Email Marketing Strategy: Guide for Dropshipping Stores
It’s true in any marketing campaign, but especially when it comes to dropshipping. You must always be on the lookout for new ways to increase your sales volume. This is where “dumb luck” can get you. Email is one of the most cost-effective ways to promote yourself and your business. If you use common sense, your sales will soar. This tool entails going to your local library, looking up the standard industrial classification (SIC) number of your business, copying it down, going to www.realdoll.
1. For a small (1-person) dropshipper, here are the service providers that are best:
2. Ali Express: For smaller orders (less than $
3., you can use this service provider.
What is included in email marketing?
Many people consider email marketing to be a waste of time. They are wrong. If you send your emails to the right people at the right time, your email marketing can be a huge success. That means your subscribers will never get bored with you and they’ll always respond to your offers with interest. I was thinking about how to improve my writing and came up with this example. Let me know if you can do any better. If your email marketing campaign for a dropshipping eCommerce store includes at least those 6 types of emails… it should be effective. It should work. It should generate sales. It should do what it’s supposed to do. Which means it should be written like this: “Subject:
1. Your affiliate link. A:
2. More welcome email. B:
3. Your offer. A:
This is a double opt-in – meaning the user has to give you their email address and then confirm they want to receive your emails. C: “Welcome to the team!” “Glad you could make it.” “We’re glad you’re on board.” “Good job!
Abandoned cart emails are one of the most effective affiliate marketing techniques. Research shows that all types of emails have the same opening rates. However, once someone opens your message, the percentage of them who actually purchase something increases for all types of messages except those that are sent as an “abandoned cart” reminder.
On the first of every month, you will receive an e-mail with 5-10 hot new releases at deep discounts. These are usually 50% or more off the cover price! You should offer your newsletter readers exclusive promotions and discounts. This will increase the chances of them recommending your site to their friends and will improve your subscription rates.
What holiday promotions? How about this one for a starter: Let’s say you sell books. During the month of December, you offer your readers a special deal. Americans spent nearly 140 billion dollars during the holiday season of 2017. That’s more than four times the average yearly purchase amount of an American consumer. Yes, they do! During the holidays shoppers are in a shopping frenzy and are extremely sensitive to price. So, if you haven’t tested the power of ultra low pricing (yet) during the holidays… Don’t let the opportunity to increase your sales on Thanksgiving, Black Friday, Chinese New Year, Christmas and other holidays go by. Take advantage of these holiday sales, and make sure your products are ready to sell at a moment’s notice.
1. Requests for price drops. C:
2. Requests for product photos. D:
3. Requests for more information.
Good customer reviews will increase sales, so make sure all your customers leave you a review. Even better, encourage your best customers to write rave reviews for you. After your customer receives his or her purchase, send them an email asking for a review. Include a picture of yourself using your purchase, or better still, one of your family using one of your purchases. That way, your customers will feel like they’re getting to know you, and there is a much higher chance they will do business with you again.
Here’s an example of a powerful sales pitch that uses bullets instead of paragraphs:
Ways to collect email addresses
One of the best ways to increase your visibility is to attract an “A-List” prospect.
Place the subscription form in your website’s “head” or “foot” section.
Tell your customers to ask you questions by leaving comments. Then, get those questions answered in a future issue of your newsletter.
Use email as part of your payment process.
Giveaways for people who sign up for your newsletter
Don’t use pop-ups Pop-ups are one of the most abused (and despised) of all website design techniques.
We’ve tested all these strategies and discovered that the best way to capture people’s email addresses is using pop-up ads.
By using only pop-up windows on one particular e-commerce website, we were able to get more than 13,400 subscribers. We have never charged anything for anyone to join our list, and the number of people who sign up for the list grows every day.
If you don’t want to buy our product, why are you even reading this book? Just go get yourself some Rogaine and forget about us and our product.
Thanks to these 30 day sales, we have already earned $30,000!
It doesn’t matter how big the list is; it’s how many people on it make purchases that counts. If every person on this list made just one $10 purchase, it would still result in an enormous increase in our Amazon sales.
1. It’s more than $
2.2 million! Here are five reasons this will be the best investment you ever make:
We’ve decided to concentrate our efforts on this marketing strategy and we want to share it with you.
How to get email addresses: effective pop-up ads
Those “little boxes” that appear on the screen while you’re comfortably reading a website are called pop-ups.
Using hidden fields isn’t always annoying for your website visitors, but often it is really useful for getting an “email address cookie” that lets you follow up with them later via email. The main condition is to use the tools wisely. Use these tips and tricks to help you get your book written and published.
Delivering the right message has always been important, but it’s never been more important than it is today.
Offering a lot of value makes people less annoyed by the constant interruptions you subject them to. Your website should not only make sense to your own internal team, it should also make sense to your website visitors. This is especially true when you are asking them to provide contact information like their email address. Smartmailing is one of the secrets that makes Internet marketing so effective. It lets you hit your “sweet spot” much more often and makes it possible to supercharge your results with very little extra effort.
Send out regular emails containing product info, special deals, new product announcements, etc. C: Put up a “for sale” or “pending” banner ad on your site.
Offer discounts to your visitors… and… ask for no order information!
Give them tips or guides on how to make money… fast!
Ask for your visitors’ advice on which offer to promote next.
Since you didn’t subscribe to our newsletter to receive more information about our website, I guess you don’t really need to read this letter, do you? People don’t want anything from ME; they WANT something from YOU! They’re so busy, they don’t have time to think about what they already own or to go out and get something else. So, if you can figure out what they want and give it to them… in spades!… This is one of the best known and most effective methods for increasing website profits. Go for it! Do this simple little exercise every day for 30 days and your writing will improve dramatically.
Determine the best place C: Determine the best way D: To make a sale on Amazon E:
Timing is the most crucial aspect when placing pop-ups. You’ve got to test many different times and in many different places before you find the right combination. On the other hand, if your ads appear too late, your visitor may have already made up his mind about what he wants to buy, and the chances are high that he will simply click on another ad or go to the next web page. On the other hand, if they are displayed too late, you will lose a lot of new subscribers.
There’s no perfect time to set up a pop-up ad. However, we recommend you do the following… People who go to your website usually spend about 20 seconds looking around. If they stay for more than that, they are interested in what you are saying. Calculate the average time spent on your site by dividing the number of visits by the number of pageviews.
Take a look at the traffic pattern on your website shown in the diagram below: As you can see, 40% of your site’s traffic comes to the home page. Another 30% comes to the about us page. Therefore, a pop-up must be displayed on the 38th second of the user’s presence on the site.
Don’t get stuck on any one piece of advice alone! That’s it for this month. I hope it was as helpful to you as it was to me. You can use various times for the appearance of the pop-up, and test which one works best for you. So there you have it.
Do place as many pop-ups as makes sense for your offer. It’s fine to put four or five on one webpage.
If website owners understand that pop-ups work, they will use them everywhere. They don’t care if the user wants them or not. That’s why it’s so important for website owners to get this one fact straight in their heads: The user DOES NOT CARE! It’s so annoying I had to write about it. There are many website owners who only use pop-ups in an effort to increase sales. Unfortunately, this is a dirty little secret that a lot of website owners don’t want you to know about. Amazon is very good at what it does and they are so successful that they don’t have any room for error. If you come off as amateurish or unsure of yourself when you are selling on Amazon, you will be weeded out almost immediately. Normally, I would also add this website to my personal blacklist. However, after reading this message, I’m going to change my mind.
Don’t let your customers get irritated. Place the popup ads on different pages and do everything you can to make them look different. Take a look at the front page of our website, for instance. On that page are various offers, such as our “Lightning Deal” of $39.99 for a 1-year subscription to MensHealth.
Check how your website looks like C: Check how your sales messages look like D: Check how your website sells E:
After you create a pop up ad, it’s important to test how it looks (and performs) on different devices. It’s always better to create both the desktop and the mobile versions of your ads. There’s no way your ads will be shown incorrectly. If they aren’t being shown correctly, it’s probably because you haven’t written them correctly in the first place.
Check to be sure that your close buttons work. If they don’t, your website visitor will have no way of knowing that he can exit your website without giving up his info. This is very bad for your conversion rate. This is an important consideration because not all your website visitors will be eager to provide you with their email addresses. Make sure you have a clear, concise message to get the job done. In order not to drive your customers crazy and not to ruin your reputation, please, play by the rules!
Create a MailChimp account
It’s much easier than you would think. All you have to do is create an account on one of the many services that offer this capability (they are almost too numerous to mention) and then, at the end of your email message, you just include a little code which says The first thing you should do is create a simple HTML website using Dreamweaver or something similar.
MailChimp is an email marketing service that is PERFECT for anyone who wants to do a lot of emailing. It has lots of features that make it very easy to manage and send out extremely effective emails. If you haven’t signed up for Mailchimp yet, it’s time to do it right now. It doesn’t cost much and it’s easy to use.
You should definitely use other email marketing services like GetResponse, ActiveCampaign, or MailerLite to help you create and send your emails. But in our case, we are very happy with Mailchimp and that’s why we use them as an example in this tutorial.
There you are!
You just completed the first step in the three step process of creating a world class sales letter. OK, now that you’ve got your list selected, let’s talk about the copywriting aspect of this deal. Right now, I’m just going to focus on the headline.
That’s it? What more could you want? After all, this is the most important sentence in the entire book. Am I right? Your account is ready to work.
Make an email list
MailChimp is an awesome service with tons of features. It’s a powerful tool for anyone who wants to blast out massive amounts of sales messages to a huge list of people. This issue will concentrate on ways to get people to give you their email address. It will NOT deal with getting them to give you their telephone number or their fax number. Those numbers are much more difficult to get and this newsletter is not designed to teach you how to do that. Let’s see what lists are available. Oh boy! There are at least 30 different lists you can create. Some of them are very broad and include hundreds of items.
All the emails you collect should be kept somewhere in a safe place so they are not accidentally deleted. In “The Amazon Affiliate Handbook”, these are known as ‘subscriber lists’. You should create as many email lists as your heart desires.
Create a list titled ‘Amazon Product Ideas I Want To Get Ideas From!
There’s no reason to make excuses. There’s nothing more guaranteed to kill your self-esteem than making excuses. Please complete the following form: Name (required) E-mail address (required) Website address (optional) How did you hear about me?
Date – you can choose any date you wish; C: Time – 1:00 p.m. is the best time for most people (that’s when many of us are most alert and productive); D: Next day – the second best choice is the following day; E:
Default From name – write a name that will be used to interact with your customers; C: Reply To Email Address – make this the email address that will be used to send replies to your customer. D: Reply To Name – make this the name that will be used to reply to your customer.
From name – this is the email address the person receiving your email will see at the top of your email. Write the name of your e-commerce store. (Don’t worry if the first draft isn’t perfect. We suggest you revise it a few times until it is.
1. Here’s the short list:
2. “The world’s #1 source for information about direct marketing” (Market News Watch)
As you can see, we already have one subscriber. We need to get them good! It’s always handy to have another set of eyes look at your website and marketing material. Especially when that second pair of eyes is those of someone as highly regarded as Paul Teo.
Create an OptinMonster account
OptinMonster is a software tool that will help you create great pop-up or banner ads or any other type of ads you can think of. It’s an incredibly powerful piece of software, and you’ll soon discover how easy it is to use. It’s not what your customers use as a device that’s important. What’s important is that they use a device to access the Internet. You can create ads that are mobile-friendly on any device.
Go to OptinMonster.com and click on the “Get Started” button. Optin Monster is a great product; it was created by highly-regarded ecommerce authority Paul of , and it’s been enhanced by the expertise of Joe Sugarman and myself. It really is a complete solution for capturing leads / orders. You get 3 months of basic service for the price of 1 month. If you decide later that you want more, just give us a call and we’ll extend your subscription for another 3 months at half the normal renewal rate.
Install OptinMonster plugin on your website
Once you have your own website where you list and sell your products, you must connect that website to your Amazon account. This is very easy to do. You have to install the OptinMonster plugin on your eCommerce store. This allows you to collect emails from people who land on one of your product detail pages (as opposed to your home page) when they are ready to buy something.
Go to the Admin Panel of your store. Under the heading ‘Plugins’ click on the box that says ‘Search’. In the Search Box type in ‘OptinMonster’. Go to www.onemonadate.com and copy the web address in the Address Bar.
Synchronize the plugin with your OptinMonster account
You’ve now installed the “ClickFunnels Drag And Drop Page Builder.” You’ll learn how to use this powerful page builder later in this course. For now, you need to link it to your OptinMonster account. In order to access the API, you’ll need an API key.
Go to the OptinMonster website, at the top right corner where it says ‘My Account’, click that. In the API section, you’ll see an OPTION TYPE item named ‘Keywords’. C: Your keyboard is your friend. Type in a phrase or word that you often use in your writing.
When you are done, hit the button labeled “Test”. Your browser will immediately start sending requests to the URL you provided. (Note: This is NOT the actual URL you will be using on your site. That comes next.) C: If you haven’t already, now is the time to activate your new Relevant Links plugin so you can start making powerful links that capture a reader’s attention and entice them to click through to your website.
That’s it! Well, that was easy, wasn’t it? But wait… we ain’t It wasn’t easy but we did it
OK, what I want you to do is highlight the sentence that says “…sell your old stuff…” and then copy it in your own handwriting.
Create a pop-up
When you get to the next page, enter a title for your campaign (I used “Free Website Traffic Estimate”) and then copy and paste the URL of this newsletter into the ‘Message’ box.
There’s a big menu of different campaign types. Look for the one you want, and then click the arrow next to it. Select the template you need. The pop-up version makes it easy to see all the options and makes it fun to customize.
1. Let’s say your normal selling price for your report is $
2.00, but I want to offer it to my clients at half price (or $
3.. We’ll sell them for $
4.00, take a $
Now, choose your headline and write it in your own handwriting. C: Next, write a short copy / sales message describing your website and tell us what it is you are selling. D: “Start Building” is the name of the first section of this online course. It will take you step-by-step through the process of creating your first profitable Amazon ad campaign.
There are many types of products in this category. What you are looking for is a combination of a high price, wide availability and strong customer satisfaction. C:
1. In this chapter, we are going to cover:
2. How to make your landing page more effective by making it more relevant and understandable
After you make your first draft, go back and review it carefully. You might want to re-read it one more time just to be sure you didn’t accidentally leave out anything. Otherwise, you’ll have to start from scratch again.
Next, you need to decide which products you want to offer for sale. A good idea is to show your popup after the user has scrolled down the page a little bit. Don’t put it at the top of the page where it will be completely hidden by the navigation bar and logo. Another example would be, if someone is reading your copy and finds it difficult to read, he will stop reading and go away. So, you must put your most important message in those first few sentences. To find out how long people stay on your website, look at the bottom of your Google Analytics chart. That will tell you the average time people spend on your site.
When you’ve got the chance to connect your Mailchimp list with this popup, you should do it. It’s the best way to increase your subscription rate and get a significant chunk of new customers. In this chapter, you’ll discover how to create an opt-in list in your MailChimp account. You’ll also learn how to retrieve your list and how to choose the email provider you want to use to send your sales pitch. When you are done, click ‘Save’.
Congratulations!
You now know how to get people to give you their email address on your website and create the best pop-up messages ever. This is an outstanding email marketing idea. I’m sure it will help you get a lot of “hot” emails and help your open rates and click throughs go up. Give it a try right now and I bet you won’t be disappointed either! If you have any questions or want to share your own experiences of growing your own email list, please feel free to leave your comment below. As always… Have an AWESOME day!
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