How To Sell Products While In Lockdown
Being in lockdown is tough the isolation and confinment can get to you. That good news is that everyone else is feeling just like you. Theres all these people stuck at home with nowhere to be and noo where to go.
My focus for the last 7 days has been to jump on opportunity.
“My team and I have been researching products and marketplaces that you can “buy low, sell high.”
I’ve spent the last week scanning the usual suspects trying to understand the market demand for this current moment. It was a painstaking task but very important.
My Research Grounds:
- Facebook Marketplace
- Empire Flippers
- Other domain sales platforms
My research produced some really good results and I want to share some of what I found with you here today. I've found a lot of business categories where you can buy businesses at an all-time low. I know this may sound like the behaviour of a vulture but it's just business.
I’ve been pretty keen to shift non-essential tasks and projects to the side so that I could dig my teeth into the shift in the market. There's something unusual and almost once in a lifetime happening right now. I know I've not been through any other world-changing event to the scale of this coronavirus.
My thoughts originally were to use this for my own portfolios benefit but then it's better to share so we all get a slice of that cheese. I know a lot of people are in struggle town with businesses collapsing and money running dry.
There is a huge shift in how people are using online search now and the daily habits of each user. This is new territory for all of us, especially online marketers. I've seen some crazy stuff growing in popularity and search interest thanks to Google trends. At times like this it's important to keep your head on the swivel.
Below I will list what I've seen and what you can use to sell more while isolated at home.
If you are looking for something to do in quarantine that can make you online money…
Or if you are stuck inside looking for a new side hustle that will make you the money you want for your next project this is for you…
Or like millions of people and my girlfriend you just got laid off and you need something right now to keep the lights on…
Then I can help you with a strategy that's stood the test of time the “buy low, sell high” tactic will give you some ideas that start you on your online journey.
Here are 3 things that people are flipping right now for fun and profit:
1. Trading Cards.
In my younger years collecting and trading NBA basketball cards was my addiction. Collecting all the rookie cards of the big players took most of my after-hours time when I wasn't actually playing ball.
But the unique situation we are in is that all major sports leagues are in exile sadly. So what type of trading cards can be used in this coronavirus time? Surprisingly still sporting cards and battle cards.
Most sporting team cards are still growing in popularity the weird thing is with the seasons suspended these leagues are still growing in popularity. There are millions of people at home and what do you think the TV networks are doing? they are showing replays and sports from the past. This is what is helping propel the rising interest in these trading cards.
I've never been a magic cards collecter guy, I've got friends who are huge dungeons and dragons nerds, White Dwarf and Magic The Gathering card collectors. These card collections are exploding right now so how can you pivot to include trading cards in your product sales? Yes, you can do this. Can you make a set of cards for your industry? Yes, of course you can and take lead on that play by being the only one doing it.
I’m seeing huge popularity spikes in this niche. Think of all the dads stuck at home and the lack of live sport on TV, and then think what is one really great way for parents to bond with their kids? sports of course. With the parents and kids at home trading cards with popular sporting stars is one sure fire way to strengthen a bond by using sports trading cards. Kids also love those battle cards and using pwoerups and level up type cards, this is like old school pokemon but with cards.
PLUS… due to the economic slowdown, a lot of collectors are strapped for cash, which means that you can “buy low” right now. This is a perfect product for our buy low sell high strategy.
Proof is in the search results:
Just look at those prices for a basketball card. Crazy money for a trading card.
Trading card money is made in two ways:
This niche is one for collectors so finding and collecting full sets is a valuable focus and also finding those rare cards, limited print cards and the big stars rookie cards.
Another tactic is a little more of a gamble but buying stars that are about to rise as valuable or popular players. This can be a little harder in our current COVID now because the players are sidelined. But there is big money in flipping these cards much like stocks the players stock value rises and falls as their performance reflects on impact.
2. Designer hand bags & Perfume.
Weirdly as we are all self-isolating and social distancing so why would someone need a designer handbag it boggles the mind. I’m not a fancy guy I really enjoy thrift shopping and the functionality of clothing and accessories. My girlfriend HATES when I buy clothing and accessories based on functionality. :)
Designer Handbags and Perfume are spiking to all-time highs right now. I've seen post after post after post around these items being hunted online. I get that all the stores that sell these are closed except pharmacies or chemists but they sell knock-off garbage perfumes not a designer.
When shoppers cant get hold of products they want that product goes into high demand. There are still a lot of people who have excess money that they want to offload and don't forget about people pre coronavirus who were excessive shoppers who now have to commit to getting their retail therapy online.
With designer handbags and name brand perfumes being a huge interest all you need to do is know where to look to find these items at wholesale prices. There is so much fraud in the space that finding real, authentic fragrances can be a challenge so don't just go to AliExpress and get that channels perfume because it's a knock off and can get you into all kinds of problems. This does present a real opportunity for selling the real brands and NOT cheap imitation handbags and fragrances.
My advice is to take 2 angles for this and present yourself as a wholesale buyer, liquidator and bulk buyer of goods and look for auctions, liquidations and wholesale places for opportunities. Most people who do this normally may be laid off or on leave.
The second angle is as a seller and store owner of a store that sells these things.
The overview of how this works:
- Know where to look for these products
- Know what brands are in demand
- Buying at a low price
- Know what marketplaces to be promoting that you have these products
- Negotiating and promoting your web pages where you will sell these items
- Sell product at a higher price than you paid for it
Some search terms you can optimise your web pages for:
- Designer handbag
- [name brand] handbag
- Handbag [name brand]
- [name brand] perfume
- perfume [name brand]
- buy [name brand] online
There are entire markets and buyer types to flip high end colognes, designer handbags and perfumes to. I am far from the target market so this niche was new for me to be diving into but the riches are in the niches and as far as I can tell this niche is ripe for the picking. There were so many people searching for and asking for these products that it would be hard not to make money if you have the actual products.
This right now presents a very rare opportunity for you to buy low priced items and sell high on your website to an already hungry to purchase audience.
THIS is a perfect product for our tactic of buying low and selling high. I hope you can start to see the shift in perspective of how Im looking at the markets now.
This bag is a Christian Dior designer handbag that retails for $6,462 see actual handbag here.
3. Buying Businesses and Websites.
I love domain flipping and business flips. These have been a huge part of my income over the last 3 years. In a nutshell, I buy a website or business at a low investment price and perform some work to these websites using my online marketing skills to create a website that now functions as a high converting store or lead generating website.
This is the perfect time to start looking for investment opportunities. A lot of businesses have closed or are closing their business down. There are also a lot of websites that people who used to have employment that no longer do and c an not sustain teh fees for running and managing websites. This is a sad reality of what this virus has done to the economy.
I would look at Flippa, Gumtree, Shopify Exchange or FE International and look for businesses for sale. The filters will help you navigate to the most relevant opportunities for you. I set filters ranging from $3,000-120,000 so I have a range of business types.
Now this is a longer play and not a buy today and flip tomorrow unless you work very fast. This takes me riughly 2-4 months to get my hands on teh new purchase and make some cosmetic edits and some backend changes to get that site healthy and looking good. I also like to track activity on teh front end of the website buy adding Google Analytics and reviewing any affiliate programs, e-commerce settings or existing CRM type sale systems.
My process revolves around taking something that is not working for someone else and refining what they have on the front end. It needs to look nice for people using the website. I like to then focus on backend adjustments to make sure the website is Google-friendly and in good health. Once I've done these two steps my entire focus on the UX and conversion rates of the website.
When I am happy with the data I have and the visitor engagement is looking healthy I will start to get the site ready to flip for a much bigger payday.
My 3 tips for selling online while locked down and self-isolating but still making money. I use the buy low and sell high method in dropshipping and site flipping all the time and its made me a lot of money 💰💰
I’m focused on businesses that are fun to build, regardless of what the economy is doing.
I'll be setting up a mini-course on how I do this so people can see the step by step process to take control of their lifestyle and finances. Stay Tuned. If you want to do this on your own, you can totally do that too.
Take note take action and take advantage of the market. If you liked this drop a comment, share it or show me your results in a month or two ✌️.