Pages or Posts For Your Affiliate Website


Posts vs pages for your affilaite site what is better? I hear this a lot and it doesnt really matter. But I prefer posts for affiliate sites because I can manipulate them into collections of posts and build my own category of posts that help build topical relevance to topics.

In wordPress you have some very helpful organisation features like tags and categories. Using these will help you bundle and organise your niche site content.

This applies to Amazon affiliates, ClickBank affiliates and most types of affiliate content. There is no specific way just for Amazon affiliate content.

One word of caution is to understand how the categories, tags and any RSS feeds work. If you do not understand how these features work seek out a developer for help organising these.

The overview

Pages: Pages are built as permanent fixtures.Pages are static, usually don’t change. You would build pages for topics and content that you want to use as permanent sections of your website.

You wouldnt create a page if you were going to be promoting new offers each month.

Posts: Posts are designed to be status updates from your website. These can be organised in categories and collections to build hubs of topic specific content.

Posts are dynamic, temporary, seasonal, can be tagged, categorized, archived, etc. Interlinking between Pages and Posts has a major impact on SEO. They allow for date and overall more data to show up in the serps.

When you create a blog post it can be replicated or linked from many other places in wordpress even without knowing that is happening. If you setup a blog, Posts are added there. Google recognizes yoursite*com/blog/posts as what they are, blog Posts.

For you when you work with freelance writers or junior team members it makes a big difference. An author can be limited to posts without publishing, but for pages he needs to have additional rights.

I use posts for my affiliate content and organise them in categories so they work together to build and grow my niche site topic authority. Im also having a lot of fun building content hubs with posts.

It all depends on your goals and how the site structure and taxonomy you create achieves those goals. Dont sweat the small stuff and make the real focus on the quality of the content and intent behind the contents answer.

search engine optimisation

Traffic Will Determine Your Niche Site Success

Everyone wants to be have more traffic, there are so many types of traffic that you can when applying yourself get the traffic that you want. I always push on this but consistency is key, use compounding signals to build momentum for your website.

Im in three camps of traffic the organic crowd, the paid traffic crowd and social marketing crowd. It doesnt matter what camp you are in but it does matter if its working for you or not.

With the ‘organic crowd’ deciding that the only way to win is to grow your own tomatoes in the allotments that they call ‘social media’


The paid for traffic crew telling you to spend $$$’s per day to start seeing results.

But, who is right?

All of them are right its traffic and it powers the internet. If the traffic you have is coming to you because you provided the best results for them then you have a good target audience.

Bad traffic is traffic that you acquire that is not interested or relevant to wha it is you are promoting and offering. This traffic will bounce away and waste your time and money. 

Traffic is traffic, there is no way around it, both work really well and both suck as equally.

My advice to you is to find the traffic source that you feel is best suited to your business model. I like paid traffic for my highly competitive niche site categories because it is almost impossible to compete unless you have paid advertising to attract the traffic to my offers. 

As an affiliate you should be all in on SEO to rank your pages & posts high in search engines like Google, Bing and Duck Duck Go.

For as long as you can rank high in the search engines for your target keywords, you’ll get consistent and passive traffic.

Affiliate SEO is about:

  • Understanding what your target customers are searching for;
  • Creating content around those topics (blog posts, product pages, etc.);
  • Taking care of the “technical” stuff to push these pages higher in the search engines and some clever backlink building tactics.

The best way to work out if the traffic method suits you is to do this;

  • Check the audience for the offer you have, where do they hang out,
  • Do they have groups,
  • Do they respond well to emails or certain keywords
  • Do they have online forums,
  • Are they active on social media sites
  • Do they spend time looking on Amazon or Googling a lot?
  • Check the program or the offer you have looked at promoting
  • Do they allow paid for traffic
  • Do they allow or encourage SEO or Social media traffic
  • Do they stop people from keyword bidding, or keyword ranking
  • Look at your own skills and cirumstances
  • Do you know how to target locations or audiences
  • Do you enjoy writing?
  • Are you a creative type who enjoys creating images?
  • Do you have the money to test?
  • Do you understand email follow up or how to build email sequences

See, there are lots of questions for every type of offer and niche and for every type of person. You can take advantage of each traffic channel to grow the volume as you need with paid, organic and social traffic.

The low cost method is going after organic traffic. This traffic type is actively looking for stuff online you know this, all you need to do is make content that helps answer the questions this traffic source has. They actively search help guides, how to guides and even step by step installation guides.

People in the niches I went for, naturally wouldn’t click an ad for that information, they would find blogs.

Focus on creating high quality intent rich content and focus on your own goals and your own products…The traffic will come to yoru offer pages because you are relevant and informative. You will see results in a matter of months unless you need quick results then you consoder using paid traffic.

I honestly think that you should have a diverse pool of traffic sources.

This covers you IF:

  • Facebook changes the game
  • Google destroys your rankings
  • YouTube bans your channel account
  • Google Ads suspends your ad account

These things happen. The only way to stay ahead of these things is to control your traffic sources as best you can. I use email marketing for this because none of the big boys Facebook, Google etc can touch me when I send emails.

Traffic is the fuel for your website and content.

 How To Get More Click Through rate

I noticed some of my competitors in the finance niche doing some pretty clever tactics last October-November and I paid attention so I could replicate that tactic.

What I noticed was that they were updating their page titles so that the SERP result was more eye catching and STOOD OUT more than anyone else’s results.

How they did this is by rewording the title and adding brackets and ( word) on either side of intriguing words. This was a great tactic especially in teh rush into the end of year holiday period. I literally could not beat them over that streth of time because their CTR was so high compared to mine.

They stood out over and above everyone else.

What I did was to go to my pages that I was previously beating them on and to reshape the titles structure and appearance. Below I have some of my best converting title changes.

We will use mainly [brackets] and (parentheses) and + symbols to stand out.

Avoid emojis I get the feeling they are more spammy looking and when I tested this it didnt move the needle but crashed my CTR and in turn my rankings :(.

Here’s an example from my testing:

Secure Fast Online Car Loans [No Fees]

Approved First Application Personal Loans [Checklist]

These worked super well for my CTR and I added some improved rankings as a result.

What I feel when I see these results in Google is a “clear picture of what lies behind the headline”.

This makes sense if you think about it.

When you know that the content on the next page is going to have a  checklist, video, blog post, industry study or interview, you are MUCH more likely to click through to that page.

In case you didnt know, organic click-through-rate is an important Google ranking factor. If lots of people all click on the same result, it sends a clear message to Google:

“People want to see this page!”

And Google will push that page to the top.

Save time writing content and outsource it

Last Christmas holiday period I tested brackets and parentheses on dozens of title tags to try and increase my sites click through rates.

And the results are that they work Superbly.

For example, I recently used this title tag on one of my posts:

Best Email Automation Tools And Sequence Scripts [Templates]

The brackets are a big reason that the page gets such a high click through rate in the search results.

The best part?

This doesn’t just work for blog content.

How about an example?

Let’s say that you run an ecommerce site.

When you search around for products you start to notice most product page title tags look exactly the same:

Solar Powered Video Recording Drone

This title tag is OK. But it’s so generic.

On the other hand, this title tag is MUCH more enticing:

Solar Powered Video Recording Drone   [Discounted]

With that, here are some best converting types of brackets you can add to your title tags:

  • [Template]
  • [Video]
  • [Interview]
  • (Updated)
  • (Case Study)
  • (New Guide)
  • [X% Off]
  • [New Research]
  • [+Checklist]
  • (With Examples)
  • (No Fees)
  • (Trusted by X Clients)
  • [Flowchart]
  • [Visual Guide]

There are hundreds more modifiers that you can use but these work the best.

This is a great starting point for optimising for the click. Teaming this with the data that you get in your Google Search Console should give you all the CTR ammunition that you need.

I hope this helps you decide how to build better web pages and posts and helps you get traffic and convert it. Make money and do good things with it. Peace!

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