Ecommerce Sales Funnels
How to Build an Ecommerce Sales Funnel
In order to maximise the amount of revenue a store can make from a customer there needs to be some focused effort on maximising the buyer journey. This isn other names is a sales funnel, a series of web pages thought out to provide the customer with related low risk sales options while they are continuing through to the checkout pages.
A dialled in sales funnel can produce 3-4 times more average order value from a customer than a standard checkout ordering system. The strategy of what to offer, at what price, when and where needs to be planned out with the risk vs reward in mind for that person in the checkout phase to really provide value. If you can nail this your checkout will fill up with customers ordering x2-4 times more than customers who are not going through your sales funnel.
In this article you will learn the ins and outs of how to build a successful sales funnel.
This guide is part of the build an ecommerce brand track.
Instead of growing your business through hype and exaggerated claims, you need to focus on the important things which will actually increase your sales. This includes developing a sound strategic plan, using proven techniques and focusing on the details.
Keeping your existing customers happy
It's as simple as that. What this means is that you should concentrate on where your hot prospects are, and when they are most likely to be there.
It's not enough for an online brand just to say they are an “online” brand. They must also understand their buyer and what the most compelling reason is for the buyer to choose their brand over their competitors.
You can model the consumer journey in many ways, but the most effective one is through a funnel. This is the path from “awareness” to “purchase.
A “funnel theory” of marketing says that the path a prospective buyer takes as he or she moves from awareness of your brand and product to becoming a customer is a series of escalating decision points.
1. Funnel Goals Examples
In all, we’ve compiled over 21 real world examples of powerful funnels that have been created by other online brands. These funnels are so powerful, you can use them as a blueprint to create your own high-converting funnels.
Amazon’s Sales Funnels Are Only Half Full! Discover how to use the other 50%... plus... 3-STEP PROCESS to create a 2X growth funnel for your business.
I wish everyone who attends my workshops could experience the "real" workshop. It would make for a far better learning experience than watching some video or reading some material.
“Using only three points from Paul’s seminar, I have more than doubled my internet sales.
Even so, my site generates over a million dollars in profit per month… And that profit is generated solely from SEO.
“It was well worth the wait! I've been looking forward to this tape for a long time and it did not disappoint. In fact, it blew me away!
It's not too late. You don't have to stay stuck where you are or go back to where you were. It's free and it only takes a couple of minutes. That's it for this issue. As always, I welcome your comments, suggestions and questions.
Don't wait until it's too late. Make sure you have the data you need to make the right decisions. Grab this report right now!
The Awareness Stage
First, let me define the three different stages of a sales funnel: At the bottom of the sales funnel is the “bottom of the barrel” or the “bottom of the ocean” where your prospects / customers are most likely to be found.
Where your sales pitch is really tested… when it matters most. If you have a compelling “call to action”, you'll get a higher percentage of qualified buyers. (Note: You do NOT want to sell to everyone - that's what market research is for! It's easy to get hung up on the mechanics of writing an effective sales letter. You've got to capture their attention... but not before they've figured out they want what you're selling.
One thing I've noticed about successful direct response marketers is they are always on the lookout for problems their customers are having and they are continually looking for ways to help those customers. In other words, the goal of this stage in the sales funnel is to make the customer aware by focusing on content (or information) that identifies consumer segments, highlights a potential problem and introduces your brand. ## CHAPTER 9 **STEP 3:** Create Benefits (What Will Happen After You Buy It?) Include benefits both obvious and not so obvious. What will happen after you buy the product? Will you get a better job? Make more money? Lose weight?
When it comes to selling via the Internet, the “awareness” stage is the very first conversation between you and the prospect. After that, the sales pitch must be consistent and compelling or the prospect will be lost in the shuffle.
You've got the customer interested. Now what? Well, the next logical step is for you to develop a relationship with him in order for him to become a customer. Hi. I'm Paul C. and I'm a student at University of Florida. A: Tell us something about you. B:
Don’t worry; I’m not going to bite. But I am going to ask you to give me some “breathing room.
In practice, this can take many forms. One of them is being willing to get up close and personal with as many customers as possible. Another is providing phone support to your customers...
The B2C Awareness Stage
One of the first interactions a customer has with your brand is via the website or social media channels. That initial impression is very important and should be crafted with care.
The goal is to make as much money as we can for our clients and to be the most highly regarded marketing and sales team in the country.
The goal is to give value long before the brand gets anything in return. If it’s successful, then the sales pitch continues after the hard sell… and… the client/buyer starts thinking about value.
This book will educate your customers to the point where they’ll begin to think “maybe I should get something different.
In the “awareness stage”, you are gathering information and taking notes. You will use this information and these notes in the “evaluation” stage to determine if the opportunity is worth pursuing and to create a sales message.
The B2B Awareness Stage
Likewise, a B2C (Business To Consumer) brand needs to offer up similar content that tries to be a valuable resource and not a hard sell.
But don’t stop there. Continue to offer more practical, how-to information in your newsletters, blog posts, videos, and so on. Your B2C brand, by contrast, will offer a lot more “transactional” content. You want people reading your newsletter or watching your video to get a real sense that they can use what you are offering to improve their lives.
Another great example is the “freestanding display unit” which has four wheels instead of legs. This allows you to move it almost anywhere.
This valuable resource educates B2B buyers by providing them with tons of valuable sales info, including how to get to the "guts" of the product or service, what questions to ask, what specs to look for, the "why" behind the numbers, how to research without buying, and other important lessons in due diligence.
These are three steps that will help get your website more traffic. It’s important to understand the benefits of good SEO before you start the process. 1: Make your website visible on the first page of Google for the keywords relevant to your business. 2:
1. Write long-form, educational content including video and/or downloadables.
If someone is paying attention to what you are writing, they will click on anything that gets their attention. Therefore, if you write something that captures their attention on a webpage, it will increase the chances of them clicking on your ads or giving you their email address.
One way to get an immediate sales bump is to use a "clickable" magazine. Just have the vendor or someone else who is interested in your proposal click on each photo to get more information.
The Little Black Book of Marketing Superstars provides a unique glimpse into the supercharged world of marketing superstars. You’ll discover:
That’s right, Mark Joyner is holding a contest to see who can write the best review for his new book “17 Amazon Hacks That Will Make You Rich.
Here's another example of an opening group of bullets that is more powerful than the simple sentence that follows.
Would you like to know how to write a killer product description? It's actually very easy and once you learn how, your conversion rates will skyrocket!
The Role of SEO in the Awareness Stage
Though it's true that driving awareness of your brand is mainly about creating great content, it's also important to think about other forms of marketing such as PR, social media, events and so on.
The keyword here is likely. As you know, when someone uses a search engine like Google to look for something, they don't necessarily end up buying anything. They may be looking for a solution to a problem, or maybe they're just researching the subject. Whatever their reason, if they are indeed interested in your product or service, they will click on one of the sponsored links (which are paid advertisements).
My job, then... C: Is to make your prospects comfortable so they will tell you their deepest, darkest secrets... D:
Populate the first few pages of the Amazon search results with your own product offering.
Position #1 on Google (the one with the most visibility) gets clicked on the most. If you are not there, you are not visible and your potential customers won’t know you exist.
1. Those numbers jump up to
2.5 percent for the result in position 2, and
3.0 percent for the result in position
4. Now let's look at some more examples. Sentence 3: A:
You should always have a well-honed SEO and SEM strategy. This will give you a better chance of catching your customer’s eye.
Google uses a few simple guidelines to rate the quality of websites it delivers in its organic search results. Those guidelines include site speed, relevance and mobile-readiness.
1. There are three things you can do to help your brand get more traffic from Google: (
2. create content about your brand, (
3. use social media to promote your brand, and (
4. use Google+ to help get your brand out into the world.
Make your website faster by making it more "dormant". That is, accept multiple concurrent requests instead of just one at a time. It's like getting more than one "wake-up" call per day instead of just one. It’s not just about speeding up your site, but also making sure everything is as error-free as possible. Too many redirects and 404 errors will cause a loss of trust in your webmaster.
Your customers aren’t interested in how many social media sites you are active on or how much Facebook “likes” you have. They are interested in what you are posting and the value you are providing for them. But, in June 2013, Google changed its algorithm to focus more on content quality. As a result, many website traffic experts believe that high quality articles are 20 times more important than raw number of backlinks. No more. Sites with well-researched, organized content, that are multi-media and have an emphasis on quality are in favor. Because... A: It’s difficult to do. B: It’s much easier to simply believe things are true Backlinks are important because they can drive more traffic to your website and increase the amount of profit your website will make. That's why it's essential to get as many backlinks to your website as possible. Backlinks are the lifeblood of search engines. Without them, you'll quickly become a ghost in the internet landscape. But, if you provide valuable, high-quality content on your website, then you will naturally attract backlinks from other websites which link to you...
Make sure your site is optimized for mobile devices. It doesn’t matter how long someone stays on your website or what they do there. What really matters is how well your website does its job which is to get someone to buy something from you. When someone uses the words “online marketing genius” they are not describing you, unless you are an imbecile. You don't need to be clever or an “Internet genius” to do what is described in this letter. Because it’s not enough to have a great product. You must also have a great sales pitch to get customers to buy from you. Engagement means that the reader is interested in what you have to say and is willing to keep reading to find out more about what you have to offer. If your site isn’t mobile-optimized, people won’t stick around on your site for very long and Google will downgrade your ranking.
These are just a few of the many ways your brand can increase your sales and drive more awareness with these keywords. They are not in any particular order and are not all-inclusive.
2. Create educational videos about your brand and why you started.
You can use them in blog posts and on your homepage. As well as in Facebook ads.
It doesn’t matter how great your product is if no one knows about it! And, it’s almost impossible to get noticed in today’s crowded marketplace unless you have a “killer” marketing idea.
2. Create educational videos about your brand and why you started.
Use these low-tech standbys in blog posts, on your homepage, in Facebook ads… and in all your sales pitches!
In this case, it was the video that did the job. The video got more than 16 million views on Facebook. It also helped that the brand already had a large social media following from its previous work.
3. Create short, educational videos or visual content that showcase your product.
Use those bullets to create headlines for newspaper ads or magazine ads, or use them to write blurbs to use as metatags (keywords) in online descriptions.
Use personality? How could you use personality in a headline like that?
Check out the example of this from GORUCK. They were able to communicate a very important lesson with their customers by showing them visually via their own content.
Read the entire post here.
Here is another great example from Renogy.
These guys sell B2C solar panels - and have a lot of leg work to do to educate their customers on why they need them, how they are made and their long-term value. This website does an excellent job of walking you through the process of calculating how much money you need to retire. It uses tons of content, calculators and more to get you on the right track.
4. Create tools to help educate consumers and build trust with your brand.
Speaking of tools to help educate your audience, you need to get your hands on "The Ultimate Sales Calculator" which has several features, such as knowing the exact number of sales needed to pay off your mortgage, how many widgets you have to sell to become a millionaire, or how many times you have to purchase a customer before you earn
These tools are like the “equipment” a good mechanic uses to get the job done. These help people discover important details about the product, the benefits, and helps bring them closer to the buying decision.
High SEO value means that the page will appear at the top of the search results when someone uses a search engine to look for something related to what you are selling.
Whether you’re just starting out or are already an experienced entrepreneur, this book will give you the real scoop on how to get and keep the clients you need to make your business a success.
NaturallyCurly is a website for people with curly hair. It was created by Dennis Spake and David Elliot. The founders say that 90% of all humans have naturally straight hair. They believe that only 10% of humans (and 2% of African-Americans) have naturally curly hair. They use two different tools to test the strength of their links. One is a "delta" which tells them how much stronger the link is than other similar links on other sites.
Next, the Style Quiz – which determines the current “look” of your hair and whether or not you should go for a new look that is more popular now (like the fade). C: The third section explains how to maintain your hairstyle so it lasts as long as possible.
Here's the entire advertisement. Well that about does it for this month. As always, I welcome your comments, feedback and suggestions.
You know what they call a "Dew Point Forecast" down here in Miami? It's a "Weather Forecast"! Check out their website for current conditions and daily weather outlooks.
Everyone experiences hair loss at some point in their life. Even if your hair is thick and healthy now, it will eventually fall out from natural causes. The problems that can arise when you move to a new city are numerous and difficult to avoid. That's why it's important to know what to do if these problems ever do occur to you. Here's the full spread. A: This is a very small sample of what you will find in this book.
The Interest Stage
This is the second stage of the sales funnel. It begins when someone is “captivated” by your copy and/or visuals and is interested in what you are selling.
When it matters: This is the “goldmine” stage of the funnel. It’s during this stage that a customer decides if they are interested in doing business with you. If they are interested, they will move forward to the next stage of the funnel. If they aren’t, they will move on to the next offer. They are very interested in learning more.
Always keep in mind: Not every potential customer who is aware of your brand and its products and/or services has an interest in purchasing. Only the ones who do have an interest will purchase from you.
Some just aren’t cut out to be entrepreneurs. They have the aptitude, but they lack the drive and determination. It often takes years to find this out after the fact.
There are varying lengths of “awareness” of your situation. For others, it may be a few hours, or maybe just a few minutes. It can happen in the shower, or while driving to work, or while talking with a friend, or whomever. There will be some people who don’t buy your product because they can’t afford it, won’t have enough time to get into it, or don’t believe in it.
This is to be expected. Every customer is different. Some move faster than others through the sales funnel, and some don’t move at all. It’s up to you to determine which customers are moving through the funnel, and which ones aren’t.
This is the stage when the customer begins to show an interest in your offer. At this point he'll make contact with you through any of several channels (phone, fax, e-mail, etc.) and will probably ask a few questions about what you have to offer.
Therefore, for example: A: If you are working with clients, always include this in your pitch! It will take your copy / sales message from being merely compelling...
if they don't, YOU should send this book to them! And, if you know anyone else who would enjoy this book, feel free to pass it along to them.
if you have a white paper, they download it
If you have a social media presence, it will be connected to your customers and prospects.
The "warm" interest stage is a way for the potential customer to engage further with your brand to see what you have to offer, without the hard sell.
Let’s go back to our NaturallyCurly example.
Connecting your content to your product is a crucial element of creating great copy. A tool like the Frizz Forecast is a chance to do just that.
The potential customer uses the tool to get product recommendations. Then they see the forecast, which tells them their future needs, and they get even more product recommendations.
What people are really doing at this stage is window shopping. They're deciding if they want to buy what you are selling. If this is not clear to you, ask someone who doesn't have a sales mindset to read your messaging at this stage and then tell you how it was wrong. It will almost always be wrong. Don't take it personally.
Here are three ways to keep the interested, browsing consumer moving down the funnel (and hopefully to your website) where they give you their money!
1. Use navigation wisely.
You must provide clear, concise directions, clearly labeled maps and all necessary instructions and info for your visitor to follow along and get where they're going.
If a guy has an affair with a woman and then discovers she is pregnant, he will change immediately. However, if she tells him weeks or even months later that the baby is his, it will take much longer for him to adjust to this new "truth".
Including filters and making it easy for customers to purchase what they want is a very good idea! And using the right technology is even better. Make it easy for your customers by filtering out the products they do not want, and allowing them to purchase only those items they do want.
Faceted search is when you narrow down your search results based on several different selection criteria.
This example from YALA is a great way to show off your site’s visual merchandising skills. By having the ability to filter the products shown in this manner, you increase the chances your visitor will purchase something from you.
2. Integrate social media into your site.
Include links to all the social media accounts where you and your customers can connect. Make sure each of these links points to a profile that includes your name, so that when people click on the link, they'll see an individual greeting them, rather than just a corporate message.
The founders of Olive have put together a great deal and created a new business form that is just now coming into its own. This business has enormous potential and I think it's going to catch on like wildfire.
If your ecommerce website doesn't have an about us page with your personal information included (name, title, company name, telephone number, etc.), you are missing out on a huge opportunity to humanize your website and create a more responsive, trustworthy, and trustworthy customer experience.
These smart shoppers are savvy enough to recognize that there is a big difference between being “findable” and being “intrusive.” They don't want the extra step of having to go to a separate page or a different tab to complete their purchase.
Here's a tip: Always include social media links out to your own website on your About Us page. This not only helps with SEO but it gives your potential customers another way to contact you if they have questions or problems. #3:
This feature allows you to connect with other Amazon sellers by allowing them to "follow" you. When other sellers follow you, you will be notified via email if they have anything new to sell.
Because the "marketing equation" is very simple: You multiply sales times customer loyalty times repeat business, and then, you divide that number by the total amount you spent on advertising
One advantage of buying a mattress from an online retailer is there’s no sales pressure whatsoever. You can sleep on a mattress for several weeks or months before you buy it. You can also return it if you’re not completely satisfied.
It may sound silly, but people really do appreciate it when you give them something to talk about -– especially when it’s good news. So, as a general rule, don’t be afraid of good news. Give it out freely.
3. Provide an offer and have clear calls to action.
Instead of giving a physical coupon, give your customer a digital coupon via email. Then, have them confirm their email address by replying to a second email containing a "hidden" link.
He'll visit the site again, because it's a great way to make him money, and also because he has an insatiable desire to learn new things.
This is a very good idea and the people who are most successful at it are the ones who invite their friends to join in with them. They do it through social proof -- seeing their friends or colleagues succeeding makes them more likely to succeed themselves.
One way to get more eyeballs on your offer is to "trick" people into giving you their email address. That's what a "pop-up" offer is all about. By the way, there's no need for you to have a pop-up on your website if you use Google's Display Network Ads.
Here’s how to double your money back in 90 days… even if your “conventional” marketing techniques fail to produce a profit for you!
2. Go to the site here.
2. Do you want to improve your sales and marketing skills? If so, this book will give you a set of powerful tools that you can put to immediate use.
Or you can offer a bigger or different discount for people who bring in their receipts. The only thing you have to remember is... You Have To Give People Something They Can Act On! And be sure to test, test, test.
It's simple. Just ask 10 different people to list three qualities they look for in a friend, and then have those people choose the three they consider most important.
Isn’t that a bitch of an ad? But wait, it gets worse.
The Decision Stage
This is the decision stage in the funnel. At this point, you've attracted their attention and captured their interest, so now it's time to present them with an offer they can't refuse.
When it really counts: This is the moment of truth for any marketer. Here, the sale is definitely a done deal, and the job of the marketer is to make it count. In this stage, your job is to convince the consumer that they should buy the product or service from you, not some "competing" product or service. They shouldn't even consider the other guy. If they do, it will negatively affect your sales.
Remember this: You don’t have to prove value by spending money. You can prove value through variety, and sometimes, low price. The first step would be for you to get started by developing an awareness of what your customers already want to buy. Word of mouth is one of the most powerful sales tools around and once you understand how to use it properly, your sales will soar.
Letting customers add their own text to an email pitch
What others say or do is often (almost always) an accurate reflection of how someone else perceives a given situation. In other words:
Three ways to help a consumer demonstrate value to himself when he is considering buying your product or service. This will help him make a purchasing decision in your favor.
1. Provide clear, compelling product descriptions.
Give him lots of info. Tell him how many inches the waist is, how many inches the inseam is, where and how much stretch the denim has, how it feels when you wrap your hands around his hips, and so on.
Provide value to your list by giving them more of what they want. In this case, that means providing detailed, specific information which will interest and entertain them.
Make your product listings more enticing by including detailed product specifications like sizing charts, measurements, weight, and key materials.
This book delivers on every single promise. You’ll discover how to use bullet points and graphics to display your info in the easiest-to-read format possible. You’ll also get a primer on the most powerful writing techniques known to man.
This merchant, beatific, does a great job of describing the product’s specifics. He says the product is “specifically made for people who live in Manhattan, the Bronx, Brooklyn, Queens, Staten Island or the suburbs that surround any of these cities.
This journal helps buyers understand why *this* journal is the best. It's the only journal that provides such a detailed analysis of the top 100 journals in the world.
Here's another example of why this newsletter is so valuable. Look at the first couple of sentences written below. Can you guess what the rest of the paragraph is about?
2. Online shoppers trust peer reviews.
Make sure to include those online review on your site. And, of course, proofread your copy many times before you publish it. Make sure it's error-free and free of spelling and grammatical mistakes.
If you do a good enough job, eventually (after many iterations) everyone will come to love your product... or at least your company. This kind of love is not based on what you do for your customer but rather what your customer does for you.
Social proof is an important part of the equation for any successful sales campaign. Enertion Board has a unique approach to social proof which assures customers that product reviews are real and have been verified by the company. This gives added credibility to your ads / campaigns and helps increase sales.
Whether you’ve already got an established ecommerce business, a great idea for a new product, or you just have a passion for selling, here are 10 tips for taking that next step with Amazon.
3. Offer perks.
One of the big benefits of using dropshipping is the ease of buying. You can offer free shipping, relevant discounts, and easy returns. This will make the entire buying experience seamless for your customers, and they'll be enticed to buy from you again and refer you to their friends.
Use “today” in your Amazon messages to immediately increase the perceived value of your offer. If you are offering a discount, use “today” to tell your customer that this is the day to take advantage of the deal before it’s gone.
This increases the engagement with your promotion by using a psychological trigger.
The Action Stage
It's the action stage of the sales funnel. This is where your prospect does something — either takes the action you’ve earned for him by giving you his credit card details, or gives you an order.
When it matters: Once a customer has visited your ecommerce site, they need a final push to get them to buy something from your site. This could be as simple as sending an email with a link to a page with a special discount or as complicated as creating a video featuring yourself talking about how great your product is and what it will do for them.
A frictionless purchasing experience is important, but it's not enough. You also have to make sure the consumer is "captured" after they leave your site. If possible, find a way for them to physically capture their enthusiasm for your offering.
1. Offer users 3 options when it comes to payment. Allow them to pay with credit card, paypal, or with Amazon’s “Faster Payments”.
1. Use predictive entry to auto-populate fields.
Allow your customers to quickly and easily place their orders by having all the required information automatically entered into the appropriate fields for them. This saves your customers time and helps them get to the “Buy Now” button faster, thus improving your average order value.
Many customers’ computers automatically change the date on which they believe the newsletter was sent to them. This is a very common occurrence and is usually not a problem.
As people become more comfortable buying online, they will want to use their credit cards less often. This means one-click technology via digital wallets can also alleviate this problem.
3. Use progress indicators.
Checkout progress bars are useful for keeping your customers up to speed on what step of the checkout process they are in, and keeping their orders in full view, so they aren't likely to go back to items in their cart that might cause them to change their mind about completing the order.
This is very important if you are not using a one-page checkout.
Hover over each of the price bars to see all the different prices at which you can sell your product. If you want to make the price higher or lower, simply click on the arrows located above or below the price bar.
Multi-page checkout conversion increases your sales volume. Customers are more likely to continue to purchase from you if they know they can go back and forth between the payment pages without getting stuck. Use the progress bar to keep them moving and spending.
One way to do this is by starting with the end in mind. What is the exact action your customer should take as a result of reading your email? Here’s an example: End Result: Your ecommerce platform should be able to do this for you. It's something that should come standard with any ecommerce platform.
There are many examples. For example: For more examples of this powerful headline pattern, simply type “headline pattern” into the search box at the top of your screen
2. Make customers aware of your site’s security.
The first step in educating your customers is informing them of the security features of your website. Let them know they can have complete confidence their personal and payment information is well-guarded.
This book will provide reassurance during these uncertain times. It's chock full of proven strategies for protecting yourself against data breaches, identity theft, and other online dangers.
This would be a good place to put it. It will appear on every page of your site and continue to pop up as long as the person is on your site. # # # # # C: A list of every URL that has been crawled by Google over the past year. D:
3. Accept all forms of payment.
Offering multiple payment methods is important. It’s crucial to meet the preferences of your customers by offering acceptance of all card types.
Your customers may have more than one credit card. That’s why it’s so important that you get all of their card details – including the cardholder’s name, address, credit limit and the card’s expiration date.
Likewise, this includes integrating digital payments into your checkout experience. It also includes using coupons and other techniques to increase sales.
Another option is to add a “Contact Me” button to your website which allows site visitors to send you an email with their comments or questions. Make sure you respond to these emails promptly (within 48-hours). This will increase the quality of leads / customers you receive.
How to Setup an Ecommerce Sales Funnel
In all, an understanding and proper use of the sales funnel can help fuel and increase your profits.
1. There are three stages in every purchase your customers make: (
2. Awareness, (
3. Consideration, and (
4. Decision. Focus on facilitating each of these stages in your Amazon / eBay / Smashwords / Google / Direct Mail / Newspaper Ads efforts.
1. Determine if there is a market for your product or service.
2. If so, create a detailed description of it.
Value is awareness. If people know they're getting quality when they buy from you, then they'll be more likely to buy from you again.
You must optimize your content offerings for search engine ranking and paid (organic) social media to drive traffic. This will put more eyeballs on your website and make it more likely you will sell something to those people.
Help people get what they want by creating solutions for them. This is the "magic" of creating a sales pitch or a marketing campaign. It's finding a solution for a problem and putting that solution in front of the person who has the problem.
By using data from your on-site customer survey, your funnel stats, and other data to identify your most likely buyers and then focusing your ads and marketing campaigns on those people, you'll improve the profitability of your business tremendously.
The easiest way to set up your on-site navigation is to use the drop-down menus provided for you. However, if you prefer, you can also create static on-site links, as well as off-site links.
In this book, you'll discover... Clear Calls To Action!
Test test test! Do A/B tests. Use surveys. Measure everything. If you don’t know what to test, ask your customers. What are they responding to most? What would make the most dramatic improvement in response?
Give detailed information on each product to help the customer make an informed purchase decision
You'll never guess why that sentence needed to be rewritten. Can you guess why?
Offer free shipping or a money-back guarantee to make the offer sweeter. Here's an example of how this works: Suppose you have a physical products business and you want to offer your new customers a free gift with their order.
Predictive text is very handy for those of us who are bad at remembering things. It speeds up the process of checking out on Amazon's website and makes it much less likely we'll forget our login credentials.
Don't limit yourself to one or two payment methods. Accept all forms of payment, including credit cards, PayPal, Google Checkout, Amazon Payments, etc.
That’s it? Are you kidding me? There’s so much more you could be teaching them! BigCommerce is where it’s at when it comes to ecommerce – especially if you want to run mobile-first, omnichannel campaigns.
A well-designed sales funnel will exponentially increase the size of your ecommerce business. In this free copy of my $100 bill size PDF report, you'll discover...
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