workman tools

Software Tools for Online Marketing

The Software Toolstack I Use

Every business has different needs and mine involves research and then doing the action. You won’t NEED every tool listed here, I use these tools to perform different actions within my businesses. I won’t promote a tool or software I don’t use, if I switch up my toolkit then this page gets updated. I’ll take the guesswork out of the journey and show you battle-tested tactics and action-packed guides to get your first internet monies.

“I do a lot of things at scale and it would not be possible to do half of the things I get done without tools. These tools listed below have helped me get more done in less time and helped my websites look more professional. Now I want to point out that I recommend the tools I use and not just the most popular, it’s important that you know what options for tools and software are out there and working.”

And in the spirit of affiliate marketing, most of the links used on this page are my affiliate links to the products that I put my name behind. If you purchase any of these products I will be awarded a small commission for referring you to the software. I’ll put it to good use when it comes my way 🤩.

Web Hosting & Domain Names

Small Sites Use HostGator

Most popular entry-level website hosting for bloggers. This is an easy beginner options to start out with.

  • Affordable domain names
  • Largest collection of TLDRs (.coms and alternatives)
  • Upgrades available that make sense

Visit HostGator for Web Hosting.

namesilo domains
namesilo domains

Multiple Use Case GHL

Go HighLevel is best for building and hosting websites. It’s the swiss army knife of web software. Best general use case hosting.

  • Host 100+ domains in your subscription
  • Includes emails and website builders
  • Your all-in-one CRM, emailer and web builder for all use cases
  • As scalable as you need it to be

Visit Go HighLevel for a Free Trial.

Kinsta Hosting for Growing Sites

Kinsta hosting is for unrivalled performance web hosting. The best uptime in hosting at 99.9%, its secure and blazing fast.

  • Scalable and upgradeable as you need it to be
  • Excellent support staff
  • More expensive but worth the firepower

Visit Kinsta Hosting.

namesilo domains
namesilo domains


NameSilo is a great place to get your domain from. They provide WHOIS and integration features as well. Solid register.

  • Affordable domain names
  • Largest collection of TLDRs (.coms and alternatives)
  • Upgrades available that make sense

Visit NameSilo for domains.

Software For Growing Businesses

Go HighLevel

No limits. Build as many sites as you need, automate workflows and send emails with this all-in-one software for sales CRM.

 GHL allows you to build entire websites, sales funnels membership sites and landing pages all fully hosted on their servers. This also doubles as a lead generation and CRM tool. Perfect for getting websites and pages live faster. One low price and a suite of marketing tools for Affiliates and E-commerce business owners. 

Try Go HighLevel Software for Free

ClickFunnels Software

Highly recommend ClickFunnels for e-commerce and Affiliate Marketing. The ease of getting a store up and running and control over my marketing for the store is unrivalled. You can very easily scale your business once you learn how this software works and what else is included in your subscription fee.

  • No Limits
  • Multi-Feature

Try ClickFunnels Risk-Free 14 days

ClickMagik Link Tracking

If you have multiple affiliate links scattered throughout the internet you should be tracking them for an overview of where your money comes from. ClickMagik is a great tracking dashboard for seeing what links are working and what needs improvement. Data will help you build a solid affiliate strategy.

  • The best affiliate dashboard in the market is ClickMagik
  • Strong in attribution & segmentation of traffic
  • Deep affiliate link tracking features

Improve Link Tacking with some ClickMagik


I’m going to also list this book for anyone starting out trying to make sales. I read this when I was already making sales and it helped give me a new focus on converting traffic into sales.

If you are starting out the visual diagrams and explainers of how everything connects makes a lot of sense. It breaks down your job as a marketer into relatable bite size sections.

Get The Dotcom Secrets Ebook Free

Dotcom Secrets ebook Russell Brunson

Research Toolkits

Market Intelligence Wins. To get an edge in a competitive market these tools help me identify gaps, opportunities and strategies being used that I can replicate for success. When I’m looking for research software I want robust features with filters that help me dig into the data.

AI Content Research & Planning I need my daily Cuppa a best-in-market affiliate CoPilot.


Spy tool for e-commerce competitive research. 1 click competitor analysis.

  • Product analysis list & export
  • Store spy tools for Shopify
  • Get winning products fast
  • See store strategies in 1 click
  • Use case: Dropshippers, E-commerce, Affiliates

Get Product Intelligynce

intelligynce overview


Provides a robust toolkit and site monitoring feature. Good for expanding websites.

  • Number 1 Digital Agency SEO tool
  • Best website management tool
  • Deep research analysis features
  • Schedule weekly website audits
  • Use case: Digital Agency, E-commerce & SEOs

Try SemRush for Free

semrush competitive marketing tool


The best website and competitive marketing tool available online. Smooth UI.

  • Number 1 affiliate SEO tool
  • Best content and backlink research tool hands down
  • You could run multiple businesses with this subscription
  • Use case: SEO, Affiliates, E-commerce, Digital Agency

Try Ahrefs 

Email Marketing Software

Build Your List Make Money. Email platforms have frustrated me in the past with all the clunky setting up, now its a bit better with the email software below. Someone listened and created easy to use emailer software for the people who use them.


This plugin makes email automation and newsletters for WordPress easy. I use MailPoet on this blog,

  • Segment subscribers how you want 
  • Automate Newsletters
  • Scalable as you grow

Try MailPoet for WordPress

mailpoet emailing software


Freemium drag-and-drop newsletter builder. Lite features a big impact. I use this for quick-fire Startup Ideas.

  • Use a Free or paid $49 plan
  • Landing pages, Forms & email
  • Excellent for ideas & lead capture

Try SendFox Free.

Sendfox Smart Pages Gallery Examples


They do email automation smarter than most. It’s easy to connect, easy to build lists, and easy to build sequences.

I like this email software for affiliate websites where I can throw long sequences together to maximise commissions.

Try Automizy 

overlay for automizy



The number 1 e-commerce platform for serious brands & drop shippers.

  • Powerful e-commerce store operations software
  • Unmatched features set for sellers to do more
  • Ever-expanding app store

Try Shopify Free Today


The number one WordPress e-commerce plugin.Rich Features

  • Can confidently handle over 2 million products
  • Upgradable features
  • Freemium plans available

Try WooCommerce for Free

Shopify free trial offer
woocommerce revenue wins with seo-work-smarter

Design Toolkit

Content and knowledge is just part of the content plan you have to have, a picture tells a thousands words as they  say. Affiliates, Ecom, dropshippers and digital freelancers all need standout creative and these two options below have helped me every single time I needed some creativity to convey my product promotions.


Canva is unmatched in quality of features, and ease of use. The design suite of tools in Canva is unmatched. Many try but Canva is the leading design software for everyone. Now with AI.

  • Ever expanding features
  • Easy easy easy to use
  • Create teams and business accounts

Try Canva’s Free Plan

Canva design software

Place It Virtual

Creating print-on-demand clothing and accessories is easy, but getting good photos of these items is hard. But not with PlaceIt. They are adding new AI features.

  • Hundreds of virtual models & backgrounds
  • Powerful placement suite of design tools
  • Builds trust for your brand

Try Place It’s Free Plan

Post X WordPress theme builder



My toolkit makes me more productive. Its taken a lot of trial and error to narrow in on the best software for the job over the years, and now with A.I I have to reevaluate what I use every week. This costs a little bit of money each month but I need to spend money to make money.

I hope this cuts some of the noise out for you and simplifies what you need for what task.