Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This guide will be focusing on the paid advertising and targeting of adverts for ecommerce stores. You will find a lot of value in this guide, Take notes and put an action plan in place to get those sales.

Product & Niche Research

I try to avoid trademarked or licensed products just because the legal headache is just not worth it. Selling in trademarked niches is asking for shut downs of your ad account, your profiles and sometimes even your website. So stay away for these type of products.

Marvel, Star Wars, Pokemon, Harry Potter. Lord of The Rings. Batman. Spiderman. The Hunger Games. Etc etc.

I prefer getting into evergreen niches that are long-term niches. If you want to sell Harry Potter products and make money quickly, then possibly facing legal trouble down the line as you grow your store, then be my guest.

But that is not my style. Building a sustainable long-term business is what i am all about. Churn and burn is such a waste of time.

So make your own decision which side of the fence you sit on, but if you get in trouble because you’re selling in trademarked niches, then I am not responsible for your actions.

Sell at your own risks.

Product research with AliExpress

If you’re already sure of a niche you’d like to get into and want to see if there are a lot of products available to sell, then head over to http://www.aliexpress.com

This is the site I use to sell products from China at a really low cost.

So, let’s say for example that you’re into the dog niche. What you need to do is simply type in “dogs” in the search bar.

Then what you could do next is sort by price, orders, free shipping and 1 piece only.

Ideally, we want to look for products that are under $4, have free shipping, and have a lot of orders from a reputable seller with lots of good feedback.

If you find 10+ products that we could add to the store from AliExpress, then it looks like you have a winning niche. The only step then would be to make sure there’s an audience for it on Facebook (very likely since there’s people who are buying these products online).

Page research on Facebook

We will get into much more extensive research on Facebook in the “Audience Insights” video, but have a quick glance on Facebook and look for pages in your niche.

If you can find 10-20 big pages in your niche (100k+ fans), then looks like you’ve got a potential winning niche with a large passionate audience!

A sales funnel

List The Target Product On Your Shopify Store

Adding Products + Theme

How To Add A Product and Collection To Your Store

Once you find products that fit the criteria we covered in the last PDF, head over to Google and look for a higher quality version of the product (bigger size, no watermarks, etc)

Then head over to Shopify and go to add the product: PRODUCTS -> PRODUCTS

Product display

Then simply fill out all the details for the product: Name, description, variants (if any), shipping, pricing ($0.01), suggested price ($19.95).

REMEMBER: If the product is below $3-4 on AliExpress, then we will enter 8.0kg for the shipping weight, which is equivalent to $9.95 shipping that we created in the previous shipping module.

To add a collection to your store, head to: PRODUCTS -> COLLECTION The video is pretty self-explanatory on how to add a product to the collection.

Collections in Shopify

How To Add A Theme on Shopify

To select/customize your new theme, head to: ONLINE STORE -> THEMES

Theme in shopify

Then you can head to the Theme Store to look for a better theme. Once you’ve picked a theme, you can simply customize the theme.

Each theme has its own elements that you can edit, so there’s not much teaching to be made here. It’s basically just a matter of taste and testing based on how you like the look of the theme.

Now you have the research complete and the products and collections setup we move forward. This next section is all about advertising targeting for your products. This is super important because when you get the targeting correct you make more money.

Traffic with Facebook Ads

How To Create The Perfect “Native” FB Ad for E-Commerce

When you first log in to Facebooka Ad Manager, make sure to setup campaigns with ad groups inside them and then the single ads. This will load all your previous ads, campaigns, pages that you had previously on this ad account. If it’s a brand new account, then you won’t have anything to load.

Perfect Ad Type: 800×800 (square image) Photo Ad with Website Conversions

  • Make sure you add the conversion pixel into your Shopify store (we show how in the video)

  • You will always use the SAME conversion pixel for all your ads for your store

    Perfect Ad Image: Image of the product ONLY (no text, no price tag)

    Perfect Ad Copy:

    Grab Your LIMITED EDITION “product name here” for ONLY $0.01! Not sold in stores. Order yours now! >>> http://www.yourstorelinkhere.com/product-page

    Perfect Ad Audience:

    USA, Canada, Australia and above 1 million audience

  • I usually like to target mostly women, but men do buy also

  • Make sure you find at least 50+ interests to target

  • The more interests and the bigger your audience, the better

  • Take your time and find as many interests as humanly possible, it’s worth it! (can take 1hr+)

    Perfect Ad Budget:

    $10-15 test budget per day for the first 2 days, then if you see sales after 2 days, then now you know it’s a product that can sell. I’ve found that $5/day budget does not give me enough data to make decisions on whether to continue or stop with the product.

    Now it’s just a matter of optimizing and scaling accordingly (we will cover that in the next PDF)

DO NOT:

– use a low quality image
– use a watermarked image
– use a different image than the one you’re using in your store (no misleading images)
– photoshop any fancy images for your ad
– use a re-direct on your link
– use a link to your store homepage, MAKE SURE TO USE A LINK TO YOUR PRODUCT PAGE! – mention shipping on image or text
– mention the words free anywhere

The whole goal of a Native Ad is so that it looks like a normal post on the newsfeed and not an ad. People are self-taught not to click on ads, so we want our ad to look like a normal image on the Facebook newsfeed. Hope that makes sense.

TIPS:

1. Your conversion pixel will not work until it gets its first sale, it will remain red until then. 2. Use the link to your product page for the ad, not the homepage

3. To save time, save your audience that you created (1M+ audience) so that you can easily make more ads in the future without manually typing each interest every time.

4. To save time, you can also DUPLICATE the ad sets! That way, you won’t have to add the conversion pixel, add the audience. All you will have to do is change the “ad” (picture, text, etc) assuming that you are selling a different product for this new ad set.

When you make any changes inside of ads manager, make sure to “Upload Changes”

that facebook moneihs

Audience Insights

Deeper FB Audience Research with Audience Insights

The video is self-explanatory, so I will make this PDF like a step-by-step cheat sheet.

Step 1: Go to https://www.facebook.com/ads/audience_insights

Step 2: Select your locations (USA, Canada, Australia)
Step 3: Select your gender (Women only or Men + Women)

Step 4: Select your age (18-65)

Step 5: Enter a very general niche keyword (ex: Dogs, Horses, Poker, Swimming, etc)

Step 6: Enter a few more keywords off the top off the top of your head that go a bit deeper into your niche research (ex: Border Collie, Bulldog, Petsmart, I Love Dogs, Chihuahua, etc)

Step 7: Once you have a solid 10-20 keywords off the top of your head, head over to the “Page Likes” tab. This is where you’re going to be able to find even deeper keywords that you otherwise wouldn’t have known about.

Step 8: Enter 50-100 more keywords to target in your ads. This will ensure that you get to 1 million audience for your ads, which will make this a much more long-term cash cow for you.

TIP: If you’re unsure if the page name is related to your niche, you can always click it, which will generate a new window showing you how the page looks. You’ll then know for sure if that audience is related to what you’re trying to sell with your ads.

Step 9: Click Save to save your audience. This way, you can easily use that audience in Power Editor, without having to manually enter those 50-100 keywords each time!

And that’s really it people! Super simple. Audience Insights is an amazing tool to help you scale and find a broader audience to target. I push to get as many people as possible until I really really can’t find any other keywords to target.

TIP: Google is your friend. Be creative. If you’re in the Dog Niche for example, keywords you could search for are: different dog breeds, dog magazines, dog brands, dog charities, etc.

facebook ads scaling and split testing

Scaling and Split Testing Your Ads

Basic Scaling (Very little risk)

So once you see that your product is selling and that you are still in profit, you can begin slowly increasing your budget by 10% every couple days.

Make sure to constantly keep track each day of your profit with each budget increase.

Once you find your sweet spot for daily budget, you can basically just let it keep running on auto-pilot while keeping the same ad set running (this is why we wanted a 1M+ audience to run ads to).

Intermediate Scaling/Split Testing (A bit more risky)

So after you do your basic scaling and see that it is still working even at higher daily budgets (ex: $25/day is still making you profit), then you can look into more “intermediate scaling”.

What I like to do is separate the original ad into different ad sets. Let’s say the original ad set was:

So what I could do to scale this is to scale just the countries and see which country is buying my stuff.

USA, Canada, Australia

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

USA

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

Canada

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

Australia

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

By doing this, I will have a better idea of which country is more likely to buy.

Here are some of the intermediate ways I scale:

1. Countries (USA vs Canada vs Australia) Will tell me which country is buying

2. Gender (Men vs Women)
Tells me which gender more likely to buy

3. Age (Ages grouped by every 5-10 years)
Tells me which age group is into my product

4. Interest keyword (German Shepherds only for example)
Tells me which interest keyword is producing BUYERS

Each ad set that I split test will start at a low budget like $1/day. Do this for a few days, then have a look at the numbers.

If the cost per conversion is low (below $3-4 cost per conversion), then increase your budget for that ad set slightly from $1 to $2 for example.

If the cost per conversion is high (above $4) after a few days, or is not producing any sales, then turn off the ad.

If you want to become successful with FB ads and e-commerce, then it will take some micro-managing of each ad set to see which ad sets are working and which aren’t.

Meaning, you will have to look at the cost per conversions of each ad set every couple days to see what’s converting and what isn’t.

Ex: “Okay, so I see that Canada’s cost per conversion is only $1.66 while USA is $7.81. I need to increase the budget for Canada to see what will happen the next few days, and decrease USA’s budget.”

Once you find a winning product, a winning audience, then you’re set. But initially, it will take some monitoring. Don’t get discouraged.

TIP: Remember, for split testing, it is much much easier/faster to just duplicate your ad sets inside of Power Editor so you don’t have to constantly manually enter the pixels, the audiences, the ads, etc.

WARNING: When split testing and scaling, do not increase your budget too fast too quickly, because this will cause your ROI (return on investment) to go down and your cost per conversion to go up. Scale smart, scale slow.

“This is an easy product research guide that you can follow along to and upload products to your store. Once you get that done its all about targeted advertising and optimisation. The real gravy of ecommerce is that sweet spot with ads and sales.”

Shenzu

Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This...

read more
Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple...

read more
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Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple apps on Shopify and a few small tweaks to the theme and settings of your Shopify store.

I also want to be clear that just adding the Shopfiy apps will not make you money. You will need to connect them, integrate them and set them up to do what it is that they do. A little configuration and then you can see some returns.

What you are going to need to start making money

1. Shopify Account (obviously) 2. PayPal Account

to collect money from people paying directly with PayPal

3. USD Bank Account
this is important because your store will be ran on USD currency, so in order to link your store

to a bank account, it MUST be a USD currency bank account

NOTE: Even if you don’t live in the USA, you can get a USD bank account at your local bank usually.

4. Facebook Ads Account
Go to http://business.facebook.com to create your Business Ads account with Facebook

5. Facebook niche page

  • This is the page we will use to run your ads from
  • We will NOT be constantly posting content on your page, it’s simply for your ads
  • Should be branded with your store name, etc

    6. Domain + Branded Support Email Address

  • Go to GoDaddy.com to buy your branded store domain
  • Reason is because it looks more professional than just http://storename.myshopify.com
  • Using a Gmail for your support email is fine for now
  • But eventually we want to look more professional, customers to respect your store more

    7. An “About Us” page

This helps build customer trust when they land on your page

8. Legal pages

  • Terms & Conditions, Privacy Policy
  • This is to protect yourself legally

    If you are struggling with setting up your account, linking your bank account, or linking your GoDaddy domain to your store, then visit Shopify’s Live Chat Support: https://docs.shopify.com/support
    They are AMAZING!

shopify store plan

Apps that will make you a lot more money on Shopify

Yes, some are free, and some are paid apps. Most of them have a free trial so our goal is to make your money back from that app in the first week or so.

These are some of the basic apps we use for our store that have helped us make even more money:

1. Contact Form
Customers need to have some sort of easy way to contact you, and sometimes there are

problems with ordering, so by having a simple contact form, you can help that customer FAST!

2. Notify

  • Can’t speak highly enough of this app. It shows a pop up in the corner of your store showing a recent purchase made on your store.
  • Visitors will have no choice but look at the pop up and see what others have bought
  • Boosts conversions and builds legitimacy to your store
  • “If others are buying on this store, then I need to also!”

 

3 Abandonment Protector

  • Another VITAL app to your success with Shopify
  • Whenever someone “adds to cart” but doesn’t purchase, they are sent an email sequence
  • You can edit your sequence however you like
  • This has helped me bring back a ton of sales that I would have otherwise lost 

4. Receiptful

  • Sends sleek-looking receipts to your customers after they buy.
  • Builds customer trust RIGHT AWAY after they buy
  • Tons of customization features

5. McAfee Secure a social proof signal

  • Anti-virus security
  • Safety when purchasing
  • Customers feel safer browsing on your store knowing there’s an anti-virus

6 Email Marketing

increase store revenue and sales

How To Add A Product and Collection To Your Store

Once you find products that fit the criteria we covered in the last PDF, head over to Google and look for a higher quality version of the product (bigger size, no watermarks, etc)

Then head over to Shopify and go to add the product: PRODUCTS -> PRODUCTS

Then simply fill out all the details for the product: Name, description, variants (if any), shipping, pricing ($0.01), suggested price ($19.95).

REMEMBER: If the product is below $3-4 on AliExpress, then we will enter 8.0kg for the shipping weight, which is equivalent to $9.95 shipping that we created in the previous shipping module.

To add a collection to your store, head to: PRODUCTS -> COLLECTION The video is pretty self-explanatory on how to add a product to the collection.

How To Add A Theme

To select/customize your new theme, head to: ONLINE STORE -> THEMES

Then you can head to the Theme Store to look for a better theme. Once you’ve picked a theme, you can simply customize the theme.

Each theme has its own elements that you can edit, so there’s not much teaching to be made here. It’s basically just a matter of taste and testing based on how you like the look of the theme.

How To Setup the Settings in the shipping rates tab

IMPORTANT NOTES:

1. Remove any shipping rates that are already there. 2. Use WORLDWIDE when it asks for location

traffic will come from USA, Canada and Australia because of FB ads location that we choose 3. For products that are below $3-4, we will be selling them for $0.01 + shipping

Normal shipping will be 8.0kg
4. For products that are above $3-4, we will be selling them for “double the price + FREE SHIPPING”

Free shipping will be 0.0kg
You may be confused right now, but this will make sense when we start doing product research and

adding products from AliExpress to our store.

So, to begin entering the shipping rates, go to: SETTINGS -> SHIPPING Then enter the following rates:

Shipping settings 1

and these rates as well:

Shipping settings 2

As long as you enter it exactly as you see it, then everything should work.

Essentially, we want to have a limit of items that customers can buy from our store. If they end up buying more than 20 items from our store, then we may actually be LOSING money from the transaction.

No need to worry. This is to protect yourself and always make money from each order 😉

If you have any issues with shipping rates, then head over to Shopify’s Live Chat Support. They are amazing and will definitely be able to help you with any issues you have with regards to creating shipping rates.

Live Chat link: https://docs.shopify.com/support

Increase Store Revenue with Outsourced Staffing

Where To Find Outsourcers

Facebook

Yep, as simple as a FB status asking if anyone is looking for a job has been able to get me a couple of very reliable workers. You would be surprised how many of your FB friends could use the extra income!

Fiverr (short-term tasks)

This is mostly for little tasks here and there, or something like logo creation, FB page covers, etc. Definitely not for someone who would work for you 4-5 hours each day, but rather a task you would need every now and then.

UpWork (aka oDesk)

If you want to find some really loyal and inexpensive workers in different timezones, then UpWork is your go-to!

Craigslist

This is especially if you’re looking for local workers to help you out with your day-to-day business.

IMPORTANT: Please make sure your worker speaks proper English. Have an interview with them on Skype, or a casual conversion on FB message. If you can’t communicate in English, then you will run into many problems. Imagine having a non-English speaker handle your email support. YUCKKK!

Tasks To Outsource In Your E-Com Biz

1. Order fulfillment

  • Someone who will fulfill orders on AliExpress as they come in each day.

  • Probably the most important task by far!

    2. Email support

  • Someone who will reply to customer concerns & questions

  • Make sure they are very good at writing in English

3. Facebook page admin

  • Someone who will reply to messages on your Facebook page

  • Someone who will engage with people who leave comments

  • By replying to comments of people who say “I want this”, you are recovering potential sales!

    4. Product and niche research

There are always new products you can sell to your niche, pay someone to find them for you!

When you use the AliExpress dropshipping App you can automate order fulfilment. Its very easy to make that process a seemless one.

How to fulfill orders

Pretty simple process.

You get a sale, you buy the product from AliExpress and ship it to the customer. You’re basically the “middleman/middlewoman”.

When you get your order, head over to shopify and go to ORDERS -> ORDERS
Then you will click on the blue order number, which will take you to the order details.
There, you will see which items the customer bought, along with the customer shipping address.

So then you will head over to AliExpress and go to the product you are selling, and you will simply buy as if you are a customer.

Then it will ask you for shipping address, and it’s as simple as copy pasting at this point.

IMPORTANT: Once you check out, make sure to leave a note asking the supplier to have
NO RECEIPT with the package. We don’t want the customer knowing that the product cost less than what they purchase it from your store.

That’s pretty much it for this module. Very simple.
Receive Orders -> Copy Paste onto AliExpress as if you were the customer -> Pay For Orders then you keep the profit 😉

Key Takeaway

When you build the right framework for your store you can then use the right mix of apps to create a profitable store. The bonus is creating a very organised store collection, using outsourced staff to fulfil orders and store maintance so you can focus on growing your ecommerce business.

Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This...

read more
Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple...

read more
Pages or Posts For Your Affiliate Website

Pages or Posts For Your Affiliate Website

Posts vs pages for your affilaite site what is better? I hear this a lot and it doesnt really matter. But I prefer posts for affiliate sites because I can manipulate them into collections of posts and build my own category of posts that help build topical relevance to...

read more

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