Crafting your offer is a great starting point on your pitch. Your goal here is to find a need and fulfill it, making your product worth what you charge. There are many types of offers. Use this worksheet to think through the process.
Main offer
What’s your main offer?
Offer – ______________________
Price – ______________________
- Make this the focus product but let them know buyers get discounts for other products
- Callout the features the value and the price
- Set the funnel up so that the customer knows
Offer Bump
Bump – Is there an additional product you can offer at checkout (Recurring products like memberships and newsletters work well here)?
Offer – ______________________
Price – ______________________
- If someone buys web hosing naturally buying a domain or an email address is the offer bump you should choose
- Test different options here if the bump is x1 product or a bundle of x2 or more as a bump
- Test Test Test
The Upsell
Upsell – Remember, upsells are any product you offer after the customer has decided on a product. They are closely related to what the customer buys: maybe an upgrade, customization, or accessory.
Offer – ______________________
Price – ______________________
- Highlight the value of buying the upsell
- Hit the upsell straight after the first purchase
- Don’t make it too expensive
The Downsell
Downsell – These are less expensive products that you offer to a customer who says ‘no’ to your more expensive products. They can also be payment plans for the initial products.
Offer – ______________________
Price – ______________________
- Provide slightly less expensive than the one they said no to
- Make the offer a valuable purchase
Recurring Sale
Recurring – These are for products that have monthly fees. (So technically, sometimes a bump offer is also a recurring offer!)
Offer – ______________________
Price – ______________________
- Provide monthly subscription price so it seems like better value
- Provide the option to buy monthly opposed to lump sum
Bonus
Bonus – is an extra product you offer for free. They’re great for coaxing customers into buying when they’re not quite sure.
Offer – ______________________
- Add any bonuses that make sense
- These can be simple PDFs or full guides
- Cross promote other relevant products and offers in this section
- Provide value
Remember, your products tell a story. Make sure that they flow together smoothly, and that they “mean” what you want them to mean.
Examples:
Short: One or two upsells, maybe one downsell. Suggest recurring payments, but make them optional. Bump recommended, but optional.
Medium: Two or three upsells, one downsell. Recurring recommended, but optional, with an optional bump offer too.
Long: Three to five upsells, two to three downsells, and recurring and bump offers as well.
How would you like to construct your offer? Use the space below to brainstorm the proper offer for your market. Remember: You can test different offers over time as some may be more effective than others!
Now that you have the different templates to craft your sales offers. The next step is how to make sense of it all. I like the STEAM system
- Schedule your content
- Track your analytics
- Engage your audience
- Advertise your profile
- Monetize your traffic
This works for any media format and platform.
The Platforms that you can start on to get momentum:
- Facebook Personal Profile
- Facebook Fan Page(s)
- Facebook Group(s)
- Youtube Channel(s)
- Instagram Account(s)
- Snapchat Profile
- Periscope Livestream(s)
- Twitter Account(s)
- Pinterest Board(s)
- Additional Networks
- Flickr (Instagram Integration)
- Linkedin (SEO Purposes)
- WordPress.com
- Blogger.com
- Blogspot.com
- EmpowerNetwork.com
- BuildingaBrandOnline.com
WHY SOCIAL MEDIA
- Because social media networks have high authority, which means that they can rank well in Google, and get you tons of FREE traffic, leads & sales.
- Therefore – It’s WISE to set up your brand on “multiple” social media networks, and follow the STEAM system to develop a plan for each one, and then build some link popularity to them to help rank them well.
For example, let’s say you buy a brand new domain name (abcmoney123.com). Now when you list that site in Google, it’s not popular because there are no sites linking to it, so why should Google rank it higher than all of the other sites that were already there. If it were that easy, we would all just buy domains and get millions of visitors.
Versus: Facebook.com/ABCmoney123
How can you get your social media profile more popular to rank higher?
- Link Popularity
- Internal Links
- Links from other pages on that social network to your profile
- Example: Link from https://fb.com/myname personal profile that points to https://fb.com/clickbucks fan page.
- Example: Share posts from my page to my personal profile.
- Example: When OTHER people share your posts and page.
- Example: When a post starts going viral, you start getting more internal links to your page/profile
- Best way: Boosted Posts.
- External Links
- When other websites on the internet link to your profile
- Example: Link from https://clickbucks.xyz that points to https://fb.com/clickbucks
- Example: Links from your other social media networks that point to your main profiles. (Twitter, Youtube, etc)
- Example: Write a guest blog post for someone elses blog, and link to your social media profiles in the guest author bio box.
For example: I set up a new Periscope.
http://periscope.tv/clickbucks
Link Popularity Strategy:
INTERNAL: Naturally I’ll get tons of internal links by getting popular on that platform (hearts, engagement, followers, etc.
EXTERNAL: I’m going to start posting links on tons of websites, blogs, any chance that I can going to my periscope.tv account.
EXTERNAL: Drive traffic from other social media networks (like Facebook Ads) – Because google takes into consideration “traffic” as part of their authority.
