Learn: How To Build An Ecommerce Brand

This is an extensive training module for those wanting to start their own eCommerce brand and start making sales.

How You Can Start Your Own Ecommerce Brand

I’ll warn you now this is hard work and you need to be committed.

The reward is worth the time invested and you can build products that really do help people.

My goal for you is to be able to build a ​streamlined, scalable, and sellable​ business ​asset that becomes more profitable and enjoyable to run overtime…

And you can work when and how you choose:

> No bad managers or bosses. I show you how to train your manufacturers, customers and partners to listen and understand your value to their business.

> No horror customers. You will learn how to part ways with bad customers and retain full reputation management.

> How you can only attend meetings that matter.. save more time. 💤

> Take time out to holiday and spend time with loved ones 👨‍👩‍👧‍👧​ and business continues to turn over.

> Control what you work on each day.

> Work from home or an office you decide. No more stuck on the freeway traffic standstill. 🚗​

> You will learn how to delegate tasks to the most appropriate resource. This frees you up to build the business.

I hope you can start to see how lucrative this is to your finances, your health and mental stimulation. Build a business you love to work in and satisfy the mind.

manage your inventory better

Do You Want To Build Your Own Brand?

This is totally doable…even if you’re a complete beginner…or tried and failed before I got you.

I sold one of my stores for $300k and Now I consult very large eCommerce brands as a marketing consultant.

You can ​build a great & profitable business with an incredibly high probability of success​…

You see, most businesses fail, but I’m confident I’ve cracked the code to flip the odds well into your favour…

Does this sound like something you’d be interested in?

​What ends up happening to most people in this industry who set out to sell products and grow sales in order to quit their day job or supplement their current income is they set up their business in ways that…

  • …increases the amount of work to build a highly profitable business by 100x+
  • …decreases the chances of becoming highly profitable
  • …causes them to work 60-80 hours a week
  • …​makes their business ​worthless to another business — yes, literally $0.

Starting A Ecommerce Brand

The first place you should start is with a product. Ecommerce does not exist without a product. My advice is know what niche category you are interested in before you start dreaming of the money. Once you build the store it can become a monster very quickly and if you do not have strong feelings about the products then you will lose interest in a matter of time.

Trust me I've been there before :(

Learning Ecommerce Begins Here 

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Section 1: Where You Can Sell Online
Accordion content goes here ..
Section 1A: What Can You Sell Online

You have almost no limit to what type of product you can sell online.

You will learn the differences in selling physical products compared to digital products and how that plays into finances and operational requirements.

Section 1B: The Reality Ecommerce is Hard Work

This module is all about the reality. There are hundreds of YouTube videos of young punks in Lambo’s and huge mansions who claim they made $30k a day with ecommerce. This module sets your expectations on what is reality and what is far fetched and unicorn level results.

>What your cost will be

> What your expected return will be

> When to expect increases in revenue

Section 1C: Payment Processors

Payment Processor

 This module covers who to get money from people who buy your product and what payment processors you should use.

Taking payments with PayPal

Taking payments with Stripe

Taking payments with GrooveSell

Taking payments with AfterPay and ZipPay types

Section 2: Market Research

Section 2 focuses on lead generation, prospecting and sales. Every business needs client sales to start the growth phase of operations.

Market research is key to your success.

We have to have a niche to promote our products to. This can be a generic broad niche or a super targeted niche category.

Section 2A: What Type of Ecommerce Brand Will You Be?

Section 2A introduces the various types of ecommerce brand opportunities available.

 Affiliate Product Sales

You never need to store inventory or deal with customers. All you do is promote the products. 

White Label Products

You will make a very small adjustment to a design or build of an existing product and have your own white label product label over that product. 

Make Your Own Products

This is more expensive than other methods but very rewarding. 

If that all sounds too hard then I can suggest you try:


when you dropship you are a middleman handling the promotion advertising and taking the money but never actually touching the product. The product is supplied on the backend by usually a manufacturer or wholesaler. This allows you to do all the easy work upfront and once you get that customer money from the purchase you use that money to pay for the product. The product ships direct to the customer and the transaction is complete.


Cons: Its bloody competitive and cut throat. Prices are not the best and you have the delivery in a complete strangers hands.

Section 2B: Product Pricing Guides & Procurement

Section 2B We cover the pricing points and how to work out your cost base. This also covers procurement, shipping and logistics and building your own P&L sheet.

Section 2C: Ecommerce & Sales Software & Tools

Section 2C The ecommerce toolbox saves you hours of research and makes it easy to find what you need to then implement the actions required to get ahead of competitor 1, 2 and 3

The Toolbox < Click here


Section 3: Pricing Models

Section 3 is all around pricing and how to find partners who fit your ideal pricing model.

Section 3A: Pricing & Inventory Templates

Section 3A covers Pricing databases, Inventory templates and some other must have documents to make your operations run smoothly.

Section 3B: Shipping Partners Logistics

Section 3B We cover where to find reliable shipping partners. Logistics is always a nightmare but we cover some tried and tested providers and also some extra partners to consider.

Section 3C: Contracts Agreements & Legal Papers

Section 3C Focuses on having all the paperwork in place to cover your ass. 

> Legal

> Privacy

> Customer

> Platform Compliance

Section 3D: Piggyback on Marketplaces

Section 3D This is a big moment for you to decide if you will enter the big marketplaces and use established distribution and traffic channels but will need to consider the pricing if you take this step.

Section 4: Building Your Ecommerce Store

Section 4 Introduces the store build and how to set up each key page of your website.

Section 4

We start the build phase of your online store. This is a chunky module and can take some time.

You will need to make a call if you do the work or you find a partner to build the store.

Section 4A: Setting Up Your New Store

Section 4A

The likely candidates that we will be building on will be Shopify.com or WordPress with WooCommerce.

> Shopify

> WordPress

> WooCommerce

Section 4B: Store Plugins Apps & Settings

Section 4B

Each platform has its apps and plugins that help extend the function of your store.

> Shopify Apps

> WordPress / WooCommerce Plugins

Section 4C: Home Page Setup


 Homepage & site wide guidelines

> Appearance

  • Homepage
  • Image use

> Clarity

  • Sales copy
  • Value proposition & CTA
  • Design

> Credibility

  • Signals
  • Copy
  • Social proof
  • Advertising and promotions

> Usability

  • Navigation
  • Menu
  • Transactional UX
  • Images
  • Site search
  • Site speed
Section 4E: Category Pages
Section 4D Category pages

> Appearance

  • Design UX
  • Hierarchy of categories
  • Subcategories
  • Naming convention
  • Copy
Section 4F: Product Lists & Search Bars
4E Product page guidelines

> Appearance

  • Product pages
  • Transactional elements

> Clarity & Credibility

  • Product description
  • Shipping & returns
  • Trust elements

> Usability

  • Navigation
  • Accessories & related products
Section 5: Product Promotion Tactics

Section 5 Introduces some advanced features and settings for your website.

Section 5 is all about product promotions and how to get your products seen by more people on your store. 

Using deals and smart product placement you will learn how to interrupt patterns and place more sales opportunities right in front of your customers.

Section 5A: Product Comparison Guide
5A Product comparison guide

> Appearance UX

  • Design
  • Interactive elements

> Clarity & credibility

  • Product information
Section 5B: Cart & Checkout Optimisation
Section 5B Cart and checkout guide

> Appearance UX

  • Cart integration
  • Cart interaction elements
  • Form fields
  • Checkout navigation
  • Customer accounts

> Clarity & credability

  • Trust elements
  • Shipping & billing
  • Promotions discounts and coupons

> Sales Funnels

  • Upselling
  • Bundling
  • Cross selling
Section 5C: Home Page Setup


 Homepage & site wide guidelines

> Appearance

  • Homepage
  • Image use

> Clarity

  • Sales copy
  • Value proposition & CTA
  • Design

> Credibility

  • Signals
  • Copy
  • Social proof
  • Advertising and promotions

> Usability

  • Navigation
  • Menu
  • Transactional UX
  • Images
  • Site search
  • Site speed
Section 5D: Category Pages
Section 5D Category pages

> Appearance

  • Design UX
  • Hierarchy of categories
  • Subcategories
  • Naming convention
  • Copy
Section 5E: Product Lists & Search Bars
5E Product page guidelines

> Appearance

  • Product pages
  • Transactional elements

> Clarity & Credibility

  • Product description
  • Shipping & returns
  • Trust elements

> Usability

  • Navigation
  • Accessories & related products
Section 5F: Wishlist & Coupons

Section 5F we cover how important wishlists and coupons are when running your store.

> How to use wishlists

> How to use coupons

> Coupon marketing

Section 6: How To Properly Launch a Product

Section 6 Introduces ways you can market your store online and how to do product launches.

Section 6

This module will focus on how to launch your product and what steps to take in the promotion and marketing to maximise the growth and adoption of product idea to marketplace top seller.

Section 6A Paid Advertising Google Ads

> Google Search Ads

  • Pay per click
  • Search network
  • Targeting
  • Bidding strategy

> Google Display Network

  • Banners
  • Cheap clicks

> Google Shopping Network

  • Google shopping Ads
  • Merchant centre
  • Product feed
  • Targeting
  • Optimisations
  • Bing shopping alternative

> Retargeting

  • Audiences
  • Tagging

BONUS: Bing Shopping Ads

Section 6B Paid Advertising Facebook Ads

> Facebook Business Manager

  • Facebook pages
  • Instagram account
  • Ad account
  • Advertising tools

> Facebook & Instagram Ads

  • Campaigns
  • Ad Sets
  • Ads
  • Targeting
  • Pixels

> Facebook Ad Types

  • Google shopping Ads
  • Merchant centre

> Retargeting on facebook

  • Desktop
  • Mobile
  • Audiences
Section 6C Email Marketing Guide

> Email marketing

  • List building
  • List segments
  • Email sequences
  • Email automations and tools

> Email series

  • Visitors
  • Interested
  • Buyers
  • Customers
Section 6D SEO Guide

> Website basics

> Technical SEO

> Keyword selection

> Content marketing

> Link Building for Ecommerce

> Performance & Results

Section 6E Social Media Channels Guide

> Social media platforms

  • Pinterest
  • Facebook
  • Instagram
  • Youtube
  • Others

> Social strategy

  • Posting schedules
  • Types of images
  • Messaging
  • Branding
  • Products
Section 6F Tracking & Performance Guide

If you ask me this is the most overlooked section of every ecommerce business. The stores I consult to spend big money advertising and acquiring new customers but fail to fix poorly tracked sales funnels and checkouts. 

This is the most important module if you are planning to grow the business. You do not spend another doller until you have your tracking sorted and you know what it costs to acquire a new customer. You will also need to know how much that customer spends. 

I can not stress this enough. Tracking is data intelligence and will inform you when to spend more and when to ease off.

> Website conversions

> Google analytics tracking

> Google ads tracking

> Facebook ads tracking

> Measuring results

ahrefs ecommerce example
source: Ahrefs.com

How To Start Selling Online

There are a lot of ways that you can start selling products online and the best part is for some of them you don't even need to have your own product. I've been selling products online for a long time and it is hard work but it is also so rewarding. All it takes is for you to see someone in public wearing one of your T-shirts or caps and the reward is indescribable. It still amazes me to this day when I see people wearing or using my products and I hope I can share that feeling with you by helping you start to sell online.

Brace yourself this may be one of the biggest ecommerce marketing guides available online. I live and breathe ecommerce and online sales so bookmark this page it covers EVERYTHING!

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