Software Tools for Online Marketing
The Software Toolstack I Use
Every business has different needs and mine involves research and then doing the action. You won’t NEED every tool listed here, I use these tools to perform different actions within my businesses. I won’t promote a tool or software I don’t use, if I switch up my toolkit then this page gets updated. I’ll take the guesswork out of the journey and show you battle-tested tactics and action-packed guides to get your first internet monies.
“I do a lot of things at scale and it would not be possible to do half of the things I get done without tools. These tools listed below have helped me get more done in less time and helped my websites look more professional. Now I want to point out that I recommend the tools I use and not just the most popular, it’s important that you know what options for tools and software are out there and working.”
And in the spirit of affiliate marketing, most of the links used on this page are my affiliate links to the products that I put my name behind. If you purchase any of these products I will be awarded a small commission for referring you to the software. I’ll put it to good use when it comes my way 🤩.
Web Hosting & Domain Names
Small Sites Use HostGator
Most popular entry-level website hosting for bloggers. This is an easy beginner options to start out with.
- Affordable domain names
- Largest collection of TLDRs (.coms and alternatives)
- Upgrades available that make sense
Visit HostGator for Web Hosting.
Multiple Use Case GHL
Go HighLevel is best for building and hosting websites. It’s the swiss army knife of web software. Best general use case hosting.
- Host 100+ domains in your subscription
- Includes emails and website builders
- Your all-in-one CRM, emailer and web builder for all use cases
- As scalable as you need it to be
Kinsta Hosting for Growing Sites
Kinsta hosting is for unrivalled performance web hosting. The best uptime in hosting at 99.9%, its secure and blazing fast.
- Scalable and upgradeable as you need it to be
- Excellent support staff
- More expensive but worth the firepower
Visit Kinsta Hosting.
NameSilo
NameSilo is a great place to get your domain from. They provide WHOIS and integration features as well. Solid register.
- Affordable domain names
- Largest collection of TLDRs (.coms and alternatives)
- Upgrades available that make sense
Visit NameSilo for domains.
Software For Growing Businesses
Go HighLevel
No limits. Build as many sites as you need, automate workflows and send emails with this all-in-one software for sales CRM.
GHL allows you to build entire websites, sales funnels membership sites and landing pages all fully hosted on their servers. This also doubles as a lead generation and CRM tool. Perfect for getting websites and pages live faster. One low price and a suite of marketing tools for Affiliates and E-commerce business owners.
ClickFunnels Software
Highly recommend ClickFunnels for e-commerce and Affiliate Marketing. The ease of getting a store up and running and control over my marketing for the store is unrivalled. You can very easily scale your business once you learn how this software works and what else is included in your subscription fee.
- No Limits
- Multi-Feature
ClickMagik Link Tracking
If you have multiple affiliate links scattered throughout the internet you should be tracking them for an overview of where your money comes from. ClickMagik is a great tracking dashboard for seeing what links are working and what needs improvement. Data will help you build a solid affiliate strategy.
- The best affiliate dashboard in the market is ClickMagik
- Strong in attribution & segmentation of traffic
- Deep affiliate link tracking features
BONUS CONTENT
I’m going to also list this book for anyone starting out trying to make sales. I read this when I was already making sales and it helped give me a new focus on converting traffic into sales.
If you are starting out the visual diagrams and explainers of how everything connects makes a lot of sense. It breaks down your job as a marketer into relatable bite size sections.
Research Toolkits
Market Intelligence Wins. To get an edge in a competitive market these tools help me identify gaps, opportunities and strategies being used that I can replicate for success. When I’m looking for research software I want robust features with filters that help me dig into the data.
AI Content Research & Planning I need my daily Cuppa a best-in-market affiliate CoPilot.
Intelligynce
Spy tool for e-commerce competitive research. 1 click competitor analysis.
- Product analysis list & export
- Store spy tools for Shopify
- Get winning products fast
- See store strategies in 1 click
- Use case: Dropshippers, E-commerce, Affiliates
SemRush
Provides a robust toolkit and site monitoring feature. Good for expanding websites.
- Number 1 Digital Agency SEO tool
- Best website management tool
- Deep research analysis features
- Schedule weekly website audits
- Use case: Digital Agency, E-commerce & SEOs
Ahrefs
The best website and competitive marketing tool available online. Smooth UI.
- Number 1 affiliate SEO tool
- Best content and backlink research tool hands down
- You could run multiple businesses with this subscription
- Use case: SEO, Affiliates, E-commerce, Digital Agency
Email Marketing Software
Build Your List Make Money. Email platforms have frustrated me in the past with all the clunky setting up, now its a bit better with the email software below. Someone listened and created easy to use emailer software for the people who use them.
MailPoet
This plugin makes email automation and newsletters for WordPress easy. I use MailPoet on this blog,
- Segment subscribers how you want
- Automate Newsletters
- Scalable as you grow
SendFox
Freemium drag-and-drop newsletter builder. Lite features a big impact. I use this for quick-fire Startup Ideas.
- Use a Free or paid $49 plan
- Landing pages, Forms & email
- Excellent for ideas & lead capture
Automizy
They do email automation smarter than most. It’s easy to connect, easy to build lists, and easy to build sequences.
I like this email software for affiliate websites where I can throw long sequences together to maximise commissions.
E-Commerce
Shopify
The number 1 e-commerce platform for serious brands & drop shippers.
- Powerful e-commerce store operations software
- Unmatched features set for sellers to do more
- Ever-expanding app store
WooCommerce
The number one WordPress e-commerce plugin.Rich Features
- Can confidently handle over 2 million products
- Upgradable features
- Freemium plans available
Design Toolkit
Content and knowledge is just part of the content plan you have to have, a picture tells a thousands words as they say. Affiliates, Ecom, dropshippers and digital freelancers all need standout creative and these two options below have helped me every single time I needed some creativity to convey my product promotions.
Canva
Canva is unmatched in quality of features, and ease of use. The design suite of tools in Canva is unmatched. Many try but Canva is the leading design software for everyone. Now with AI.
- Ever expanding features
- Easy easy easy to use
- Create teams and business accounts
Place It Virtual
Creating print-on-demand clothing and accessories is easy, but getting good photos of these items is hard. But not with PlaceIt. They are adding new AI features.
- Hundreds of virtual models & backgrounds
- Powerful placement suite of design tools
- Builds trust for your brand
Shenzu
Founder
My toolkit makes me more productive. Its taken a lot of trial and error to narrow in on the best software for the job over the years, and now with A.I I have to reevaluate what I use every week. This costs a little bit of money each month but I need to spend money to make money.
I hope this cuts some of the noise out for you and simplifies what you need for what task.