Crafting Your Marketing Messaging
Mixed Messaging Causes Friction.
- Too many form feilds
- Too many product options
- Too many steps between add to cart to payment gateway
- Very clunky user actions
- A link for someone who HAS an account and knows it
- A link for someone who DOES NOT have an account and may be unsure if they do
The Art of Storytelling
How Does Your Message Evoke Audience Feeling?
As marketers we are always competing against someone and getting an edge on the competition is what we do as marketers. This article will focus on crafting the offer and how to load up the perception of value behind the offer. This one thing can be the difference...
The thing that I really love about what I do is that I can take an idea and within a day or two turn that idea into an actual thing. Im talking about ecommerce dropshipping or other product promotion ideas. It is not uncommon for me to have an idea on Friday and by...
Here's a powerful way to make your marketing stronger. Write out an offer that your dream clients would love and be hard for them to say no to. Then see how close you can get to creating it. Once you do launch and promote it everywhere. This sounds simple but so many...