How to Set Up Shopify Ecommerce Platform

Selecting Shopify to create your online store is a wise choice. The platform has exploded and is now the leader in the ecommerce space. Ill show you how to maximise Shopify.

What Are Ecommerce Operations?

here are many popular solutions for creating an online store. One of the most widely-used is Shopify. It has several advantages and it is a good solution for many types of websites. It makes it easier for you to improve your skin tone! It allows you to create a fully-functional e-commerce website all by yourself at a very low price. What I’m talking about is a really high-quality result. Not just any website will do … it has to be one that is the real thing, one that offers something that can’t be found elsewhere. A blueprint anyone can follow to create an ecommerce success. It doesn't matter if you've never sold anything online before, or if you are experienced in other types of marketing.

In this tutorial, we are going to discuss how to set up your first eCommerce store on Shopify. I find Shopify the easiest to use platform I have tested, the natural flow of the navigation on the backend helps me stay in control of my operations, the list of features do actually result in me knowing my sales numbers and stock numbers 24/7. The integration to thousands of third party platforms is made so simple by Shopify. I can not recommend Shopify enough.

Get your Shopify free trial.

In this guide we will cover off the key ecommerce operations checklist for creating a well oiled system on your brands backend.

This guide is part of the build an ecommerce brand track.


What is Shopify?

What is Shopify? It's a web-based, all-in-one solution for creating an eCommerce website. Shopify hosts your content, products and website files making it a all in one platform for managing your store operations. 

With just three simple steps, you can have your own eCommerce store up and running in less than 30 minutes... and there's an endless variety of themes and add-ons you can use to customize your site to fit your individual needs. Someone else has already done the work for you when it comes to themes and apps, these functionality extensions and pre designed themes will fast track you to get your store operational faster.

You just need to provide the brand, logo, payment accounts, products and content to get started. There are endless customisation options when it comes to designing and building your online store.

How easy is it to start a Shopify store?

1. Choose online payment processors that offers a variety of payment options like Afterpay, PayPal or others.

2. Upload and list your products and collections to the backend of Shopify.

3. Select a Theme that will be the framework for your store design look and feel.

4 Fine tune the backend settings and connect bank accounts, ABN and any other configurations to run your business. (personally I find this takes the longest).

5 Connect apps and sales channels to allow your store to sell on other marketplaces, advertise on places like Facebook, Pinterest and Google etc

The final step is selecting a payment plan for using Shopify and then you are done. This is also a birds eye view of what it looks like it doe actually take a lot longer as you will want to customise and personalise the store content. Ive provided the step by step too long dont read summary.

Lucky for you we have the rest of the article to cover the setup in much more detail :). I got you.

Shopify provides an order management system to manage all sales, orders and any interaction with customers. This feature is very good and I find this so helpful for store operations. The shopping cart is also very good and fully functioning out of the box.

I try to customise my shopping cart pages when ever possible to make them more natural flowing, themed and offer up more sales opportunities as people go through my sales pages towards the checkout. Money money money yall.

Both Shopify and WooCommerce do this exceptionally well, I highly recommend both platforms for ecommerce. Shopify is better for no code beginners in my opinion.

These are all the important functions of an e-commerce website which makes it so much more valuable than a regular, brick-and-mortar store. However, backroom operations are very different than a "typical" business model. One big difference is that they are NOT concerned with profits... at least initially.

Shopify is available for everyone, they provide a free 14-20 day trial see my link above. After your trial its lowest plan is $27.00 Monthly USD. Thats pretty affordable for most people especially when you sell 2-4 products a day you should be able to cover that cost from profits if starting out.

How to get started with Shopify

It may seem hard to believe at first, but in order to get started with your eCommerce business using Shopify, all you need is about an hour of your time.

*This is to get the store setup bare basics. I honestly think you can throw mud at the wall and see what sticks. I say that despite being an advocate for building brands with plans. If you are considering starting I think you should throw some mud against the wall. This at least gives you 14 days to test and see what works.

If you are building a brand and have your plan in place I think a more realistic build and go live timeframe is 1-2 weeks for a really polished well designed and structured store. This means optimised home page, product pages, collection pages and some solid content.

The “next step” is an important one from a legal point of view. If you want to make any money at all with your Shopify business, you must fill out the business particulars and payment details for your store to operate. I always start with getting these items squared away first when building brand stores. 

Once Ive completed the business documents and detail listings I move straight into product upload and integrations to sales channels. These will be my revenue generating actions. Completing the business details and arranging payment and billing details allows me to trade and get paid, the product and collection upload allows me to then promote products and have something to actually sell, and then the sales channels are where I can advertise my products to get traffic to my store and start selling the moment I turn these adverts on.

I am focused on generating sales fast. Advertising tells me what is working and what is not with my store. Its just like a thermometer saying your paid traffic is hot or cold and if its cold I need to work more on my store pages so that the traffic becomes hot and starts purchasing.

This means focusing on building out better product pages, descriptions and selecting better images. Once I get a few sales I will know how my advertising is going and how my stores performing.

Thats a quick start guide. You may want to really build out sections of your Shopify store or build a really nice fleshed out about us page or brand values page which all works just fine. I am an advocate of building brands and you need stories behind brands to build loyalty and interest.

Thats how to get started with Shopify. Lets move on.

Shopify free trial offer

How to set up your first online store with Shopify

Let's go over to the Dashboard section where we'll find a list of everything that is displayed on the page. The first thing we'll want to pay special attention to is the “Top Sellers” section.

The home page of your Control Panel. It’s the secret sauce that makes your ecommerce store work. If you understand this, you will be able to do whatever you need to do to make your store work. Including... multiply your profits.

Where your first orders will show up, and where you’ll be able to manage every incoming order is Amazon’s FBA Management Dashboard.

(3. It’s where you can add and manage your products, inventory, product collections, gift cards and many other things you can think of.

(4. It's where you can manage your customers and every piece of info you have about them. This is a must-read for anyone who wants to take their online marketing to the next level. If you have a personal or professional interest in these subjects and want to become an expert in them, this book is for you. You'll discover which ones are the most profitable and which ones will give you the best shot at success. You'll also discover what factors (other than price) affect sales volume... plus...

Amazon is where you can generate lots of reports about your business’s performance. Reports of all kinds.

(6. It's where you can create "disguised" discount codes which appear as normal text on the customer's screen, and are activated when he types in his own code which is different.

That extension is called ‘Apps for Shopify’ and it allows you to install new apps and add extra functionality to your store. Really neat stuff. A: Check this out: An "X" marks all the sentences in this newsletter where you can see how to improve the sentence. A search engine optimisation app for example, could help you find out what your customers are searching for and give you ideas for product names and descriptions. This book is a must-read for anyone serious about increasing the profitability of their Amazon sales.

This is the place where you can find all of the settings for your Amazon store. Here you will find everything from the name of your store to the address at which your customers can order. This is a complete package of everything you need to know to get your Amazon business off the ground. It includes things like your customer's personal info, payments settings, shipping and tax information.

(2. The secondary (optional) screens of each panel. C: All the bullets on the "Main Screen." D:

1. When you first go to the dashboard, you'll see a list of options that you can use to fully customize and launch your store. There are several important things to remember about this list:

2. You can select multiple actions from the list at once by holding down the control key while clicking each button you want to select.

3. The order in which these options appear in the list does not indicate their relative importance.

Ok, let’s do it.

Here are the instructions for setting up a new merchant account for an ecommerce business: Set up an eBay seller account. Use that account to test your website. If everything looks good, open another separate PayPal account.

From the first drop-down, I want to select “Clothing, Shoes and Accouterments.

Then, I'm going to add my first product. Just click on the “Add a product” button that you can see above. After that, I am taken to the Product detail page which displays all the information about the product including its description, size, price, categories it belongs to, the variations, and the Amazon product listing.

I’m going to call my first product “French Bulldog Hat.” Then I’m going to describe it and attach a picture of the hat. Etc., etc., etc.

This is a simple yet very powerful idea. Simply stated, the idea is that if you add enough "eye appeal" to your writing, your reader will overlook the fact you haven't actually written a great deal. Once you’ve uploaded the images, it’s time to start writing your copy. In the space where you were instructed to drop the images, type out your headline (A), followed by three or four subheadlines (B). Here are some ideas for headlines:

At this point you can customize your product and set any legal parameters you want. For example, you can decide whether to charge sales tax, offer multiple shipping methods or even decide to limit your inventory to 1 unit per customer. What next?

When you’re finished, hit the “Save Changes” button. C: Your new product will appear in your “Products” section of the Amazon website. D:

There are several ways to go to your products list. The easiest is to click the tab at the top that says “My Products.” Another way is to click on the pencil icon in the toolbar (it looks like a paintbrush) and then click on “Products.

Let's take care of the settings for our eCommerce store on Shopify (the “Home” link in the sidebar).

Option #2 is to simply continue writing a sales pitch that gets us from A to B.

If all this has got you thinking about starting an online business, my guess is going to be option number three, “Create an online store.” This is probably the best choice for someone who is completely new to the whole ecommerce thing.

The remaining three are about, respectively, offline sales in person in your "real" store (you don't need a physical store to sell on Amazon), Facebook sales, and adding stand-alone products to your website without using the Amazon infrastructure (for example, you could sell a product on your own website using a separate payment processor like PayPal).


Picking a design for your Shopify eCommerce store

There are so many great choices! It’s time to choose a design for your new eCommerce store. How do you choose? That’s easy – the one you should go with is the one your customers will most want. (P.

When you’re done, your landing page will look like this: Let’s make a few quick changes. Select the grey rectangle with the black border and type in the following:

If you’re going to use a third-party affiliate manager, make sure it offers a lot of great-looking free designs. All you have to do is just pick one. There's no design needed at all to make an attractive eCommerce store on Shopify. In fact, for the most part, you don't even need to know how to create a website to get a good looking, profitable eCommerce store up and running.

Okay, so looking at what’s available: A: Let’s say you want to sell an e-book that will give your readers a “jump start” in

That one was almost too simple. It’s like someone took one of those word processors designed for kids and just typed out the first thing that popped into his head.

This is a very important message. Listen up! The first two sentences of this letter are not the only important things in it. No. All of the designs offered by Shopifyare optimized to look good on all types of screens, from desktops to mobile devices to tablets. When you’re designing your website, don’t worry about the products that are being showcased in the theme’s demo. Design your website with the end user (your customer) in mind. Those are just examples. And so on. Do you see how simply making those changes improved the flow, clarity and overall quality of my sales pitches? After you've got your store up and running, you can sell anything you want through the themes. Themes vs. Themes (sales): Which is better? Both are good. Use whichever one is most appropriate for your situation.

Click on the button at the top that says “publish,” and your post will be set. Alrighty then, we’ve got an excellent draft of our skin care message written out.

When you get to this page, you'll see a line of type that says "Your eCommerce website appears on a mobile phone as follows..." This is where you'll see an example of what your site will look like when it's viewed on a mobile device.

You can always click on the “Customize theme” button to change the current theme settings. And there you have it. Let's talk about those handy options. First, the title of this section could be “A Few Simple Ways To Dramatically Increase The Sales Of Your Amazon Product Announcements”. There are several customization screens you will encounter when using AMS, but this is the one you use if you want to customize your “look”.

Your eCommerce Store Homepage (Current View) C: Your eCommerce Store Dashboard - This is where you configure all of your important settings. D: Your eCommerce Store Products Listing – Each product has its own page.

The best way to test your site on different devices is to have a person who owns each type of device visit your site.

Ok, now here’s the deal: I’ve discovered something about this product that is amazing. It really has a “double-blind” placebo effect on women.

Your screen should now look like this: As you can see, my reworded version is on the left and the original is on the right.

Now is a great time to go through the “Options Panel,” section by section and experiment with what’s there. There are many other ways to format the above sentences but these are the first that popped into my mind. And I hope they give you some ideas.

If you said: A: “Whether you’ve already got an established ecommerce business, a great idea for a new product, or you

Head over to the “Themes” section. If there’s a preset you like, you can click on the plus (+) sign to the right of it to create your own custom design.

Click on the plus sign in the upper right hand corner of the palette. A menu will pop up. C: Choose “Text” and then “Color”. A color picker will appear.

When you open the Fonts & Colors menu, you’ll see there are several different fonts and colors available for you to choose from. By using these simple techniques, you can easily make your website or ecommerce store uniquely yours.

There are two parts to this question. The first part is how to create a title for your website or Facebook page. The second part is how to make your title catchy so people will actually read it. Like so: C: Like so: D: And so on.

There are many things you can do to make your site more appealing to customers. One of the first things you should do is put up a “Homepage” that has an attractive graphic on it. Like so:

Setting up page content in your store

Okay, now that we've covered the design elements, it's time to add some copy. Add the following lines of text (one per page) below the previous bullets: Product A: Yes, the homepage is important. But, don't just focus on the homepage. Your entire site should be equally as important. There, click on “Add another location” (top left of Pages). C: Give your new page a name like “Products” or “Services” or anything you want.

Then, in the top right corner, click where it says “Search.” C: Now, type in “Amazon product descriptions” and hit enter.

This is where you describe your product: C: This is where you give instructions for how to buy your product: D:

After you’re done creating your product, you can preview your product to make sure it will be approved by Amazon. If it is, you can then proceed to create your customer listing and create your first order. If you use an ad manager like AdRoll, you can also do this by pulling the conversion tracking ID from your Google Ads account and putting it in the field below.

Important things not to forget

You should now take a break from reading this letter. Instead, go get yourself something to eat and drink and make yourself a nice cup of coffee or tea. It’s important you relax and take care of yourself after a long day of intense work. That said, there are still a few more things you need to do to make your store “officially” ready for customers.

Selecting a domain on Shopify C: So, if your domain is: D: E: Your store will be accessible at: F:

You can have your very own, custom domain name for your very own ecommerce site. That way, when people type in your website address into their browser, it will bring up your website, not some other guy's. If you want to, you can buy and then 301 redirect it to your own site, or you can simply buy and be done with it. Either way is fine with me.

Enabling online payments within Shopify

Before your customers can buy anything, you need to integrate your store with an online payment gateway. Then, after they buy something from you, you need to process their credit card and send them their purchase order. You can do this in the “Settings” section of your Paypal account, under “Payments.

By default, when you set up a Shopify store, it's already integrated with PayPal. You can accept credit card orders through various other payment gateways, and also through the following alternative payment methods:

The easiest way to get started is certainly to work with PayPal. You don’t have to do a thing. As soon as someone buys one of your products, it gets automatically added to their shopping cart and they can check out with their credit card. There’s no need to adjust anything, as long as you use the same email address for your PayPal business account and your Shopify store. Unless you want to, you can’t change this in the settings. This is a hard-coded URL and there’s nothing you can do about it. So there!

After every sale, Shopify will credit your PayPal account, even if you are running low on funds. That way, you'll always have enough money to make more sales.

How to make your Shopify store public?

The last step on your way to getting your website set up on your own server is to make it available to the world by putting it on a publicly accessible server. Here are two important things to remember: 1. To set up a private labeled store, go to Settings / Manage Address Book, and make sure you are signed in. Then simply type in your address in the white space next to “Private Label Address.

After your 14-day trial is up, you will have to select one of the available plans with Shopify to continue to operate. You could go back to using your old platform but there are some features you won’t haveaccess to… like the Mobile Checkout Feature.

1. There are currently four choices:

2. “I don't want to sell anything. I just want to get rich by using your website.”

That’s it! I hope these two examples illustrate the point I was trying to make. Your new eCommerce store on Shopify is up and running. With them taking care of everything, all you have to do is concentrate on your marketing strategy to attract customers to buy from you. They'll take care of the rest, including fulfilling orders, sending bills, collecting payments, and so forth.

I know what you're thinking... and you are correct. A: That sentence needs work. B: A quick learner who's up for a challenge? If you've got any questions about how to set up your eCommerce store on Shopify, I'm sure I can help.

Any one of the posts written by "Ecommerce Guide" author will be written by multiple authors. We're thinking of changing the name "Ecommerce Guide" to something a little less... generic. What do you think?



How to Improve the Speed of your Ecommerce Website

One of the common problems faced by eCommerce websites is that their load time can be slow. The reason for this problem is that eCommerce websites are usually very large in size. That comes down to image file size, the way the theme or store has been coded and what apps or the number of apps being used on your website. 

Having an app for every possible scenario sounds like the perfect ready for anything setup......but having more than say 10 apps is going to slow down your website load times.

Managing the process for uploading images to your store is critical in the early days so that you have rules in place to discourage sloppy behaviours. I aim for all images to be under 1MB in file size.

Tools to reduce image sizes are or Googles Squoosh app.

Ive worked on stores where the process was there is no process and people were uploading 10MB+ file size images, this severely impacts page load speeds and reduces the conversions because people will not wait for a page to load, it needs to be almost instant load to get them to buy.

There are 20 other page load tips to help improve the page speed experience but if you can master this one tip you are already ahead of so many other ecom stores who have no image upload policy in place. Yes you guessed it I am a nerd and process and systems is what excites me :( sad guy but also elite ecommerce operator. Make your choice.

Ecommerce Tools & Themes

The best tools to use for Shopify are all self contained within the Shopify platform, yes you might connect third party tools but Shopify has the connectors pre built out of the box ready to integrate everything. My advice is if you are trying to integrate something and cant find a connection or app I think you are doing something you shouldnt be. Shopify is the leader in the space it serves millions of millions of people day day per second. If they dont have something ready to use then its not worth the time, thats my opinion.

Store Themes - For themes I really like Dawn 2.0 as my latest theme of choice. Its free and its ready for Shopifys new page building experience making it the most robust theme on the market at the moment. I do not suggest splurging $180 for a theme, Ive spent thousands on these paid themes and to be honest I can do the same customisations using the free themes Shopify provides plus $180 USD I want that spent elsewhere instead of on a theme.

Ill cover what Apps I like to use in the next resource hub article for Shopify ecommerce stores.

Ecommerce Website Hosting - when you pay for Shopify you do not need hosting for your store, the subscription to Shopify is what your hosting is, kind of but it covers the hosting of your site.

Inside the subscription fee you get access to templates for legal, shipping, terms of service etc and abandon cart scripts. You also get access to millions of apps that expand your stores functionality.

Ecommerce Store Security - Shopify is an extremely secure platform, you can select just how secure you would like the platform to be inside your settings. I always suggest 2FA Two factor Authentication for all users who will be accessing your store backend.

Security User Management - You have the ability to manage employees access, teams, agencies and collaborators. I like this feature because you can control the granular access levels per user. The lowest plan allows for a handful of employees to work in your store and you can have a lot of collaborators who dont count towards your total team seat allocation.

The process for removing people is very easy, you can monitor activity and logins. I really like the user management system inside Shopify, way more organised and insightful than a WordPress user management page.

Shopify Customer Service - Excellent customer service is as important – if not more so – than the actual quality of the product or service. Shopify the platform excels at its vendor product support, I have only ever had one poor experience and it was with a rather technical of the technical problems, that aside Ive had really positive experiences with the Shopify support team.

I am pretty darn technical and live on these ecommerce websites, so when I get stuck having the support team in reach makes the world of difference. Ecom is not easy and as things change the help they provide is invaluable and time saving.

Topic Resources To Continue Learning

sales by numbers

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