Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This guide will be focusing on the paid advertising and targeting of adverts for ecommerce stores. You will find a lot of value in this guide, Take notes and put an action plan in place to get those sales.

Product & Niche Research

I try to avoid trademarked or licensed products just because the legal headache is just not worth it. Selling in trademarked niches is asking for shut downs of your ad account, your profiles and sometimes even your website. So stay away for these type of products.

Marvel, Star Wars, Pokemon, Harry Potter. Lord of The Rings. Batman. Spiderman. The Hunger Games. Etc etc.

I prefer getting into evergreen niches that are long-term niches. If you want to sell Harry Potter products and make money quickly, then possibly facing legal trouble down the line as you grow your store, then be my guest.

But that is not my style. Building a sustainable long-term business is what i am all about. Churn and burn is such a waste of time.

So make your own decision which side of the fence you sit on, but if you get in trouble because you’re selling in trademarked niches, then I am not responsible for your actions.

Sell at your own risks.

Product research with AliExpress

If you’re already sure of a niche you’d like to get into and want to see if there are a lot of products available to sell, then head over to http://www.aliexpress.com

This is the site I use to sell products from China at a really low cost.

So, let’s say for example that you’re into the dog niche. What you need to do is simply type in “dogs” in the search bar.

Then what you could do next is sort by price, orders, free shipping and 1 piece only.

Ideally, we want to look for products that are under $4, have free shipping, and have a lot of orders from a reputable seller with lots of good feedback.

If you find 10+ products that we could add to the store from AliExpress, then it looks like you have a winning niche. The only step then would be to make sure there’s an audience for it on Facebook (very likely since there’s people who are buying these products online).

Page research on Facebook

We will get into much more extensive research on Facebook in the “Audience Insights” video, but have a quick glance on Facebook and look for pages in your niche.

If you can find 10-20 big pages in your niche (100k+ fans), then looks like you’ve got a potential winning niche with a large passionate audience!

A sales funnel

List The Target Product On Your Shopify Store

Adding Products + Theme

How To Add A Product and Collection To Your Store

Once you find products that fit the criteria we covered in the last PDF, head over to Google and look for a higher quality version of the product (bigger size, no watermarks, etc)

Then head over to Shopify and go to add the product: PRODUCTS -> PRODUCTS

Product display

Then simply fill out all the details for the product: Name, description, variants (if any), shipping, pricing ($0.01), suggested price ($19.95).

REMEMBER: If the product is below $3-4 on AliExpress, then we will enter 8.0kg for the shipping weight, which is equivalent to $9.95 shipping that we created in the previous shipping module.

To add a collection to your store, head to: PRODUCTS -> COLLECTION The video is pretty self-explanatory on how to add a product to the collection.

Collections in Shopify

How To Add A Theme on Shopify

To select/customize your new theme, head to: ONLINE STORE -> THEMES

Theme in shopify

Then you can head to the Theme Store to look for a better theme. Once you’ve picked a theme, you can simply customize the theme.

Each theme has its own elements that you can edit, so there’s not much teaching to be made here. It’s basically just a matter of taste and testing based on how you like the look of the theme.

Now you have the research complete and the products and collections setup we move forward. This next section is all about advertising targeting for your products. This is super important because when you get the targeting correct you make more money.

Traffic with Facebook Ads

How To Create The Perfect “Native” FB Ad for E-Commerce

When you first log in to Facebooka Ad Manager, make sure to setup campaigns with ad groups inside them and then the single ads. This will load all your previous ads, campaigns, pages that you had previously on this ad account. If it’s a brand new account, then you won’t have anything to load.

Perfect Ad Type: 800×800 (square image) Photo Ad with Website Conversions

  • Make sure you add the conversion pixel into your Shopify store (we show how in the video)

  • You will always use the SAME conversion pixel for all your ads for your store

    Perfect Ad Image: Image of the product ONLY (no text, no price tag)

    Perfect Ad Copy:

    Grab Your LIMITED EDITION “product name here” for ONLY $0.01! Not sold in stores. Order yours now! >>> http://www.yourstorelinkhere.com/product-page

    Perfect Ad Audience:

    USA, Canada, Australia and above 1 million audience

  • I usually like to target mostly women, but men do buy also

  • Make sure you find at least 50+ interests to target

  • The more interests and the bigger your audience, the better

  • Take your time and find as many interests as humanly possible, it’s worth it! (can take 1hr+)

    Perfect Ad Budget:

    $10-15 test budget per day for the first 2 days, then if you see sales after 2 days, then now you know it’s a product that can sell. I’ve found that $5/day budget does not give me enough data to make decisions on whether to continue or stop with the product.

    Now it’s just a matter of optimizing and scaling accordingly (we will cover that in the next PDF)

DO NOT:

– use a low quality image
– use a watermarked image
– use a different image than the one you’re using in your store (no misleading images)
– photoshop any fancy images for your ad
– use a re-direct on your link
– use a link to your store homepage, MAKE SURE TO USE A LINK TO YOUR PRODUCT PAGE! – mention shipping on image or text
– mention the words free anywhere

The whole goal of a Native Ad is so that it looks like a normal post on the newsfeed and not an ad. People are self-taught not to click on ads, so we want our ad to look like a normal image on the Facebook newsfeed. Hope that makes sense.

TIPS:

1. Your conversion pixel will not work until it gets its first sale, it will remain red until then. 2. Use the link to your product page for the ad, not the homepage

3. To save time, save your audience that you created (1M+ audience) so that you can easily make more ads in the future without manually typing each interest every time.

4. To save time, you can also DUPLICATE the ad sets! That way, you won’t have to add the conversion pixel, add the audience. All you will have to do is change the “ad” (picture, text, etc) assuming that you are selling a different product for this new ad set.

When you make any changes inside of ads manager, make sure to “Upload Changes”

that facebook moneihs

Audience Insights

Deeper FB Audience Research with Audience Insights

The video is self-explanatory, so I will make this PDF like a step-by-step cheat sheet.

Step 1: Go to https://www.facebook.com/ads/audience_insights

Step 2: Select your locations (USA, Canada, Australia)
Step 3: Select your gender (Women only or Men + Women)

Step 4: Select your age (18-65)

Step 5: Enter a very general niche keyword (ex: Dogs, Horses, Poker, Swimming, etc)

Step 6: Enter a few more keywords off the top off the top of your head that go a bit deeper into your niche research (ex: Border Collie, Bulldog, Petsmart, I Love Dogs, Chihuahua, etc)

Step 7: Once you have a solid 10-20 keywords off the top of your head, head over to the “Page Likes” tab. This is where you’re going to be able to find even deeper keywords that you otherwise wouldn’t have known about.

Step 8: Enter 50-100 more keywords to target in your ads. This will ensure that you get to 1 million audience for your ads, which will make this a much more long-term cash cow for you.

TIP: If you’re unsure if the page name is related to your niche, you can always click it, which will generate a new window showing you how the page looks. You’ll then know for sure if that audience is related to what you’re trying to sell with your ads.

Step 9: Click Save to save your audience. This way, you can easily use that audience in Power Editor, without having to manually enter those 50-100 keywords each time!

And that’s really it people! Super simple. Audience Insights is an amazing tool to help you scale and find a broader audience to target. I push to get as many people as possible until I really really can’t find any other keywords to target.

TIP: Google is your friend. Be creative. If you’re in the Dog Niche for example, keywords you could search for are: different dog breeds, dog magazines, dog brands, dog charities, etc.

facebook ads scaling and split testing

Scaling and Split Testing Your Ads

Basic Scaling (Very little risk)

So once you see that your product is selling and that you are still in profit, you can begin slowly increasing your budget by 10% every couple days.

Make sure to constantly keep track each day of your profit with each budget increase.

Once you find your sweet spot for daily budget, you can basically just let it keep running on auto-pilot while keeping the same ad set running (this is why we wanted a 1M+ audience to run ads to).

Intermediate Scaling/Split Testing (A bit more risky)

So after you do your basic scaling and see that it is still working even at higher daily budgets (ex: $25/day is still making you profit), then you can look into more “intermediate scaling”.

What I like to do is separate the original ad into different ad sets. Let’s say the original ad set was:

So what I could do to scale this is to scale just the countries and see which country is buying my stuff.

USA, Canada, Australia

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

USA

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

Canada

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

Australia

Women, Men

18-65

Interested in: German Shepherds, Chihuahua, Border Collie, I love dogs, dogs are better than cats

By doing this, I will have a better idea of which country is more likely to buy.

Here are some of the intermediate ways I scale:

1. Countries (USA vs Canada vs Australia) Will tell me which country is buying

2. Gender (Men vs Women)
Tells me which gender more likely to buy

3. Age (Ages grouped by every 5-10 years)
Tells me which age group is into my product

4. Interest keyword (German Shepherds only for example)
Tells me which interest keyword is producing BUYERS

Each ad set that I split test will start at a low budget like $1/day. Do this for a few days, then have a look at the numbers.

If the cost per conversion is low (below $3-4 cost per conversion), then increase your budget for that ad set slightly from $1 to $2 for example.

If the cost per conversion is high (above $4) after a few days, or is not producing any sales, then turn off the ad.

If you want to become successful with FB ads and e-commerce, then it will take some micro-managing of each ad set to see which ad sets are working and which aren’t.

Meaning, you will have to look at the cost per conversions of each ad set every couple days to see what’s converting and what isn’t.

Ex: “Okay, so I see that Canada’s cost per conversion is only $1.66 while USA is $7.81. I need to increase the budget for Canada to see what will happen the next few days, and decrease USA’s budget.”

Once you find a winning product, a winning audience, then you’re set. But initially, it will take some monitoring. Don’t get discouraged.

TIP: Remember, for split testing, it is much much easier/faster to just duplicate your ad sets inside of Power Editor so you don’t have to constantly manually enter the pixels, the audiences, the ads, etc.

WARNING: When split testing and scaling, do not increase your budget too fast too quickly, because this will cause your ROI (return on investment) to go down and your cost per conversion to go up. Scale smart, scale slow.

“This is an easy product research guide that you can follow along to and upload products to your store. Once you get that done its all about targeted advertising and optimisation. The real gravy of ecommerce is that sweet spot with ads and sales.”

Shenzu

Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This...

read more
Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple...

read more
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Pages or Posts For Your Affiliate Website

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Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple apps on Shopify and a few small tweaks to the theme and settings of your Shopify store.

I also want to be clear that just adding the Shopfiy apps will not make you money. You will need to connect them, integrate them and set them up to do what it is that they do. A little configuration and then you can see some returns.

What you are going to need to start making money

1. Shopify Account (obviously) 2. PayPal Account

to collect money from people paying directly with PayPal

3. USD Bank Account
this is important because your store will be ran on USD currency, so in order to link your store

to a bank account, it MUST be a USD currency bank account

NOTE: Even if you don’t live in the USA, you can get a USD bank account at your local bank usually.

4. Facebook Ads Account
Go to http://business.facebook.com to create your Business Ads account with Facebook

5. Facebook niche page

  • This is the page we will use to run your ads from
  • We will NOT be constantly posting content on your page, it’s simply for your ads
  • Should be branded with your store name, etc

    6. Domain + Branded Support Email Address

  • Go to GoDaddy.com to buy your branded store domain
  • Reason is because it looks more professional than just http://storename.myshopify.com
  • Using a Gmail for your support email is fine for now
  • But eventually we want to look more professional, customers to respect your store more

    7. An “About Us” page

This helps build customer trust when they land on your page

8. Legal pages

  • Terms & Conditions, Privacy Policy
  • This is to protect yourself legally

    If you are struggling with setting up your account, linking your bank account, or linking your GoDaddy domain to your store, then visit Shopify’s Live Chat Support: https://docs.shopify.com/support
    They are AMAZING!

shopify store plan

Apps that will make you a lot more money on Shopify

Yes, some are free, and some are paid apps. Most of them have a free trial so our goal is to make your money back from that app in the first week or so.

These are some of the basic apps we use for our store that have helped us make even more money:

1. Contact Form
Customers need to have some sort of easy way to contact you, and sometimes there are

problems with ordering, so by having a simple contact form, you can help that customer FAST!

2. Notify

  • Can’t speak highly enough of this app. It shows a pop up in the corner of your store showing a recent purchase made on your store.
  • Visitors will have no choice but look at the pop up and see what others have bought
  • Boosts conversions and builds legitimacy to your store
  • “If others are buying on this store, then I need to also!”

 

3 Abandonment Protector

  • Another VITAL app to your success with Shopify
  • Whenever someone “adds to cart” but doesn’t purchase, they are sent an email sequence
  • You can edit your sequence however you like
  • This has helped me bring back a ton of sales that I would have otherwise lost 

4. Receiptful

  • Sends sleek-looking receipts to your customers after they buy.
  • Builds customer trust RIGHT AWAY after they buy
  • Tons of customization features

5. McAfee Secure a social proof signal

  • Anti-virus security
  • Safety when purchasing
  • Customers feel safer browsing on your store knowing there’s an anti-virus

6 Email Marketing

increase store revenue and sales

How To Add A Product and Collection To Your Store

Once you find products that fit the criteria we covered in the last PDF, head over to Google and look for a higher quality version of the product (bigger size, no watermarks, etc)

Then head over to Shopify and go to add the product: PRODUCTS -> PRODUCTS

Then simply fill out all the details for the product: Name, description, variants (if any), shipping, pricing ($0.01), suggested price ($19.95).

REMEMBER: If the product is below $3-4 on AliExpress, then we will enter 8.0kg for the shipping weight, which is equivalent to $9.95 shipping that we created in the previous shipping module.

To add a collection to your store, head to: PRODUCTS -> COLLECTION The video is pretty self-explanatory on how to add a product to the collection.

How To Add A Theme

To select/customize your new theme, head to: ONLINE STORE -> THEMES

Then you can head to the Theme Store to look for a better theme. Once you’ve picked a theme, you can simply customize the theme.

Each theme has its own elements that you can edit, so there’s not much teaching to be made here. It’s basically just a matter of taste and testing based on how you like the look of the theme.

How To Setup the Settings in the shipping rates tab

IMPORTANT NOTES:

1. Remove any shipping rates that are already there. 2. Use WORLDWIDE when it asks for location

traffic will come from USA, Canada and Australia because of FB ads location that we choose 3. For products that are below $3-4, we will be selling them for $0.01 + shipping

Normal shipping will be 8.0kg
4. For products that are above $3-4, we will be selling them for “double the price + FREE SHIPPING”

Free shipping will be 0.0kg
You may be confused right now, but this will make sense when we start doing product research and

adding products from AliExpress to our store.

So, to begin entering the shipping rates, go to: SETTINGS -> SHIPPING Then enter the following rates:

Shipping settings 1

and these rates as well:

Shipping settings 2

As long as you enter it exactly as you see it, then everything should work.

Essentially, we want to have a limit of items that customers can buy from our store. If they end up buying more than 20 items from our store, then we may actually be LOSING money from the transaction.

No need to worry. This is to protect yourself and always make money from each order 😉

If you have any issues with shipping rates, then head over to Shopify’s Live Chat Support. They are amazing and will definitely be able to help you with any issues you have with regards to creating shipping rates.

Live Chat link: https://docs.shopify.com/support

Increase Store Revenue with Outsourced Staffing

Where To Find Outsourcers

Facebook

Yep, as simple as a FB status asking if anyone is looking for a job has been able to get me a couple of very reliable workers. You would be surprised how many of your FB friends could use the extra income!

Fiverr (short-term tasks)

This is mostly for little tasks here and there, or something like logo creation, FB page covers, etc. Definitely not for someone who would work for you 4-5 hours each day, but rather a task you would need every now and then.

UpWork (aka oDesk)

If you want to find some really loyal and inexpensive workers in different timezones, then UpWork is your go-to!

Craigslist

This is especially if you’re looking for local workers to help you out with your day-to-day business.

IMPORTANT: Please make sure your worker speaks proper English. Have an interview with them on Skype, or a casual conversion on FB message. If you can’t communicate in English, then you will run into many problems. Imagine having a non-English speaker handle your email support. YUCKKK!

Tasks To Outsource In Your E-Com Biz

1. Order fulfillment

  • Someone who will fulfill orders on AliExpress as they come in each day.

  • Probably the most important task by far!

    2. Email support

  • Someone who will reply to customer concerns & questions

  • Make sure they are very good at writing in English

3. Facebook page admin

  • Someone who will reply to messages on your Facebook page

  • Someone who will engage with people who leave comments

  • By replying to comments of people who say “I want this”, you are recovering potential sales!

    4. Product and niche research

There are always new products you can sell to your niche, pay someone to find them for you!

When you use the AliExpress dropshipping App you can automate order fulfilment. Its very easy to make that process a seemless one.

How to fulfill orders

Pretty simple process.

You get a sale, you buy the product from AliExpress and ship it to the customer. You’re basically the “middleman/middlewoman”.

When you get your order, head over to shopify and go to ORDERS -> ORDERS
Then you will click on the blue order number, which will take you to the order details.
There, you will see which items the customer bought, along with the customer shipping address.

So then you will head over to AliExpress and go to the product you are selling, and you will simply buy as if you are a customer.

Then it will ask you for shipping address, and it’s as simple as copy pasting at this point.

IMPORTANT: Once you check out, make sure to leave a note asking the supplier to have
NO RECEIPT with the package. We don’t want the customer knowing that the product cost less than what they purchase it from your store.

That’s pretty much it for this module. Very simple.
Receive Orders -> Copy Paste onto AliExpress as if you were the customer -> Pay For Orders then you keep the profit 😉

Key Takeaway

When you build the right framework for your store you can then use the right mix of apps to create a profitable store. The bonus is creating a very organised store collection, using outsourced staff to fulfil orders and store maintance so you can focus on growing your ecommerce business.

Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This...

read more
Shopify Apps That Help Make Your Store More Money

Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple...

read more
Pages or Posts For Your Affiliate Website

Pages or Posts For Your Affiliate Website

Posts vs pages for your affilaite site what is better? I hear this a lot and it doesnt really matter. But I prefer posts for affiliate sites because I can manipulate them into collections of posts and build my own category of posts that help build topical relevance to...

read more
How To Build A Social Media Strategy

How To Build A Social Media Strategy

Social Media Strategy Overview

What’s the PURPOSE of Social Media?

The goal of social media is to connect people to other people. When 90% of businesses do it you could be forgiven for thinking it is as awkward as teenagers kissing for the first time. Cringeworthy and totally off the mark.

If you get the messaging right you get the attention and engagement. 

 

Is Social Media Traffic As Valuable As Other Traffic Sources?

NO. Social Media traffic is some of the lowest converting, lowest quality traffic online. But it has its place in our traffic acquisition strategy.

BUT… Social Media traffic CAN bring us new leads & customers, and at a very low cost due to the viral nature of trending and niche targeted posts. Imagine if your post goes viral how much new traffic you can plant your retargeting cookie on. Its all in how your position your message.

While thsi traffic is not the holy grail of online traffic you should still link to and promote your Social Media accounts anywhere you can.

And… everytime you make a blog post, promote a link to it on Twitter, Facebook, and anywhere else that’s relevant. Hammer away at the content promotion and over time it will pay off.

How to “future proof” your SM strategy

My first step is to plan everything. I use Notion and Google sheets to plan all my content. This keeps me and my teams organised.

Then this might be a suprise but step 2 is to make a video about your topic. A short 20-40 second video shot in 720×720 on your phone or a specific digital camera.

My aim is to always drive traffic off social media into a lead capture where I can get the email address for future marketing. Here is my fave email tools.

This will be our content that we use again and again. We can recreate this content in 20 different ways. This maximises the content lifecycle and allows us to use the spin offs on multiple channels as new content. 

I like to splinter that main content video into:

  1. Youtube video
  2. Blog article
  3. Quote card
  4. Instagram story
  5. Facebook Story
  6. Snapchat story
  7. Facebook post
  8. Instagram post
  9. Pinterest video

These are my main platforms but there are almost 60 others to be used for syndication.

You should always have a website to host your lead capture forms, pop ups and other list building options. Learn how to build a website for any experience level.

A secret platform for helping me get the words from the video into usable format is a place called Rev.com a transcribing service. They help by taking the video speech and making text from it, great for adding quotes and subtitles.

Platform Specifics:

Facebook 720×720 dimension

YouTube 1920×1080 dimension

Instagram 720×720 dimension *Max time 59 seconds

Instagram Story 1080×1090 dimension

*Max 15 seconds

What’s the Purpose of Social Media?

To ENGAGE with some of your target market
To
BRAND your products & services and company To SUPPORT your customers or prospects
To
PUBLISH some of your content
To
SYNDICATE and link to your Web Site content To help others DISCOVER your content & products

WARNING: Social Media ‘surfing’ can be a HUGE WASTE of your time and won’t make you money.

Type Of Social Media Posts

Asking A Question Interesting Images Educational Content Entertaining Content Opinionated Content InfoGraphics

Full Content or “Content Teaser” ‘Some’ Sales Promotions & Offers

What The Heck Is A Hashtag?

A hashtag is simply a keyword with the pound symbol in front of it. i.e. #vacation #gotigers #savingmoney

DON’T overuse hashtags! Rule of thumb to keep in mind is to use a maximum of 1-3 highly relevant hashtags. DON’T use any on Facebook!

How To Achieve The Viral Effect?

NATURALLY FOUND (Organic)
We
ASK People To Share, Like, Follow
We
INCENTIVIZE People To Share, Like, Follow

facebook social media platform

Facebook Tips That Build Momentum

Facebook has been done to death…by crappy marketers. This is still a very viable platform. I am finding Facebook groups to be the a solid source of lead generation and traffic. Start Facebook Groups related to your target market Facebook hates links within posts; Share a link

Getting the messaging right and the targeting is the trick on Facebook. Especially for organic social its harder to get enagement unless you pay for Ads.

Consider OUTSOURCING your Social Media efforts Tell Stories and share ‘real life’ with your audience COMMUNICATE, DON’T JUST SELL

Try to post 2-3 times per week if not more
Post as your Facebook Page on other people’s posts Run CONTESTS!

Talk about “Mistakes people make” in your market Share helpful resources
VISUAL gets most attention – videos & images Post related images WITH content posts

MIX IT UP – post full articles and article teasers Use 80/20 Rule to post more of top engagement Create a SERIES around most popular posts


Try posting late at night or “off” hours and behind the scenes. The behind the scenes works really well when you have more than 2,000 followers. Any less and it doesnt get the engagement. 

The good thing about Facebook is the automation it has with many third party tools. You can schedule a years worth of posts over a weekend. Dont sleep on using Facebook in your traffic strategy.

Instagram Tips To Build A Business

If you have a “visually appealing” product and/or market use it, if not maybe spend your time elsewhere Link to an Opt-in Page in your BIO with a CTA Consider using a URL shorter or redirect for your URL like bit.ly or Link Tree.

CROSS-PROMOTE with similar companies, brands and category kings (Influencers).

Use up to 3 relevant hashtags but don’t overdo it. You can add more hastgas in teh comments.


Pay close attention to competitors’ posts. Do some competitor research and work out their strategy. This will pay off in the long run.


In your post description “encourage” the CTA in BIO link. People need to be told what to do so make sure you tell your audience you want them to click the link in the bio.

Take a video in 720×720 and add some captions before uploading to your profile.

Post “share-worthy” photos and videos
Once you see conversions coming from Instagram activity, EXPAND your Instagram efforts…
Buy a Sponsored Post from large follower accounts in your market — reach out to them directly
Do deals with “Instagram Influencers”… get them to tag your account in their posts and promote you
If it’s really working well… test advertising on Instagram but be very careful to track ROI

If you need to post schedule you can use something like Meet Edgar or OneUp app.

Twitter Tips To Get Traffic


NOTE: I don’t recommend heavy Twitter usage. no more than 3 tweets a day. 

Use an easy to remember/spell username
Try and use a maximum of TWO relevant hashtags

Like you do with most social profiles remember to link to your domain URL in your BIO. In some cases you can link to the most profitable sales offer or highest converting sales page. Test this method out it can work crazy good.


Share links to your blog posts using compelling copy Engage with other users in your market


Retweet relevant posts from your market
Use Twitter for competitive research

Twitter is a great way to get updates out to the masses. It is underrated and you can get a lot of traffic from Twitter especially if you use moments. 

Pinterest Tips That Build An Empire

The most underrated channel on this list, Pinterest is a traffic goldmine. If you take some time to design Pinterest perfect images your traffic from this platform will surge.

If your marketing and/or products are related to a “visually appealing” market then consider investing time into Pinterest efforts. If not, don’t.


Explore Pinterest to see what types of products are the most popular — if what you sell is, go for it!

Write compelling, keyword-driven, SHORT descriptions Pin items multiple times per day
Follow Pinterest suggestions – no hashtags, no promotional language, no CTA mentioning

Vertical pins work best — 600px wide x 900px tall, 800px wide x 1200px tall, 600px wide x 2100px tall, 400px wide x 2800px tall
Overlay compelling copy onto images

VERIFY your web site with Pinterest. This is huge and it pays off. 

LinkedIn Tips To Grow Your Audience

If YOU are the ‘product’ in your business as an expert, and you sell to a certain industry, consider investing time in LinkedIn marketing — if not, don’t. Network appropriately with others in your industry Attach “Rich Content” to your profile – promote CTA Examine competitor profiles for ideas

Optimize your profile with great copy and keywords Participate in discussions and post GREAT CONTENT

Recreate your best articles as on LinkedIn and publish with a CTA to your original article. 

For affiliate marketers the LinkedIn space might not be the best place to focus on. For businesses that have services and eCommerce businesses you should be on LinkedIn drawing people from that platform to your own sales pages and offers.

 

Key Takeaways

Build your social profiles out 100% and make sure you keep them active. The golden rule is working on 3 main platforms. Then you can syndicate to the other platforms that are not your main audience targeted platforms.

Track everything, take the time to add UTMs and review your efforts. Get an understanding of how good or bad your efforts are on each channel.

Have some fun with it, don’t always post serious stuff and mix it up. Thanks for reading and put this to action. Peace!

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How To Use AliBaba For Dropshipping

How To Use AliBaba For Dropshipping

If you’ve made up your mind about who your overseas source is for products you’re selling online, then it’s probably Alibaba that you’re doing business with. According to the numbers, Alibaba is the biggest eCommerce company worldwide. That means bigger than even Amazon and eBay put together.

So what is Alibaba? It’s a very comprehensive directory connecting buyers and suppliers (mainly Asian suppliers) all across the world. They have millions of products to choose from and tons of suppliers ready to fill your orders.

 

Start Your Search

Purchasing items on Alibaba using their directory is pretty well self-explanatory. It is not so much different from a marketplace like eBay. You can browse through the categories or perform a more ‘item-specific’ search to find what you want.

You have 2 options when performing a search on Alibaba. One is to utilize the product descriptions for your search, like with ‘dog collars’. That will bring up lots of results in the dog collar category.

The second option is to utilize their drop-down menu and search for suppliers rather than for products. That way you can find the manufacturers who specialize in whatever type of products you’re looking for.

How to Use the Product Pages

Before you begin searching around on Alibaba you should know a few things about those product pages. As our former example was ‘dog collar’ we’ll keep that as our example here as well.

Unit Price

This will be one of the first pieces of information you’ll want to have. Price is always a good place to start. We can see that this listing has a price of $2 – $3 FOB. The ‘FOB’ is the abbreviation of ‘Free on Board’, which means that the seller is also going to pay the costs associated with getting this product to the marine port (For Asian products this is the cheapest way to go) and you (as the buyer) will pay costs associated with the actual transporting of your goods across the ocean blue to its final destination.

MOQ (Minimum Order Quantity)

The next source of information you’ll need is the MOQ, or ‘minimum order quantity’. This is the smallest number of items this particular manufacturer is willing to sell on one order. The thing to remember about MOQs is they’re not chiselled in stone and are usually negotiable. The MOQ in our ‘dog collar’ example is 200 units. When we multiply that using the high-end side of the price, which was $3.00 we are looking at an overall figure of around $600 plus the shipping if we choose to go with this supplier. This is a good thing to know going in so you have a starting place for your negotiations.

Payment Options

Once you understand how the MOQ and pricing work, you’ll probably need to know how to make payment to a suppler. There are pros and cons to the methods of payment available, so you would decide to choose the one that works best for you.

 

Alibaba verse Amazon

Both platforms serve millions of customers and have a staggering amount of product listings. You can get lost on each platform. Amazon does not like drop shippers whereas Alibaba and AliExpress serve drop shippers very well.

Each platform has a very intelligent CEO overseeing the operations making sure that their platform is at the forefront of eCommerce. You can use whatever platform makes sense to you to sell on or buy from to resell.

I have a strong dislike for Amazon as a selling platform because of Amazon FBA and the sad affiliate percentages that Amazon pays its affiliates.

How To Use Alibaba To Dropship

One of the best ways to fill in gaps in your product line is the dropshipping business – learn the ropes and you won’t be disappointed.

Although I would never use drop shipping as the sole base for my online store, the top platform for locating quality drop shippers is a service known as Worldwide Brands.

Dropshippers get pre-vetted by Worldwide Brands so that you can rest assured that you won’t get scammed.

I suggest using a mix of Alibaba and AliExpress for dropshipping because you can get a better mix of products and suppliers/manufacturers.

How To Dropship on AliExpress

  1. Sign up to a product automation software like OBERLO
  2. Connect OBERLO to your website and connect your AliExpress account
  3. You search the AliExpress platform for your product
  4. Review the products that catch your eye
  5. Review the number of orders they have
  6. Review that sellers reviews 
  7. When happy go into OBERLO platform and find that product
  8. Setup your product details and then import this product into your store
  9. When you have products on your store you need traffic. Visit Learn page to learn how to do that.
  10. Once you make a sale you will have the money to now buy that product from the AliExpress vendor. Go ahead and do that.
  11. Use your new customer’s details as the shipping address and complete the AliExpress order.

And in a super summary that is dropshipping on Alibaba and AliExpress.

To learn more about how dropshipping works you can check out this mini course on ecommerce.

 

Purchasing Wholesale Goods Domestically

“Wholesale” is a word that I hear often. A lot of people reach out to me about wholesale prices and they want to know where they can buy products wholesale. “Wholesale” apparently means purchasing items at the lowest possible price.

Do you want to hear something surprising? This could not be further from the actual truth. When I shopped vendors for my online sales, every US wholesale dealer had incredibly high prices. They had high minimum quantity orders that didnt match my numbers.

Yet, these companies were less costly than MSRP, but their prices were still so high that I wouldn’t have been able to attain or maintain a high-profit margin on any of the items that I was interested in selling.

Given that very few things are currently being made in the US, wholesalers can handle all of the problems in importing and storing items from product manufacturers.

It won’t be necessary for you to go to a foreign location. There is no need to deal with customs or shipping. You simply submit orders and wait for your merchandise to arrive. I prefer to order some example items from the manufacturer in the research phase and run my assessment on them as a partner. I monitor shipping time, invoicing and then quality of products when delivered.

Another benefit gained by buying wholesale is the ability to sidestep time-consuming quality control measures given that your wholesaler will have made these checks on your behalf.

Buying Direct From Manufacturers Overseas

Purchasing from the manufacturer direct is by no means the holy grail of this industry, but it additionally requires the greatest amount of dedication, work and time. Currently, nearly all products are being made overseas due to cheaper labour costs.

My general rule for textiles and other goods is that if you’re working with a US vendor, you probably aren’t going to get the absolute lowest price. I will even say that if you’re working with someone who speaks excellent English, the prices aren’t likely to be good (All right, that may be pushing things a bit too far).

 

Tips When Opening Your Online Store

The #1 question I get regularly from readers interested in opening up their online stores, is what methods to use to locate suppliers and vendors. They want to know if they should buy wholesale or should they give Dropshipping a try as well?

In my early days of online commerce I had this exact question as well. To be honest the entire dropship model was confusing until I actually got my hands dorty and did it. I spent hours assessing vendors and products, but when I decided to push ahead I just followed the data of the top selling item.

I always order the product I plan to sell first. This lets me assess the vendor, the shipping times and quality of the product and its packaging.

Most of my experiences deal mainly with clothing, appliances and gadgets. I have diviersified a lot since then and have my hand in many categories of product. However, the principles should be the same regardless of what your topic or product may be.

Drop-Shipping Explained

Lots of people fall into the old trap of having everything dropshipped when they first start their online store. Well, it’s hard to blame them since it sounds so good when you first hear it. Not having to keep many items in stock yourself is a big load off. All you do is pay for the item and pocket the difference between your wholesale price and your customer’s price.

You have no inventory to keep track of and no obligations of fulfilment, it’s all done for you by the drop shipper. Sounds great huh? Until you have to start dealing with other types of customer problems that you do not fault in.

Many new store owners fail to realize that those profit margins are not so good and if they should screw up your order or ship something too late – it’s YOU who gets to deal with the customer. You also don’t want to be dealing with a drop shipper who makes a habit of shipping faulty items. These kinds of problems become YOURS once you put yourself in that position.

Add in the fact you have very little wiggle room in the profit margin and combine that will all the stress and headaches you have to go through, suddenly things regarding dropshipping just don’t look so good.

Even when you manage to locate a reliable drop shipper, your customer issues are still going to be popping up and when you have little control over regarding your products things can get difficult.

To sum it all up, you are putting your online store’s reputation into the hands of a 3rd party, who more than likely DOES NOT have your store’s best interests at heart.

 

Thanks for reading and as always if you like this and found it helpful drop a like a comment or give a bro a share. Peace!

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How To Be Safe Buying From Ali Express

How To Be Safe Buying From Ali Express

6 Ways to Safeguard Yourself When Buying on Alibaba

When doing business overseas you want to learn to protect yourself against loss. You want to be able to avoid scams and middle-men as well as getting substandard products. While there is no one solution that is totally infallible, using a few simple guidelines can prove to be very effective.

I use AliExpress and Ali Baba A LOT! I even bought my girlfreinds birthday present from Ali Express

Here are her birthday socks haha

ali express printed socks

 

At first she was sad because she had sloth feet but she warmed up to these printed socks and now she has a collection of monster feet printed socks.  That my friends is the power of Ali Express, people buy random stuff online to pass time, have a laugh and to spend their hard earned money. This si where we come in with our ecommerce stores and product promotions. 

Here are a few things you can do to help yourself when dealing with overseas suppliers –

1. Verifiy Your New Supply Partner

Believe it or not Alibaba has put a verification program of their own into place. It gives you several different levels of verification. They have 3 levels of verification all total and the chart down below goes into it a little deeper. The verification badges appearing on the product list as well as supplier profiles help give you an idea of what kind of vendor you’re dealing with. Having a look at these badges is a good was to start your search.

 

2. Ask Questions Around The Product Nothing is as it Appears

As your search begins to narrow down and you have weeded out most of the competition, it’s time to get down to some more serious types of questions. Request a copy of a business license to verify who they are, or maybe even a phone number and then call it right away.

Contact them on Skype or their main contact channel and request some sample products. You can get variations like red or blue etc. This helps you see what type of communication you will have with the person who will be handling the product and shipping process of your business.

You should feel totally free to ask any questions that pop into your head. It’s not too far fetched to have somebody at the factory snap a selfie and send it to you while on the factory floor. You could have them include a copy of today’s newspaper as well as a product of theirs. Of course, you don’t want to push them away either. Too much distrust will only breed and foster more distrust. It’s wise to be cautious but not overly distrustful.

If you plan to scale you need a solid partner and someone who has clear communication with you. What if you had the biggest front end sales month ever for your store and corona virus 2 hits and you need answers on shipping and delivery dates as well as inventory levels. You need clear communication.

 

3. Get Some Product Samples First

It’s just good common sense to check out some samples prior to committing to any large amount of inventory and money. You should get the samples in order to verify the ‘quality’ of the products for yourself. You can even contact them using a fake name and email address.

You 100% need to get the products before you sell them. This helps you see what the delivery time is like, what the boxing or packaging lookslike and most impoirtanly what the actual product looks and feels like.

I wont promote any products that I havent at least had a play with to test its quality.

Bonus tip – use this to film unboxing videos and product demos 🙂

4. Things That Seem Too Good to be True

Everyone has heard that when this happens things usually are too good to be that true and usually aren’t. Be wary of promises and prices that run up your skeptic meter.

You can read reviews of past buyers to get a quick pulse check on that product and the vendor.

Never be afraid to walk away from any deal that doesn’t ‘smell’ right. You are the buyer and Ali Express is a buyers market.

5. Get It In Your Hands & Try To Break It

Your dropshipping products are going to fail if you dont know the quality of what you are selling. My advice and its saved my butt more times than not is to get that product in your hands.

Now you have it you should try being a little rough with the product to stress test the product. You may need to buy 2 or 3 of the same products. You do this because you can really nail your product descriptions and features benefits descriptors by knowing the limits.

If it breaks and you only just picked it up then change the product or find a better manufacturer.

6. Use A Pen Name Account To Buy & Review

I would never be buying items from Ali Express with my real account. I say this because as you build success you will naturally attract trolls and copycats. This can not be avoided.

Use a throw away email account where the name is random and not your name or your business name. These manufacturers on Ali Express need reviews to help their businesses and you should be leaving reviews out of courtesy.

But you also need to be safe with your behaviour online. Use a random profile to leave reviews. Keep safe and this allows you to shop and review unkown to any copycats.

I love dropshipping and ecommerce, but you need to be smart when using these latforms. Esopecially for the long term play. I hope this helps you get more from Ali Express. Enjoy.

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How To Sell Products While In Lockdown

How To Sell Products While In Lockdown

Being in lockdown is tough the isolation and confinment can get to you. That good news is that everyone else is feeling just like you. Theres all these people stuck at home with nowhere to be and noo where to go.

My focus for the last 7 days has been to jump on opportunity.

“My team and I have been researching products and marketplaces that you can “buy low, sell high.”

I’ve spent the last week scanning the usual suspects trying to understand market demand for this current moment. It was a painstaking task but very important.

My Research Grounds:

  • Marketplaces
  • Amazon
  • Ebay
  • AliExpress
  • Pinterest
  • Facebook Marketplace
  • Empire Flippers
  • Flippa
  • Gumtree
  • Other domain sales platforms

My research produced some really good results and I want to share some of what I found with you here today. Ive found a lot of business categories where you can buy businesses at an all time low. I know this may sound like the behaviour of a vulture but its just business.

I’ve been pretty keen to shift non essential tasks and projects to the side so that I could dig my teeth into the shift in the market. Theres something unusual and almost once in a lifetime happening right now. I know Ive not been through any other world changing event to the scale of this corona virus.

My thoughts originally were to use this for my own portfoilios benefiet but then its better to share so we all get a slice of that cheese. I know a lot of people are in struggletown with businesses collappsing and money running dry.

>> See post about building a resilient business.

There is a huge shift in how people are using online search now and the daily habits of each user. This is new territory for all of us especially online marketers. Ive seen some crazy stuff growing in popularity and search interest thanks to Google trends. At times like this its important to keep your head on the swivel.

 Below I will list what Ive seen and what you can use to sell more while isolated at home.

If you are looking for something to do in quarantine that can make you online money…

Or if you are stuck inside looking for a new side hustle that will make you teh money you want for your next project this is for you…

Or like millions of people and my girlfriend you just got laid off and you need something right now to keep the lights on…

Then I can help you with a strategy thats stood the test of time the “buy low, sell high” tactic will give you some ideas that start you on your online journey.

Here are 3 things that people are flipping right now for fun and profit:

1. Trading Cards.

In my younger years collecting and trading NBA basketball cards was my addiction. Collecting all the rookie cards of the big players took most of my after hours time when I wasnt actually playing ball.

But the unique situation we are in is that all major sports leagues are in exile sadly. So what type of trading cards can be used in this corona virus time? Suprisingly still sporting cards and battle cards.

Most sporting team cards are still growing in popularity the weird thing is with the seasons suspended these leagues are still growing in populaity. There are millions of people at home and what do you think the TV networks are doing? they are showing replays and sports from the past. This is what is helping propell the rising interest in these trading cards.

>> Buy Michael Jordans 20k pointc club card on Ebay.

Michael Jordans rookie basketball card

Ive never been a magic cards collecter guy, Ive got friends who are huge dungeons and dragons nerds, White Dwarf and Magic The Gathering card collectors. These card collections are exploding right now so how can you pivot to include trading cards in yoru product sales? can you make a set of cards on your industry.

I’m seeing huge popularity spikes in this niche. Think of all the dads stuck at home and the lack of live sport on TV, and then think what is one really great way for parents to bond with their kids? sports of course. With the parents and kids at home trading cards with popular sporting stars is one sure fire way to strengthen a bond by using sports trading cards. Kids also love those battle cards and using pwoerups and level up type cards, this is like old school pokemon but with cards.

PLUS… due to the economic slowdown, a lot of collectors are strapped for cash, which means that you can “buy low” right now. This is a perfect product for our buy low sell high strategy.

Proof is in the search results:

NBA trading cards

Just look at those prices for a basketball card. Crazy money for a trading card.

Trading card money is made in two ways:

This niche is one for collectors so finding and collecting full sets is a valuable focus and also finding those rare cards, limited print cards and the big stars rookie cards.

Another tactic is a little more of a gamble but buying stars that are about to rise as as valuable or popular players. This can be a little harder in oru current now because the players are sidelined. But there is big money in flipping these cards much like stocks the players tsock value rises and falls as their performance reflects on impact.

2. Designer hand bags & Perfume.

Weirdly as we are all self isolating and social distancing so why would someone need a designer handbag it boggles the mind. I’m not a fancy guy I really enjoy thrifty shopping and functionality of clothing and accessories. My girlfriend HATES when I buy clothing and accessories based on functionality 😆.

Designer Handbags and Perfume are spiking to all time highs right now. Ive seen post after post after post around these items being hunted online. I get that all the stores that sell these are closed except pharmacies or chemists but they sell knock off garbage perfumes not designer.

When shoppers cant get hold of products they want that product goes into high demand. There are still a lot of people who have excess money that they want to offload and dont forget about people pre corona virus who were excessive shoppers who now have to commit to getting their retail therapy online. 

With designer handbags and name brand perfumes being a huge interest all you need to do is know where to look to find these items at wholesale prices. There is so much fraud in the space that finding real, authentic fragrances can be a challenge so dont just go to AliExpress and get that channels perfume because its a knock off and can get you into all kinds of problems. This does present a real opportunity for selling the real brands and NOT cheap immitation handbags and fragrances.

My advice is to take 2 angles for this and present yourself as a wholesale buyer, liquidator and bulk buyer of goods and look for auctions, liquidations and wholesale places for opportunities. Most people who do this normally may be laid off or on leave.

The second angle is as a seller and store owner of a store that sells these things.

The overview of how this works:

  • Know where to look for these products
  • Know what brands are in demand
  • Buying at a low price
  • Know what marketplaces to be promoting that you have these products
  • Negotiating and promoting your webpages where you will sell these items
  • Sell product at a higher price than you paid for it

Some search terms you can optimise your web pages for:

  • Designer handbag
  • [name brand] handbag
  • Handbag [name brand]
  • [name brand] perfume
  • perfume [name brand]
  • buy [name brand] online

There are entire markets and buyer types to flip high end colognes, designer handbags and perfumes to. I am far from the target market so this niche was new for me to be diving into but the riches are in the niches and as far as I can tell this niche is ripe for the picking. There were so many people searching for and asking for these products that it would be hard not to make money if you have the actual products.

This right now presents a very rare opportunity for you to buy low priced items and sell high on your website to an already hungry to purchase audience.

THIS is a perfect product for our tactic of buying low and selling high. I hope you can start to see the shift in perspective of how Im looking at the markets now.

This bag is a Christian Dior designer handbag that retails for $6,462 see actual handbag here.

3. Buying Businesses and Websites.

I love domain flipping and business flips. These have been a huge part of my income over the last 3 years. In a nutshell I buy a website or business at a low investment price and perfrom some work to these websites using my onlien marketing skills to create a website that now functions as a high converting store or lead generating website.

>> If you want to work with me on a website or business you own contact me here.

This is the perfect time to start looking for investment opportunities. A lot of businesses have closed or are closing their business down. There are also a lot of websites that people who used to have employment that no longer do and c an not sustain teh fees for running and managing websites. This is a sad reality of what this virus has done to the economy. 

I would look at Flippa, Gumtree, Shopify Exchange or FE International and look for businesses for sale. The filters will help you navigate to the most relevant opportunities for you. I set filters ranging from $3,000-120,000 so I have a range of business types.

Now this is a longer play and not a buy today and flip tomorrow unless you work very fast. This takes me riughly 2-4 months to get my hands on teh new purchase and make some cosmetic edits and some backend changes to get that site healthy and looking good. I also like to track activity on teh front end of the website buy adding Google Analytics and reviewing any affiliate programs, ecommerce settings or existing CRM type sale systems.

My process revolves around taking something that is not working for someone else and refining what they have on the front end. It needs to look nice for people using the website. I like to then focus on backend adjustments to make sure the website is Google friendly and in good health. Once Ive done these two steps my entire focus on the UX and conversion rates of the website. 

When I am happy with the data I have and the visitor engagement is looking healthy I will start to get the site ready to flip for a much bigger payday.

This is my 3 tips for selling online while locked down and self isolating but still making money. I use the buy low and sell high method in dropshipping and site flipping all the time and its made me a lot of money 💰💰

I’m focused on businesses that are fun to build, regardless of what the economy is doing.

Ill be setting up a mini course on how I do this so people can see the step by step process to take control of their lifestyle and finances. Stay Tuned. If you want to do this on your own, you can totally do that too.

Take note take action and take advantage of the market. If you liked this drop a comment, share it or show me your results in a month or two ✌️.

Ecommerce Targeting Guide Products and Ads

Ecommerce Targeting Guide Products and Ads

One of the best ways to get sales fast on your ecommerce or dropship store is to run paid ads to the product pages. I love that free traffic with SEO but I also want some quick wins with sending targeted paid advert traffic to my sales pages to get data faster. This...

read more
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Shopify Apps That Help Make Your Store More Money

Owning an ecommerce or dropshipping store is very empowering. The ability to have a vision and then the power to publish and promote products that really do help solve problems. Now the kicker is that you can increase the profitability of your store with a few simple...

read more
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read more

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