9 Ways To Grow Website Traffic

9 Ways To Grow Website Traffic

Every online business needs targeted traffic ñ whether it is selling a product, service, affiliate marketing site or Google Adsense site. An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing.

He/ she may have the necessary drive, diligence, passion and perseverance to be able to understand how the system works. He/ she may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him/her a fortune if only the whole world could see it.

However, all these would prove useless if he/she does not know how to drive traffic to his website.

Getting people who matter to see oneís website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

The immensity of the internet as well as the internet business world has given birth to the fierce competition between online businesses, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out?

Here are 9 ways to drive targeted traffic

1 Newsletter Signups & List Building

Newsletter subscription: Creating a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

You should always be trying to build a list as it brings in a secondary money method with email marketing.

2 Participate in Question & Answer Forums

Discussion forums: Participate in discussion forums of your area of expertise and respond to someoneís question. A discussion forum may user of all levels ñ beginners to advanced users. There are many questions that newbies ask. Make sure you respond to it. After this invite them to visit your website. Make sure your signature file has your links with a very good caption.

Find things you know you can answer inside these Q&A forums. I would go in to these forums and answer questions on ecommerce, dropshipping and AliExpress and answer these questions.

3 Backlinks Exchange & Guest Posting

Link Exchange: Contact other webmasters for a possible link exchange partnership. Locating websites that are related to oneís own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

Join link exchange programs: This is the new way of linking. This can drive targeted traffic. There are many free link exchanges services. Paying for a link exchange program is also worth your money.

4 Search Engine Optimisation SEO

Search engines: What they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

5 Content Marketing

Write your own articles: This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writerís very own website out of sheer interest.

You can expand this further by guest posting or publishing content on other websites like Medium, like LinkedIn and like sites like Buzzfeed yes you can start your own accounts on all of these sites. This is a great way to grow an audience through content marketing.

6 Joint Ventures 

Joint venture marketing: This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

You will find if you have done any of teh above points that this will become easier and easier for you and you may get people reaching out to you to JV together. This is a great way to grow your exposure and build a partnership.

7 Create PLR Lead Magnets

Give unrestricted rights to Ebooks and reports: Create Short ebooks and reports branded with your website link on the footer of every page. Give them away on their website or to your mailing list also give them rights to sell it on their websites and auction sites.

You can make a lot of money from PLR content but you will also get a lot of traffic especially if the people who buy your PLR content do not change the links and references in the content meaning you can create links inside that content that oints to your preferred web pages.

This is a great way to make money from yoru blog if you sell these from your website.

What can be better than this for driving traffic to your website? If you give resale rights, come of them will sell it to others and in turn you get more visitors!

8 Market Intelligence Reports

Knowing your market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of oneís website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Keep contact info (atleast name and email address) of your customers is critical. Once someone is interested in your product, it is easier to promote other products including affiliate products.

If you create market intelligence reports this will explode your website traffic and backlinks 100% you will notice a change.

 

9 Do Affiliate Style Reviews

The power of reviews for your website is huge. You can really rack up those Google rankings with targeted content focusing on reviews.

You find products, softwares, Tools or services and create reviews around that thing helping people who may want to use this thing and give them more info on what they may be looking for. Great way to get traffic and rankings to your website.

 

BONUS Press Releases


Receiving backlinks from trusted news sources can greatly increase your TF.

Some things to consider when using PR:
a.) Not only link to your money site, also consider linking to other proerpties such as Twitter, Facebook, etc.
b.) Linking to your GMB or Google My Maps is greatly encouraged as well.
c.) Be sure to list your NAP from Phase I above in the PR as this can be looked at as a citation many times.

Don’t go directly to places like PR Web to get your PRs done because the price is too high in my opinion. The free PR services suck as well in my testing.

Traffic generating strategies are important in trying to make oneís affiliate marketing career inch forward. It is always advantageous to plan oneís moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

Last but not the least, have some scripts/ tools to perform these actions and bookmark this page. Thanks for reading if you liked it share it. Peace.

How To Load Value Into Affiliate Offers

How To Load Value Into Affiliate Offers

As marketers we are always competing against someone and getting an edge on the competition is what we do as marketers. This article will focus on crafting the offer and how to load up the perception of value behind the offer. This one thing can be the difference...

read more
How To Craft A Real Marketing Message

How To Craft A Real Marketing Message

Crafting Your Marketing Messaging If you look at your written marketing for what you do e.g. sell websites, promote affiliate offers, printing brochure etc does it communicate in the same language you would use in person?. For some reason when we write we seem to get...

read more
Insights Into My Niche Store Top Selling Products

Insights Into My Niche Store Top Selling Products

The thing that I really love about what I do is that I can take an idea and within a day or two turn that idea into an actual thing. Im talking about ecommerce dropshipping or other product promotion ideas.  It is not uncommon for me to have an idea on Friday and by...

read more
What I Consider When Building Websites

What I Consider When Building Websites

Website Structure Is Critical For Online Success

I have built so many websites that now I can look at a website and in three clicks work out if this website is doomed or in a good position for success. Theres 2 reasons that we pay attention and put so much focus into how we build websites and those two reasons are:

  1. Building for humans to navigate the website
  2. Building for Google to crawl and index our web pages

The structure I want you to build should be one that allows both Humans and Google crawlers to clearly understand and navigate your website. This is a critical part of building websites especially if you plan on using that website to make money once you build it.

Lets go over the basics.

CMS solutions help businesses of all sizes maintain an online presence through blogs and websites, internally organize and optimize content, and process orders and payments online. A well-deployed content management system can extend the reach of a business online, increase search rankings, unify communications to customers in one place and manage employee contributions to content (through administrative and security settings, as well as accountability within the CMS).

Responsive templates, like those found in many of the CMS platforms we reviewed here, make it easy for SMBs to maintain professional-looking websites without employing a large team of web and graphic designers. It’s no wonder, then, that so many businesses use CMS services. WordPress alone is used by over 2.8 million websites to date, and as CMS programs become easier to implement and less expensive to use, it’s likely more SMBs will adopt them.  

What Is a CMS Used For?

At the most basic level, a CMS lets you upload and manage the content for your website. No matter the size or type of your business, a CMS has become almost indispensable. It operates on the backend of your website, allowing you to manage the content and other facets of your website, including the visual layout.

Another benefit of a CMS is that it makes it easy for users with varying levels of tech savviness. If your tech literacy is low, CMS systems have a variety of premade themes and plug-ins that have already been developed (think phone apps but for your website) and allow you to add tools, like search or appointment calendars, to your website.

If you know how to code, or employ software developers, most CMS software is open source and can be customized to your liking.

Businesses of all types can benefit from using a CMS for their website. Here are some examples of how a CMS can enhance the websites for a variety of different business types:

  • Restaurants: CMS software makes it easy for restaurants to add and update their menus, create coupons and offers, and allow customers to make reservations online. There are many premade plug-ins that specifically target restaurant websites.
  • eCommerce: A CMS can benefit your online store by allowing you to quickly add and remove products, track sales, and manage other aspects of your business. Plug-ins are available to add a shopping cart to your site. A brick-and-mortar store can easily add a shopping cart using a CMS.
  • Small Businesses: No matter what type of business you operate, a website is a necessity in today’s business world. A CMS allows you to manage the content yourself and update information quickly. Most CMS applications include SEO plug-ins to help you optimize your website’s content. You can also find templates and themes to quickly create an attractive website without having to hire a designer.
  • Nonprofits: A CMS allows nonprofits to easily manage their websites for not a lot of money, plus you can accept donations online by adding plug-ins. Many open-source CMS applications have robust communities of developers that can help nonprofits create the best websites. Add-ons and plug-ins are also available to help nonprofits manage their social media and marketing presence.

CMS vs Blogging Platforms

A CMS platform is different from a blogging platform in terms of scale. Some of the services profiled in our buying guide began as blogging platforms and offer that service, but a CMS is much more robust, offering greater control over the look and feel of your site as well as allowing for different administrative levels of control. A CMS also allows you to add plug-ins that expand the look and functionality of your site. You can brand your website, send emails, manage user access and even add a shopping cart.

Another main difference between a blog platform and a CMS is that the blog will be hosted by the platform itself. This means that your website will have the domain name of the blog host, such as Blogger.

If you use a CMS to manage and develop your website, you’ll need to pay for the domain and the web hosting. Many CMS platforms include web hosting services, though you’ll have to pay for the hosting. You can read our articles about web hosting to learn more.

Open Source vs. Closed Source

Content management systems fall into two major categories: open source and closed source. An open source CMS has lower costs and is created and maintained by a community of developers A closed source CMS is proprietary and is more expensive to use. Here are some other benefits and drawbacks with each type of CMS.

The biggest difference is in the price. Open source CMS software doesn’t require you to purchase a license in order to access and change its source code. All code is free to the public and often supported by a large community of users. This gives you solid support since so many others are using the program as well. It’s easy to find ideas for incorporating various functions and features on your website. You can also find the required code from these community support groups, so even if you aren’t as program savvy as others, you can find enough information to make it work.

However, because the source code is free with so many users, most CRM companies continually update the software. This means you can count on new versions, patches and updates on a fairly regular basis, which could require you to change your website and code in order to keep up.

Because the code of open source programs is license-free, there is a greater risk of a security breach. Everyone using the open source code understands how to get around various protections. However, you can invest in add-ons and other security programs that work hand-in-hand with content management systems to give you an extra layer of security. Closed source CMS software has heavily guarded source code that requires a license in order to access it, or several if you have a team of developers. Because the source is so protected, it costs a lot to get started. Several closed source content management systems require a monthly access fee, so it isn’t unheard of to have to pay between $200 and $1,000 to get started.

Since you put so much effort into creating a CMS program, these systems are built to last for a while between version releases. While the occasional update or patch may occur, for the most part, once you purchase a closed source CMS, you can find solace in knowing you won’t have to update the program and risk reworking your website code. This also helps keep the program more secure since there is a limited number of people who hold a license to the code.

If you discover you need help with your closed source CMS, you don’t have the large community support found with open source software. Instead, these systems tend to come with high-end, personal support including telephone support, which is rare among open source content management systems.

Benefits of Open Source CMS

  • Cost: An open source CMS doesn’t involve any fees to use the platform. All of the open source CMS applications in our lineup include a free option. You may have to pay for hosting or advanced features, but there are several themes that are free to start with.
  • Customization: Open source CMS applications are flexible and can fit the needs of many businesses. Because a broad community of developers works on these systems, there are a wide variety of options, so you can find certain tools or plug-ins to suit your business. For example, if you want to add a feature so your customers can schedule an appointment or make a reservation online, there are several plug-ins available that are easy to integrate with your CMS.

Drawbacks of Open Source CMS

  • Vulnerability: Open source CMS software can be vulnerable to security issues, especially if plug-ins and modules are not updated.
  • Support: Don’t count on personalized support for problems you run into with your particular website.

Benefits of a Closed Source CMS

  • Security: Because this type of CMS software is proprietary, these applications undergo a more rigorous testing process, which leaves them less vulnerable to Trojans and other security flaws.
  • Customized Support: You can receive ongoing, personalized support to help you troubleshoot any problems with your site. Often this support costs extra.

Disadvantages of Closed Source CMS

  • Cost: Costs range from a few thousand dollars to upwards of a hundreds of thousands of dollars, depending on the scope and scale of the CMS.
  • Lack of Flexibility: A closed source solution isn’t always one size fits all, but there are fewer options for customization, and if you need something specific for your business, you may have to pay extra for it.

A content management system allows you to quickly and easily add and edit content on your website. You can control who has access to the various functions of the software and can schedule when content goes live on your website. We’ve assembled a lineup of the 10 best CMS applications in the industry so you can explore your options and find the one best suited for your business.

FAQ – Terminology

Throughout our reviews, we use a lot of internet and programming terms that might sound familiar but you don t quite know the meaning. Below are samples of some of the most commonly asked questions when it comes to terminology. 

What is access control?
This refers to a hierarchical system of privileges and permissions that secures content and identifies who can read, create, modify, and delete content on a web site.

What are web analytics?
This is the study of the impact of a website on its visitors. E-commerce companies often use web analytics software to measure statistics such as how many visitors, how many unique visitors, how they arrived at the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched using the site s search engine, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site. Web analytic software can also be used to monitor whether or not a site s pages are working properly. With this information, site administrators can determine which areas of the site are popular and which areas of the site do not get traffic and can then use this data to create a better/more profitable user experience.

What is asset management?
Asset management is the organization and publication of digital assets such as content and media and including but not limited to images, sounds, animations, movies, music and text.

What is the back end?
A database or program that is accessed by users indirectly through an external application. In a CMS, the admin panel is the back end.

What is CSS?
CSS stands for Cascading Style Sheet   this is the preferred way to add styles (which include fonts, sizes, colors and spacing) to web documents and designs. It s preferred because of the capability to simply tweak a class or identification attribute on the style sheet that will automatically apply to the entire page. Compared with the manual way of editing thousands of individual font tags, CSS is an elegant and efficient design tool.

What is a database server?
In either a client-server model or a master-slave configuration, this is a computer program that stores and performs the database services to other programs or computers.

What is deployment?
In systems this term describes the transforming of a computer system from a packaged form to an operation state. In software, deployment is used to describe all activities that make a software system available for use.

What is document management?
Document management systems (DMS) are similar to content management systems and serve different though complementary roles within an organization. DMS focus is primarily on the storage and retrieval of self-contained electronic resources in their original (native) format.

What is the front end?
As opposed to the back end, the front end is an interface that collects input from a user in various forms and processes it to conform to a specification useable by the back end.

What is load balancing?
This is the practice of dispersing work between two or more computers, network links, CPUs, hard drives, or other resources.

What is a log?
In a database or CMS this is a record of sequential data. In content management system software this could be user logs, content logs, etc.

What does OS stand for?
OS stands for Operating System   this is the interface between the hardware and its user. For example, if your computer is a PC your OS is likely Windows-based. If your computer is a Mac, it s OSX, etc.

What is Page Rank?
Page rank is the Google system of ranking web pages determines the value of any individual web page.

What is RSS?
RSS stands for Really Simple Syndication   it is a family of web feed formats used to publish frequently updated works such as news headlines, blogs, etc. These feeds benefit content publishers by enabling them to syndicate their content automatically.

What is a sandbox?
In content management system software, this is a secure area where developers can test a software tool or other code modification with full administration privileges, but safely walled off from affecting the stability of the site or CMS.

What is a static page (as opposed to dynamic)?
Static means that the web page always contains the same information in response to all download requests from all users. A dynamic page is regularly updated.

What is validation?
In content management system software, validation refers to security measures that ensure data inserted into an application meets pre-determined formats, complies with length requirements and any other defined input criteria you assign to it.

What is meant by workflow in a CMS?
Workflow is the system for routing documents or pages between users responsible for working on them   the management of who is making changes to or creating a content element or template.

Best CMS Overall: WordPress: WordPress

WordPress is one of the most ubiquitous CMS platforms on the internet, and it is open source, so you don’t have to buy a license to use it. Since the open-source community is continually growing, developing new plugins and creating new themes, the functionality of WordPress is always evolving. According to WordPress, nearly 24 percent of websites use its CMS to publish and/or manage content.

Even the free version of the CMS offers users the ability to produce blogs and websites with ease, tag content by category and keyword, manage content and change visual themes, embed media on different pages, and more. WordPress makes SEO hands-off by sending the titles of your posts and the content of your website to Google for ranking. In addition, WordPress offers feature-rich website management by giving users the ability to moderate discussions (something many free blog and website platforms don’t offer), ban commenters by their IP addresses, and even block specific terms or phrases.

Users who upgrade to premium business versions of WordPress gain access to CMS tools like advanced analytics, additional templates, more flexibility in menu configuration and access to back-end code for further customization. Companies like The New York Times, Forbes, eBay, Best Buy and IBM use WordPress, but small businesses and individual bloggers also take advantage of its accessible interface and wide variety of features.

The only real downside to WordPress is that the interface takes some time to get used to. Doing things like rearranging menu items and moving a page from one category to another is a bit unwieldly at first. Also, many of the best features are only available at premium subscription levels. 

Best Blog Hosting Service: A2 Hosting: A2 Hosting

Previously known as Iniquinet, A2 Hosting is our top choice for blog hosting services. It offers managed WordPress hosting and will transfer any existing WordPress site to its servers for free. This company is also a good fit for WordPress users, because it offers a proprietary plugin called A2 Optimized to not only boost the speed of the hosted site but also prevent hacks through a unique WordPress login URL. Plus, A2 Hosting’s security works with WordPress, through a unique admin login, to easily manage and load WordPress security updates and create an additional barrier against hacking.

All clients of A2 Hosting enjoy automatic data backup courtesy of the company’s Server Rewind Backups, which make it possible to restore a single file or an entire website in just a few clicks. A2 Hosting offers unlimited SSD storage, so you never need worry about running out of space. A2 Hosting has a 99.9 percent uptime guarantee, and businesses that use A2 Hosting for their web hosting needs receive reimbursements for downtime.

A2 Hosting ranked highest on our list of reviewed hosting services partially because of its compatibility with WordPress and overall blog speed, but also thanks to its excellent customer service. Clients of A2 Hosting enjoy around-the-clock customer service every day of the year, which is ideal for teams with people in different time zones and for businesses that need to keep things running regardless of holidays or weekends.

Additionally, the hosting platform offers users some choices in terms of server location, which not all hosting companies provide. A2 Hosting has three servers to choose from, one in Michigan, one in Amsterdam and one in Singapore. The ability to select a server closer to company headquarters (or large customer populations) makes faster response times possible. 

Best for Easy Blog Creation: Weebly : Weebly – Content Management Systems & Blogging Platforms

If learning new technology doesn’t come easily to you but you want to create a blog or website for your business, Weebly is our recommended choice. Weebly was built with regular users in mind; there is no coding required, and you don’t have to understand the ins and outs of advanced security settings or SEO to use it.

Users who opt for Weebly are guided through the blog design and creation process with helpful text bubbles that offer suggestions and point out basic dashboard navigation, but the interface is so user-friendly you might not even need the guidance. Weebly takes a drag-and-drop approach to website design; you can drag and drop content anywhere on a given page, and that content may include text, photos, videos, forms or audio files. Once assembled, each asset can be rearranged and resized with a few clicks, making it easy to get the look and feel you want.

The web CMS aspect of Weebly is excellent for basic website organization. Pages and subpages can easily be moved and updated, and passwords may be set to protect certain pages from being viewed by unauthorized users. There is a section for SEO analysis in the admin dashboard, but it’s not very robust. Weebly is best for companies that require a basic website with up-to-date information or blogs that play a supplementary role to a primary business.

That said, users who opt for the Starter ($8 a month), Pro ($12 a month) or Business ($25 a month) packages, rather than the free service, get a $100 credit toward Google Ads. So, it’s not that it’s impossible to have good SEO or promote a site built with Weebly; it’s just targeted to users who favor a clean, easy-to-use interface over a robust arsenal of features and options. The only downsides to Weebly are the inexplicable lack of a spell-check function and the lack of backup history.

Best CMS for ecommerce: Magento: Magento

While many of the CMS platforms we reviewed have plugins available for ecommerce websites, Magento was built top to bottom specifically for ecommerce users. In addition to all the features an ecommerce business owner might want, Magento has an extensive blog with relevant posts about online trends and SEO practices, as well as evergreen information on best ecommerce practices and general user guides. If this is your first foray into ecommerce and you want guidance alongside easy website creation, Magento may serve you well.

One major benefit to using Magento for your ecommerce site is the easy product catalog setup process. Magento makes it simple to showcase configurable products for sale (so your customers can select colors, sizes and styles with ease while you keep track of SKUs), made-to-order products with lots of customization options (like engraving or monogramming), product sets and multi-piece products. Magento also allows users to disable items, so seasonal items don’t have to be re-created every year – they can simply be disabled when they’re not relevant and then added back to the online store.

Another key ecommerce feature of Magento is the ability to set up multiple stores through one dashboard. This is key for stores that need to operate in different languages as well as ecommerce sites that tailor their offerings based on customer location. Invoicing, billing and shipping are also easy to set up, and Magento’s security system is built to meet current laws and payment card industry requirements. Plus, this open-source CMS has dozens of paid and free add-ons available, offers users the ability to program custom widgets, and provides lots of customizable reports on sales, customers, products and performance.

Like other CMS products, Magento offers well-designed templates for simple web design, as well as the ability to custom create a website from the bottom up, but it’s the ecommerce-specific features that earned it a spot on our best picks list.

Key Takeaway

Ive built A LOT of websites and Ive wasted A LOT of time with dud platforms. I really love WordPress, Shopify & Magento for building long term assets. But for quick easy you cant go past a Wix Weebly type throw up and see what happens type web lead gen site.

When I build sites I need functionality, customisation and support because hey even I break stuff sometimes. The best platform isnt even my choice it should be your choice for what best suits your business.

 

I hope this helped and you get something from it. Enjoy and share it if you liked it. Peace!

How To Load Value Into Affiliate Offers

How To Load Value Into Affiliate Offers

As marketers we are always competing against someone and getting an edge on the competition is what we do as marketers. This article will focus on crafting the offer and how to load up the perception of value behind the offer. This one thing can be the difference...

read more
How To Craft A Real Marketing Message

How To Craft A Real Marketing Message

Crafting Your Marketing Messaging If you look at your written marketing for what you do e.g. sell websites, promote affiliate offers, printing brochure etc does it communicate in the same language you would use in person?. For some reason when we write we seem to get...

read more
Insights Into My Niche Store Top Selling Products

Insights Into My Niche Store Top Selling Products

The thing that I really love about what I do is that I can take an idea and within a day or two turn that idea into an actual thing. Im talking about ecommerce dropshipping or other product promotion ideas.  It is not uncommon for me to have an idea on Friday and by...

read more

What blog types are the best for affiliates

What blog types are the best for affiliates

Types of Blogs You Can Use and Best Use Case Examples

As affiliate marketers we make a lot of our money from review type content, but what else can you use to to make money on your blog. Let’s go through a few examples and how you can best use them.


Types of Blog Posts That You Can Use
1 The Review
2 The Controversial Post
3 The Behind the Scenes
4 The How-To Guide
5 The Personal Experience
6 The Seasonal Time Based Post
7 The Practical Motivation Post

8 The Listicle Roundup 



My Types of Blog Post That Can Make You Money 


Lets expand on each point listed here so you get a clear understanding of how important each one is and the best use case for them on your money webpages.


1 The Classic Review & Recommendation Article


The goal of these blog types is to build confidence in the product or service by reviewing what it has on offer, the features benefits and drawbacks. You can review or recommend ANYTHING there is no limit to how much to review or what you can review.

Works really well when you know people may be on the fence about shelling out if the sales page is a bit vague of detail. The opportunity is then showing the readers what it looks like when you get it when its a physical product. If it is software or digital based readers love to see what it looks like after you log in. You can then show them any really cool features or really crap features like freezes often or does not do what it said it would.

Best Use Case: ANYTHING 


2 The Controversial Article 

As people we love a little bit of drama to distract us. We enjoy it even more if it’s someone else’s drama and when theres a controversial headline, claim or statement we seem to pay close attention to it. The goal of these types of articles is to generate discussions and debates from people either for something or against this is no place for fence sitters.

How does this work?
It works by taking something or someone that has an audience or a following and writing about something that will get the followers attention or get the haters attention. Once you have the attention of either side the article will be shared and engaged with by members of one side of the statement, this will then get the attention of the people from the other side of the statement and a debate between the various standpoints or features takes place.

Example: Why I Think Google Sheets Is Superior to Microsoft Excel

In the above example Im calling out all the Microsoft excel fans and waving my opinion of how much better Google Sheets is as a tool. This will make excel fans want to state how bad my choice was and how inferior Google sheets is in comparison. But the Google sheets lovers will add their feelings about how amazing Google sheets is and why its better because of XYZ features. 

Best Use Case: Promote only the strongest  offers in these articles. You need to be careful that this does not backfire in your face because of the opposing statements and left wing comments from the against camp.

My Secret Sauce Tip: Don’t promote any offer and use this article type to build your list and link in to your other pages that have offers for both of the products or services you wrote about in the controversial article.

Other examples might include
> Challenging popular opinions
> Sharing unpopular statements
> Highlighting shady or outdated industry practices
> Write about things that were hyped up but didnt actually work
> Write about changes you want made
> Write like your writing a letter to the person who peeved you off



3 The Behind The Scenes Post
I really enjoy these types of posts and think they really do grab your attention. When someone you follow online reveals more about their home life or gives you a tour of their office as an example you get drawn in because you want to know what is that persons life really like. We live in an age where AI, VR and a lot of special effects can be anywhere at any given moment so seeing some REAL behind the scenes stuff is highly entertaining.

Ive posted before about showing the storage containers for my ecommerce businesses and the packaging order process. I also showed what my studio looks like with all the mess of thousands of packets of product everywhere. The readers really enjoyed that article and the short video. This showed that I am an actual ecommerce store owner, I do order product and inventory and do have a storage facility. This works towards building more trust that I do what I say and am on the journey with the reader.

Best Use Case: Promoting training courses, masterminds and templates, how to guides.

Other Examples:
> Whats in your backpack
> Whats your phone look like
> Whats on your computer desktop/laptop screen
> What video/podcast recording gear do you use
> What does your garage look like
> What does your house look like
> Morning routines and rituals


4 The How-To Educational Guide Article
Another of my fav types of blog posts because they can really help people overcome obstacles. These are great for beginner audiences and medium level followings to get the roadmap to success or the final pat of the puzzle. This can also help you to generate really good case studies when the readers follow your steps and take action. You can promote more here because your audience is invested in learning and are hungry for information.

Best Use Case: Training, Masterminds, Guides, Templates, Scripts, Roadmaps and over the shoulder style offers.


5 The Personal Experience Article  
You can really use this type of blog post to your advantage because its coming from YOU and YOU are putting your face behind something. There is no higher trust signal than YOU holding the new backpack you are promoting saying how amazing it was on your recent trip to the Gold Coast. People see YOU and they see the product in your hands meaning YOU actually used it and YOU give it a 5 star rating.

Best Use Case: Anything will work with this type of post because you used it, and you can show how it helped you.


6 The Seasonal Time Based Post
You need to be quite active online and have a good reading on your niche for this one to work well. Having your finger on the pulse of your niche can help you get a headstart on others. You want to be using time based or season based activities and events to base topics around them, Black Friday is the most obvious choice for online marketers as its a HUGE money grab.
 

I do like the year ahead predictions or looking back at the year reviews of what worked what didnt. These are really good for people following your journey and walking in your footsteps so you can make recommendations and lead into your review posts that then promote specific deals and offers. 

If I was to use online marketing as an example the easiest wins for me would be keeping tabs on Google Updates and promoting software and tools to help manage this problem better or Facebooks ever changing algorithm would be an easy recommendation to join a specific training course or mastermind that deals primarily with Facebook Ads.

Best Use Case: Building a calendar of events, holiday and seasons that you can promote offers using one of them as the reason or feature topic of why you are promoting the offer.

Other Examples:
> Deals per season
> Viral trends and why these worked articles
> Holiday & Event based posts
> Year month week predictions
> Be the first to release industry news


7 The Practical Motivation Post

Good marketing is really just clever storytelling if we were to break it down to the nuts and bolts of it. These do work very well especially if you have got results doing it or using the system and what not. You can use long form when its a more personal recommendation, allowing you to build a story into the content to help get your reasons across. 

If you have had anything inspire you, motivate you and just make your life easier then you can 100% promote it because it has helped you do something better. Mentally, physically and emotionally. These offers can get a lot of engagement especially from likeminded people in your audience.

Best Use Case: Promoting training courses and mastermind type offers.


8 The Listicle Roundup Article 
This is a really good way to cover off multiple affiliate offers in one post but not come across to aggressive in your pitch. If every recommendation and listed item has an affiliate link listed it may be overbearing for readers.

You would gather up roughly 7-10 of the best things, things being products, services, tools basically anything and create a list. You then review your list to what makes the best sense to be 1, 2 and 3 and why you are promoting them first these are your main money makers. The listicle works really well and you can use a similar principle with roundups and summaries to make some offer promotions. The really nice thing about listicles is you can break them up very easily so readers can digest the parts that they want.


Best Use Case:  Top 10 VPNs, These 7 Email tools or We selected these 5 finance coaching programs can work wonders. Use good content and high quality images. Identify the ones that have the most brand name traffic or search volume and highest payout and you can use them as the ones that you use your affiliate link on. 

My Secret Sauce Tip: Don’t link every listed item, only list the top 2 per category and only mention the brand name of the others with no link. Some companies have an SEO outreach team who monitors brand name mentions and may reach out to you to get a backlink listed. You can use this as an intro to people in that company or to get listed on the company website however you negotiate the deal.


Conclusion
Just having these different types of blogs wont be enough to make you money each blog still needs some basic SEO love. You will need to add some focus keywords and search intent analysis to get them ranking high enough for people to find and click on them.

I also suggest typing in similar topics, keywords and seeing what actually shows up first so you know the type of content to make and if you need more video content or meme based images. This really helps you know what is working and what people want to see. The best thing you can do is to get that posts live on your blog and come back and optimise them later. I do this on this blog and publish often with no images and then come back once Ive picked the images and decided where I want to internal link to so that the page makes sense and the layout is easy to read.

Pick some types of blogs write them out and make some money. Get those Click Bucks.

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7 Tips To Sell More SEO Services

7 Tips To Sell More SEO Services

These Tactics Make You More SEO Money 

THE SEVEN RULES THAT HELP SUCCESSFULLY SELL PREMIUM SEO PACKAGES


When I started freelancing and fending for myself in this new industry of online marketing I was primarily selling pay per click, web design and SEO services as my core offerings. My goal was to always sell the prospect exactly what they needed and not what made me the most money and that they may not of needed but was nice to have. 

I am by no means a salesman, I hate selling and Im not a big fan of meeting new people and pitching them something they don’t really understand. That just seems awkward to me, and me selling face to face is awkward enough I do NOT look like the typical digital sales person being a large tattooed, bearded man I get a few strange looks when I meet people the first time in office settings haha. Fun Fact you will never see me in a business suit ever! I made a pact with myself that if I ever had to wear a corporate suit again I was doing the thing for work.

 

My goal was to sell $100k of marketing services for the year . I created myself a large database of businesses in my area that needed help with marketing thanks to help of a lead scraping tool called SCOPELEADS. This tool would let me put in locations, service types and some keywords and would go and bring back hundreds of results that matched my exact request. I spent a couple days building this so it got to a nice fat figure of businesses. When I had 200,000 businesses in that database I now had a playground I work in.

My Main Methods of Contacting these Businesses:
1 Email prospecting with website audits, seo audits and more
2 Cold calling getting the manager or owner and highlighting the areas of improvement
3 Walking in cold to the physical business and trying to get the owner and manager

This was some time ago and I was starting out, when you start out the hustle is different you try to attack everything. These methods don’t scale well when you get bigger and bigger but for a one man show these were all I had to get the conversation started with these businesses.

What I learned is all of these methods really really SUCK! no one wants to talk to you or hear how their pride and joy website is missing all of these things they don’t understand. I had a of doors slammed in my face and was a hung up on a lot. But I did learn so much about what these business owners do want to hear and what hooks actually got them to take interest in what I was saying. I believe in  failing forward, so I may have lost 2,000 of those leads from my database but after 2,000 interactions I started picking up on what was working or at least intriguing the interest to take the conversation down other paths.

My confidence grew after figuring out these little 1% signals that I would use to compound and get the business owner invested in the conversation. I hate selling I really do but when it was becoming easier and easier I did kind a start to enjoy turning a no into a yes. A very weird turn of events but this sick little addiction to winning the conversation turned into sales and a steady stream of them closing me a nice little portfolio of new clients. I signed on 45 NEW clients over the span of 3 months. This got the attention of a bigger marketing agency who at the time was losing a lot of client (thanks to yours truly) so they made me an offer to sell my business to them for a nice little payday. I didn’t intend to be el solo while running a 47 client agency so this timed perfect with me scaling and then onboarding my new portfolio into their system and account manager team.

My sale of business was agreed on with one clause. That clause was that I work with the purchasing businesses sales and prospecting team to help them turn around their slump of no sales. I agreed of course I love training and developing talent. That was a no brainer. 

I don’t tell you this to impress, big note or get attention, but hopefully, motivate some people who may be starting out to take real action.Now Ive got the 7 tips below to help you level up with selling more SEO. Also because I know what it’s like selling SEO, it’s not an easy task the competition is fierce and the cowboys have made it damn hard to sell.
 

Seven Tips To Selling Premium SEO Packages
1. Only Target Businesses That Are Already Established And Have An Existing Investing Mindset.
 

2. Your Success Of Setting Clients Expectations, Will Be A Direct Reflection Of Your Retention & Revenue Success. 

3. Frame SEO As A Long Term Growth Plan & You As The Vehicle That Can Only Take Them There. 

4. What You Charge For Your Fees Should Be Directly Related To The Potential Value You Bring & The Size Of The Problem You Solve. 

5. The Deeper & More Involved In The Client’s Business You Are, The Harder It Is For Them To Operate Without You. 

6. Always Give & Deliver Value First. Give Your Best Stuff That Will Help Them Now Before You Ever Ask For The Sale. 

7. You Are The Prize, Back Yourselves, Back Your Prices & Be Willing To Walk & Want Nothing! 


This forms some of what Ive taught the sales and prospecting team at the agency I consult with thats helped them net $3.4 million in new business.


If you have an existing sales team ask yourself about how they sell and how good are their sales. You should be always reviewing your sales process and communications from sales person to business owner. Do you use the right language, do you highlight their pain points and then your solution all of these really simple conversation points play a pat in getting the conversation turned towards signing on for your services.

What ‘simple things’ can you do to improve sales?
Regardless of what is going on in the economy there are always simple things many businesses can use to improve their sales and profits. Sometimes making more sales is as simple as talking to more potential customers about what you sell. And there are a huge number of simple things you can do to attract more customers.


Here’s an interesting way to attract new customers that was both fun and extremely effective:
A hardware shop increased the number of people coming into their store with a fun competition. They put up a big sign in their window that said: “
We guarantee that if you come into our store one of our people will professionally greet and welcome you within 15 seconds. If they don’t we will give you $50.00 worth of hardware of your choice free” People would walk down the street and read this sign. They would stop for a few seconds and then mentally say to themselves “That sounds interesting; I think I will check it out.” So they would walk inside the hardware store to see more about what was going on.

The store had a bell and buzzer on their door that sounded as soon as you went in. One of their salespeople would excuse themselves if they were dealing with a customer by saying something like “Can you just excuse me for 10 seconds” and then walk over to the person and welcome them to the store. 
“Thank you for coming in today, I’m just with someone else so please free to look around. I’ll be with you in a moment”.

This way the customer was always greeted professionally within 15 seconds of walking in to the shop.Now once the people were in the shop guess what many did?They said to themselves, “Well now that I’m here what can I buy that I might need?” Sales increased dramatically.What ‘simple things’ can you try this week to increase your own sales?
The lesson which life repeats and constantly enforces is ‘look under foot.’
The great opportunity is where you are.
 John Burroughs

If you want to sell more of something I highly recommend taking stock of the following:
> your unique selling position
> your customers pain points
> your sales messaging and language
> your sales teams method for getting the actual signing of a sales contract/agreement

The sale is an important part of the process and your USP, your sales people and language even down to how they go for the handshake to confirm the deal are all compounding signals that can be improved by just paying attention to them.

I really hope this was helpful and you are able to implement some changes in your processes and business that result in you getting more sales and higher retainers for your services. If you liked this post please share it. Thanks.

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