Trending Products 2024: Unveiling 7 Profitable Ideas

Trending Products 2024: Unveiling 7 Profitable Ideas

In a world where everyone is caught up in the festivities, it’s time for savvy entrepreneurs to peer into the future and strategize for 2024. Whether you’re an experienced drop-shipper, a budding brand, or a dreamer ready to take the plunge into entrepreneurship, buckle up for our insightful recommendations on the hottest product niches that can transform your venture into a profit powerhouse.

Short on time? Here’s a sneak peek at the top 7 products poised to dominate the market in 2024:

  1. Pet accessories
  2. Baby necessities
  3. Home comforts
  4. WFH attire
  5. Outdoor leisure
  6. Carcare
  7. Plant-based products

Trending Products 2024: Unveiling 7 Profitable Ideas

All you need to get started selling these items is some time to research them in detail and a store to sell them from, I like Shopify stores for quick-to-start sales platforms. You can get a free account from this website.

To get the products I usually start a store by dropshipping products, and when I know there is a demand for the product and I have found the right audience only then do I switch to a proper e-commerce brand store. But to start dropshipping I use the Spocket software that connects me to millions of dropship ready products.

Let’s delve into the exciting realms of 2024 and explore the niches that can elevate your brand to new heights.

Pro Tip: Discover How to Craft Unique Product Ideas That Resonate with Your Audience

Pet care affiliate niche example

1. Man’s Best Friend and Income Stream

They say a dog is a man’s best friend, but what they don’t mention is the considerable cost of maintaining that friendship. As the trend of pampering pets like family members continues to surge, so does the golden opportunity for brands in the pet food and accessories industries. Just ask Mars, the candy giant busy acquiring veterinary clinics across the US.

With pets now receiving royal treatment, the accessory business is booming, creating ample room for new companies to join the ranks of pet-loving entrepreneurs.

2. Baby Booms = Profit Booms

If you predicted a baby boom from the prolonged periods of home confinement (because, really, there’s only so much banana bread one can bake), you were onto something. The statistics now reflect the evidence, and what do more babies mean? Increased demand for baby products, of course.

Sure, we might have to endure more “Baby Shark” renditions, but the positive side is the escalating demand for baby essentials. Think prams, cots, smart baby monitors, and other top-notch items that are not only baby staples but also boast rewarding profit margins in comparison to the fiercely competitive clothing market.

See these products with the Spocket dropship-ready product catalogue.

3. There’s No Place Like Home: Tapping Into the Goldmine of Comfort

Dorothy had it right when she clicked those iconic red heels and declared the immortal words—there truly is no place like home. Granted, her company included a talking scarecrow, a friendly lion, and a man crafted from scrap metal, but the essence holds true.

In the era of remote work becoming the norm, even if only part-time, our homes have become more than just a dwelling—they’re our sanctuaries. As we spend more time in our abodes, our focus shifts towards enhancing our living spaces with home comforts. Clean and tidy homes, tasteful furniture, plush furnishings, and delectable home-cooked meals are now at the forefront of our desires. These niches are teeming with potential, offering you the chance to pave your own yellow brick road to profits in 2024.

4. Keep it Comfy and Professional: The Rise of “Business on Top, Casual Below”

“Business in the front, party in the back” once described the infamous mullet (which incidentally made a comeback this year), but now there’s a new catchphrase making waves—business on the top, casual on the bottom.

Admittedly, it might be the first time you’re hearing it, but let’s make it a reality!

With video calls becoming a staple of our workweek, the need to strike a balance between professionalism and comfort is more crucial than ever. Enter the era of high-quality comfortwear, a trend that has been steadily gaining momentum and shows no signs of slowing down.

For entrepreneurs looking to ride this wave, securing a dependable distributor for top-notch comfortwear is a surefire way to position yourself as a winner in 2024. So, get ready to embrace the fusion of style and comfort as you navigate the ever-evolving landscape of remote work and redefine the way we dress for success.

See these products with the Spocket dropship-ready product catalogue.

5. Soaring to New Heights: The Resurgence of Jetsetting

As we find ourselves engulfed in work and grappling with the ever-escalating costs of living, a profound dilemma emerges: how do we curate envy-inducing social media posts that scream coolness and adventure?

Enter the confluence of a reopening world and the insatiable hunger for exploring diverse cultures. This harmonious blend has sparked a surge in the desire to travel, be it local escapades or global odysseys.

This revival of wanderlust isn’t just about the destinations; it’s a call for an array of travel-related products. From trendy beach accessories to must-have travel essentials, the market is ripe for businesses ready to leave their mark. And let’s not forget the tech-savvy adventurers who appreciate a gadget or two to elevate their escapades. So, buckle up for the journey ahead and seize the opportunities that the travel trend is ready to unfold for your business in 2024.

6. Cruise in Elegance: Elevating Travel Beyond the Skies

While jet-setting in style remains a coveted pursuit, it’s not the only mode of travel getting a makeover in 2024. In the ongoing quest to make a lasting impression, individuals are directing their attention towards enhancing their automobiles. Think premium car care products, sophisticated diffusers, and luxurious seat covers.

This shift in consumer behavior offers a unique opportunity to steer your business towards the fast lane of car-related accessories and products. As people invest more in their vehicles, 2024 presents the ideal moment to rev up your offerings and cater to the growing demand for products that seamlessly blend style and functionality. Get ready to switch gears and embark on a journey towards success in the flourishing world of automotive accessories.

See these products with the Spocket dropship-ready product catalogue.

7. Cultivate Prosperity: The Verdant Path to Success

In the grand finale of our journey through lucrative trends, let’s shift our focus to a different kind of green – the one that doesn’t just signify dollars but also the lush world of plant-related products, paving the way for you to embrace more of the green!

In 2024, the spotlight on mental health is set to shine even brighter, and plants are emerging as pivotal players in enhancing both home life and mental well-being. As people seek solace in green companionship, there’s a burgeoning demand for plant-related products that cater to this growing trend.

Moreover, consider the allure of products like plant seeds – small, versatile, and easy to deliver. They present an ideal opportunity for entrepreneurs working with limited stock space to tap into this flourishing market. So, seize the chance to sow the seeds of success in 2024, where the green revolution isn’t just eco-friendly but also financially rewarding. Get ready to nurture growth and prosperity with products that elevate both spaces and spirits.

See these products with the Spocket dropship-ready product catalogue.

Ecom shipping packing station

Navigating the Path from Trending Ideas to Successful Sales

Congratulations! You’ve uncovered the hottest product ideas set to dominate 2024. However, knowing what to sell is only half the battle. To turn your vision into sales success, it’s crucial to master the art of efficient product sourcing – from manufacturer to storefront.

But fear not, as we’ve got you covered. Access our invaluable free product sourcing blueprint course designed to guide you in finding the perfect manufacturer for your innovative product.

Dont mess about on AliExpress if its your first time or you have limited time, give Spocket a try for dropship ready products and suppliers at your fingertips. Try Spocket free.

Unlock the Secrets of Supply Chain Mastery in a Post-Pandemic World

subscribe to learn how to discover the intricacies of supply chain secrets tailored to manufacturing superior products in the post-pandemic landscape. Leveraging my knowledge in running e-commerce businesses and having been boots on the ground in China manufacturing districts I bring you the insider tips and tricks to get lower MOQs, aggressive pricing, lower sample costs and better shipping times.

Why Blindly Trusting Alibaba is a Risk You Can’t Afford

In the post-pandemic supply chain, transparency is not always guaranteed, and average Alibaba suppliers may capitalize on your unfamiliarity. Blindly trusting these suppliers could spell disaster, especially for new entrepreneurs who can’t afford mistakes or misunderstandings.

The outdated approach of ordering generic products from Alibaba is a thing of the past. Fierce competition demands unique products, and the wrong supplier can jeopardize your success through idea copying, subpar materials, or prioritizing their profits over yours.

Partnering with a Trusted Supplier: Your Gateway to Profitability

Today, success lies in working with a proven and trusted supplier partner who understands the nuances of creating unique and profitable products. Revenue is meaningless unless accompanied by profitability, and your journey to profitability begins with a deep understanding of your supply chain and margins.

Beware of self-proclaimed gurus who tout Alibaba success stories without a comprehensive understanding of the diverse challenges entrepreneurs face. Your success story deserves a tailored approach, and ClickBucks is here to equip you with the knowledge and insights you need to thrive in the competitive landscape of product sourcing. Don’t let misinformation or shortcuts hinder your success—choose the path that leads to profitability and sustainable growth.

To learn more please visit these two resource hubs:

1 Learn how dropshipping works 101

2 Learn how to build an e-commerce brand from the ground up

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Ecommerce Launchpad Toolkit

Ecommerce Launchpad Toolkit

How To  Launch
Your Ecommerce Store Like a Boss.

Starting a new Ecommerce Store

Here are the steps

A – Attention

You need to grab the attention of the people in your target audience segment. This is going to be hard given TikToks hold over people’s attention. You need to make noise, get and hold attention and then you can sell to people

B – Benefits

People want to know quickly what benefits they get. How does your product help them. Highlighting features and how they solve problems is how you do that.

C – Call To Action

You have less than 8 seconds to influence someone who interacts with your brand. You need to be calling them to take action using Shop Now, Buy Now, Pick a Colour type CTAs.

Store Branding Checklist

Here are the steps

  • Clearly Define your category of products
  • Clearly identify who your competitors are, we don’t want any confusion between our store and their store
  • Clarify your voice and use it throughout the branding
  • Create a simple logo yourself with Canva or hire someone to do it for you from Upwork or Fiver
  • Picj 2-3 colours to keep the consistency
  • Then brand your social media accounts and your website with all the new branding elements

People remember brands, that they found memorable. 

 

When Should You Scale Product Advertising

Before you can scale your advertising you have to have run viable tests. Without testing basics you risk burning ad dollars and with CPCs being so high right now its smart money to run test that you know lead to opportunities that impact your business.

Audience Targeting 

I would suggest that you test the audiences that you want to target, run a small budget and target these segments for 2-3 weeks. Faster if you get the engagement.

Ad Creative

Test the ad creative you think works best to represent your product and Niche. Make yourself 4 variations to start with. If you have more budget then go wide and test to your hearts desire.

Ad Copy

I think this is the biggest part of the equation and needs to be tested regularly so give this one extra attention. Id suggest making 6 sets of ad copy and running it as if speaking direct to the winning 2-3 audience segments. Talk to them as if they were in your store.

You will see quickly if ad copy is working by click throughs.

Offers

Is your offer string enough? how do you know it is? have you looked around at other product offerings? well, you should. 

Experiment with the offer, what can you do for discounts for first-time buyers, referrals and other levers that can be pulled for someone to see its a value-packed offer for them?

Product Bundles

Dont settle for offering 1 product get creative with bundles, give 2 for 1’s, try new offer types like 5 for the price of 4 and so on. You should see uplifts in engagement if you have a good fit for product value vs price.

Landing Page

Always test the landing page, does it make sense, can it be better? can it be clearer for a buyer? always. Get this sorted out fast this is your money maker.

Now when you have all of these really rocking then you can consider boosting ad budget. But Id wait if you have not had several sales before increasing ad budgets.

 

Social Media Advertising Strategies

Most channels are saturated with boring ads, but there is opportunity.

We face a challenge every time we start advertising new products. This problem is always around getting the fastest results for the lowest ad spend.

*Currently, in December 2023 Twitter (X) has had big brands leave the platform for what ever reason and the ad ML has dropped the CPC so ad clicks are running sub $0.70 for anyone wanting to arbitrage this and make a killing.

Here is where I would rank the social channel.

What Social Media Channels Give Fast Results

  1. Pinterest
  2. TikTok
  3. Instagram
  4. Twitter (X)
  5. Google
  6. Facebook

What Social Media Channels Are More Expensive

  1. Facebook
  2. Google
  3. Instagram
  4. TikTok
  5. Pinterest
  6. Twitter (X)

So now you have a benchmark you can assess what platform makes sense to use for your advertising. I like Pinterest and Google personally. Google still gets the bulk of my conversions and it’s quite fast for learning what works if you need to experiment.

 

Marketing Budgets for Brand New Products

If you have $0 marketing budget then build your organic social media following, post daily, connect with other types of brands and focus on your website and social profile SEO.

Use TikTok, Instagram and Pinterest.

If you have between $100-1000 marketing budget You can send out free samples to micro influencers develop your partnerships and create an affiliate program for your products. This is a good way to get some boost for your budget.

Use TikTok, Instagram and Pinterest. Maybe Twitter depending on Elons mood lol.

If you have $1500+ marketing budget then you should give Facebook and Google Shopping ads some focus. They require bigger budgets and can bring in higher yield based on platform traffic volumes.

Example Instagram Content Calendar

When building a brand you need to be on social to be heard and seen. It can be hard to get that first momentum but if you have a plan and can stick to it then you should be able to get the eyeballs you need on your products.

Here is an example Instagram content schedule

Monday 

  • Your niche photo with fun caption
  • Motivation photo to start the week

Tuesday 

  • Fun interesting facts related to your niche

Wednesday 

  • Influencer with your niche product (get approval first obviously)

Thursday 

  • Tips and tricks on how to use your product best 

Friday 

  • Photo of your niche products 

Saturday

  • Promote your product be bold

Sunday 

  • Share customer reviews with pictures of the product

*I suggest not posting daily, that type of behaviour for a business owner leads to burnout and unwanted stress. 

 

Tactics for Print-on-Demand Clothing

You should already know your niche audience or at least relate to your niche.

If you want to introduce clothing as a new product into your business but you are not a clothing brand, that’s fine Print on demand works for this if you have a following or some creative thinking to put on shirts and hats.

If you have a clothing brand then here are some 

  1. Offer as many sizes as possible
  2. Offer 5 colours no more than that. It’s confusing and takes the focus away from buying.
  3. Always offer the colour black it’s timeless and everyone owns black clothing.
  4. Bundle everything, 2 for 1s, 5 for 4 works and be creative with bundles
  5. Allow customisations where they can print their name on things print their faces and other as the print on demand companies now have the ability to highly cuistomise clothing for you.

Cute animals work for most niches and they appeal to kids and women, sometimes to men. The design depends on your target audience.

 

Anchor Text Guide with Different Types

Anchor Text Guide with Different Types

What Is Anchor Text?

In short, anchor text is the clickable part of the text that links to another URL. This is for links on your website to your website or for any external links from your website or pointing to your website.

The anchor link is the navigation point between pages. Other than telling the reader what the link is about, it also represents a signal to Googles learning that websites trust each other based on the types of anchor texts used.

You get backlinks from other websites pointing to your site. They use anchor text to describe to their readers what the link on the next page is about kinda like a preview before the click.

You get internal links from your own websites pages when you want the reader to see something relevant about the topic or your brand.

But there’s more to backlinks than just the sheer number of them.

Authority of the referring URL matters a lot.

Relevancy matters too.

And finally, there’s the anchor text to every backlink that Google considers important as well.

This passage is direct from the Google Search Operators manual regarding anchor text.

“This text tells users and Google something about the page you’re linking to. With appropriate anchor text, users and search engines can easily understand what the linked pages contain.”

alt-text-as-anchor-text-1

Here are the different types of Anchor Text

1. Branded Anchor Text
Include your brand name. Public figures
associated with your brand may
be identified as branded.

Example: Learn SEO from ClickBucks

2. Brand + Keyword Anchor
Include your brand name (or branded
phrase) and a keyword.

Example: ClickBucks SEO Guides

3. Exact Match Link Text
Include the precise keyword on the page
you are linking to is targeting.

Example: SEO Guides or Learn SEO

4. Partial Match Words
Include your keyword phrase along with
other generic, random, or stop words.

Example: Get better at SEO if targeting keyword SEO

5. Long-Tail Anchor
Include your keyword along with
some related, descriptive, generic,
or branded keywords.

Example: How to become a better SEO Guide

6. Related Anchor Text
Link to a page using a variation
of the target keyword.

Example: Learn Search Engine Optimisation

7. Generic Anchor Words
Includes a straightforward CTA,
or draws direct attention to the link.

Example: Click here or Read more

8. Naked Link Text
Clickable URL placed into the copy
from the browser bar.

Example: www.clickbucks.xyz

9. Image Anchor Links
ALT text for images is what Google
reads as the image’s anchor.

10. Random Anchor Text
Include phrases that aren’t quite
as generic as “click here”, but they
aren’t really related to the target
keyword either.

Example: Check this out or read an in-depth article

Exact match anchors

How do you use Anchor Texts in SEO?

You need anchor text variety to build relevance around the topic, your brand, your information and generally to help users navigate the World Wide Web.

This means you will need some branded anchor texts, you will need keyword anchor texts and you will need a mixture of the other types to help relate you to the topics that you want to rank for.

Some hardcore SEO nerds actually measure and monitor the anchor text percentages between them and their competitors and while it sounds like overkill, logically this makes hella sense to us emaths to outmaneuvere your competitors in the SERP.

You have to have a carefully measured approach because if you go hard on the keyword-targeted anchor texts then you may appear to have influence over where you get the backlinks from, Google gets grumpy when people do this.

You need to have some brand so people know you are real as a business a blogger or a subject matter expert. The brand matters but not nearly as much as the keyword targeting.

Below is from the maths nerds

building-anchor-text-properly-816x385

 For some advanced sneaky tactics, there’s some stuff you can do with image overlays of different transparency that work as well, remember that Google is a machine and will process the information as it parses it.

Very sneaky image overlay tactic

The Takeaway

Keep natural where you can, but sprinkle in the odd targeted keyword anchor text. Be sensible and be considerate of the way you use them where you can control them.

You can influence what your website’s internal links will do and what the anchor text will say. This is your testing ground for finding a strategy that works.

As for people linking to your website you don’t always have control and therefore have to work with what you get unless you are paying them or bartering with them for the backlink or mention and may have some control over the anchor text.

Be smart, use maths and look at what your competitors are doing. The key to winning with this strategy is on the first page of Google for your keyword search terms. You just need to look around.

Risks of Running Affiliate Niche Sites

Risks of Running Affiliate Niche Sites

From 2014 I’ve always had 5 or so affiliate niche sites running in their various forms. I’ve had wins and I’ve had losses, the ones that fail don’t get spoken about much or highlighted except in retrospect.

One of my buddies has been asking about getting into affiliate niches lately and it’s been refreshing to give an open-book approach to the positives and the negatives of it all.  That’s what prompted this post and me thinking back to all the risks I wish I had known about when starting.

Always chasing shiny objects made me try a lot of side hustles.

One of the most profitable I tried was niche websites. I didn’t earn crazy amounts of money, but it was enough for a college student at the time.

But things don’t always go according to plan.

Here’s what you need to look out for when getting into affiliate niche websites.

Google’s Algorithm

If you are active on any SEO forum or community, you know Google algorithm updates are like Doomsday.

It’s the day you find out if your beloved websites will live or be destroyed. It brings a lot of depression to unlucky SEOs who have their traffic cut in half or more.

After selling my websites, I can relax and grab some popcorn while others…suffer.

The worst part of the algorithm updates is that you can get hit even if you follow the rules. Your website can bounce back. But it takes time, and there will be a while when you have no business. No traffic, no sales.

Copycats & Ripoff Artists

Something I wish I had known sooner was just how bad the ripping off of others was. When I was learning the ropes I would ask those in forums who were higher up the food chain than me at the time for opinions or suggestions. While it seemed to be in good faith I learned that you do not share your money-making websites with anyone!

Trust no one. Keep anything that makes you money close to your chest. 

These people I had asked for suggestions had copied my niche, and my monetization and to some degree ripped off my content and basically taken their seniority to take the niche out of my hands. I still compete in these niches but that shit hurts man.

I used to train digital marketers at various digital agencies how to do SEO, how to run effective PPC campaigns and how to do marketing for eCommerce brands. In those training sessions, I would show various examples of techniques and tactics. I developed what I thought to be some level of trust with some of the students who were excelling and showing great promise. They had asked about affiliate marketing and how it works, so I gave them a private tutorial shared a niche site and gave them some pointers for starting out.

The next time I met that group they showed me what they had been up to and they had 3 copies of the niche site I shared a colour scheme and the same topic targeting as me as their niche sites. Thats a huge fail on my part for sharing the site with sharks. 

Keep your head on the swivel, trust no one and guard your affiliate niche sites. 

Sneaker affiliate promotion and deals

The worst part of the algorithm updates is that you can get hit even if you follow the rules. Your website can bounce back. But it takes time, and there will be a while when you have no business. No traffic, no sales.

Uncertain Future

AI is used everywhere, and search engines will soon rely more on it. This means the future is uncertain for niche websites.

The platforms that run the affiliate marketing like Amazon Associates for example dictate the commission rates. Amazon has dropped from 10% to 2% and changed multiple categories multiple times. It’s a lot of stress changing offers, positions and affiliate platforms when this happens.

Google’s new AI search engine is bugged out right now but it will fine-tune consumer search over time and the space we play as affiliates mainly SEO and some PPC will get smaller and smaller making it an even tougher experience to capture a diminishing audience.

I struggled a lot to make a decision between starting more niche websites and selling them to focus on something else. I wrote the pros and cons on a piece of paper, and this was one of the downsides. Betting on an uncertain future is risky.

According to Hubspot, 31% of consumers use social media to find answers to their questions. This, combined with generative search, is another reason website traffic will decrease.

Niche sites are here to stay, but the ones that will swim in the deep waters are those with real brand power, and real effort put into their content and personality shown in the website.

Traffic will get harder to acquire, pay-to-play will be enforced and the competition will be harder. 

How to Use Google Shopping to Promote Products

How to Use Google Shopping to Promote Products

For those who own an online store, it’s only normal that you want to promote your store to everyone in your network and everyone online. The more noise you make the attention your brand gets and in turn the more online sales.

Ecommerce marketing techniques havent changed that much and now it’s more about being relevant to a subset of people who actually want what you have more than just marketing to everyone online. We want to help you understand targeting your products towards an audience of people who will actually want to buy or at least engage with your products now even if they buy later on.

This method works really well for generating your website traffic and in turn more sales, we like the use of Google Shopping Ads and Bing product advertising for this method.
If you want to use paid advertising to increase your stores products then we have a big reveal for you in this article. There is no bigger search network than Google and it’s only growing in size. We will take you through the Google Shopping platform and how it can help you sell more and increase your customer base. Lets dive in.

 

What are Google Shopping Ads?

Google shopping platform overview
Using the term “Gaming Chair” I’ve navigated to the Shopping tab in Google search. This is where businesses can provide advertising of their products to people searching for them.
You will notice the filters on the left-hand side its really convenient to use these to get the product type that you want. These filters are also really helpful when doing any type of product research on competitors.

Whats also really cool for us store owners is that even in the main Google search we get a chance to show first when people search, using the very broad keyword “Gaming Chairs” In Google search I have popped the Google Shopping Ads for gaming chairs. They are the first thing to show up.

Google Search shows products first
Now I’m going to give you a little secret sauce for competitor research and understanding your play space in the Google Shopping Ads market.

I use this handy chrome extension called Profit Genie, it’s free and all you need to do is register your account and use it on any Google Shopping search page.

The extension as you can see below will pop open and give you information on the products showing on the page you are on. I use this to know the market averages, how they stack up against my offers and what I could do with some advertising. Get familiar with it, this will help you.

Profit genie is amazing
After reviewing the market you can see the rough prices people are selling for. Now as a business owner you should know your markup and expenses for the products you sell. If you don’t please learn this ASAP its the difference between being an owner and being a damn good business operator.

Now looking at the below image when using profit Genie you can enter your product cost and the extension will kick out for you the potential earnings against the market averages. This should save you time and encourage you to squeeze your manufacturer for better rates. Make sure you use this to improve your business.

Profit genie calculations

How to Get Started with Google Shopping

Getting started with Google Shopping is quite easy by following the right advice. You will have to provide Google Merchant Center with your product descriptions, and from there, you can start to set up your Google Ads campaign. Your images, as well as meta descriptions, will be matched along with their relevant keywords and search terms.

Google uses this data you supply it to make shopping ads that are meant to draw in potential customers searching for items similar to what you’re offering.

Users may list individual ads or can decide to have their whole inventory included. A campaign can be launched to make sure that the relevant ads show up every time consumers input the linked search terms in Google.

Google shopping example

What Does Google Shopping Offer?

Unlike most of Google’s features, Google Shopping is unique. The search results that show up when inquiring via the search engine all come up through organic search optimisation techniques. With Google Shopping, you are using a paid service which matches your ads to the customers who are interested in the items that you sell.

Besides advertising products that you sell, Google Shopping also allows its users to list their ads locally while providing a way for customers to give reviews of your store. Managing payments through Android Pay and deliveries with Google Express are all possible here as well.

Using Google Shopping for Your Online Store

Retailers of any size can benefit a lot when they use Google Shopping. However, it’s crucial for them to get things right, especially when planning their ad campaign using the platform.

To leverage Google Shopping to promote your products, you should know what your customers want and how you can make your ads unique, among others. Just using this platform to advertise your products is a huge plus for your brand.

What we would recommend once you have started using Google Ads to promote your products is to then look at getting a review of your store landing pages that specifically focus on the conversion rate elements of your web pages.

The more focus and attention we can give these pages the more money they make you from converting sales at a higher rate. The reason why we have to wait is that we need to build up the data of people coming to these pages so we can review the behaviour and make changes based on consumer patterns.

Product ads near me

Designing Your Products Ads

When selling branded items, it’s smart to place the name of the brand at the start of the description. The reasoning behind this is because most buyers will begin their search with a specific brand. For example, users who are looking for Adidas shoes will have an idea of the item they’re interested in.

That is why your product description should reflect just that to make things easier on their end.

Including the brand name, product category, style, size, and color is a good idea as well. You want to be as particular with your ads as you can.

product ads with reviews

Leveraging Feedback and Reviews

A lot of shoppers, especially those online, read up on reviews and ratings first before they decide on making a purchase. That is why it’s essential that you include feedback in your product listing so your customers can get more details about your product on the spot. Besides that, these reviews also encourage them to see you as a trusted retailer.
After all, a seller that has better reviews than another will have a higher chance of being patronised by the consumer.

 

Settle for Quality Images

Pictures are very important for your Google Product listings, so retailers should make sure that they only go for high-quality images. You’ll want to showcase your item to your customers in its full glory. Using low-quality pictures that are blurred or out of focus can easily put off buyers.
An expert tip here is to display your product diagonally to utilise as much space as available within a square box.

 

Make Your Ads Mobile-Friendly

A continuously growing number of individuals are now shopping online through their mobile devices. That is why it is essential that your ads are accessible to both phones and tablets. Doing so lets you not only tap into this market but also make the most out of this trend.

 

Use Local Customer Targeting

For those with both physical and online stores, you can put out local ads that potential customers can learn from. These ads will provide people with information about your item while giving them directions on how they can visit your store.

 

Can Google Shopping Benefit All Online Retailers?

Online store owners that sell products that have a high demand and search volume are some of those that can benefit from Google Shopping the most. In most cases I say yes, Google Shopping ads can benefit retailers online and for physical stores. 

The key to making it work is a combination of the following:

  • Price the number 1 factor
  • Images used in ad second most important factor
  • Copywriting used in the advert
  • Additional features like review count, shipping dates, distance from consumer

If you are priced $20 higher than a competitor but you ship faster thats a win for you, if you have better explained features than a competitor thats a win for you. They way people shop has changed since COVID so make sure to capture reviews when ever possible.

If many people search for the items you sell and you have the landing pages to take them on, then you should leverage the platform as much as you can.

Furthermore, the ads that are displayed with Google Shopping show up at the top of the search results page. Showing images at the forefront of customers is more appealing than the standard PPC ads we see on the search engine.

Google shopping platform

What next for Google Shopping?

Use the Google Shopping service as your own testing ground for product images, catchy descriptions and promotions. Its not super expensive and they are always adding new features.

 

To make the most of this feature I recommend hiring experts who can review the product feed, there’s little incremental optimisations that can be done that give you a 5% chance of getting ahead of competitors, and there are also scripts and automation that can be used for when competitors run out of budget or forget to increase spend and the top spot opens up.

I would also invest in these two parts to improve your product sales.

  1. Review your website landing pages, they need to be fast, self-explaining and sexy to a potential buyer.
  2. Do Conversion Rate Optimisation testing, this might sound wanky but it can change your business profitability within a week.

Read this guide on the topic: https://clickbucks.xyz/dropshipping/how-to-improve-conversions/

Doing these two things could change the way you advertise from now on. The potential is there you just need to test and learn and Google Shopping is the best place, you don’t have volumes of searches on other platforms that will help you learn as fast.

That allows users to leverage Google’s search power to promote their products online. If you’ve searched for an item via Google before, then you’ve probably come across Google Shopping already.

So in a nutshell optimise images, landing pages, and descriptions and play around with pricing to find the sweet spot.

Online shop owners that use Google Shopping have proven over the years how effective the platform can be in increasing revenue and driving more visitors to learn about what they have to offer. We often see a ROAS meaning return on ad spend for our ecommerce clients who use Google shopping ads to promote their products. This method of advertising works extremely well.

I hope this was helpful.