say you wanted to dropship low-ticket products, being the cellphone case. Well, with cellphone cases, they’re easy to ship, there’s a huge demand, and there’s lots of styles and variations. So that could be thought of as pros to dropshipping low-ticket products.

Whereas with high-ticket dropshipping and a product like a stand up paddle board, they’re large and heavy to ship, they’re expensive, and there’s a smaller market, meaning that there’s a lot less people that wanna buy a paddleboard than the amount of people that wanna buy a cellphone case.

And because of that, most people gravitate towards the low-ticket products when they’re getting into e-commerce and dropshipping, and they choose something like cellphone cases to dropship. And here’s the thing. That is not what you want to do because high-ticket dropshipping actually gives you the ability and the ease to sell less and earn more. And it comes down to a very simple equation that I call units sold versus profit. This is very important.

When I first realized this it totally changed my business. I was busting my hump to sell these $7 and $9 doller trinkets when I switched to selling $499 products boom! everything came together”

Shenzu

Dropshipping Comparisons: The Nuts & Bolts of it

We have cellphone cases and stand up paddle boards. Then we have sale price, and we’ll just use round numbers here to make math easy. And for cellphone cases, average retail sale price is $10. stand up paddle boards, closer to $1,000.

Now, if you do this right, if you build a dropshipping store using my methods here you can get decent profit margins of 25-40% on most orders.

Again, we’re gonna use round numbers for simplicity. So we’re gonna say net profit of 30%. That means profit per sale, every time you sell a cellphone case you would keep $3 as that profit, and every time you sell a stand up paddle board you would keep $300 as net profit for the same amount of work.

And understanding this concept and using it in your business, again, dollar store versus Design Within Reach, once you can leverage this and you can make your whole business about high-ticket dropshipping and high-ticket products, you will be well on your way to being successful with this whole business model.

Let’s just do an example here, and we’ll use these same two products. And let’s say you’re brand new to all this and you say, “You know what, mate? “My goal for my target monthly profit, “net profit, is just $3,000 a month. “I want an extra $3,000 a month in my bank account.” Okay, well, let’s look at our examples.

I havent even touched on building email marketing lists for your store. This just explodes the earning potential.

More Indepth with Drop Ship Numbers

If you want that with cellphone cases, you make the $3 a sale, and if you make 300 with stand up paddle boards, how many units, how many sales, would you need each month to reach your target monthly profit? Well, with cellphone cases, you would need to sell 1,000 every single month, whereas paddleboards, you would only need to sell 10 units.

That’s like one sale every three days. And if you’ve ever been in sales or customer service before, you know that 1,000 customers a month, it’s enough to make you pull your hair out. It’s enough to have a headache.

It’s enough to need a team to support. On the other hand, 10 sales a month, a sale every few days, you can easily handle that on your own, and again, you’ll be making the same amount of money as the person doing low-ticket dropshipping that’s pulling their hair out, thinking, why did I even get into this business? Go with high-ticket dropshipping.

You will make more money per sale.

Imagine all your competitors doing as much or MORE WORK than you and getting a quarter of teh profit margins that you get. INSANE but reality. If you stick to the maths and stick to the method it works. Plain and simple.

It’s pretty obvious that high-ticket dropshipping is better than low-ticket. And here’s just a few of the main reasons. The first is that there’s less customer service, and that’s because you’re having less customers, and less customers is a good thing.

You’ll have less orders but make more money. You also have less orders to process, so again, it takes less time to run the business, and one of the huge benefits is that it’s easier to buy paid traffic.

I’m a huge fan of paid traffic, and when you’re not making much money per sale, it’s almost impossible to do this profitably. Let’s look at this example where we have our cellphone case and our paddleboard again, and we’re looking at how many units we would need to sell.

So 1,000 cellphone cases or 10 stand up paddle boards. Again, this is to reach our target monthly profit. Now, our conversion rate with a hard focus on ROAS and our conversion rate of approx 2.5% (minimums) mean you would need 40,000 people to visit our website every month to get 1,000 sales. Whereas with stand up paddle boards, we would only need 400 targeted visitors.

And if you have to spend money on 40,000 visits, you know how expensive that is. You know it’s gonna be next to impossible to have a profit at the end of the day. But 400 targeted visits, anybody can get that to their website.

sales by numbers

It is not that hard if you have a system to follow.

I hear from a lot of readers about the store they own doesnt convert, it doesnt work, the layout is wrong and it just might be. Who knows what the correct most 100% foolproof layout looks like? not me no one does. This is a unicorn.

BUT! We can work towards optimising for success.

Read: How To Start A Blog How To Start A Dropship Store

Some even more common problems:

  • My store’s not profitable
  • Facebook Ads profitable.
  • Customers aren’t happy
  • Shipping’s taking too long.

What can I do? Well, the good news is, if you already have a Shopify store set up, you can transition from low-ticket to high-ticket.

My advice is, if there is a higher-priced product range with what you sell, move up the ladder and aim for higher margins and higher sales numbers. Focus on the more expensive products and phase out the low-ticket ones.

Now, maybe you can’t do this. Maybe what you’re selling does not have a high-ticket price range product line. And if that’s the case, then my advice is just go ahead and build a brand new Shopify store using your knowledge for how you built the first one, but focused on a high-ticket niche, and focus on going with where the real money is and where the real opportunity is.

Now, if you wanna know more about the best products for high-ticket dropshipping, the products that fit my niche criteria for high-ticket dropshipping, follow this article further down and get more insights on profitable niches. The riches are in the niches. 

Read: How to run profitable paid ad campaigns because of targeting.

sell more dropship products

Best Drop Shipping Products

I tried hundreds of products, bizarre products, very obsscure products and mainstream products to bring this niche guide to you. I failed on 7/10 of the trials but by no fault of my own than saturation and lowest prices being my biggest competitors. It turns out obscure niches and bizarre products have competition as well.

I didnt pick my battles. I was doing this in my limited spare time. I also couldnt give the ad campaigns enough love for them to out perform competitors. A damn shame because it was really fun working on some of the creative for these weird niches.

The products and niches Ill run through now are not the absolute must use niches or products but stable and opportunity is there in all outlined below. The key is finding the best trageting, the best messaging and then standing out against a lot of competition.

I also love the opportunity of the upsells and cross promotion. You can flog the base models and then make that paper by upselling accessories and add on attachments.

What I mean by base models is that a big complicated product is gonna have quite a lot of different complications so having that it’s a simple base model in other words the customer can order just one easy to understand product without having to  know how to choose a bunch of different upgrade options in order to buy it in the first place that makes the buying process a lot easier.

Simplify everything in your sale sprocess.

okay so you want simple base models and you want upgrade options as well so you want to have like three to five upgrade options and you can find all this through competitor research okay just look at your competitors sites especially the older sites and making sure that they have simple base models with great potential in other words there’s not upgrades that are required to be chosen in order to purchase

okay next recognizable brand names a lot of people like to sell generic brand names but the problem is that there are a little bit generic sometimes the keywords can mix in with generic keywords and as long as the brand name is a unique word it’s not a generic word then that’s good that’s enough to use.

For the SEO nerds you may want to get that naming convention dialled right in for maximum SEO juice and visibility for your product.

We want those unique words so that we can target those with SEO target them with paid advertisement next we want to make sure that the niche has model names and SKU numbers for the products.

Doing this is key for targeting with SEO and for paid advertising because you will be targeting the bottom of the funnel traffic but those the SKU numbers in various methods in order to get those buyers to your website to make that work.

Ecommerce Brands & Dropshippers LOVE Shopify

shopify store plan

Generics and Extended Product Opportunities

The best high ticket product sales will invlve both simplicity and complexity in the product function and customisation, weirdly they are different but work together for this example so well.

You should be looking at this next step with two lenses.

1 how simple is this product

2 what extensions, add ons and accessories can I bundle

You want a simple product because getting started simplicity is everything. Keep it super simple the KISS method. Make some sales understand the sales cycle, your buyers, the support requests and returns etc so you are all over your simple products.

Then when you have some experience with the product, the supllier, the customer and all the parts involved in the sales cycle you can start pivoting.

The pivot is crucial in your stores revenue growth. 

When you pivot you start looking at that simple product with fresh eyes. You will start thinking and looking out for these following questions.

  1. What can I customise [with| on| for] this product?
  2. What can I add to extend the use of this product?
  3. What can I bundle this product with for more sales?
  4. What accessories does this product best work with?

All really good questions and are contributors to making you more revenue per sale. These can help play a role converting those more seasones buyers and those who may be on the fence and want a little more value or usability.

Common problems with extended functions, addons and more are the supplier policies, supplier warranty, supplier chargeback and the sales cycle.

With extended products with attachements, extensions, add ons and what not they are more difficult to learn to sell and to serve to customers. Understand that complicated is not necessarily bad, complicated products can be good electronic products can be very good.

To master the sales cycle you have to learn about them you have to read buying guides, and have to read manuals.You have to you know & understand the suppliers websites and how the products work together and they’re gonna be more difficult to learn how they work and to be able to sell and obviously to be able to serve with customer service support and warranty support.

What You Can Do To Keep Customers Happy and Buying More?

Start by identifying who your real target market is and really focus on the target markets you want to serve. Some are going to be willing and able not just able but willing and not just really but able right with you.

You can target and convert both but they got to be able to pay with either a credit card or a debit card for your product so you get paid right away that way and there’s no confusions the target market that is in the baby boomer generation is the best.

You don’t want to sell young people because they’re very fickle they don’t have a lot of money usually and they’re very impatient. This leads to negative reviews and chargebacks.

My Mantra is sell products that have high margins.

One key element to keep watch on when finding suppliers is if they use MAP policies. You really only want to work with suppliers and niches that have Map pricing okay ideally higher priced products will have lots of suppliers at Map pricing.

MAP stands for minimum advertisement price and that’s what you’ll see in the ads and on the product pages okay Map pricing evens the playing field especially against bigger older retailers so you’re gonna have a hard time competing with.

Having a database of suppliers and potential suppliers is what will fuel your stores growth. If you can offer more brands, more products you have MORE CHANCE of getting sales.

If the niche you are targeting has limited suppliers then you should plan for that and the possibility that thats the limit of suppliuers you can engage with. I would also consider if it is a small number what happens with COVID round 2 and so on will you still be able to operate? great question. Plan ahead.

Using ecommerce to grow your business

The Best Industries To Dropship

Older industries and technologies are much better than younger ones okay younger industries newer technologies can be very difficult to serve they might be easy to sell because it’s super exciting and trendy but the serving on the back end of it can be quite difficult I have a lot of issues with the product quality and the suppliers aren’t as established so they aren’t ready to really provide that service and they’re gonna fall on you more and of course you don’t have the backing of high amount of investment upfront capital to cover products that are defective you know so just keep that in mind it’s always better than the older industry’s older technologies things like that where the spires are more established if better warranty processes and they’re ready to serve their retailer base

Best Places To Advertise Dropship Products

lastly products that are able to be advertised on Google Shopping to Facebook kind of goes without saying right but one of our biggest most profitable ad revenue platforms is Google Shopping and Facebook ads as well so you just want to read through the Google Shopping terms and make sure that an issue you’re considering is actually able to be sold through Google Shopping.

one of the newest revolutions that came out was that electric bikes are actually quite difficult to sell through Google Shopping know you have to be very careful with them because they don’t allow them to be sold um you know if they’re over a certain speed with pedal assist so with that said you have to maybe provide some sort of disclaimer on your product page no nevertheless it could be the same in multiple industries so just make sure you understand the policies if you want to find those just type Google shopping policies and at Google and you’ll find that pretty easily and same for Facebook okay but just do a quick search and you make sure

ozarks circle of the money

The Hottest Product Predictions For High Ticket Dropship

I’ll now go over the top ten niches just searching them in Google so you kind of get an idea what they look like and the different websites that are selling them so here we are the number one niche that is pretty popular right now meets all those criterias and what not.

Golf Simulators

golf simulator so the opposite in others are quite interesting because look there’s a lot of high priced products here and definitely high margins so let’s take a look at few of the competitors here yeah this is a niche store shop fly right there can I trust him cut it stuff here all right and then we have four sites sports it’s like a niche store custom theme Four Seasons golf shop the furniture store and shop demise things even Shopify and then there’s top-shelf golf which is definitely a store lots of good things here and great niche to look into

Kegerators

are quite good you’ll see here on the organics you have beverage factory kegerator comm from people on Amazon are selling the best five and more beer comm what you should do though when you’re looking at Asia is go to shopping and look down below here you see the brands and you’ll see the sellers and what I usually do is I look for sellers that are specifically about cakes okay kegerator sellers are the ones I usually go for so cake factory looks like one right now so you just kind of take a look at their website and see okay looks like a pretty niche website yeah so here we go and do they have a physical store somewhere I don’t think so cuz they would have listed it somewhere here hey visit our showroom side assuming they don’t just great so check out this website and look into cakes I think they’re really profitable

Apollo steam shower curved blue

Steam Showers

I really like this one not just because I have one but because of the end result that you can use to leverage the sales messaging. These showers are amazing.

steam showers are pretty cool similar to saunas but of course quite a bit different so with your shopping alright I’m deep oh I love peanuts not sure exactly that that is Samus calm I’m an old e-commerce store so let’s look more at the sellers here maybe sticks out I think bath fault I know these guys and let’s see here I’ll just show you their store really quick they’re not just one product they’re multiple products let’s take a look at other stuff here bath parlor let’s see what that is you might find niches like this that are not in niche specific stores but are in multiple categories stores only so you have to get an idea like okay I might have to do that myself then let’s see our Samus and beyond sounds like a niche store I’ll just take a look at these for you right now alright so yeah bath fault this is bath fault and quite a successful store that’s a great history so you can take a look at this bath parlor definitely on the shop demise theme and yeah these guys are so I have a pretty cool website going on here let’s take a look at some be on another Shopify store definitely so these are some great store selling these

Electric Fireplaces

fireplaces are pretty cool they fit all the the criteria so let’s take a look at a few niche stores here like two fireplaces depot fireplaces are s might be but it’s not electric so I’m gonna skip it now you fireplace door maybe but the fireplace is direct it’s really looking for like newer ecommerce stores not the older ones that’s alright I know the people that make modern toys that’s pretty good website I like that a lot well there’s something directly uncivil that’s funny so these guys are doing something smart here they’re not putting people in their store that actually set up with sign directly through Google that’s like the marketplace which is kind of cool but you can take a look at their store anyways and let’s see you let your fire misdirect I think there’s an older ecommerce store so I definitely want to just take it you know get an idea that like these guys might be owned by some other their kalam Rhett but I’m pretty sure these guys are a smaller ecommerce store all right and yeah this is on shop to my so I’m gonna definitely consider this one a good one to go so electric fireplaces Depot

3-person-saunas-clearlight-sanctuary-3-person-infrared-sauna-with-medical-grade-chromotherapy

Infared Sauna

Infrared saunas are quite popular, expensive and profitable. This is a great niche to get into where you can sell a couple and make great money.

You will have a lot of competition, but generally its competition thats static and not dialled in. You will learn how to really dial in your ad targeting and messaging to beat these static vendors every time.

These are big products that serve people with specific pain points or desires. You would craft messaging around these pain points, desires and the solution. It will be a big purchase and will take some convincing so be prepared to have a really informative sales page to help get your message across.

Electric Full Body Massage Chairs

Auto electric massage chairs are awesome, I have one of these and it really does get you relaxed or treated if you have some aching muscles. I love it and Im using mine about 5 nights a week.

These are big expensive and easy to buy at various price points. They also have various marketing angles you could sell them with messaging for a lot of different customer avatars.

These will have niche sites pop up and look like they are highly competitive but really the ones you will come across wont be amazing, optimised or doing solid audience targeting.

These will need to have some more touch points than just advert to landing page and a conversion. This needs warming up, social proof, info articles and maybe even guides before you get the sale.

Restore+ Massage Chair

Massage Tables & Accessories

This is a slow creeper trending niche. COVID gave it an extra push and now its really taking off.

Massage table is very similar to massage chairs but a little bit different target market here. These are popular for several markets and avatars if you can find messaging that connects with the audience these sell themselves. They also allow you to have a bunch of accessories and bundles.

These are easy to transport, can be stored easy and have multiple moving parts. Unless you buy the sturdy table types. 

I really like this as a evergreen niche because everyone needs relaxation, pampering and no better place to be pampered than in your house.

Wine Coolers

wine coolers are definitely profitable they’re a bit more competitive but it doesn’t mean you can’t compete so it’s stupid some of the websites right here that seem like niche stores one quarter city differently a new store and Shopify with the bats and sounds like yeah but but why enthusiasts I believe is actually a manufacturer or distributor or something direct so thanks for that fact this is actually one of my clients stores they’re good for clinic back in the day they sold it and something else no you can adapt adjust it all right

Humidors

humidor is are pretty unique product and may or may not know that they make it good I take a drop shipping eesh what they do if you’re looking this one first passing the doors wanna see too many other humidor specific stores but it’s a grind florist.

There are heaps of accessories and bundles that can be added to this product and the real enthusiasts will be all in on having the best setup for their buddies.

 

Games Room Sports Tables

One niche thats never been a focus of mine is games room tables. I spent a lot of time in arcade gaming tables, arcade games but never the actual games room tables.

After some looking around it really does have its own opportunities. I think with COVID forcing millions of people to stay home and with TV entertianment drying up the games room is now a very popular place to keep entertained.

These are big heavy tables. They dont require a lot of touch points in teh sales cycle, this one is where someone knows what they want and you need to be there when they make the decision. Google Ads will be a great way to get in front and center for this product promotion. 

Types of Tables:

  • Poker tables
  • Ice hockey rink tables
  • Ping Pong tables
  • Beer Pong tables
  • Foosball tables also soccer
  • Arcade gaming tables
  • Life size chess floor covers
  • Tiny model train or action figure tables

Theres hundreds of gaming table top combinations. These sell really well and they are trending so I would keep this niche in your mind. Its not over competitive but there are some huge sporting stores who will be in teh SERPs keep that in mind.

that’s the top 10 list of niches just gonna go over them again really quick first is kegerators and infrared saunas steam showers massage chairs electric fireplaces golf simulators massage tables wine coolers humidors cigar humidor game room tables alright guys I really hope you enjoyed the guide and now have some ideas for niche selection for your high ticket dropshipping store.

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Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This guide will be focusing on the paid advertising and targeting of adverts for ecommerce stores. You will find a lot of value in this guide, Take notes and put an action plan in place to get those sales.

Product & Niche Research

I try to avoid trademarked or licensed products just because the legal headache is just not worth it. Selling in trademarked niches is asking for shut downs of your ad account, your profiles and sometimes even your website. So stay away for these type of products.

Marvel, Star Wars, Pokemon, Harry Potter. Lord of The Rings. Batman. Spiderman. The Hunger Games. Etc etc.

I prefer getting into evergreen niches that are long-term niches. If you want to sell Harry Potter products and make money quickly, then possibly facing legal trouble down the line as you grow your store, then be my guest.

But that is not my style. Building a sustainable long-term business is what i am all about. Churn and burn is such a waste of time.

So make your own decision which side of the fence you sit on, but if you get in trouble because you’re selling in trademarked niches, then I am not responsible for your actions.

Sell at your own risks.

Product research with AliExpress

If you’re already sure of a niche you’d like to get into and want to see if there are a lot of products available to sell, then head over to http://www.aliexpress.com

This is the site I use to sell products from China at a really low cost.

So, let’s say for example that you’re into the dog niche. What you need to do is simply type in “dogs” in the search bar.

Then what you could do next is sort by price, orders, free shipping and 1 piece only.

Ideally, we want to look for products that are under $4, have free shipping, and have a lot of orders from a reputable seller with lots of good feedback.

If you find 10+ products that we could add to the store from AliExpress, then it looks like you have a winning niche. The only step then would be to make sure there’s an audience for it on Facebook (very likely since there’s people who are buying these products online).

Page research on Facebook

We will get into much more extensive research on Facebook in the “Audience Insights” video, but have a quick glance on Facebook and look for pages in your niche.

If you can find 10-20 big pages in your niche (100k+ fans), then looks like you’ve got a potential winning niche with a large passionate audience!

A sales funnel

List The Target Product On Your Shopify Store

Adding Products + Theme

How To Add A Product and Collection To Your Store

Once you find products that fit the criteria we covered in the last PDF, head over to Google and look for a higher quality version of the product (bigger size, no watermarks, etc)

Then head over to Shopify and go to add the product: PRODUCTS -> PRODUCTS

Product display

Then simply fill out all the details for the product: Name, description, variants (if any), shipping, pricing ($0.01), suggested price ($19.95).

REMEMBER: If the product is below $3-4 on AliExpress, then we will enter 8.0kg for the shipping weight, which is equivalent to $9.95 shipping that we created in the previous shipping module.

To add a collection to your store, head to: PRODUCTS -> COLLECTION The video is pretty self-explanatory on how to add a product to the collection.

Collections in Shopify

How To Add A Theme on Shopify

To select/customize your new theme, head to: ONLINE STORE -> THEMES

Theme in shopify

Then you can head to the Theme Store to look for a better theme. Once you’ve picked a theme, you can simply customize the theme.

Each theme has its own elements that you can edit, so there’s not much teaching to be made here. It’s basically just a matter of taste and testing based on how you like the look of the theme.

Now you have the research complete and the products and collections setup we move forward. This next section is all about advertising targeting for your products. This is super important because when you get the targeting correct you make more money.

Traffic with Facebook Ads

How To Create The Perfect “Native” FB Ad for E-Commerce

When you first log in to Facebooka Ad Manager, make sure to setup campaigns with ad groups inside them and then the single ads. This will load all your previous ads, campaigns, pages that you had previously on this ad account. If it’s a brand new account, then you won’t have anything to load.

Perfect Ad Type: 800×800 (square image) Photo Ad with Website Conversions

  • Make sure you add the conversion pixel into your Shopify store (we show how in the video)

  • You will always use the SAME conversion pixel for all your ads for your store

    Perfect Ad Image: Image of the product ONLY (no text, no price tag)

    Perfect Ad Copy:

    Grab Your LIMITED EDITION “product name here” for ONLY $0.01! Not sold in stores. Order yours now! >>> http://www.yourstorelinkhere.com/product-page

    Perfect Ad Audience:

    USA, Canada, Australia and above 1 million audience

  • I usually like to target mostly women, but men do buy also

  • Make sure you find at least 50+ interests to target

  • The more interests and the bigger your audience, the better

  • Take your time and find as many interests as humanly possible, it’s worth it! (can take 1hr+)

    Perfect Ad Budget:

    $10-15 test budget per day for the first 2 days, then if you see sales after 2 days, then now you know it’s a product that can sell. I’ve found that $5/day budget does not give me enough data to make decisions on whether to continue or stop with the product.

    Now it’s just a matter of optimizing and scaling accordingly (we will cover that in the next PDF)

DO NOT:

– use a low quality image
– use a watermarked image
– use a different image than the one you’re using in your store (no misleading images)
– photoshop any fancy images for your ad
– use a re-direct on your link
– use a link to your store homepage, MAKE SURE TO USE A LINK TO YOUR PRODUCT PAGE! – mention shipping on image or text
– mention the words free anywhere

The whole goal of a Native Ad is so that it looks like a normal post on the newsfeed and not an ad. People are self-taught not to click on ads, so we want our ad to look like a normal image on the Facebook newsfeed. Hope that makes sense.

TIPS:

1. Your conversion pixel will not work until it gets its first sale, it will remain red until then. 2. Use the link to your product page for the ad, not the homepage

3. To save time, save your audience that you created (1M+ audience) so that you can easily make more ads in the future without manually typing each interest every time.

4. To save time, you can also DUPLICATE the ad sets! That way, you won’t have to add the conversion pixel, add the audience. All you will have to do is change the “ad” (picture, text, etc) assuming that you are selling a different product for this new ad set.

When you make any changes inside of ads manager, make sure to “Upload Changes”

that facebook moneihs

Audience Insights

Deeper FB Audience Research with Audience Insights

The video is self-explanatory, so I will make this PDF like a step-by-step cheat sheet.

Step 1: Go to https://www.facebook.com/ads/audience_insights

Step 2: Select your locations (USA, Canada, Australia)
Step 3: Select your gender (Women only or Men + Women)

Step 4: Select your age (18-65)

Step 5: Enter a very general niche keyword (ex: Dogs, Horses, Poker, Swimming, etc)

Step 6: Enter a few more keywords off the top off the top of your head that go a bit deeper into your niche research (ex: Border Collie, Bulldog, Petsmart, I Love Dogs, Chihuahua, etc)

Step 7: Once you have a solid 10-20 keywords off the top of your head, head over to the “Page Likes” tab. This is where you’re going to be able to find even deeper keywords that you otherwise wouldn’t have known about.

Step 8: Enter 50-100 more keywords to target in your ads. This will ensure that you get to 1 million audience for your ads, which will make this a much more long-term cash cow for you.

TIP: If you’re unsure if the page name is related to your niche, you can always click it, which will generate a new window showing you how the page looks. You’ll then know for sure if that audience is related to what you’re trying to sell with your ads.

Step 9: Click Save to save your audience. This way, you can easily use that audience in Power Editor, without having to manually enter those 50-100 keywords each time!

And that’s really it people! Super simple. Audience Insights is an amazing tool to help you scale and find a broader audience to target. I push to get as many people as possible until I really really can’t find any other keywords to target.

TIP: Google is your friend. Be creative. If you’re in the Dog Niche for example, keywords you could search for are: different dog breeds, dog magazines, dog brands, dog charities, etc.

facebook ads scaling and split testing

Scaling and Split Testing Your Ads

Basic Scaling (Very little risk)

So once you see that your product is selling and that you are still in profit, you can begin slowly increasing your budget by 10% every couple days.

Make sure to constantly keep track each day of your profit with each budget increase.

Once you find your sweet spot for daily budget, you can basically just let it keep running on auto-pilot while keeping the same ad set running (this is why we wanted a 1M+ audience to run ads to).

Intermediate Scaling/Split Testing (A bit more risky)

So after you do your basic scaling and see that it is still working even at higher daily budgets (ex: $25/day is still making you profit), then you can look into more “intermediate scaling”.

What I like to do is separate the original ad into different ad sets. Let’s say the original ad set was:

So what I could do to scale this is to scale just the countries and see which country is buying my stuff.

USA, Canada, Australia

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

USA

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

Canada

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

Australia

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

By doing this, I will have a better idea of which country is more likely to buy.

Here are some of the intermediate ways I scale:

1. Countries (USA vs Canada vs Australia) Will tell me which country is buying

2. Gender (Men vs Women)
Tells me which gender more likely to buy

3. Age (Ages grouped by every 5-10 years)
Tells me which age group is into my product

4. Interest keyword (German Shepherds only for example)
Tells me which interest keyword is producing BUYERS

Each ad set that I split test will start at a low budget like $1/day. Do this for a few days, then have a look at the numbers.

If the cost per conversion is low (below $3-4 cost per conversion), then increase your budget for that ad set slightly from $1 to $2 for example.

If the cost per conversion is high (above $4) after a few days, or is not producing any sales, then turn off the ad.

If you want to become successful with FB ads and e-commerce, then it will take some micro-managing of each ad set to see which ad sets are working and which aren’t.

Meaning, you will have to look at the cost per conversions of each ad set every couple days to see what’s converting and what isn’t.

Ex: “Okay, so I see that Canada’s cost per conversion is only $1.66 while USA is $7.81. I need to increase the budget for Canada to see what will happen the next few days, and decrease USA’s budget.”

Once you find a winning product, a winning audience, then you’re set. But initially, it will take some monitoring. Don’t get discouraged.

TIP: Remember, for split testing, it is much much easier/faster to just duplicate your ad sets inside of Power Editor so you don’t have to constantly manually enter the pixels, the audiences, the ads, etc.

WARNING: When split testing and scaling, do not increase your budget too fast too quickly, because this will cause your ROI (return on investment) to go down and your cost per conversion to go up. Scale smart, scale slow.

“This is an easy product research guide that you can follow along to and upload products to your store. Once you get that done its all about targeted advertising and optimisation. The real gravy of ecommerce is that sweet spot with ads and sales.”

Shenzu

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Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple apps on Shopify and a few small tweaks to the theme and settings of your Shopify store.

I also want to be clear that just adding the Shopfiy apps will not make you money. You will need to connect them, integrate them and set them up to do what it is that they do. A little configuration and then you can see some returns.

What you are going to need to start making money

1. Shopify Account (obviously) 2. PayPal Account

to collect money from people paying directly with PayPal

3. USD Bank Account
this is important because your store will be ran on USD currency, so in order to link your store

to a bank account, it MUST be a USD currency bank account

NOTE: Even if you don’t live in the USA, you can get a USD bank account at your local bank usually.

4. Facebook Ads Account
Go to http://business.facebook.com to create your Business Ads account with Facebook

5. Facebook niche page

  • This is the page we will use to run your ads from
  • We will NOT be constantly posting content on your page, it’s simply for your ads
  • Should be branded with your store name, etc

    6. Domain + Branded Support Email Address

  • Go to GoDaddy.com to buy your branded store domain
  • Reason is because it looks more professional than just http://storename.myshopify.com
  • Using a Gmail for your support email is fine for now
  • But eventually we want to look more professional, customers to respect your store more

    7. An “About Us” page

This helps build customer trust when they land on your page

8. Legal pages

  • Terms & Conditions, Privacy Policy
  • This is to protect yourself legally

    If you are struggling with setting up your account, linking your bank account, or linking your GoDaddy domain to your store, then visit Shopify’s Live Chat Support: https://docs.shopify.com/support
    They are AMAZING!

shopify store plan

Apps that will make you a lot more money on Shopify

Yes, some are free, and some are paid apps. Most of them have a free trial so our goal is to make your money back from that app in the first week or so.

These are some of the basic apps we use for our store that have helped us make even more money:

1. Contact Form
Customers need to have some sort of easy way to contact you, and sometimes there are

problems with ordering, so by having a simple contact form, you can help that customer FAST!

2. Notify

  • Can’t speak highly enough of this app. It shows a pop up in the corner of your store showing a recent purchase made on your store.
  • Visitors will have no choice but look at the pop up and see what others have bought
  • Boosts conversions and builds legitimacy to your store
  • “If others are buying on this store, then I need to also!”

 

3 Abandonment Protector

  • Another VITAL app to your success with Shopify
  • Whenever someone “adds to cart” but doesn’t purchase, they are sent an email sequence
  • You can edit your sequence however you like
  • This has helped me bring back a ton of sales that I would have otherwise lost 

4. Receiptful

  • Sends sleek-looking receipts to your customers after they buy.
  • Builds customer trust RIGHT AWAY after they buy
  • Tons of customization features

5. McAfee Secure a social proof signal

  • Anti-virus security
  • Safety when purchasing
  • Customers feel safer browsing on your store knowing there’s an anti-virus

6 Email Marketing

  • Klaviyo for Shopify
  • Sumo for opt ins and pop ups
increase store revenue and sales

How To Add A Product and Collection To Your Store

Once you find products that fit the criteria we covered in the last PDF, head over to Google and look for a higher quality version of the product (bigger size, no watermarks, etc)

Then head over to Shopify and go to add the product: PRODUCTS -> PRODUCTS

Then simply fill out all the details for the product: Name, description, variants (if any), shipping, pricing ($0.01), suggested price ($19.95).

REMEMBER: If the product is below $3-4 on AliExpress, then we will enter 8.0kg for the shipping weight, which is equivalent to $9.95 shipping that we created in the previous shipping module.

To add a collection to your store, head to: PRODUCTS -> COLLECTION The video is pretty self-explanatory on how to add a product to the collection.

How To Add A Theme

To select/customize your new theme, head to: ONLINE STORE -> THEMES

Then you can head to the Theme Store to look for a better theme. Once you’ve picked a theme, you can simply customize the theme.

Each theme has its own elements that you can edit, so there’s not much teaching to be made here. It’s basically just a matter of taste and testing based on how you like the look of the theme.

How To Setup the Settings in the shipping rates tab

IMPORTANT NOTES:

1. Remove any shipping rates that are already there. 2. Use WORLDWIDE when it asks for location

traffic will come from USA, Canada and Australia because of FB ads location that we choose 3. For products that are below $3-4, we will be selling them for $0.01 + shipping

Normal shipping will be 8.0kg
4. For products that are above $3-4, we will be selling them for “double the price + FREE SHIPPING”

Free shipping will be 0.0kg
You may be confused right now, but this will make sense when we start doing product research and

adding products from AliExpress to our store.

So, to begin entering the shipping rates, go to: SETTINGS -> SHIPPING Then enter the following rates:

Shipping settings 1

and these rates as well:

Shipping settings 2

As long as you enter it exactly as you see it, then everything should work.

Essentially, we want to have a limit of items that customers can buy from our store. If they end up buying more than 20 items from our store, then we may actually be LOSING money from the transaction.

No need to worry. This is to protect yourself and always make money from each order 😉

If you have any issues with shipping rates, then head over to Shopify’s Live Chat Support. They are amazing and will definitely be able to help you with any issues you have with regards to creating shipping rates.

Live Chat link: https://docs.shopify.com/support

Increase Store Revenue with Outsourced Staffing

Where To Find Outsourcers

Facebook

Yep, as simple as a FB status asking if anyone is looking for a job has been able to get me a couple of very reliable workers. You would be surprised how many of your FB friends could use the extra income!

Fiverr (short-term tasks)

This is mostly for little tasks here and there, or something like logo creation, FB page covers, etc. Definitely not for someone who would work for you 4-5 hours each day, but rather a task you would need every now and then.

UpWork (aka oDesk)

If you want to find some really loyal and inexpensive workers in different timezones, then UpWork is your go-to!

Craigslist

This is especially if you’re looking for local workers to help you out with your day-to-day business.

IMPORTANT: Please make sure your worker speaks proper English. Have an interview with them on Skype, or a casual conversion on FB message. If you can’t communicate in English, then you will run into many problems. Imagine having a non-English speaker handle your email support. YUCKKK!

Tasks To Outsource In Your E-Com Biz

1. Order fulfillment

  • Someone who will fulfill orders on AliExpress as they come in each day.

  • Probably the most important task by far!

    2. Email support

  • Someone who will reply to customer concerns & questions

  • Make sure they are very good at writing in English

3. Facebook page admin

  • Someone who will reply to messages on your Facebook page

  • Someone who will engage with people who leave comments

  • By replying to comments of people who say “I want this”, you are recovering potential sales!

    4. Product and niche research

There are always new products you can sell to your niche, pay someone to find them for you!

When you use the AliExpress dropshipping App you can automate order fulfilment. Its very easy to make that process a seemless one.

How to fulfill orders

Pretty simple process.

You get a sale, you buy the product from AliExpress and ship it to the customer. You’re basically the “middleman/middlewoman”.

When you get your order, head over to shopify and go to ORDERS -> ORDERS
Then you will click on the blue order number, which will take you to the order details.
There, you will see which items the customer bought, along with the customer shipping address.

So then you will head over to AliExpress and go to the product you are selling, and you will simply buy as if you are a customer.

Then it will ask you for shipping address, and it’s as simple as copy pasting at this point.

IMPORTANT: Once you check out, make sure to leave a note asking the supplier to have
NO RECEIPT with the package. We don’t want the customer knowing that the product cost less than what they purchase it from your store.

That’s pretty much it for this module. Very simple.
Receive Orders -> Copy Paste onto AliExpress as if you were the customer -> Pay For Orders then you keep the profit 😉

Key Takeaway

When you build the right framework for your store you can then use the right mix of apps to create a profitable store. The bonus is creating a very organised store collection, using outsourced staff to fulfil orders and store maintance so you can focus on growing your ecommerce business.

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