Learn: How To Build An Ecommerce Brand

This is an extensive training module for those wanting to start their own ecommerce brand and start making sales.

I’ll warn you now this is hard work and you need to be committed.

The reward is worth the time invested and you can build products that really do help people.

Buy Module

Learn: How To Build An Ecommerce Brand

My goal for you is to be able to build a ​streamlined, scalable, and sellable​ business ​asset that becomes more profitable and enjoyable to run over time…

And you can work when and how you choose:

> No bad managers or bosses. I show you how to train your manufacturers, customers and partners to listen and understand your value to their business.

> No horror customers. You will learn how to part ways with bad customers and retain full reputation management.

> How you can only attend meetings that matter.. save more time. 💤

> Take time out to holiday and spend time with loved ones 👨‍👩‍👧‍👧​ and business continues to turn over.

> Control what you work on  each day.

> Work from home or an office you decide. No more stuck on the freeway traffic standstill. 🚗

> You will learn how to delegate tasks to the most appropriate resource. This frees you up to build the business.

I hope you can start to see how lucrative this is to your finances, your health and mental stimulation. Build a business you love to work in and satisfy the mind.

Do You Want To Build Your Own Brand?

This is totally doable…even if you’re a complete beginner…or tried and failed before I got you.

I sold one of my stores for $300k and Now I consult to a very large ecommerce brands as a marketing consultant.

You can ​build a great & profitable business with an incredibly high probability of success​…

You see, most businesses fail, but I’m confident I’ve cracked the code to flip the odds well into your favor…

Does this sound like something you’d be interested in?

​What ends up happening to most people in this industry who set out to sell products and grow sales in order to quit their day job or supplement their current income is they setup their business in ways that…

  • …increases the amount of work to build a highly profitable business by 100x+
  • …decreases the chances of becoming highly profitable
  • …causes them to work 60-80 hours a week
  • …​makes their business ​worthless to another business — yes, literally $0.

 

Lets Get To The Training & Education

 

Section 1 introduces the foundations of what and where you can sell products online and what to consider when selling online.

Section 1: Where You Can Sell Online
How To Start Selling Online

> Where to start

  • Dropshipping
  • Affiliate sales
  • Make your own product
  • White label products
Section1A: What Can You Sell Online

You have almost no limit to what type of product you can sell online.

You will learn the differences in selling physical products compared to digital products and how that plays into finances and operational requirements.

Section1B: The Reality Ecommerce is Hard Work

This module is all about the reality. There are hundreds of YouTube videos of young punks in Lambo’s and huge mansions who claim they made $30k a day with ecommerce. This module sets your expectations on what is reality and what is far fetched and unicorn level results.

>What your cost will be

> What your expected return will be

> When to expect increases in rrevenue

Section1C: Payment Processors

Payment Processor

 This module covers who to get money from people who buy your product and what payment processors you should use.

Taking payments with PayPal

Taking payments with Stripe

Taking payments with GrooveSell

Taking payments with AfterPay and ZipPay types

Section 2 focuses on lead generation, prospecting and sales. Every business needs client sales to start the growth phase of operations.

Section2: Select The Niche For You

Section 2 is where we look at the type of store we will build.

The key is creating a store that you know a bit about the product that you sell. Ill show you some great examples and give you the places to do some solid research.

> Find your niche

> Where to find product ideas

> Examples of successful stores

Section2A: What Type of Ecommerce Brand Will You Be?

Section 2A introduces the various types of ecommerce brand opportunities available.

 Affiliate Product Sales

You never need to store inventory or deal with customers. All you do is promote the products. 

White Label Products

You will make a very small adjustment to a design or build of an existing product and have your own white label product label over that product. 

Make Your Own Products

This is more expensive than other methods but very rewarding. 

Section2B: Product Pricing Guides & Procurement

Section 2B We cover the pricing points and how to work out your cost base. This also coveres procurement, shipping and logistics and building your own P&L sheet.

 

If that all sounds too hard then I can suggest you try:

Dropshipping

when you dropship you are a middleman handling the promotion advertising and taking the money but never actually touching the product. The product is supplied on the backend by usually a manufacturer or wholesaler. This allows you to do all the easy work upfront and once you get that customer money from the purchase you use that money to pay for the product. The product ships direct to the customer and the transaction is complete.

 

Cons: Its bloody competitive and cut throat. Prices are not the best and you have the delivery in a complete strangers hands.

Section2C: Ecommerce & Sales Software & Tools

Section 2B The ecommerce toolbox saves you hours of research and makes it easy to find what you need to then implement the actions required to get ahead of competitor 1, 2 and 3

The Toolbox

Section 3: Pricing Models

Section 3 is all around pricing and how to find partners who fit your ideal pricing model.

Section 3A: Pricing & Inventory Templates

Section 3A covers Pricing databases, Inventory templates and some other must have documents to make your operations run smoothly.

Section 3B: Shipping Partners Logistics

Section 3B We cover where to find reliable shipping partners. Logistics is always a nightmare but we cover some tried and tested providers and also some extra partners to consider.

Section 3C: Contracts Agreements & Legal Papers You Need

Section 3C Focuses on having all the paperwork in place to cover your ass. 

> Legal

> Privacy

> Customer

> Platform Compliance

Section 3D: Piggybacking On Marketplaces

Section 3D This is a big moment for you to decide if you will enter the big marketplaces and use established distribution and traffic channels but will need to consider the pricing if you take this step.

Section 4 Introduces the store build and how to set up each key page of your website.

Section 4: Building Your Ecom Store Online

Section 4

We start the build phase of your online store. This is a chunky module and can take some time.

You will need to make a call if you do the work or you find a partner to build the store.

Section4A: Setting Up Your New Store

Section 4A

The likely candidates that we will be building on will be Shopify.com or WordPress with Woocommerce.

> Shopify

> WoordPress

> Woocommerce

Section4B: Store Plugins Apps Settings & More

Section 4B

Each platform has its apps and plugins that help extend the function of your store.

> Shopify Apps

> WordPress / Woocommerce Plugins

Section4C: Home Page Setup

Section4C

 Homepage & site wide guidelines

> Appearance

  • Homepage
  • Image use

> Clarity

  • Sales copy
  • Value proposition & CTA
  • Design

> Credibility

  • Signals
  • Copy
  • Social proof
  • Advertising and promotions

> Usability

  • Navigation
  • Menu
  • Transactional UX
  • Images
  • Site search
  • Site speed
Section4D: Category Pages
Section 4D Category pages

> Appearance

  • Design UX
  • Hiearchy of categories
  • Subcategories
  • Naming convention
  • Copy
Section4E: Product Page Builds
4E Product page guidelines

> Appearance

  • Product pages
  • Transactional elements

> Clarity & Credability

  • Product description
  • Shipping & returns
  • Trust elements

> Usability

  • Navigation
  • Accessories & related products
Section4F: Product Lists & Search Bars
Section 4F Product list and site search guide

> Appearance

  • Design UX
  • Product images
  • Quick action elements

> Clarity & Credability

  • Product information
  • Trust elements

> Usability

  • Filters
  • Sorting
  • Add to cart

Section 5 Introduces some advanced features and settings for your website.

Section5: Product Promotion Tactics

Section 5 is all about product promotions and how to get your products seen by more people on your store. 

Using deals and smart product placement you will learn how to interupt patterns and place more sales opportunities right in front of your customers.

Section5A: Product Comparison Guides
5A Product comparison guide

> Appearance UX

  • Design
  • Interactive elements

> Clarity & credability

  • Product information
Section5B: Cart & Checkout Optimisation
Section 5B Cart and checkout guide

> Appearance UX

  • Cart integration
  • Cart interaction elements
  • Form fields
  • Checkout navigation
  • Customer accounts

> Clarity & credability

  • Trust elements
  • Shipping & billing
  • Promotions discounts and coupons

> Sales Funnels

  • Upselling
  • Bundling
  • Cross selling
Section5C: Wishlist & Coupons

Section 5C we cover how important wishlists and coupons are when running your store.

> How to use wishlists

> How to use coupons

> Coupon marketing

Section 6 Introduces ways you can market your store online and how to do product launches.

Section6: How To Properly Launch a Product

Section 6

This module will focus on how to launch your product and what steps to take in the promotion and marketing to maximise the growth and adoption of product idea to marketplace top seller.

Section6A: Google Paid Ads & Shopping Ads
Section 6A Paid Advertising Google Ads

> Google Search Ads

  • Pay per click
  • Search network
  • Targeting
  • Bidding strategy

> Google Display Network

  • Banners
  • Cheap clicks

> Google Shopping Network

  • Google shopping Ads
  • Merchant centre
  • Product feed
  • Targeting
  • Optimisations
  • Bing shopping alternative

> Retargeting

  • Audiences
  • Tagging

BONUS: Bing Shopping Ads

Section6B: Facebook & Instagram Ads for Ecommerce
Section 6B Paid Advertising Facebook Ads

> Facebook Business Manager

  • Facebook pages
  • Instagram account
  • Ad account
  • Advertising tools

> Facebook & Instagram Ads

  • Campaigns
  • Ad Sets
  • Ads
  • Targeting
  • Pixels

> Facebook Ad Types

  • Google shopping Ads
  • Merchant centre

> Retargeting on facebook

  • Desktop
  • Mobile
  • Audiences
Section6C: Email Marketing Campaigns
Section 6C Email Marketing Guide

> Email marketing

  • List building
  • List segments
  • Email sequences
  • Email automations and tools

> Email series

  • Visitors
  • Interested
  • Buyers
  • Customers
Section6D: SEO
Section 6D SEO Guide

> Website basics

> Techncial SEO

> Keyword selection

> Content marketing

> Link Building for Ecommerce

> Performance & Results

Section6E: Sell on Social Media
Section 6E Social Media Channels Guide

> Social media platforms

  • Pinterest
  • Facebook
  • Instagram
  • Youtube
  • Others

> Social strategy

  • Posting schedules
  • Types of images
  • Messaging
  • Branding

oducts

Section6F: Tracking Conversions
Section 6F Tracking & Performance Guide

> Website conversions

> Google analytics tracking

> Google ads tracking

> Facebook ads tracking

> Measuring results

How To Start Selling Online

There are a lot of ways that you can start selling products online and the best part is for some of them you dont even need to have your own product. Ive been selling products online for a long time and it is hard work but it is also so rewarding. All it takes is for you to see someone in public wearing one of your tshirts or caps and the reward is undescribable. It still amazes me to this day when I see people wearing or using my products and I hope I can share that feeling with you by helping you start to sell online.

 

Brace yourself this may be one of the biggest ecommerce marketing guides available online. I live and breathe ecommerce and online sales so bookmark this page it covers EVERYTHING!

Shenzu

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