Netflix How To Get Better Browsing Experience with this Hack

by | Apr 23, 2020 | Guides

I’m stuck at home you are stuck at home and we have all watched Ozark, The Office and Game of Thrones at least 3 times already.  How do you get more from Netflix? there is a way. What Ill show you is the hidden power of Netflix. Just like Spotify the powerful Netflix personal AI builder keeps you inside what it thinks is your bubble of what you like.

There is a VERY large library of movies TV shows, Documentrys available online but its locked away. Below Ill send you the powerful way to unlock the hidden feature 🕵️.

Enter Your email and get the goods.

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How To Make Website Visitors Convert Better

How To Make Website Visitors Convert Better

Psychology Behind Website Visitor Conversions Before you start your first landing page test, it’s important to understand some psychology around the behaviour of compliancen and why people must complete things. When you’re looking to generate leads, trials, or demos,...

read more
10 Tips To Be Productive Online

10 Tips To Be Productive Online

by | Apr 19, 2020 | Business, Guides

Do These 10 Things To Get More Done and Increase Productivity

 

I found in my early days of online marketing that I would open tab after tab after tab and click down the rabbit hole. Taking control of my day helped me get serious and move past roadblocks while buildingva team of likeminded goal orientated ninjas here at Click Bucks. Ive compiled 10 tips for you to use to build and grow and effecive team.

 

Tip <h1> Tackle the BHAG First

BHAG stands for Big Hairy Audacious Goal or big hairy ass goal. This refers to doing the bbiggest meatiest hardest thing you need to do first. Another reference is swallowing the frog. I like to tackle the hardest things first to get them done and from me subconciously putting the off because they are hard to do.

Tip <h2> Make a List For The Day

This will help you prioritize whats the focus verse what just needs to be done. I find visualising the list of what I need to do in a day helpful. We as humans love lists because we can cross things off them and feel a slice of accomplishment when we complete the mini tasks on that list.

Tip <h3> Remove Distraction

This was a real big one for me when starting out. I needed clear focus and having dogs and no supervision I would find myself at the fridge more than I needed to be and wandering from the computer to go play with the dogs. How I tackled this was to create a space that was work only with a door I could close.

I would also block out time chunks. Hard core tasking for 60 minutes then 5 mins of free time then back into it with another sprint session with a small reward at the end. This helped me chunk out my day so I could operate effectively and give myself small rewards for completing micro goals.

Other tips: put your phone on silent or flip it over. Sign out of Facebook and try to limit the number of tabs you have open at once.

 

Tip <h4> Assign Tasks To The Team

I often have to review my task list for a backlog that builds up being the leader means I review a lot of work and this is a squeeze point in the operation so I give allocate a time to review and assign tasks so that the work can be done. Dont hold onto things assign it out or outsource what you cant do or dont have time to do.

 

Tip <h5> Clearly Define What Things Are

This is a great tip for helping others work with you. I often move so fast its hard for my team to keep up and I find that I do two things that slow them down:

  1. Spell everything like an ape
  2. Leave brief notes so vague they just dont understand

What Ive done to fix this is slow down when creating the brief notes for teh team. I write it out and think does this capture everything they need to know and will they understand what this means. Its ok to have teh idea in your head but passing that onto someone else who may not be an all round marketing weapon can be hard.

Write your brief notes, take a breath and reread it. Make it clear and include reference links and linked things they may need. 

I use the following project management tools for making sure my projects are managed effectively:

  1. Asana
  2. ClickUp
  3. Google Sheets
  4. Integromat

For more Tools that might help your team check out the marketers toolkit here.

Tip <h6> Move Impact Tasks Forward

I like to review the task list of my team each day and opush forward the tasks that help me complete goals or are what I call impact tasks. The impact tasks help me move something closer to complete. These can have a huge impact on the project but also team morale and momentum two things that need to be given boosts every now and then. 

Tip <h7> Move Quick To Complete Tasks Forward

When you have tasks on your list that will take less than 3 minuites to complete either do them yourself or assign to your fastest worker and get them done and off your lists. These are quick wins that can add up and add momentum to your productivity.

 

Tip <h8> Improve Your Process When You Can

Im a big fan of constant optimisation in processes and techniques. This is no different, review how you do things and make improvements where you can. This will be really valuable when you start workingw ith teams. If you pick up a new technique that cuts down implementation time by 5 minutes work that into your process.

Share these wins with your team and encourage them to contribute. As you grow your team you will find this culture to save you money and build a string team culture.

 

Tip <h9> Apply Parkinsons Law

To reference someone moe famous than me “Don’t give more time to a task than you absolutely need to”. This rings true the more complex you make a task to be the bigger it gets and the bigger it gets the more time and resources it takes to complete it. Keep it super simple and allocate the tie that it needs to be done and keep it to that rule.

Tip <h10> Like Nike Just Do IT!

The best advice I can give you is just do it, dont put it to the side and move it back. Take the bull by thehorns and get that thing done. This give syou momentum and removes something that you needed to do from you list.

 

This is just a list of productivity tips that can help you get more done each day and help your team be better at delivery of thier tasks. I hope it helps you get more stuff done each day.

How To Make Website Visitors Convert Better

How To Make Website Visitors Convert Better

Psychology Behind Website Visitor Conversions Before you start your first landing page test, it’s important to understand some psychology around the behaviour of compliancen and why people must complete things. When you’re looking to generate leads, trials, or demos,...

read more
How To Beat Amazon Affiliate Commission Drops

How To Beat Amazon Affiliate Commission Drops

by | Apr 15, 2020 | Affiliate, Business, Guides

Amazon made some big changes early this morning causing ripples throughout the affiliate community. I honestly think if you didnt see this coming then you need to now take control of your revenue. I made big moves away from Amazon in late 2016 after they blundered a big investment in Amazon FBA and made some bogus claims against my Amazon associates account. 

I opened my eyes and looked for other alternatives. They do exist and they are always better to work with than a huge corporation who at any moment can screw its affiliates. Funny enough the screwing happened in the early hours this morning.

 

Summary of what happened:

assive fee changes for some categories on the Amazon Associates program, starting on 21st April.
Home improvement, Garden, Pets,Beauty and more go from 8% to 3% Ive added a change table so you can see what the commissions were and what they are as of 21st April 2020.
To change table  by Amazon – Heartbreak link

The Opportunity For Amazon Affiliates To Pivot

Amazon associates program is not the only revenue stream for affiliate sales. There are so many more opportunities available and Ill show you some of the better places to get affiliate deals setup.

I would suggest taking the approach of diversify your revenue stream just like COVID-19 taught us that things can change. Never leave all your eggs in one basket, make moves to secure multiple revenue streams and this works for affiliates as well. Look at using multiple affiliate programs to monetise your websites.

Think of these platforms like Landlords:

  • Google
  • YouTube
  • Amazon
  • Facebook
  • Instagram
  • Bing
  • Pinterest

You dont control them, you cant control them. All you can do is play by their rules and hope they dont change the rules on you after you have invested time and money building your empire around their goal posts. These are goal posts that move when they say they need to move.

Google will make algo updates and ruin yoru organic strategy overnight.

Facebook will create social engagement changes so you can no longer bait people to click and share your pormotions.

Instagram will hide your engagement metrics so people have to do more things to engage with yoru content making it less rewarding for them.

YouTube can ban your account because you posted more videos in one day than they think you should. The list goes on about how you can loose everything because of these platforms changing their goal posts.

I actively search for new affiliate programs every 6 months in my niches and I would ask you to do similar. Book a date in your calendar and set it to 6 month reoccurring and do the searching you will be suprised at what you find.

My Advice: Consider expanding your site’s potential profit by diversifying your affiliate networks.

Amazon being a big orange bag of dried up apricots is not the end of the world. In fact there are other alternatives and I went through this process when I swore off Amazon when they F#@cked me over back in late 2016.

Here is a roundup of the affiliate networks I would suggest you look at joining to get that loss of revenue back while still selling from your site you were using with Amazon. Each network has strengths and weaknesses and different terms, I found most are decent enough and when you can verify traffic results and sales your almost set to renegotiate your percentage of commission that you get for a sale #winning.

Check them out below.

How to find affiliate programs?

I would always start by searching Google first. a simple query like “Pet food affiliate programs” is a good starting point.
you can search Google using the term “<brand> affiliate” and you will have a range of affiliate program options in most cases. 
Like to have the tech do that for you? I have a solution. You can also try searching platforms like odigger.com and  affi.io.

 

10 Other Affiliate Networks and Programs

 

Clickbank

The staple in naffiliate marketing and where I began my journey into promoting other peoples products. Clickbank is a well-known name withmore than 20 years online maketing history they are the belly of teh beast. Clickbank has developed a reputation for relatively high commissions ranging 10-75% and a name that pays on time everyy time. They say they have reach of more than 200 million customerbase

Clickbank comes with a learning hub for beginenrs, very functional analytics dashboard, extended oppotunity for partnerships and has many reoccurring commissions offerings.

This is a great starting point for beginners and really should be in everyones marketing arsenal.

CJ Affiliate by Conversant

CJ Affiliate are a big player with a LOT of offers. They are a massive affiliate network that works with and promotes products and companies all over the globe, I am suprised by some names that keep popping up in the dashboard of local companies near my home city. Its a suprise to see but just goes to show the power of online marketing.

I love the simplicity of the affiliate dashboard and search functions for finding those winning offers. They have history and expereince o their side and it shows. Great expereince with them so far and Ive been really impressed with thier dropshipping component. They have extended features for more expereinced affiliates called “premier” where you can earn $10k a month and upwards. 

This is free to sign up to and a great starting point for beginners, the more expereinced marketers will thrive with this platform.

 

Rakuten Marketing

Hosting a library of household names think Best Buy, Lacoste, Wal-Mart, Macy’s, and the like this is a one stop shop for affiliates who want to promote more retail type offers. Think big machine style affiliate marketing, they say they have pushed over 120 million orders a year and growing.

They have sme high profile industry awards thrown their way thanks to mThink, they picked up Best Affiliate Network seven years running. 

Rakuten manages the quality and reliability of products and services being promoted. I found this platform a little clunky to use and staying on top of it was a chore. Useful to be part of and you can find amazing offers that do convert really well.

This is good for beginners who want to test the general retail sales offers and clothing etc. Really decent network of offers available but I just found the dashboard clunky, that does not mean the program stinks. Very much worth your time to join and start promoting sales offers.

eBay Partner Network

If you’re already familiar with Amazon’s affiliate network platform, adding eBay’s affiliate program into the mix should be fairly easy to do. With 1.2 billion listings on eBay, there is certainly a wide array of options to choose from, and potential to make money. For Australians eBay is the choice to buy online before Amazon.

On the flip side, eBay’s payment structure could be a deterrent, as the percentage commission in comparison to other programs is smaller (50 to 70 percent), and partners are only paid monthly. This is part of why the platform doesnt have my undying support. I would say use it more but the payouts and structures are not enticing enough for me to focus efforts on here.

This is best for those who liked Amazon associates program. Very similar experience and offerings.

Ive used this damage report before and I have a feeling that 2020 will be the year that I absolutely wear the colour out of this image. Every week its like getting a speeding fine when driving on the freeway. 

Avangate

I like promoting digital info products and downloadables. This is where Avangate comes in to play, a very simple to utilise platform that removes a lot of cumbersome fiddling with settings and crap you just dont need to be doing.

They have a decent sized database roughly 22,000 software products available. They pay pretty good commission rates and have a pretty extensive network of partners. This wont be the best fit for people selling physical products.

 

Shareasale

Shareasale has been around for 18 years and works with more than 4,000 merchants across a wide range of product categories. I like this platform for the range of options it provides. Ive made a lot of money with Shareasale and find them a solid platform for affiliates.

The actual support team are legends they actually take time to help you and keep it real. No slick sales or anyone pulling te ewool over your eyes, the typical internet marketer and affiliate manager stereotype. I give them props for doing a great job consitantly.

Great for beginners to advanced.

GiddyUp

Billed as an “exclusive performance marketing agency,” GiddyUp works with “innovative and disruptive brands” around the world. This site is particularly attractive for affiliates who are working in more obscure or highly specific niches.

Their GiddyUp Publisher program allows affiliates to get weekly Net 5 payments on every offer, and all campaigns are tested and optimized before they go live.

JVZoo

JVZoo is a software as a service (SaaS) company that focuses mostly on online or digital products. It is free to sign up and use JVZoo, and their “newbie-friendly” site design and signup process help facilitate and teach those who might be fairly new to affiliate marketing how to really get going without a lot of risk.

Some of the benefits of using JVZoo are up to 100 percent instant commissions one of the only platforms where you will be getting 100% of the sale. Dashboards show real time tracking of your commissions and alerts on purchase notifications.

This platform gets a bad wrap because a lot of vendors are sharks, they create software thats not complete so that it can be resold in 6-12 months rebranded for another cash grab. Ive lost count of software Ive purchased through JVZoo where Ive had to contact the vendor about support or functional assistance because the domain is down or the logins not working or the entire screen of the dashboard is messed up. All fun with JVZoo.

This network is a headache but it also does have some sweet deals available. You just need to know how to spot the sharks from the actual marketers.

This is for beginners and advanced marketers. Please check your vendor and offer before putting your name behind it as a suggested action from me.

Avantlink

Avantlink is all about data, customization, and better understanding the relationship between the products you promote, how you go about marketing them, and making adjustments so as to better reap the benefits of your work. The Avantlink network is connected with hundreds of merchant partners to work with across different fields, so many different kinds of affiliate marketers may find options there.

With dedicated international affiliate networks, product-level tools, and custom tracking links, you can make sure you are being focused with your time and efforts.

FlexOffers

FlexOffers connects you with more than 12,500 affiliate programs and lists just on 5,000 premo advertisers. You can find a host of categories to promote using FlexOffers.

Apart from its partners, FlexOffers also has a sleek interface for tracking your account, as well as on-call support for publishers.

 

skimlinks affiliate program

Skimlinks

Similar to Sovrn, Skimlinks will create affiliate links in your content automatically for you. For content that’s created without your involvement (like a forum), this might be a good option.

You can also insert links manually as well. They currently have over 24,000 merchants they work with, so I recommend you signup for this one as well. They have a wide range of niche markets.

Bonus Affiliate Marketing Tactic

Another strategy I’ve used is to contact individual companies and ask about their affiliate programs. Not every company will have an affiliate program but if you can explain the benefits to them you can often twist their arm and get them setup with a program.

Some companies run in-house affiliate programs, which means they have a select few affiliates that they work with. Such companies can be quite profitable to work with as you’ll be competing with way less affiliates.

reaching out to these companies to set up a private affiliate deal with them. These can often be worth far more than going with an affiliate network’s offer, as the payouts can be higher.

If they don’t have an affiliate program, you can offer to set one up for them using a tool like http://reversion.com/

Diversifying Your Affiliate Networks Matters

Being in the online business world, you probably already know that things change pretty quickly and that having flexibility is key to success. When it comes to affiliate marketing, that remains true.

If you haven’t already, expanding your potential profit by diversifying your affiliate networks is a great way to build in additional revenue streams for your business. Before diving into any one in particular, make sure to do some research on the program or network to confirm its legitimacy, potential for profit, and alignment with the types of products and services highlighted on your website.

 

Despite the affiliate program you use you should have a niche where you have the knowledge and advantage to produce great content that you can layer monetization opportunities over that content to make you money. Your business goals can bend a little to accommodate the alternative affiliate marketing network that you have added. This will be a new opportunity to try new things and it might just be the wake up call that you needed. Thanks Jeff.

The learning from this move by Amazon remains the same as I say again and again diversify your revenue streams, and do not forget to diversify your traffic channels. This works for using several affiliate networks to make money from yoru website because if one (Amazon) goes down you will still have 2 or 3 programs making you money until you can replace the one that went down.

This is a smart lesson for website owners and online marketers to be more involved in your asset management. Take more control of your asset to keep it future proof against thrid party interference.

Read more articles…

How To Make Website Visitors Convert Better

How To Make Website Visitors Convert Better

Psychology Behind Website Visitor Conversions Before you start your first landing page test, it’s important to understand some psychology around the behaviour of compliancen and why people must complete things. When you’re looking to generate leads, trials, or demos,...

read more
10 Steps To Get New PPC Clients

10 Steps To Get New PPC Clients

by | Apr 13, 2020 | Business, Guides, Paid Ads

Today I’ll share some tips for thoise readers who are looking for new pay per click clients. There is always a way to find new clients and the breakdown today will cover 10 steps to get them signedup.

How Does PPC Work?

For beginners: Pay Per Click PPC, SEM Search Engine Marketing is a method of paying for advertising space hence the name pay per click. Go to Google right now and search buy new car and you will the first 4 or so results will be little PPC ads. This is where businesses pay Google to have their ad show up at the top or bottom os search results. 

This is extremely valuable for businesses especially if they make sales from it. It is also a not so straight forward advertising process, businesses get it wrong so many times. It takes a good online marketer to help them get up and running and making sales.

When I am on the hunt for new clients at the agency I work with I use a tool called ScopeLeads ( no longer for sale) that scrapes Google for companies paying for ads and calculates the position, industry and gives me a list of contacts and data for each results that I can then use to help these businesses get better results.

But today no cheating Ill do it the manual way.

 Quick Note: You can use this 10 step system to get new clients in ANY industry (not just PPC), you’ll just need to alter the steps slightly.

Step 1: Pick a Niche

I dont suggest going broad and searching for anything this will be a huge waste of your time. You should pick a niche and stick with it.

What industry are you going to target?

  • Get an idea by typing some keywords into Google
  • Get ideas by looking at businesses advertising in your area
  • Look at offline options like magazines, mailout papers and newspaper adverts
  • What niches do you already have insider knowledge of?
  • What niches are making money and have high customer value?

Step 2: Find businesses advertising with Google Ads already

If you are going to get clients for this service its a good idea to start with prospects that already understand what it is you will be selling. Not everyone understands online. Don’t try to educate them on something new, instead help them with something they’re already doing.

Look at how they are running their ads and what they doing right but more importantly what they are doing wrong. Now you know exactly what you can do to help them. You just need to exlain to them.

  • Determine best suited relevant keywords from chosen niche
  • Search Google for those keywords and review the results (take notes)
  • Search SEMRush or SpyFu Ad data for those keywords
  • Note down any niche competition so you can use them in your pitch

Step 3: Pre-Qualify Your Prospects

You want to find opportunities where there is some good money to be made. Don’t waste your time with low dollar time suckers. One example is lawters they are very competitive because the money is good when they sign a new client. Think about industries that have high  charges to clients, those are the best for pay per click services.

  • Is your chosen niche spending a decent amount on Google Ads?
    • If not, then move on to another niche
    • Find with SpyFu or SEMRush
  • Gather list of prospects with estimated ad spend > $1,000
  • Gather list of prospects with estimated ad spend > $20,000
  • Remember the low dollar clients are a lower return on your time spent on them
  • Focus on the higher dollar clients as much as possible

Step 4: Complete Mico Ad Audit

You know what they are doing wrong now you need to convey that in your micro audit. This will be used to get you in front of the decision maker. Find the pain and agitate it. The more problems you find the bigger the opportunity.

  • Find problems with their website and ads
  • Does the website load properly?
  • Are they split testing Ad copy?
  • Are they using a call to action in their ads?
  • Are the Display URLs optimised?
  • Do the top three ads contain Ad Extensions (Sitelinks, Call, Location)
  • Mobile optimised website?
  • Are competitors beating them?
  • Are competitors bidding on their brand terms?

Step 5: Engage Prospect Contact

It’s time to reach out to let them know, “You are misisng out on a lot more sales revenue” or ” Your competitor XYZ is getting 5x more than you unless you fix this” type lines will get you responses.

  • Research business to learn of contact info and personnel
  • You wnat to find a decision maker not a receptionist
  • Contact the prospect
  • Start with email and then follow up with phone
  • Always convey that you have more than wha you have told them so that they know you have more to offer but wont give it up unless you get a face to face
  • Get past the gate keeper
    • Did I catch you at a bad time?
    • Who is the best person to speak to about some issues with the Google Ads account?
    • I’m calling/emailing about your Google Ads account and glaring issues that are costing you money
  • Conversion action is a second appointment

Key Takeaway

Prospecting is easy the real struggle is getting in front of the prospect and being given that 3-5 minute window to pitch your professional insights to the right person. You must have confidence in your data and your pitch to get the message across. You want them to sign you as their marketing company.

Step 6: Position Yourself &  Qualify the Prospect

Part I is positioning. Positioning is key to you being the right choice for their business or just some one man band with not many clients. Portray confidence, you did the research you know they are not getting a good return on ad spend.

Part II of this step is letting them know you have other options, even if you dont make it look likk eyou have options. You’re busy and can’t work with everyone, so make sure they’re a good fit.

  • Once they are hooked let them know you can’t work with everyone
  • Tell them you need to ask them a couple further questions to make sure they qualify
  • Verify how much they are spending per month with Google
  • Verify they have access to the Google Ads account (some agencies like ReachLocal don’t allow client access to their account)
  • Set second appointment to review your findings

Step 7: The Meeting

I shouldnt have to give this advice but dress the part. Look confident, smell confident and present like you are the guy that they need to fix their problem. Know your pitch inside out, be sure you know what slide everything important is on and how you will be presenting. Their device or your device and what you need to present on your device.

It’s time to show them what they’re doing wrong.

  • Show up early
  • Dress for the job you want
  • Be prepared with business card, notepad, pad and paper
  • First tell them a little about you and your company
  • Present your mini-audit findings
  • Integrate trial closes throughout the meeting
    • Does this make sense?
    • Do you see why this is important?
    • Did you learn something today?

Step 8: Close the Deal

You’ve demonstrated they could be doing better and you have the knowledge and the team to fix what’s wrong.

  • After you’ve presented your findings sit quite for a moment
  • Give them a chance to speak up
  • With any luck THEY ask YOU “what’s next?”
  • If they don’t speak up, simply ask, “do you want some help fixing these things?”
  • If they want your help, you sell them the full-audit
    • Internal look into the account instead of external like the mini-audit
    • You are going to need to do this work anyways, so you might as well get paid
    • Gives them another hoop to jump through before the big commitment
    • If they want you to jump in right away and start fixing then, include cost of full-audit in the setup fee

Step 9: What Should You Be  Charging?

My rules are to always start high, it makes you look more valuable and you can always offer a discount. Remember do not undervalue your knowledge they obviously need help and thats why you picked them out because you know the details. Charge what you are worth.

If you have to give them something to seal the deal, use a loss leader thats a low cost now but can be a higher cost to them once you have their full trust and support.

  • Mini-Audit – Free
  • Full-Audit – $1,000 or more (roughly 5 – 10% of ad spend)
  • Monthly Management – depends on ad spend but roughly 15 – 20% of monthly ad spend
  • Cost should depend on work that needs to be performed
  • Account setup
    • E-commerce site MORE depending on number of products
    • Lead gen site LESS than e-commerce, cost depends on number of services
  • Don’t forget to charge for setting up the stats tracking
    • Google Analytics goal tracking
    • Google AdWords conversion tracking
    • Call tracking
    • Google Analytics E-Commerce tracking
  • Increase value instead of decreasing price
  • Discount for payment in advance (this works great towards the end of year)
  • Don’t be afraid to push back

Step 10: Contract/Agreement

Don’t forget this step, it’s one of the most important. The agreements especially in this COVID crisis these terms and agreements sheets will be a revenue saver but also can help you to defer payments now in way of giving a couple of free months to pay due to COVID or what ever your agreement covers. 

You need to have an airtight contract or agreement in place to cover yourself and your work. Imagine you have just busted a hump putting together a 10 ad group Google search campaign build for a new client and they decide that the leads are too slow. They then decide that you stalled and dont know how to manage the account, they want to leave and they take all your setup and ad copy and bail on you. These agreements cover your butt.

  • 12 month term with 90 day out if not happy
  • Auto renewal if not cancelled
  • Assignable
  • Mostly boilerplate except for Statement of Work
  • Statement of Work shows what you’re going to do
  • Set expectations of meeting times, mediums (in-person, phone, email, skype) and frequency
  • Show example of monthly reporting template

This is not the exact process you should use but its a great starting point that you can add or subtract and really make your own.

The goal is to get you more paying clients and thats what this framework will do for you. Prospecting is half teh battle, picking those higher paying niches can pay off if you can sign them. Good luck and sign them all up.

Business minded marketer with a keen interest in online behaviour and Ecommerce.

Shen Zu

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How To Make Website Visitors Convert Better

How To Make Website Visitors Convert Better

Psychology Behind Website Visitor Conversions Before you start your first landing page test, it’s important to understand some psychology around the behaviour of compliancen and why people must complete things. When you’re looking to generate leads, trials, or demos,...

read more
Email Marketing Guide: How You Can Start Earning

Email Marketing Guide: How You Can Start Earning

by | Apr 10, 2020 | Email, Funnels, Guides

The Most Underrated Online Money Maker is Email

 

Ive been a little late to the party on getting email marketing content out but none the less this ones pretty packed with action sections that you can put in place to build your email marketing money. The beauty of sending emails and making money is hard to believe but its a real thing and its so powerful if you treat your list the right way.

If you look at the nuts and bolts of the real key takeaway here for you and for me in a nutshell is this key takeaway right here:

> Key Takeaway

  1. You need a website
  2. You need landing pages
  3. You need lead forms
  4. You need an email autoresponder
  5. You need some sales offers
  6. You need some content
  7. You need a sequence to tie it all together

My friends that is the keep it super simle overview of how you can make money using emails. But these 7 steps mean nothing unless you know the use case of each step in a little more detail. Ill cover each step in this guide and help you get that email money flowing in for beginners to medium marketers.

Advanced marketers and those already making lots of email money you already know the ins and outs of autoresponders and email sequences.

I use email marketing because it allows me to have a lifestyle that doesnt require me to be stressed or stuck working in one place. I can run this business from anywhere in the world as long as they have internet there Im all good.

Making money online is ​not​ that difficult. It just seems that way at the start or if you get overwhelmed. Well here is the news and it’s not new. You need to ​focus​. This guide shows you in great depth how you can create a simple system to make money online that can easily be scaled up without any saturation to the market.

Unfortunately there will be ​two​ types of people that read this guide.

First there will be shiny object seekers. People who will glance at this book and either move on to something else as it presents itself or glance at this and think they know it all. Either way they ​will not​ take action.

Secondly there are the ​action takers​. These people will read and digest the information we have provided and then put it into action.

It is important that you decide what sort of person you want to be, where you want get to and how you want to live your life. If the answers to those questions are ​something better​, then you must take action. Better still take action now!!!!!!!

In this guide we have put together the system to allow you to create wealth online. Follow the steps in order. Re-read the sections over and over as necessary. We have tried to get the photos as big as possible but remember that you can zoom in if you need to!

In this guide I want to help take brand newbies and people making just on $1,000 a month to the next step and help that email money hit your bank accounts. Bold statement to say online but its really not that hard. If you apply the basic marketing principles and the step by step Ill show you here you will be successful in a month.

Important:

I want you to set a goal before you start this. Work out what you need to hit to have some freedom and I dont need be able to buy a gold lambo lets be real, realistically what $ figure would you need to not be stressed or worried about money all the time?

$100 or $1,000 or $4,000 or more. If you have a target you will be able to track your success better. Also when you hit your target its a really healthy thing to give yourself a small reward like a nice dinner out on teh town or a day spa visit what ever floats your boat.

I will ask you to aplly yourself to the work. You only be successful when you apply yourelf. Two key things I se of people in my community are that they have Focus and they have drive to be successful. If you can apply these 2 things you will be on your way.

 

What you need to do

At the bottom of most of each section I’ve  inserted a small section called ‘​what you need to do​’. This is small brief recap of what you need to do following reading the chapter.

It is not an alternative for reading the contents of the chapter, just a friendly reminder of what to do next, so read the chapters fully. Remember you are the one who needs this to work.

How To Build Your Email List

 

What is a list?

A list is a collection of email addresses that have been obtained by a user subscribing, completing an opt-in form or purchasing a product. By doing so we are building a targeted collection of people who have at least one common and specific interest. Once we are in possession of this list we can send them specific emails that may be of interest to them that contain offers that will earn us money.

Remember what a list is this will be very important later in this guide.

Why build an email list?

First of all email is not going anywhere. You also control this list of subscribers, customers and followers. Unlike Google and Facebook you control this traffic not them. You will be able to communicate with the audience when you want to and for the reasons you wnat to talk about. Never give Facebook etc full control of your audience in that instant that they decide your brand and images are not suited to their audience.

I’ve seen a lot of friends completely wiped out after a Google algorithm update and Facebook algorithm update. That is complete BS man.

Email has now become the number 1 form of communication. We no longer communicate to any real extent via traditional post methods. However remember that we always seem open our emails, even when we know it is trash.

Why? because it is personal. This has to some degree transferred onto email. Yes, we do not open every email. I know people with thousand of unopened emails, i’m one of them i currently have 72k unopened emails over numerous personal accounts. But despite that hundreds of emails still pique my interest daily.

The point is that social media has opened up a lot of ways to communicate in the recent years. But think about this. How many social media updates and statuses are put in front of you each day? How many do you actually read? Then think about the amount of emails you get and how many you read, The percentage will be massively in favor of email. People just read email because it is more personal. It is directly sent to a recipient. We feel obliged to check it out.

The beauty of the list as we have already established is that it is targeted. We know who they are and what they like, therefore we can predict their behavior. When we send an email it is effectively an advertisement. There is no other advertising platform out there (Facebook, twitter, google, bing etc) that can compete with a list in terms of targeted traffic to the right people. Compare monthly subscriptions charges for email marketing 

services with ad charges and there is no competition. Therefore it is the most economical way to advertise your offers.

Problems most people have in building a list

They give up at the first hurdle or set back. This is really relevant to life. We all give up far too easy, regardless of the rewards. I can remember watching the first episode of ‘​The Walking Dead​’ and thinking it was slow and not for me. Years later because I persisted it is my favorite tv show. Not the best example granted, but I would have missed out. We do this all the time.

When building business or trying to improve our lives we will experience blocks in the road. It is how we meet these challenges. Every successful person will have many failures. That’s life. Sometimes things do not happen right away or the first time you try something. It is what we learn from the failure and the commitment to keep trying.

Many people struggle to build a list and then maintain it, because they have no strategy. They haven’t planned their entire funnel of how and why people joined their list and what their experience will be as they move through their business as a customer. Everything needs to relate to one another. If you want a productive list you need a strategy that links the people on it with what you will promote to them and why.

The lack of knowledge in what traffic converts is also an issue for list builders. It’s slightly different for every market. Some convert well in ads, some better on social media and some on video platforms. But then sometimes it can really just be how a person utilizes the traffic.

Lastly it is a lack of investment capital to put forward to build the business and pay for large amounts of traffic in order to build the business quickly. This is usually the main stumbling block people face. The confidence to invest. This is one of the reasons we wrote this book to show people that there is a way to build list on a neutral investment basis.

Image source: Clickfunnels.com 

How To Build An Email Sales Funnel

A funnel is the journey a person experiences as they go through your business from being on the outside all the way through your offers in becoming a paid customer. Each element needs to complement each other to ensure that the customer keeps progressing through the funnel.

A simple list building funnel is as follows; a person opts in to a list in exchange for a lead magnet or having made a purchase of a product. They receive the item. They then receive regular email correspondence with updates or offers in order to increase the customer’s lifetime value to the company. I’m sure you will all be family with this process as we have all bought hundred of things over the Internet. We need to replicate this.

autoresponder follow up funnel

As you can see from the above diagram there is slightly more to the funnel. This enables us to have more opportunities and for the business to be much more productive.

Connecting web pages with forms and sending emails might sound like a technical nightmare on Elm street but its really not that complex. Remember the motto of keep it super simple. We wnat to keep it easy to manage and a tip how I manage sales funnels is to draw them out first and then build hem. After Ive built the funnel Ill save each URL in a workbook with teh name, offer, sequence, form, list name and notes so I know what and where it is in future.

 

We drive targeted traffic to a landing page where we offer a simple specific lead magnet or the opportunity to see an offer. If people are interested they will opt in and subscribe to receive their advertised offer or incentive (lead magnet). By doing so they are added to our list. We will then send them promotional emails as and when which will make us money over the long run on a regular basis.

When someone click on the opt-in button they will be presented with the offer. If they take advantage of this offer we will earning a commision. Alternatively if we have promised the person a freebie, we will also present them with the paid offer and merely supply the freebie by email. Either way we have the opportunity to earn commissions by presenting an enticing offer once they opt in. This gives us the opportunity to start making money straight away! If we offer a freebie it must be strictly linked to the following paid offer so that they are more likely to buy.

So let’s do some simple maths based on typical results.

  • You send 500 targeted visitors to your landing page.
  • 30-60% opt-in rate. (150-300 opt-ins)
    5-10% purchase paid offer (8-30 sales)

These are typical results.

You will never get 100% because you will never interest everyone, it is just impossible to convert 100%. Dont aim for 100% always aim for 30% worst case and 60% best case in these situations. You can improve these rates by split testing and optimising the funnel and Ill cover that later in this guide.

Your front end offer doesnt have to make you money, use the backend funnel to get sales & conversions. These work much better as you have some rapport with the reader. The funnel will help you give value away for free and build trust working towards providing a sales offer to your list. 

Your list will respond better the higher the value you have given them. If you straight up blast spam garbage offers at your list you will crash and burn my friends as simple as that.

 

 

How To Promote Sales Offers Over Email

As you can see from the funnel we need at least one offer to start with that will be presented to the customer after they opt in. My favorite starting point as an affiliate is to promote low paid CPA offers. Offers or products that cost the customer around $5-$10. The magic to this is these low value product typically have a deep sales funnel, if the product we are promoting has a deep sales funnel, then we can make a lot of money if the customers we send to the offer go onto purchase upsells in the funnel.

For example a customer may buy the front end offer for $5, then go onto buy the first upsell of additional content for $27, then a second upsell of additional content for another $27 and so on.

What is CPA

CPA stands for cost per action. In simple terms this means that you promote something and when somebody takes action you get paid a commission. The action can vary but typically it is making a purchase.

Where to find offers

The following sites I recommend as starting points when becoming an affiliate and CPA marketer. You will graduate upwards the more you sell and learn where the best offers are. But we all need to start somewhere.

Warrior Plus: warriorplus.com

Warrior Plus has a variety of make money online courses all of which have low priced (typically 100% commission) front end offers with variable commission deep funnels. I do think beginners should start here, teh low cost ticket items are perfect for getting your first sale. 

The products wont be amazing and change lives but like all networks they have some great products that are mostly underrated because so much of the products on offer are complete shite. Beginners should start here until you have made at least 20 sales.

JVZoo: jvzoo.com

JVZoo has a mixture of courses and softwares that are slightly more higher in quality but typically have more expensive front end offers. Good to get involved with JVzoo offer when promoting to you list later down the line. Just be aware that a lot of JVzoo software offers are hit & run promotional style marketing. 

There are gems among the herd but there is also a lot of software promotions that release a product and then in 6 months promote a NEW flashy shining product that is exactly the same but with 1 or 2 new features and has been rebranded.

I have several products from JVZoo that I promote but no more than a handful because the software development gets abandoned or the creators are scammy D bags. Use this platform at your own risk.

Click Bank: clickbank.com

Clickbank is also full of ebooks and courses, but are priced more expensively. Good to get involved with Clickbank offers when promoting to your list later down the line.

Other CPA networks:

cpalead.com

maxbounty.com

nexusoffers.com

ogads.com

cpagrip.com 

The above sites lists a wide range of offers. There are offers that only require leads to payout rather than sales but these typically have lower commissions. A lot of the offers come via advertisers and therefore admissions to the networks can be a more difficult process, so we recommend joining the three recommendations above first.

What to consider when selecting an offer

When selecting an offer to promote there are a number of things you should consider. Firstly what is the quality of the offer? Are people promoting it already (good sign) and has the product creator a track record of producing products that sell. Secondly is the offer evergreen or at least current? Check out the product and see if it’s still relevant before selecting. Lastly you need to know what the commission rates are.

Two factors here. What % do you get from the front end product ie. the initial commission you get upfront when a sale is made and what the upsells are and the % you receive if sales are made. Also consider whether there are any recurring commissions, which means you get paid every month for example from one sale.

Your Affiliate Link

One thing to remember is that the affiliate link that is created is usually the domain of the network plus a long list of letters and or numbers. This is fairly long and unsightly in most cases because they track a lot of affiliates.

Not a major issue, but a lot of other websites and email providers do not like affiliate links and block them. Therefore we need to mask them. This is the process of hiding them behind another weblink that automatically redirects people to our affiliate link once it is clicked. The best way to do this is with your own paid hosting and domain, by creating a redirect link as this will have your own domain name and look great.

I prefer using bridge pages now for longer strategy goals. This is basically a bridge page where you can provide a bit more info or value and direct all link clicks to your affiliate offer.

For example;

www.mydomainname.com/thisoffer

As a starting point I suggest promoting ClickFunnels because it converts really well.  Find your link by registering at ClickFunnels and search for ‘affiliate signup’. The approval process is pretty quick and you can use it without owning ClickFunnels.

How to mask links with your hosting tutorial

Firstly log into your hosting control panel and go down to domains.

make redirects in cpanel

 

Choose ‘modify the redirects’.

 

Next choose the domain name you wish to utilize, then fill in the details. You will need to type in the page name which is what come after the forward slash.

So ​www.mydomain.com/theoffer​. ​Then paste in the link to where you want it to be redirected to. Its best to keep it really simple so the URL looks clean and shows what the page may be to someone who is thinking about clicking on your link.

What you need to do

1) Sign up for ClickFunnels affiliate program.
2) Apply to promote the recommended offer.
3) Upon acceptance retrieve your personal affiliate link.
4) Mask or shorten your affiliate link 

What Email Marketing Platforms & Tools Will You Need?

 

What is an email marketing system?

Email marketing systems (EMS) are online services that allow you to collate and store email addresses AKA your list. They then enable you to manage the list and send email as you see fit to the list or parts of the list.

You need to select you EMS to suit the level of service you require. Many people decided to start off with Mail chimp (​http://mailchimp.com​). This decision is typically made due to the offering of a ‘forever free’ level of service offered. For free they will allow you to create a list up to 2,000 people and you have the ability to send up to 12,000 emails (in total) per month. On the face of it that is pretty impressive. If you want a free to entry EMS this is the place to start. However the downside is that on the free option you do not get the benefit of any autoresponder features. You can send emails but can not create an autoresponder series, something which is so powerful in converting leads into sales.

What is an autoresponder?

The autoresponder series is a series of emails that you have pre-written that get sent to a customer at pre-determined intervals following their opt-in to your list. As you can imagine this is a very useful feature. For example you can immediately ‘remind’ them about the offer that was presented at the opt-in stage. You can also immediately deliver the lead magnet if you are offering one, which is the best tactic. Why? because it makes the customer definitely read the very first email you send to them. This helps us with future deliverability of emails as it helps the system see that we are not spam.

What are the options?

In terms of EMS that have autoresponders we have two options. We use an online service or we use a plugin to create our own. There are many services available. Such as Awebber, Get Response, Moosend, Mailerlite, Wishpond and Send Lane etc.. everyone seems to have their favorite. They do a similar job and are priced very similar. Typically starting at approximately 20 dollars per month rising as your list grows. Most give a month’s free trial. Alternatively you can purchase a wordpress plug-in than enables you to create an EMS on your wordpress website. With this option you only pay up front for the product, but in order for emails to be sent you need to log in. So whilst you can create an autoresponder you have to physically log in each day to send the days emails.

As your list grows you will probably need to upgrade your hosting package. Swings and roundabouts depending on the control and budget you require. I am finding Moosend to be amazing right now for my mailing campaigns. 

>> Try Moosend for free

Create a list tutorial

Firstly sign up to an EMS, take your pick. For the purpose of this tutorial we will walk you through Awebber, but others are very similar.

Once logged in. Choose to manage your lists.

Next we need to just click create a list.

Once the list is created we need to fill in the information. First we decide on the sender name (your name) the sender email address and our physical postal address.

Next we have to input a name for the list and the a description. The description will be see by a subscriber if they decided to unsubscribe.

Your list is now created.

What you need to do

1) Sign up or create an EMS

2) Create a list

How To Build Landing Pages

What are landing pages?

A landing page is a promotional web page with the sole purpose of

obtaining or converting​ traffic.

Landing pages generally fall within 2 types, firstly a squeeze page where we merely seek to obtain an opt-in to an email list or a sale page where we look to sell something.

We need a landing page to pre sell our offer which will increase the conversions of our traffic to sale.

If you google landing pages you will be met with a plethora of solutions for creating such pages. The high ranking sites will all be web based subscription services. Services such as Lead Pages and Click Funnels. Some of these services are incredible. Currently we are using Click Funnels and it is working exceptionally.

>> Get 14 day free trail on ClickFunnels

What are the options?

There are other options. Firstly if you have the skills you can create a page yourself. Alternatively outsource it. As it is a relatively simple exercise it will not cost much to get an expert to put one together for you. Just go on fiver.com​ and search for someone suitable. Make sure you speak with them first to get their experience and examples of their work. Make sure they can integrate your autoresponder.

We also have wordpress plugins. There are many out there like Thrive Landing Pages which work in a similar way to the web services options. We like thrive, it is not as slick as Click Funnels, but what it does it does very well. Plugins typically cost up front with no recurring fees.

Lastly if you want a totally free option you can create you own utilizing free plugins within the wordpress platform. It is totally possible to achieve decent looking landing page in this fashion without being a whizkid web designer. But you just need to accept that it will definitely take a lot more time to get it together and ultimately will not be as slick and easy as the other solutions other or be as attractive.

What needs to go on my landing page?

The landing page needs to pre sell the offer or gain an opt-in. Therefore you need three key elements.

1. An attention grabbing headline
2. Persuasive sale copy or video
3. A call to action with an opt-in box

Fairly straightforward set of elements. Just remember to consider your end goal. What is the purpose of this landing page. When putting a page together the three elements to consider are; the customer’s pain points, the benefits of the offer and how this solves the problem. Remember you do need to sell the offer to the reader. You need to get them to opt-in. If they leave before opting in you have lost them for good.

The landing page will be promoting an offer, so ensure that you have the link to where the landing page will send the viewer once they opt-in. Also when designing you opt -in try your best to make it similar to the offer page in terms of color schemes etc. You can also put similar phrases and words in your landing page. For example if the offer specifies certain earnings or results put these on your page.

How to build the funnel

The initial funnel will comprise of two or three simple elements. These are effectively two or three simple web pages that a customer will pass through as they opt in to your list. The first page is the landing page which we have discussed extensively above, but it is essential you persuade people to input their email address in exchange for a lead magnet or the opportunity to see and offer. Here is an example.

example clickfunnels page template

 

>> Try ClcikFunnels Free for 14 Days

At this point there are two options. This will depend on whether you are offering a freebie or are just pointing them in the direction of an offer. Once someone clicks ‘get instant access’ their email address will join our list. If you choose to send them to an offer we just need to make sure that the ‘get instant access’ button will re-direct the person to our affiliate link, this will differ depending on how you created your landing page, the initial funnel is over and we will then hopefully reconnect with them in the future via email. Alternatively if we are offering a freebie (lead magnet) we recommend a further 2 pages. The next page should be a landing page which introduces the offer, but really only links to the offer page, see below. But we add a no thanks link at the bottom which will redirect the viewer to a page which advises that the freebie has been sent to their email address.

 

how affiliate links work

 

They then have two choices either they see what the offer is or continue in the funnel. So we need the third page, which is the thank you page. Keep this so simple. Also always deliver the lead magnet whatever form it is in by email so they check your emails!!!

This system work well to ensure people read your emails from the start. Alternatively we send people straight to the affiliate link from our initial landing page.

What you need to do

1) Decide how you will create landing pages 2) Create landing pages
3) Build your funnel

You Must Have A Website & Email Setup

Having a website and email is crucial to any online business or money making method and should always be your very first tools you purchase. Some methods will tell you that they are not essential. Maybe they aren’t. But we always recommend that you jump onboard with a website and email because of additional benefits they provide.

>>> My Guide For Building A Blog

We need a website for the following

1. A domain name
2. Hosting
3. An email address at the above domain

Why do we need this?

Firstly it is your home on the net. It is a place where you can store all of your promotional material like landing pages, products or downloads. It will look so much more professional than a free hosting option and will give you continuity throughout your brand and message and elevate you as an authority and a genuine expert in the chosen field.

We also get the opportunity to create email from the domain. This is essential to anyone that wants to maximize what they are doing. Firstly we have the first impressions. When we send an email the reader sees who is it from. Always make great first impressions. For example

[email protected] rather than [email protected]

Secondly free email addresses like Gmail do not always make it to someone’s inbox. They can hit the spam or promotions part of the inbox and the majority of people do not check these boxes so we have effectively lost that person on the list. Increase your odds with a domain hosted email.

The incredibly useful benefit of having a domain and hosting is the ability to mask links by redirecting a webpage on our site to another site. This means that when we publish links it initially appears to be from our website. For instance we may have a link to an affiliate product on Warrior Plus and that could be something like

www.warriorplus.com/aha6s8hfsksof983jdsls0 Whereas if we set up a redirect link we could have a link like

www.mydomain.com/offer

What I need to do

1) Buy a domain with a hosting plan
2) Install wordpress
3) Create your own personal email with the domain name 4) Create re-direct links with your chosen offers

How To Build A Email Follow Up Sequence

 

What is an email sequence?

The autoresponder email sequence is a series of pre written emails that get sent to a customer at predetermined intervals following subscription to a list. We want to set this up so we can communicate with the list in the early phase on auto pilot. We just have to create a system that includes a series of emails that we always want to send to the list.

We can easily create email sequence within EMS that have autoresponder features like Awebber. We just have to decide on the content and the strategy and then draft out as many emails as we want to be sent out on autopilot to the new subscribers.

Within the sequence we have to build a relationship with the list so that they continue to open our emails. We have many options and many opportunities. Feel free to experiment. Many people like to introduce themselves whilst many like to go straight into promotion.

Generally we have 4 options;

● Provide value and engage the list 

● Provide content and information
● Selling lots of crap
● Promote the sale.

The whole mailing game is all about strategy, which i have alluded to above. You need to work out how you want to tackle it. Do you want to befriend the list? Do you want to just promote? Do you just want to give content 100% and leave monetization to a later date. Initially we recommend that you do the following regardless of your strategy.

Tip: Always deliver the lead magnet in first email

By delivering the lead magnet in the first email it forces people to recognize your emails straight away. High open rates of rate first emails will improve your chances of open rate as you continue mailing into the future. In the same first email you have an opportunity to remind the person about the paid offer your presented to them after they opted in to you list. It is also a great idea to mail over the course of the week further tips and content relating to the lead magnet and/or the paid offer always including a link to the offer. Once you have gone through this process and ‘warmed up’ your list adopt whatever strategy you see fit.

Email sequence tutorial

Again we will be using Awebber, but other provider are very similar.

Login and select your list then from the message drop down menu chose ‘campaigns’.

Next we must create a campaign and name it

This bring up the campaign editor. Choose to start campaign ‘on subscribe’. Which is self explanatory. Then begin building the campaign. On the left hand side we can drag and drop element. Either emails or wait. Think about your strategy and how frequent you want the emails to be then drag them in. Them edit the wait times of the waits.

We now to to start creating each email. Click on emails you have dragged to the centre them choose ‘create a message’ on the right hand side. This open the editor. Draft out an email and click save. You will be returned to the campaign page where you can click save and exit and it’s done!

What you need to do

1) Define your strategy
2) Plan a series of email
3) Load the auto responder with emails

How To Get Traffic To Your Website

This is where we find our customers. Free traffic strategies are very useful, I know many people who use free strategies exclusively and it works for them, however these are long term strategies. But most of these guys also supplement them with paid methods. As we said free methods do give longevity as we are leaving a footprint somewhere for people to find today, tomorrow or next year. Paid strategies typically give us quick results as we are getting qualified leads. This is because we are paying for something to be visible for a period of time.

In the online space paid traffic falls into three type;

1. Traditional ads

2. Modern ads
3. Email ads

Traditional

By traditional advertising we are referring to search engine ads. Here we promote websites at the top results of google or along the side column. As search engines are used so extensively we can get good results. The same goes for banner advertising on specific websites. Downside is that this can be fairly costly and targeting can be hit and miss.

Modern

Modern advertising relates primarily to Facebook, Twitter and Instagram. Facebook has become an advertising giant. They have taken advantage of their enormous user base and have cleverly utilized all of the data they have for each user. We are talking about pages you ‘like’ or groups you join. Your age, location, marital status etc.. The brilliance is in its simplicity. But that works for us, we can utilize this data and target ads to specific people. Works very well, buy can be expensive when working out what works.

Email

Then we have email ads. ​This is what we love​. The whole business we are building is driven by email, so it make sense that our initial traffic should come from email. That way we know the people coming on to our list open emails!!​ The secret sauce​. This really works for any type of niche, fine people who already have list and negotiate a price to send an email from their account to their list.

In the space we are utilizing which is internet marketing or making money online, we have the benefit of have solo ad vendors. These are guys who have built up and continue to build enormous lists of leads that are favorable to the internet marketing message. The cost of solo ads is priced by the estimated open rate. So typically you will put in an order for say 200 clicks (opens). This helps us to asses the efficiency of the ads. So let’s just recap on solo ads, they work because;

  • People read emails
  • Very cost effective
  • You get what you pay for
  • The audience is already targeted
  • The results are quick.

So going back to the funnel we gave you and the example of how the traffic can filter its way through into leads and sales.

Which was as follows;

• You send 500 targeted visitors to your landing page. • 30-60% opt-in rate. (150-300 opt-ins)
• 5-10% purchase paid offer (8-30 sales)

So we if we consider that a click may cost us 50 cents. So that is 50 cents for a single lead. Some people will think this is expensive, but if you consider that typically on average over the course of a year each email address on your list should be producing 1$ per month you can see how worthwhile it is. So at 50 cents the 500 clicks will cost us $250. In exchange for this we will receive 150 – 300 leads, which as long as we optimise our email effort will earn us the 1$ per month.

But we also get the 8-30 sales. What this equates to is hard to assess, as we will have the front end price which could be 7$, but each offer will have upsell of varying cost. On average we could take $15 of the average commission.

This means the 8-30 sale equate to approximately $120-600. Please do not get down of the ad doesn’t not make a profit or even come close. Remember we are in it for the long game and want to make money from the subscriber regularly!

How to chose a solo ad vendor

Choosing a solo ad vendor should be no different to any other investment you make. You need to do due diligence to make sure they are capable to fulfilling the service you are in need of. First of all check out the reviews. Here’s a good tip for choosing anything. Make sure there are a mix of good and bad. From experience if all reviews are 100% good, something can’t be right. If something is real, it will have ‘haters’ remember that. But assess what’s on offer and make a balanced decision.

We also need as much tier 1 traffic as possible. Our message is in english, so we need, typical english speaking countries like USA, UK, Canada, Australia etc.. There no point wasting money on people who potentially can’t understand the message or haven’t got the money to spend.

Most vendors will provide statistic and so will the reviews of the vendor. We need to check out the open rates and the opt-in rates to see what vendor are proving quality traffic. Some vendor will guarantee opt-ins, which is great, but may be slightly more expensive however they may give you more guidance due to their guarantee.

Speak with the solo ad vendors and tell them about the offer you want to promote. Many will give advice. Some will offer to write the copy in the email. Some will also produce the landing page for you. Why? They want results too so you reccomend them, or continue to use them.

Find Solo Ad Vendors

There are numerous solo ad vendors.

First of all check out facebook groups that have solo ad testimonials, there are many.

Some other great solo ad sources are Udimi.com

What to monitor

When you send a solo ad you need to monitor and track statistics. You cannot just go by how many pole join your list despite that being the keep metric. You need to monitor that you are getting tier 1 traffic and whether you are getting the clicks you requested. We can do this with link tracking software like Clickmagick. There are many alternatives out there. The software tracks the links that you put in the email and how it is exposed to other email boxes and whether it is read or clicked. Ask the solo ad vendors how they prefer to track the solo ads.

What you need to do

1) Research solo ad vendor and communicate with them

2) Track links
3) Make solo ad

Now You Start To Split Test Performance

This an element of any business that most people do not consider important. If we go back to the start where we spoke of the mindset and also where people go wrong trying to build profitable lists it was that people give up too easily. They hit a roadblock or something doesn’t work straight away and they then wave the white flag. This is life people. Sometimes things don’t go well the first time. If everyone gave up when this happened nothing in the history of the world would have ever happened.

When things don’t go as smoothly as we thought or we want to improve we need to makes changes. This is where testing can be great. In this type of business what can we test?

• Offers – some just suck
• Landing pages – Color, headlines, pictures
• Lead Magnets – Some will work better for different audiences • Solo ad vendors – Some have better leads
• Emails – Headlines and content style

Trial and error. Mistakes and rewards. You will need to learn on the job in many ways, but you can see there are many ways you test different things to see if results improve. Just do not give up.

The Key Takeaway

When I set out to create this project I wanted it to be a guide that was easy to follow with a clear message. I also wanted it to almost be a bible for building an online business that ANYONE could do. I feel we accomplished it here.

We’ve shown you the theory behind every element of an online business and we’ve also shown you what YOU need to do. If you follow each step you will struggle to fail.

Just remember if you send targeted traffic to carefully selected lead magnet or offer you will build a list of targeted emails. This in turn can be converted into sale after sale.

Author: Shen Zu

 Business minded marketers with a keen interest in online behaviour and Ecommerce.

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