How To Load Value Into Affiliate Offers

How To Load Value Into Affiliate Offers

As marketers we are always competing against someone and getting an edge on the competition is what we do as marketers. This article will focus on crafting the offer and how to load up the perception of value behind the offer. This one thing can be the difference between your biggest payday and your failed attempts. The money is in the messaging. Pay attention….

Your audience will buy from you, there is no doubt about it. But they won’t buy if the offer does not motivate them to buy. What helps motivate a purchase? cost, features, functions and value!

The way we go about crafting our offers, our statements and our wording for offers we want to promote should be value-focused and helping to solve a problem.

We have our offer, we know what it does now our job is to communicate that but change the wording so it adds more weight to the offer. We add perceived value to the statement and the offer.

When you put the below process in place you can start to almost effortlessly promote products for $47 – $147 because you have jammed the offer with value.

You can use this communicating value tactic for eCommerce marketing as well for HUGE rewards.

Being able to create really valuable offers is a twist on the original offer that you promote. This “thing” solves the midnight munchies AND makes you stop doing that “thing”. The offer sounds good, the offer incites the reader to learn more. 

The Problem For Me Was

I struggled with the creation of the backend value. It was hard coming up with creative and unique names that improved my offers without sounding spammy AF. The thing you don’t want to do is sound like you are a pyramid scheme on legs.

I would spend hours making product names, statements and description headlines that I thought were going to burn the roof off. But reading them back I sounded like I was trying to promote a car that didn’t exist to an audience who were in the 5th grade. I needed a better way of doing this.

This 5 step system is what I came up with and it’s here free for all readers to use as they please. No payments no catches or subscriptions.

 

The key takeaway here is:

  • Create a short sharp punchy headline
  • Increase the perceived value of the “thing”
  • Systemise it for mass production
  • Have a load of fun doing it

People have 2-second attention spans and it’s in that moment before they get distracted or scroll on that YOU need to catch their attention.

Using short sharp and punchy attention-grabbing headlines and statements help to hold the attention of the reader. You can include the value points highlights or even features and concepts. But keep it short and sharp.

 

I’ll show in the process breakdown below how to come up with an attention-grabbing headline for a before bedtime offer I am promoting. This works extremely well for CPA marketing as well if that’s your poison.

 

The Process

So here are the 5 steps to quickly build out lists and lists of sharp catchy headlines and descriptions for your promotions and offers. The more you do this the more you improve and before you know it you start evolving it to work for you.

Step 1: The first thing I’ll do is brainstorm all the different benefits my propsect will get

Here’s my list:

  • Stop binging before bed
  • Control cravings
  • Get more confidence
  • Increase energy
  • Stop waking up tired
  • Stop gaining fat
  • Lose fat while you sleep
  • Get a flat stomach
  • Get a six pack
  • Fit into your skinny clothes

Step 2: Next, make a list of all the different ways to describe the function or feature of the product or offer that you are promoting

Here is my list of function and features:

  • Formula
  • Report
  • Flow Chart
  • Blueprint
  • Mindmap
  • Coaching
  • Machine
  • 20 Minutes (can be any number of minutes)
  • 7 Days (can be any number of days)
  • Matrix
  • Generator
  • Templates
  • Guide
  • Handbook
  • Software
  • Course
  • Bot
  • Funnel
  • Robot
  • Club
  • Technique
  • Mastermind
  • Strategy
  • Code
  • Secrets
  • Video
  • Method
  • System

Step 3: Then… look at the list of power words that you can access and find 7 power words that you like…

My example is food based so I will use fast as the example here. I’m going to find 7 power words that mean “fast.”

Here’s the power words that I chose:

  • Speedy
  • Fastest
  • Rapid
  • Instant
  • One-Step
  • Automatic
  • Express

Step 4: Next, use the merge words tool that you can access by clicking here:

This tool mixes and merges all the possible combinations of your power words, functions, features, and benefits…

This tool will reduce time sent manually combining words and free up your creativity to help you see unique and creative combinations that you would not have thought about otherwise…

It’s very simple to use.. Here’s the 101…

1 On the first column of the merge tool, put the benefits you came up with on step 1…

2 On the second colum, put all the mechanism words from step 2…

3 And on the third column, put the 7 power words you chose on step 3….

Step 5: Lastly, skim this list until you find a name that you love and your audience will relate to based on teh words that you have choosen.

For my “no more binging before midnight” headline… I came up with the new angle of:

“The Formula To Crush Cravings Instantly”

Using these 5 steps to create your “new angle” will cause your audience to automatically know what your product does, the most important benefit it delivers,  and why your solution is unique and valuable…

Why did this work?

If you don’t create fresh names for your information, you’ll be saying the same regurgitated lines as every other affiliate out there promoting the same product.

Your main goal is to increase the perception of the value of the product you are promoting. When you send emails promoting your affiliate offers the success rate of the reader to buyer ratio can depend on your communication. The real sign you have the right hook is of the perceived value involved in the “thing” that you are promoting.

Being unique and having a point of difference makes your offer MORE attractive than the others. Creating exciting statements and headlines is fun and when you get the hang of it becomes quite fast.

 

Most people have no idea how to increase the perceived value of information… One of the main reason is that perceived value is very slippery and subjective… It’s all about how you frame and structure your wording within your content.

 

Look at this example below from Basecamp. The headline makes it sound very appealing to me as a team leader having people I work with all over the world this appeals to me. The words TOOLKIT make it sound like there is a lot of functionality and the words ALL – IN – ONE make it sound like its the best one-stop-shop and I can cancel subscriptions to other services. Really good example.

Following the 6 step value offer checklist below will increase the perceived value of your information by 3 to 10 times! First, we’re going to create the content for your value-packed hook…

Remember that all the answers to the questions below can be found with a little bit of research on your customers and market… You can use Google, Whirlpool, Yahoo groups, Facebook groups, Reddit and Quora and many other sites…

Just a reminder… You are creating this sales hook for one of your prospects 4 primary problems…

Your value-based hook is going to help them get one step closer to the result they want, by solving just one of their most frustrating core problems.

Don’t try to help them solve all their core problems at once… It’s too much! Make your entire hook about helping them solve just 1 specific problem.

For my example… My entire angle is going to be on the best tips I have for stopping binging before bed… I’m going to annihilate and solve that 1 primary problem.

They’re going to get value from my value-based hook, and only have 3 core problems left to get to their ideal result… That’s when you refer them to a high converting, high-value affiliate program.
So let’s get started…

email marketing platforms

6 step checklist to create mega-high value hook based solutions….

STEP 1

Describe the specific problem your audience is experiencing in vivid detail…

Do your best to enter the conversation that is already going on in your audiences head…

Remember, if you can describe your audience’s problem to them better than they can to themselves… then they’ll automatically stay on your page and credit you for having the solution to their problem.

STEP 2

Describe the specific tangible result that your audience wants… Paint a picture of the result they want… Remind them of all the wonderful benefits they’ll get once they solve this problem…

STEP 3

Describe what your solution does… include the ease and speed of the solution…You can also include a bit of theory, history or science about your solution here if it is applicable.

STEP 4

Mention an insight, trick, or counter-intuitive concept that makes your solution unique and different…Standing out without being spammy or misleading is our goal.

Remember, we perceive new information as much more valuable than things we have already heard before…

STEP 5

Explain how to use the technique step by step… Layout the specific “how-to” action steps of the solution with tips on how to implement and calibrate their actions…

STEP 6

Name your value-packed angle something interesting. The name of your angle or a new solution is your biggest leverage point for increasing the perceived value of your information…

 

This quick 6 step DIY list has helped me go from 4 and 5 hours of stumbling and fumbling over words to short sharp 20 minute one and done. I rapidly decreased the time spent brainstorming headlines and statements about my affiliate promotions.

 

The key is to be creating very valuable solutions to your audiences most painful problems…Using value and an outcome are very valuable levers for messaging in marketing. The bare bones of it are matching a problem with a solution, but we are adding some spice to the way we present the solution.

John Rambo wants you to succeed.

rambo_approved-removebg-preview

Free Ready To Use Affiliate Sales Offer Type Swipe Lines

Feel free to use these swipe lines as you need, they are copy-paste simple. Swap out the words that don’t match your offer and put in your words/offers and affiliate links and make that money.

If you have success with these I’d love to hear about it and if they need work, hey shoot me a mail and let’s craft some better ones for your offers. Enjoy the freebies.

Has this ever happened to you?

{Paint a picture of a typical frustration, problem, or emberassing situation the typical prospect would experience…. Describe problems people are having, and what they have tried that didn’t work. }

——-

Here are some shocking facts you’re about to learn about ending {sticking point1} and why you shouldn’t even think about using {common method 1} or {common method 2}, until you ready every single word on this report!

1) The single reason almost everyone fails to stop {sticking point} PERMANENTLY!

2) Why {Common Method 1} and {Common Method 2} help only

TEMPORARILY (hint: It deals with the effect and not the cause.)
3. A new breakthrough method that will end your {sticking point} in just XX minutes…

If you suffer from {sticking point 1} then reading the following report will be a major turning point in your quest to get {the end result they want}…

Are you ready to discover a breakthrough secret that effortlessly ends {sticking point 1} permanently and in just XX Minutes?

Why Does This Happen? And Why Is It So Hard To Stop?

{Talk about some science, theory or research results here… Wikipedia is your best friend for this section…}

Don’t you think it’s crazy to think you’ll get different results by doing the

Don’t you think it’s crazy to think you’ll get different results by doing the same thing over and over again?

If I keep touching a burning hot stove, I’d be stupid to think the next time I touch the stove I won’t get burnt.

That’s why you need to try something new…

Here’s How It’s Possible To End (Sticking Point 1) In Only XX Minutes…

It’s called {The name of your magic bullet solution }, and it’s the easiest way to end {sticking point 1} . It works so well because {reason why it works, mention insight, counter-intuitive concept, or trick here…}

Here are Three Good Reasons To Believe Me When I Tell Say…You’re Just XX Minutes Away From Never Suffering From {Sticking Point 1 Side effects} …

One: {Proof} Two: {Proof} Three: {Proof}

Here Are The Exact Step By Step Instructions To Permanently End {Sticking Point}

{Step 1} {Step 2} {Step 3}

{Give them tips on how to calibrate their actions as they apply the techniques… For example: Here’s what to watch out for to make sure it’s working. Here’s what to watch out for so you don’t go down the wrong road. }

Here’s What You Need To Do Next…

Use the information above for XX minutes per day, to permanently end

Use the information above for XX minutes per day, to permanently end

{sticking point}…

Then, If you want {benefit}, {benefit} and {benefit}… and you wan’t to end {sticking point 2}, {sticking point 3} and {sticking point 4} then click here. {Your affiliate link}

Here Are Just A Few Of The Breakthrough Ideas You’ll Discover By Clicking Here {Affiliate Link}…

Bullet 1: You’ll learn why the way you’re currently trying to stop {sticking point 2} is completely wrong.

Bullet 2: How to solve your {sticking point 4} problem quickly, easily and in a way you’ve never thought about before.

Bullet 3: The secret to get {end result they want} twice as fast…

Bullet 4: How to get {benefit} with {unique mechanism}. Master this simple skill and {sticking point 2} will be gone for good!

You can get access to {affiliate link} and get {BIG RESULT} tonight! It’s really that simple.

Click on this link and get {end result} and completely annihilate {sticking point 2}, {sticking point 3} and {sticking point 4}!

To your success, {Your Name}

“At Last – A New Breakthrough 10 Minute Solution That Guarantees To End Your Dog’s Barking Permanently… WITHOUT Shock Collars, Negative Reinforcement Or Spending $1,000’s For A Dog Trainer…

Final Thoughts

The templates will help you workshop some angles and try out new ways of communicating your value-packed statements and offers. Try them out, trust in the process and don’t do one and throw in the towel if it doesn’t work. This craft takes YEARS to perfect.

Copywriting is an art form and even now years on from day 1 I still struggle with writing the headline that succeeds first time without competitive tools. I often need to write it and then tweak it over time to get better results. This is the reality unless you are a gifted SOB and can write winning headlines all day long. I am not that gifted individual but I trust in the process outlined here and continue to see success from putting it to work.

I hope this helps you in crafting the sales offer, loading a value into your words and gives you an understanding of taking information and changing it into revenue-generating content. Thanks for reading and peace!

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How To Craft A Real Marketing Message

How To Craft A Real Marketing Message

Crafting Your Marketing Messaging

If you look at your written marketing for what you do e.g. sell websites, promote affiliate offers, printing brochure etc does it communicate in the same language you would use in person?. For some reason when we write we seem to get all intellectual and forget we are talking to real people with real problems and desires. I always make a point to connect the audience I am speaking to with the message I am using, This is the basis for engagement.

Our written marketing message should be just the same as we would use selling in person. The clarity in messaging can help someone on the fence make that purchase decision at the moment.

Crafting the message can be one of the most important things you do to increase sales.

Mixed Messaging Causes Friction.

Friction in messaging kills sales.

Friction is when something happens to make life harder for someone to make a decision. Ideally, you want to make things as easy as possible. Simplifying the message and the steps involved in taking action from your message.

This ranges from:

  • Too many form fields
  • Too many product options
  • Too many steps between add to cart to payment gateway
  • Very clunky user actions

 

I often get reminder emails from retailers to do reviews on their product or service after I purchased products. A great example is Australian retailer Harvey Norman, during COVID I purchased a home gym and various bench press and rowers etc. 4 months later this week actually they emailed me to do a customer product review. This was so disjointed to me from the buying experience to the review request. I clicked the link they gave me and it took me to a sign-in/up page I don’t think I even have an account except for the purchase account. Then to get to the product to review I had to search for it to leave the review…..I did not leave a review.

This just felt so clunky and disjointed. It must be hard for people to leave reviews. The harder it is to do something the more likely people will not do that thing.

A solution I can see is to shorten the request window to 2-3 weeks. Make it super simple by providing two links that speak to the user.

Example:

  1. A link for someone who HAS an account and knows it
  2. A link for someone who DOES NOT have an account and may be unsure if they do

Takeaway: Try it yourself in your business and websites by doing a friction audit of your business today and fix anything that may be costing you sales. I guarantee there is at least one point of friction in any business.

The Art of Storytelling

Marketing statistics, numbers and facts don’t persuade people to take action. Feelings, emotions and stories do envoke actions. Let’s look at a marketing 101 lesson that should form the foundation of any advertising campaign messaging.

Point 1

Identify your customer avatar or persona. What do they like or dislike and where do they hang out. That’s the basis for EVERY marketing campaign at least every SUCCESSFUL marketing campaign. You have identified as a minimum the people who will be interested in what you have and what you are saying.

Point 2

Now that you have the people you will be targeting you can start forming the message. The message should live within a story, a relatable bit of information that speaks volumes to that audience.

If you get these 2 points in place you will SIGNIFICANTLY increase the success you have with the marketing of your product or service.

Extra points if you introduce emotion into your story. People react to emotion and stories. We all buy into something relatable. Myself included if that message/story falls into my interest categories I’ll spend 30 minutes reading or following the directions of the brand who is engaging with.

So anytime you are trying to persuade lead with feelings, emotions and story but back them up with facts. People buy on emotion but justify their purchases with logic.

pulp_fiction_approved-removebg-preview

How Does Your Message Evoke Audience Feeling?

Feelings are what we are really buying when we give over money for a product or service. We want to feel a certain way, some people play on retail therapy. This retail therapy is a thing, I know a couple people who will do a task that’s not enjoyable in their business and when they complete its head straight out to the shop to spend money as a reward for doing something huge or that was not enjoyable. This is a treat for completing something tactic, it works for someone people.

A classic example is an Apple product. Based on features alone they are typically poor value for money. But no one buys them for the features. They buy them because they are iconic and they look cool using them. Think of the illuminated Apple logo on a Macbook. The stand out white earbuds. Your purchase makes a statement about you.

You feel good owning it. So today’s lesson is to remember you are really selling feelings not just features and benefits. This plays right into the SEO landscape for my example.

People don’t buy SEO services because the website will be in good health and they rank #1 they buy that feeling of being #1 ABOVE their competitors. That’s as simple as it is for selling SEO services, sell the feeling of beating the competitor. The associated benefits are ranking number 1, more traffic, more sales more everything from being #1 in the industry on Google.

That’s it without overcomplicating it. Sell the feeling your product or service gives people.

 

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Insights Into My Niche Store Top Selling Products

Insights Into My Niche Store Top Selling Products

The thing that I love about what I do is that I can take an idea and within a day or two turns that idea into an actual thing. I’m talking about eCommerce dropshipping or other product promotion ideas. It is not uncommon for me to have an idea on Friday and by Saturday night have a website up promoting that idea.
My girlfriend finds this hilarious but I wonder for how long 🤷‍♂️…

haha slightly worried my obsessive thought to idea problem might be too much for some people. If you have this problem let me know.

Back to the point! I got started in this method by buying a business and running with it with no prior experience. That’s not the ideal start for everyone but I’ve helped a lot of people get started by sharing some of my Friday afternoon ideas. I don’t have time to do EVERYTHING! To share my ideas is not a problem at least someone committed can put them to good use.

I want to help you sell your first product! That’s it a simple goal for this article. This is not too ambitious and anyone can do this. What I’ll go over in this is a couple of product niches and the products that I have sold and still sell that make money. These work for the main niche but can be drilled down into sub-niches and highly targeted audiences.

Audiences

To keep this pretty basic and actionable I’ll suggest we use the marketplace AliExpress as our product source. AliExpress has millions of products at very low rates that you can use to populate the products on your website. The other bonus is because they sell products at such low prices you can dropship these products at a higher price.

I added the product links in this article so you can click through and see how much they cost on AliExpress. You can sell these often 3-7 times the purchase price. Also, I have used some affiliate links on the products so I may get a commission if anyone of you purchases the products through my links.

So we will be selecting products from AliExpress and then showcasing them on our website. This dropshipping method of promoting products you don’t hold works well, but I’ll also show you some alternative methods to sell products once you sell multiple products. This can be your phase II goal once you have momentum.

I share this because it has helped me build a lifestyle business where I don’t need my job. I can happily live off my online money and I want that for you. This type of hobby changed my life. Selling products online can be your life-changing hobby as well.

 

Enough fluff lets get into the good stuff.

Think of each of this divided section as a Niche category. The niche category can then be split into subcategories where you can segment products into really targeted product collections. These collections will be highly relevant to a section of people. This is one way to provide relevant products to people actually into those products. The rest is marketing 101.

What will help you accelerate your success:

Growing your websites traffic read about it here.

Building email lists and sending product info emails learn it here.

 

Military Survival Tactical Gear

This niche is highly successful and growing in strides as COVID, rioting and other catastrophes erupt. I do not support any epidemic or race hate crimes or recommend profiting from them but I do support business. Make your marketing focus on the product the problem and the solution and avoid piggybacking off the world events distastefully.

Miltary and outdoor survival type products sell well. This is competitive but not to the point where you can not sell products. I found bags, pouches, kits, helmets, gloves and accessory type tools sell well.

 

Tactical Backpack For Operators

military type backpacks

Click to see these backpack products.

I have a couple of survival, paintball, outdoors type niche sites that I promote these backpacks. What I’ve found is having a variety of the same backpack is a positive signal. I limit the backpack-type to around 4 types but have 7-9 variations of each backpack. People like the colour variations.

You want to use clean images and some action shots of the backpacks being used. The price of these backpacks can go from $40-$120. This is fully depending on your messaging, the backpack you select and what features it has against the others.

 

 

Heavy Duty Pocket Torch

HD

Click to see these torch types.

This style of the torch is very popular. Surprisingly the female audience responded best to this products Facebook ads. You will need to be creative with your marketing if you use this product type. There is a lot of competition and noise, so standing out needs one of your focuses.

Notice the image look and feel? it’s one way to make the product look a bit better than your competitors who just use the AliExpress product image. You need to take an out of the box approach to marketing torches and gadget type products.

 

Tactical Sling Pouch

tactical medi pouch

Click to see these tactical pouches.

I have a lot of these tactical pouches around my house they are functional and can be used for a lot of things. Most people feel the same way seeing as I’m always ordering these from my supplier haha. My tip is to look at the red cross on this pouch. Think about a couple of variations of this type of patch on the pouch, that’s how you create sub-niches.

What do I mean about creating a sub-niche? well, the cross-appeals to one type of customer now I want to sell the same pouch but to other customers. I would check for pouches or patches for snipers, grenades, skulls demons and so on and so on.

I hope you get the point about how to create a sub-niche now.

Heavy Duty Smart Phone Protector Case

HDca

Click to see the phone case on AliExpress.

This is a great example of multi-use products that suit a lot of sub-categories. Everyone has a smartphone, and everyone fears damaging their smartphone. A super-protective heavy duty phone case is a great solution to that fear. Now we are getting to the problem and solution type marketing process.

You could sell these to a lot of audiences. tradies, campers, drivers and more. Everyone wants to keep their smartphone safe and secure.

 

“The evergreen military tactical and survival product kit. This is an evergreen product that I believe will grow in popularity throughout the year. Thanks to COVID and Mad Max (movie was set in 2021) people have concerns about survival””.

Shenzu

Outdoor Power Solar Off Grid

Leading on from the tactical and military survival gear is this segway into an off-grid living, solar power chargers and outdoor power options. Very popular and growing in popularity. This served me a double positive, it would make me money but I could also buy these products for my old man for his birthday. A great way to get product test data and action shots of the products.

My pro tip: work smarter not harder!

 

 

Portable Solar Power Charging Pad

solar charger padcharge pad

Click to see Pad 1, Click to see Pad 2.

I’ll be honest with you I have bought so many of these I really should start white labelling them. They are great gifts for family members who work outdoors. Sturdy and functional they can even serve multiple audience types.

I have used cyclist targeting and crane operators before with success. A little tricky but they sold more than I paid in ad spend, that sweet sweet ROAS.

The problem is people use their phone a lot for music, talking, videos etc and they if are like me most would be terrified the moment their battery hits 10% remaining. How this product helps them is to provide a portable charging solution, that can charge from the sun and they can move around while charging their phone.

An example snippet from an advert I ran “The old way was to sit by a power outlet while your phone charges”.
This was some wording from a past advertisement I ran hitting on that mobility factor. You need to be creative in ad copy to sell products.

I found a positive audience for this product on Pinterest and Instagram.

 

BONUS Product Solar Charger Panels

Click to see this bonus product here.

These bonus tip bad boys sold WELL! I targeted so many sub-niches audiences. The product is amazing so selling it just requires using the right type of messaging. Fishing buffs and camping audiences were the biggest buyers of this product. I branched off into some out of the box subcategories and found success especially in cross-promoting other survival tactical type products.

 

Bonus tip: Sometimes getting the visitor to your website is just about being able to cookie them for any retargeting adverts that you might have running. This works well for discounts and coupon promotions of your product as well.

.

Multi Function Tactical Pens

tactical pen

Click to see what this pen can do.

These multi-function products like tactical pens work well in waves. I found it challenging to get consistent sales from promoting these pens. I would create an ad set after ad set to promote these products and win for a couple of days then routinely fail.

My tip for promoting these products is to select months of the year to run 6-week promo and ad campaigns and then at the end of the 6 weeks cut the campaign.

This was the only I could get traction promoting these. I do think they are over-saturated. But if they are saturated that doesn’t mean we can’t sell them we just need to be creative in how we sell them.

 

Security Lighting LED Bright Light Bars

 

LED bar

Click to see this light bar product.

One of the top-selling products in my outdoor camping niche store is a bright light LED bar. These are multi-purpose and not just for outdoors they also suit suburban security fittings. I like these type of products because you can play on the home alone, intruder alert type fears factor.

These make great perimeter lighting and are so helpful after dark when camping.

This is a marketing tactic and I do not suggest people go around scaring people into buying these with horror stories.

Steampunk Clothing & Accessories

Yet another segway into outlander type Mad Max scenario is the steampunk genre. People are getting into this trend and dressing as they walked straight off the set of Mad Max or Tank Girl. Steampunk mixes industrial factory with military-style dress code while looking very unique. I do not get why people dress like this outside of comic con but hey all the power to you if this is your dress style.

The Steampunk Trench Coat

steampunk trench coat

Click to see the product.

The trench coat is a starting point for most people starting to make a fashion statement. It also helps act as a security blanket for the first-timers stepping out as a steampunker. They practically sell themselves.

When you do sell these trench coats include women as well. A lot of the steampunk style is unisex where anyone can wear it and you don’t need to be a man to have it. Unisex clothing is a thing and it makes sense…..if we live in a future where the supplies are limited.

Steampunk Glasses / Goggles

glasses for steampunks

Click to see these glasses.

Could I wear a pair of these and look as cool as this guy? Nah probs, not my friends but some people are going nuts for these type of glasses and speed demon goggles. The style is unique a little vintage a little retro and something modern.

I would have a handful of style types and then 2 or 3 colour variations for each pair of glasses. You could use these as a bundle offer or as an upsell in the shopping cart.

Steampunk Patches & Badges

steampunk jacket patch

Click to see these patches.

The next product set that sells pretty quickly is the mix of badges and patches that can be added to any article of clothing. The patches can represent factions or groups. The growing popularity in games like Fortnight and league of legends is factions and groups.

The patches and badges help people express their allegiance just like people wear their fav NBA team jersey these patches are like wearing a Chicago Bulls patch for steampunks.

Chains & Chokers for Steampunks

steampunk chocker

To see this product click here.

There is a need for chains in any steampunk store. Why chains? there is always chains in Steampunk and these are cheap to drop ship or Whitelabel. They are not too heavy to ship and they are a staple of the dress code.

Think also about those rock punk wallet chains that attach to the belt. A nose ring and earring chains and this can expand on even more and start leading into the fetish niche. The sky is the limit.

Apocalypse Mechanical Watches

mechanical watch

To see this watch click here.

People like these watches. I don’t wear a watch but these sell pretty much like …wait for it…clockwork! 🤣

I would suggest having 10-20 watches and then 2 -3 colour variations per watch. You could make a website just themed on steampunk mechanical watches. Again do not leave out the female steampunks, think unisex for steampunk targeting.

 

Key Takeaway

The online retail space is exploding and it is not going to slow down. I highly recommend getting a start with some type of eCommerce method. I broke down the top 4 methods below where you can get started.

The tabs below will tell you what each method

  • What is each method
  • Who each method is for
  • What you need to get started
  • Earning potential

Check it out below!

What is it? This is a method where you promote a product without having it. When someone buys that product from you the money they pay you will be used to buy the product from the supplier. You use the money from your customer to buy the product. You never have any leftover stock because you don’t ever touch the product.

Who is this for? Everyone. This is easy to test the waters method. You can get started quickly and the overheads are quite low. You should be able to get this set up for $500 bucks. The return on this investment can be double triple or higher than the $500. You will need to understand how emails, shipping and ordering works.

What do you need to get started? the minimum is a website, an email address, a bank account, some form of product to promote usually found on AliExpress or eBay.

Earning potential? $-$$$

What is this? You take a product you like and design some changes to the product to make it better. This can be minor tweaks or some fundamental design or feature changes. The manufacturer makes you a product that matches your new design. You now own a product YOU created.

Who is this for? People who have sold products before. People who understand market needs. You MUST have done some market research. You MUST know the demand for what you have.

What do you need to start? You need an idea. You need to validate your idea that it will have demand for it. You need something to piggyback off and create your private label product. Then you need a website, email account, bank account and then starting capital to order, ship and store the products. You will need to physically stock these products.

Earning potential? $$-$$$$$

What? This is a method where you join up to programs to promote products on behalf of brands or networks. When people buy the product from a link you’re promoted you get paid.

Who is this for? Everyone. This is an easy way to test the waters. You don’t ever touch or hold products, you will just promote products you like.

What do you need to get started? As a minimum a bank account, an email and somewhere to promote the products. This could be a website, Instagram, Pinterest etc.

Earning potential? $-$$$$$

What is it? This is one of the toughest roads to take in eCommerce. Compared to the other methods this one requires the most physical involvement of creating, shipping, storing and housing the products. You will be building your product from scratch. You will need to ship the products to your warehouse and store the products until they need to be shipped to customers. BUT you own the product and you can take it where ever you want in sales revenue.

Who is this for? NOT for starters. You should have some sales experience and business experience under your belt first. I would suggest starting with either dropshipping or affiliate marketing first.

What do you need to start? You will need significant investment capital to start this method. You need to create prototypes, design specs, shipping and logistics, storage facilities ( I started doing this in my garage and dining room lol) then manual shipping and promoting the products to get them moving.

In short, this is not an easy method. Why should you do this? well in 12 months this will be a LOT easier and it will be making you a great income. The time to build momentum takes time but it can steamroll into something huge.

Earning potential? $$-$$$$

I got a start in eCommerce by buying a business from Gumtree, it was a really simple mobile phone case store. This was back when mobile phones could only play the game snake and people would clip the phone cases to the outside of their belts.

ANYONE can do this but like any business, it takes time and commitment. If you don’t put in the work early on, you won’t see any rewards. If it was push-button easy EVERYONE would be doing this.

I hope this has helped you see the opportunity and get some momentum towards selling your first product. If you liked this comment below or like it or share it with someone who might make use of the information. Peace!

 

Read more on the Clickbucks Blog!

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How To Build Better Marketing Messaging

How To Build Better Marketing Messaging

Here’s a powerful way to make your marketing stronger.
Write out an offer that your dream clients would love and be hard for them to say no to. Then see how close you can get to creating it. Once you do launch and promote it everywhere.
This sounds simple but so many sales are lost due to weak offers. Note when I say offer I do not mean price discounting. I mean a real sales offer.
Do you know what the only asset that matters in your business is?
  • It isn’t your Facebook page.
  • It isn’t your Instagram followers.
  • It is not your people
  • It isn’t any of your physical machinery or facilities.
So what is it?
It’s your client database and the relationship you have with them.
When businesses are sold this is ‘really’ what the purchaser is buying.
Clients pay for everything and you must treat them as gold. If you don’t have your own client database set up and actively market to it the best time to fix that is right now!
“I’ve always been intrigued by the reality where some clients are happy to pay more for essentially the same thing. The reason is because of how the value is postioned in teh service. I always ask this question.
Have you taken time to look at all potential clients for what you sell?
Have you identified those who can:
  • Benefit the most
  • Benefit the fastest
  • Pay the most
One of the easiest ways to grow sales and reduce headaches is to sell to the best clients you can. If you will do the research now your future self will thank you for it.”
Shenzu

Help Your Clients Discover Their USP

A USP is short for Unique Selling Position. This is a great way to identify the why and how the business is better than its competitors. An example may be that store A& B can deliver in 14 days but store C can deliver in 7 days that is a USP for store C.
Do your clients know the answer to this question?
Why should I buy from you over anyone else AND instead of buying something else with my money?
It’s a profound question and your answer must contain one key thing.
That thing is something they can only get from your company. Now this requires some digging and work but the rewards are there for you if you do it.
Once you can say you are the only one with X you immediately separate yourself from the competition and become THE choice for the clients you want.
So take 15 minutes right now and come up with your list of what clients get only from you.
Then review it and see what would be most powerful from a client perspective. Most importantly start using it in your marketing NOW.

18 Techniques That Improve Advertising Efforts



The purpose of all advertising is to take people’s existing desires and direct them towards your product or service. The old problem and solution pairing is a great way to start running ads with copy that calls out pain and provides the segway to the solution.


If you want to make your ads better you need to understand psychology and copy writing. But I know not everyone has time so to save you time here are some of my favourite advertising approaches.
All have been used effectively over many years. choose what you believe will work best with your clients.
Don’t be afraid to experiment and test different appeals.


Here are 18 Quick Fire Tips

1. News. If you have something genuinely new and different then use a news angle in your ads. Words like announcing, introducing or finally now you can XYZ.      
2. Arouse curiosity. Once a curiosity loop opens in someones mind most people feel the need to close it. I had a great example recently a Facebook ad asked me if I knew the one question to get more sales. I didn’t but was curious and clicked the ad to find out.
3. Tell a story. It seems widely known now that stories sell. So use them in your message. Especially if it’s a story of success for someone just like the person you are aiming the ad at.

4. Add scarcity but make it true. A risk something will end or run out triggers fear of missing out and makes us take action.

16. Sell it well and then take it away. If you can get people wanting what you have and then say who it’s not for this adds more motivation to purchase.
5.Create a common enemy. You can bring people across to your site by sharing a common enemy. A few examples that people use are ‘big business’, ‘the banks’, ‘big pharma etc. Notice how the labels predetermine you viewing them as bad.
6. Take a contrarian position. A simple example of this could be telling people not to use Facebook ads whilst everyone else seems to be telling them to use them. You can go really strong on this one if you’re comfortable with it. Be aware though you will get some flack so you need to be able to deal with that.
7. Create controversy. This is a strategy that has been used in Public Relations a lot. Brands like American Apparel have also used it to gain greater exposure. It’s not for everyone and again has risks of flack you need to be aware of.
8. It’s not your fault. If you can absolve potential clients of any responsibility for making mistakes in the past then they can embrace your solution. If they feel as though it was their fault it can be hard for them to move to something new.
9. Social proof. The more people who testify to the fantastic results they get with your business the better. It’s far more credible than anything you can ever say. Aim for video testimonials if you can with specific results they got from your business.
10. Risk reversal. In any purchase there is a perceived risk of making a mistake and this fear reduces sales. You can limit this ‘perceived risk’ with a powerful risk reversal guarantee.
11. Small yesses. If you can get someone to say yes to something in your ad and keep them agreeing along the way it makes it easier for get the main yes to your product or service.
12. Offer a magic pill. People want the magic pill. As much as I hate this it’s the reality of the market. You need to present your offer like a magic pill to get the most people saying yes.
13. Sell to their want not need. It’s amazing how there is always money for what people want. Even if you know what they need sell to their want first or you won’t get the chance to help solve their true need.
14. Offer a sense of community. We are all looking to belong in some way if you can add community to your ads and offers it can bring more people in.
15.Use the Zeigarnik Effect. In psychology, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks. The easiest way to use is to give part of the information and then the rest can only be gained by clicking to another page or opting in for something. Don’t make it too hard though.
17. Enter the conversation already going on in their mind. If you can write your ad to what they are thinking about right now then they will click your ads in big numbers. But you need to dig in and really understand your market to do this.
18. Ask a compelling question. It’s really hard for us to ignore questions especially if they are on a topic we are interest in. So you could ask a question like ‘Do you know the one question all clients want answered?”. If they don’t they will very likely act to get the answer.
In summing up all of the above we are always communicating to the ad viewer self-interest.
If you keep even that in mind at all times you’re on the way to creating better ads and growing your business faster.

Bonus Tip For Clear Messaging

Are your words easy to understand?
The words you use to promote your business matter. If you use big words you lose people. If you use regular words then almost anyone can read your message.
The more people who read or hear your message the more clients you can get.
There is a simple set of tests you can use to make sure your message is well understood.
Yesterday I ran the profile a popular marketer in LinkedIn through these tests.
This person failed the tests.
In fact the writing requires a post-graduate education to understand it.
This is not an unusual case.
If you try and read it you know immediately it makes no sense.
So the solution is to get a Flesch Kincaid grade for all your writing.
You want a grade level of 7.5 or under and a reading ease of at least 60.
For the record this post has a grade level of 4.5 and reading ease of 84.9.


Keeping Your Marketing Message Clear

Your marketing message will be ignored unless…
The very first line contains one of the big 3 elements that grab attention.
Here they are in reverse order of power (my ranking):
Coming in 3rd is curiosity. You see this with click bait headlines if you’re curious enough you click. But what you click to can often be disappointing.
If you use it make sure you genuinely reward the persons curiosity.
Coming in 2nd is news. Especially anything to do with threats to our survival and loved ones. We are hard wired to tune in to any potential threats.
Coming in 1st is self-interest.
That is something that is relevant to what I most want right now.
It’s been said that we need to enter the conversation going on in the minds of our potential clients.
I’ve never seen better advice than this.
All three work and you should test them all in your market.
But if you choose one might as well start with the most power self-interest.
If your marketing messages, websites and social media profiles aren’t already applying these then the time to fix it is right now.
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Best Email Marketing Services for Small Business (2020)

Best Email Marketing Services for Small Business (2020)

The most underrated marketing channel is by far email marketing. Almost every business can benefit from running email campaigns, there is also the repeat customer factor involved in email campaigns. I am a huge believer in email marketing and this article focuses on the best ways a small business can use emails to increase revenue.

The best email marketing software can be measured by various factors but ultimately my key factors will be different to yours and the next person after you. I like email marketing service features that allow landing pages, email templates, forms, email automation and a drag and drop builder for ease of use. These are the key features I look for in an email marketing platform.

How I would approach this would be to pick 3 key things you want from your email software and stick to that as your must-haves. Do not get caught up in all the shiny things an email tool can do, these are nice to have not mission-critical. When you get started with email marketing you can get a free trial before buying paid plans on the email software to test drive the software.

Most email software will sting you based on your list size, how many emails you plan on sending, and based on your number of subscribers. The alternatives listed below do more for your buck. Each has it’s own free email marketing free trial period where you can test the waters and email out to your subscriber list for an example. Great way to see if that platform is right for you.

In this article, I will provide you with an overview of email software that I have used and would recommend for small businesses.

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing strategies for small businesses. I would argue that the biggest return on investment is from sending emails. It takes a little time setting them up working the sequences and trigger points but you can build a new revenue stream when you get it working.

This is because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers. There are a lot of ways to harness emails to attract and retain new business.

Read my article on the importance of building an email list.

 

I do not think that the success of your email campaigns is dependant on the email software you use. They all do very similar things. Do you sacrifice having a nice dashboard and analytics view because the delivery is really solid or do you sacrifice solid delivery to have a nice clean dashboard view with easy to see analytics? that’s a question only you can answer.

My top 3 Features

  1. The numbers what are limits (subscribers & send rates)
  2. Deliverability 
  3. Sequencing & tagging of the emails

 

There are more but if I narrow it down to the key 3 things I need it is the above. All the other fancy features are nice but you can get them elsewhere if you needed to.

Secondary advanced features wish list for email marketing software:

  1. Forms
  2. Landing pages
  3. Email templates
  4. Drag and drop email builder editor
  5. Send rates per month
  6. Subject A B testing
  7. Allow affiliate and transactional email

 

What to Look for in a Good Email Marketing Tool?

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).

You should be able to easily send bulk emails that are personalised and targeted without a lot of work. This is also known as marketing automation. Good automation features include auto tagging, link click triggers, event based actions and features like A/B testing.

You must have some feature that allows list segmentation to split groups up based on where they signed up or what actions they take like for example this group all clicked the link to the PDF download and so on.

email sequence

Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder. Deliverability is key or you will see very diminished returns on email if you can’t get the email in front of the people.

Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

 

I think that Campaign Monitor is absolute garbage and that their support team are not nearly as helpful as a lot of the smaller email marketing services out there. I have had a constant issue with a Shopify form and emails from Campaign Monitor. The support was almost robotic and I kept getting sent in circles. Enough on that , let’s talk about some of the great email marketing service providers available to you.

MailChimp

MailChimp is one of the most well-known email marketing service providers in the world thanks mainly to their heavy brand awareness campaigns and a forever free email marketing service plan.

MailChimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to set up delivery times based on user’s timezones, and you can setup segmenting based on geolocation.

The best thing MailChimps offer besides the FREE plan is the ease of the connection between your website and the MailChimp platform. This is made very easy through an on boarding checklist.

You can integrate MailChimp with:

  • WordPress
  • Shopify through Zapier
  • Magento
  • and many more

I do not rate MailChimp as a contender in the marketing automation category. I will acknowledge they have a reliable email automation sequence feature but it lacks the creativity and insights other platforms have in the basic plan like Automizy.

While there are some features included in MailChimps “Advanced” plans when you dig into the guts of them you can see that they are not as advanced as advertised. This is not a dig at MailChimp but more of a realisation that MailChimp is aimed at more beginner level and medium-skilled users. That is great for you being a busy business owner you won’t need to stuff around with all the intricate details and functions just to send an 8 email series.

The support offered by MailChimp in my experience has been top-notch. I never had to wait longer than a day to have a problem resolved. I love the knowledge base and how-to guides they make it even easier using the platform.

MailChimp offers a free plan which allows you to send 12,000 emails for up to 2,000 subscribers. As you would expect this is a very limited plan restricting you to the most basic of features. The emails you send will include MailChimp branding.

Using a scale as you grow subscription plan common in most email platforms MailChimp is very affordable starting their paid plans at $10 a month. This allows up to 500 subscribers and then as you grow that you can increase the subscriber count.

 

 

Read How To Grow Website Traffic Guide.

 

Wishpond Emails & Social Media

www.Wishpond.com

There is a real thought for the user in how Wishpond showcases the campaigns and allows you to build the lead forms and the process of IF this THEN that type of functions. Featuring a drag and drop editor and one of the best form builders for email marketing software as far as design and usability goes.

If you manage emails newsletters and social media contests and campaigns then Wishpond is a great choice for your business. I really enjoy using this email marketing tool because of the deliverability rates, its so easy to use, the campaign features and once again sheer ease of use.

Features

Wishpond’s marketing automation suite makes it easy and affordable to nurture your website visitors and leads to sales. This is a REALLY powerful set of tools and it will enable you to automatically score and segment leads into lists based on activity and personal details, send personalized emails based on behaviour, and much more.

You will find A LOT of features packed into Wishpond.

  • Email Automation
  • Online Forms
  • Website Popups
  • Landing Page Builder
  • Contests & Promotions
  • Referral Suite of tools
  • Leads Database
  • Marketing Automation

You won’t find personalised content or any dynamic content features in Wishpond but considering everything else this tool does I would be happy to miss out on those.

Who is Wishpond Best For?

Wishpond is focused on business owners of small and medium-sized businesses as well as marketing agencies who want to offer an afford marketing automation platform to their clients.

Most small businesses could make this work for their business I have no doubt.  I highly rate this email marketing software and put it so high on my list because it is easy to use for any one just starting or seasoned professionals.

Integrations

Wishpond can integrate at the time of writing with just over 300 of the most popular platforms and I imagine this will continue to expand over time.

 

Wishpond offers multiple tools to enhance your online marketing efforts. It lets you integrate different features on your website to make it spectacular and attractive for visitors. You can build and publish mobile-responsive pages in minutes and integrate different forms with them. These forms pop up when a visitor is on the landing page.

You can easily run contests and promotions on Facebook, Instagram and other social media platforms with WishPond. Also, it helps you to send personalized emails to the leads. It offers an efficient lead management system which monitors a lead’s activity on the website. This activity is later used to create a list which online marketers use to track their leads’ behaviour.

Lead management is the main feature of Wishpond as it offers multiple ways not only to attract leads but to keep them busy with product-related feed. Just as the website visitor knows more about your product or shoots an inquiry to ask a question, an invisible relationship develops between you and the customer. With each minute spending on your website, the visitor is more and more convinced to buy from you. This willingness is monitored through navigational patterns of the lead which are recorded by Wishpond.

Pricing

I was very lucky to have picked up a great price on a lifetime deal but for those who missed the boat and do not have any wishes left haha bad joke.

The price points are split into the following:

  • Basic Plan $49 month.
  • Most Popular Plan $99 month
  • Growth Plan $199 month

There is a free plan but very limited.

I like this platform for small business. Wishpond is great for small businesses because it can do a lot of what you would need in everyday marketing campaigns.

>>> GET WISHPOND <<<

 

 

Automizy Real Automation & AI

I want to highlight that I LOVE Automizy and how easy they made the entire process of signing up to getting something live.

www.Automizy.com

features of automizy emails

Create engaging newsletters with the Drag & Drop Editor, making the procedure a lot of fun. There’s a bunch of proven templates to maximise the engagement of your emails. Build forms and email campaigns with either template designs or drag and drop email designs making the designer one of the best email marketing options for you to get started at any level of user skillset.

Subject Line Tester

The AI predicts the performance of your subject lines, even before you distribute you’re emails. Subject lines play an essential role in view rate (indeed). The advanced features in this email marketing software are amazing I am so impressed with the ease of use for such advanced features. The automation sequences are so easy to build with a very popular layout and upcoming AI so you can make more from your email campaigns.

 

Visual Automation Builder

The automation builder is a great way to map out your campaign visually. You can schedule & send emails, based on the list the subscriber is on; link clicks in your previous emails, webpage visits, plus much more.

There are also ready-to-use automation templates that you should get started. This is hands down the best email marketing feature on this list I love this part of it so much. I can get lost in the sequences when they get a bit more complex and conditional so a visual design showing you what is happening is a sweet addition to an already super powerful email marketing tool.

Automatic Resend

Resend the unopened emails to customers, with some other subject line & without having to redo the entire process.

Several clicks so you reach out to individuals in the event they missed from your previous emails!

A/B testing

You can article 4 subject lines for your emails & set them up for automation.

Automizy’s machine learning algorithm will optimize and send the variation that guarantees the highest open rates for your emails.

Website Behaviour Tracking

You could send automated emails predicated on the visitors’ engagement (visits, clicks) on your website.

Think about sending a contact to the subscriber who just visited your pricing page with a discount coupon? Charlie, now that’s the way you close a sale!

Advanced Filters

There is an endless amount of Filters to build your automated emails campaigns better.

You may filter your subscribers & customers based on the tags, lead score, email opens, clicks, the date they subscribed, UTM parameters, bounce rate, activities &, etc.

By merely applying these filters, you’re sending laser-targeted emails to the right person, at the right time.

Campaign Analytics

With the detailed analytics, you can get a bird’s eye view of how your campaigns are performing.

You can see the open rate, click rate, delivery rate, hard & soft bounces, no. of unsubscribes, best-performing links, plus much more.

If you’re running A/B tests, you can also check how each one of the variations is performing.

Integrations

Automizy integrates with most of the industry-standard tools like Slack, Zapier, Salesforce, Mailchimp, LeadPages, and even more. Plus, there are a lot of zap templates for you to plug & play.

To hook up with other tools, you’re using; there is an open API from Automizy and I am super pumped about that.

While you are going to give attention to your content & marketing efforts, Automizy will look after engaging and converting your subscribers/customers.

Get Automizy AI Email Platform.

 

SendFox 

This is my pick for a small business email platform that won’t break the bank and gives you enough features that you can grow your business. The best thing about SendFox is the simplicity of the platform. This platform was built with the end subscribers in mind, using a features called a smart page it showcases your best work and is the most easy to use software on the list.

I spoke to David Kelly at SendFox about some changes to their forms and he had some plans for making them more appealing. He acknowledged that the forms were basic at the time but he has been hard at work building this platform out. The UI on the dashboard is very smooth and I am finding the minimalistic design to be a productive environment to work in. Another email tool using simple drag and drop editor you cant go wrong with SendFox.

sendfox is awesome

I like the smart page feature as a way to manage your presence online. This is my smart page, SendFox Page.

Pricing is your friend with SendFox with a lifetime single price payment of $49 this is a no brainer. You can send up to 50k emails per month and most small businesses will not be sending 50k emails a month. 

To upgrade from this plan it’s $10 for every 1k additional you want to add on. Although you could pay $10 monthly for 70k email sends per month if you needed to. Build your plan as you increase and build your email list.

This is hands down the easiest platform to set up and send emails. You should not need a developer to help with any setup. 

This is my pick for the best email marketing platform for small businesses. I just want to thank David and his team at SendFox for making something so easy to use at an affordable price. They are still building out the knowledge base and customer support hub. With pricing based on your needs it really does fill the hole in the marketing as an affordable option for sending emails to your subscribers.

 

Improve Your Email Deliverability

All the email newsletter tools that I shared in this article have great email deliverability rates.

However, there are a few things you can do to make sure that your marketing emails always get delivered.

Use a Professional Email Address

Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behaviour. One of them is the sender address.

You should as a business be using a professional email address like [email protected]. If you are not and possibly using [email protected] or other free email address it does look a tad tacky and makes the business feel very man in a van small.

This also hurts your email marketing BIG TIME! You need a domain verified email address to get better deliverability.

Send Targeted Emails Based on Interests

I think this is the number 1 thing local businesses fail at with email marketing. As someone who invests in local business heavily, I am amazed at some of the emails I get from local businesses.

If I signed up for updates about a vegetarian pizza range at my local pizza shop I want to know about all the veggie ranges of pizza that this store has. What I DO NOT want is constant updates about the exclusive meat range of pizzas.

There must be personalised targeting based on user behaviour as a minimum. Segmenting users into buckets based on behaviour and tagging users by the actions they take when you send emails is a must-have for your email software.

If you get this right your email marketing campaigns will see improved open rate and click-through rate which is a big factor in future email deliverability.

Email Marketing Software FAQs

Having helped thousands of users pick the best email marketing software, we have answered quite a lot of questions. Below are some of the answers to the most frequently asked questions about email marketing platforms.

Can I do bulk email marketing from my Gmail or Outlook?

You can but why would you want to do that? You should be using your primary domain associated email for better delivery and brand association.

The free options like Gmail and Hotmail etc are not designed for bulk email sending campaigns.

 

Which is the best free email marketing service?

If I was on a budget I would start with Mailchimp or Moosend for the free account services. These will be limited and feature the platform branding but as you grow you should be moving to a more pro version where you have more control.

This is not free but at a one-time price for lifetime access I highly recommend SendFox emailer at $49 one time. Get SendFox.

How much does email marketing cost?

Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.

Are there other email marketing platforms that are not listed here?

Yes, there are hundreds of email marketing services out there, but we have not listed them all here. We believe that creating a full email platforms list would create more confusion and cause choice paralysis for non-techy readers.

We have tried all the top major email marketing service including many that are not in our email platform lists above such as ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, InfusionSoft Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Moosend, Emma, TotalSend, SharpSpring, MailPoet, and so many more.

The top email marketing services that we have chosen to include in our list provide the best features for the best price and features.

 

Key Takeaway: The Best Email Marketing Service

In reality, email marketing platforms are a dime a dozen but there are some champions among the dirty dozen.

My Top Picks:

  1. SendFox
  2. Wishpond
  3. Automizy
  4. Mailchimp

My goals may not match your business goals so this is based on my needs and wants. I love how quick and easy to setup SendFox is and the functionality that Wishpond allows especially around contests and promotions. 

If you are a one-man in a van type business I suggest SendFox based on simplicity, time to set up and pricing.

For a local business, I suggest Mailchimp or Wishpond for the baseline features.

For eCommerce stores, I suggest either Wishpond or Automizy. This will help with store growth and engagement campaigns and product launches. With features like form embed, landing page, tagging and event based actions this is a must for ecommerce store email campaigns.

You should select an email marketing software that can scale as your business grows. I say this because I’ve been in that horrible position where my email software was great for small below 5k email lists but extremely expensive when scaling to 20k email lists. The migration from one to the other was a very stressful and draining experience. Some platforms now offer migration services between platforms and I think that’s been a long time coming.

 

I hope you have found this useful and now have an idea of what are the best email software options for your business. As always if you enjoyed this article and found it useful please give us a like share or comment below and thanks for reading.

 

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