What Is Branding and Why Should You Care About Branding Your Dropshipping Store?
If you’re looking for the fastest way to make money on the Internet, branding a dropshipper is the way to go. By creating a long-term ecommerce store, you’ll have the chance to make tons of money faster than any other way known to man.
Branding is also important for making your sales go up, and it will make your customers happy because they’ll feel like they are dealing with a top-quality, “famous” company.
In 2021, a person who wants to make money will choose to do so by becoming an absentee owner of a profitable ecommerce business. They won’t want to put the time or effort into running the business like a “corporate takeover” where it’s just a matter of pushing a button and someone else does it for them.
If you’re at all interested in the subject of dropshipping, then you need to read this guide. It’ll give you an invaluable overview of what the guide is all about and help you understand the importance of branding in a dropshipper’s life.
1 ) Use a memorable domain name & logo
Most domains range from $9-15 a year to buy. If you want shorter domains you will be looking at very expensive prices. I like Namesilo or Crazy Domains for buying domain names, the shorter the better. You should try to make the name stand for something instead of for example bestoutdoorsheds.com, you might choose webberoutdoor.com or westoansheds.com this provides a feeling of brand.
Having a memorable name and or logo is important for a brand. If you look at most household names they are all words that have some sort of meaning. Think Ford, Chevrolet, IBM, etc. These are all brands with strong positive meanings behind them.
When it comes to choosing a great name for your ecommerce business, this is one of the most important decisions you’ll ever make. You’ll learn how to brainstorm names, how to test those names, and how to choose the perfect one.
My go to tools are the Shopify name generator and logo creator for logos, and then taking that inspriation over to Canva where Ill play with the styles and colours to find a more interesting name and logo. Taglines help and any icon animal or object for a logo.
Having a memorable name and or logo is important for a brand. If you look at most household names they are all words that have some sort of meaning. Think Ford, Chevrolet, IBM, etc. These are all brands with strong positive meanings behind them.
When it comes to choosing a great name for your ecommerce business, this is one of the most important decisions you’ll ever make. You’ll learn how to brainstorm names, how to test those names, and how to choose the perfect one.
3) Write a slogan or tagline
A slogan is a one or two sentence description of your website that appears at the top of a search results page. It is a powerful conversion tool. If your website has a headline, it is your website’s slogan.
Companies have slogans. They’re short words or phrases (up to about 30 characters) that sum up what the company does or believes in. A company’s slogan should reflect the company’s personality. I think this is a wonderful slogan for McDonald’s. It captures the imagination of kids and their parents at the same time. If your customers remember you, it’s because you have come up with a great slogan. A memorable one. One they will use whenever they talk about or think about your business.
You can use the same formula I use for ecommerce stores to create powerful marketing slogans for your dropship store. However, it might be a bit harder to come up with something unique!
For sure, if you’re running a general dropshipping business.
If your dropshipper doesn’t allow questions, then ask him why he doesn’t want you to know the real reason he won’t let you ask a question.
“We are always on the hunt for the best products. Over the whole world.
“Give us low prices on everything and we’ll give you more profit”
I get your point. And remember… Bullets are cheap. Rewrite these sentences to make them more powerful: A:
A good way to create a catchy store slogan is by focusing on what the customer gets when they buy from you.
“What is the definition of a sales pitch?” C: “A sales pitch is a description of a product, followed by a logical reason why the buyer
Pet store. “Let’s make pets happy again”
“Delightful Dogs – Creating A Happier Home And Family For Your Canine Companion”
You got it! Now rewrite it in your own words… something like… A:
Again, just to be clear, I didn’t do any kind of trademark search for these slogans either, just an example of what you might come up with if you started brainstorming.
You don’t need to add “the best” to your title or your subtitle either. That cheapens your achievement. You are the best… in your field!
A great example is Nike. They were the first to use the famous “Just do it” slogan. And guess what? It stuck.
It isn’t just “using these shoes”. It’s a carefully thought out, well-rounded approach that ensures you get the most out of
Here are some more examples from companies with amazing slogans: The examples above are just a few of hundreds of amazing examples of catchy, attention grabbing headlines that can be used for website copy or printed marketing materials. What’s great about this list is it gives you dozens of headline ideas that will pop up again and again in your brainstorming sessions.
Make your move: Karcher Corporation—“The Original Cucumber Shaver”
Redbull is a “superfood” that gives you wings. Not only does it give you energy, it also increases your focus and mental clarity.
If your customer says he wants something, then give it to him! Don’t worry about making a profit if he doesn’t. That’s his problem, not yours.
LMS: Leverage Magnifiers – “A super useful size-adjustable magnification device that fits into your smartphone or PDA / digital camera / GPS”.
Write a haiku: An acorn fell to the ground. It made a small sound. But then… Something big came along, stomped it flat. B:
Women’s fashion boutique sells only women’s clothing and accessories.
Don’t get attached to your current Amazon slogan. You can always change it. It may sound silly but I keep saying to myself “don’t get attached” to my current Amazon slogan.
Not only that, they have been testing different taglines on different markets for years. They even test their ads on different demographics within a market to determine which tagline works best. It’s a brilliant example of A/B split run tests.
Isn’t it wonderful when a plan comes together? As I said at the onset of this letter, you should take note of these winning bullets because they will serve
4) Build a brand by taking care of your customers
If you want your customers to stay loyal to your brand and come back to your site over and over, then you need to focus on providing a great purchasing experience.
One of the ways to improve this is by providing great customer service. After all, if you satisfy your customers, they’ll tell their friends and that will spread the word of your greatness throughout the internet.
The customer is always right. If your product is not needed or wanted by your customers, your business will not survive. It’s your job to find out what your customers want, and then give it to them.
This will definitely help you get your Amazon dropship store up and running, and it will also help you keep it alive and profitable.
You definitely do not want any bad reviews. Even if they are few and far between, negative reviews can hurt your sales. That’s why it’s important to make sure they don’t happen in the first place.
You shouldn’t be. After all, the information contained within these three letters is one of the most powerful “weapons” in your “arsenal” of proven,
That’s why I’ve provided some examples for you. You will see what will happen with your review or Facebook page after giving bad customer service to your customers. And you will be very, very sorry.
The same is true of writing. It’s not enough to simply learn the alphabet and write your name.
You should be very concerned if you are experiencing any of these issues, especially if they continue to occur frequently. You should take immediate action to correct these problems. Don’t put off dealing with this situation. These problems could get a lot worse (a lot faster) than they already are if you do not act promptly.
How to Create a Complete “Idiot’s Guide” for Your Website… Even if You Only Have One Line of Copy! (WARNING: This technique will make almost anyone with even one drop of marketing savvy very, VERY angry at you.
Returns and refunds: everything you need to know about this important topic.
In addition to the other great information in this book, I have also included a link to the details about how to handle refunds and exchanges when you are using the drop shipping method of selling your products. If you don’t understand something, then you will always be the “weakest link” in your business, and that isn’t good.
They give GREAT reviews! That’s right. 90% of all customers who are satisfied with the product they purchased will give the vendor an “extremely” or “very” high rating Isn’t: A: A marketing book… it’s a book about direct response marketing!
If you ask 100 people about their experience with your company, four to six of them will tell 4-to-6 other people about their positive experience.
That means that if your customers are happy, they will tell others and those others will become your customers, too. This will increase your exposure, traffic and sales.
More customers for you!
5) Share your brands story
Here’s a very short tip: It’s better to give than to receive. Especially when it comes to money. If you ever run into someone who seems to have nothing to live for, tell them about Tony Robbins.
That title could be more accurately worded as “How to Write an Effective Ad or Sales Letter… Anywhere In The World!” Because that is what it is all about.
This is a must-read for anyone who owns or operates a website. It was written by Jeff Paul, and it’ll give you invaluable insight into one of the most important decisions you’ll ever make when it comes to your website…
They do an excellent job of walking you through how to create a killer USP (Unique Selling Position) by sharing a few real-life examples, and explaining what needs to be in it.
Showcase your team, your warehouse or a space that you work obviously being a dropshipper you dont always have a warehouse but you might have a 3PL provider that you can take images at their storage facility.
People love to see behind the curtain of a brand that they like, and behind the scenes and team videos and images help convey the authenticity of your brand bypassing the dropshipper stigma.
6) Improving the delivery time
The next tip I’d like to give you is to make sure your delivery time is as short as possible for your customers. That’s going to put more money in your pocket. I use a mix of 3PL providers and storage fulfilment facilities to manage my dropship stores. Its a weird hybrid mix but it works for my systems and ordering.
While “fast-tracking” your dropship fulfillment, having a very quick delivery time for your customers is essential. You should understand this fully.
Shoppers today are becoming more and more impatient. They’ll even wait up to an average of 4.5 days to receive free shipping from a seller. This means that if you want to capture the attention of these shoppers, you need to offer faster shipping as a premium to those who buy from you. It’s down considerably from a study done last year which showed 7 out of 10 online shoppers wait until they receive their order before they decide whether or not to keep the item.
That’s just how it is. That’s the way Amazon has their business structured. They don’t give you any leeway whatsoever when it comes to delayed deliveries.
If you’re wondering “How can I send the order in less than four days?” then you are definitely not using the right product for the job. That being said… You Can Use The Right Product For The Job!
Great thinking!
It’s where ALIE alternatives (or “darkhorse” vendors as I like to call them) come into play. Darkhorse vendors are often overlooked by the big fish in the market.
There are so many other places you can get your products besides Amazon, including your own local store front, your own private label website, or any one of a dozen other options.
That’s not true. There are many ways you can use AliExpress to make money. You just need to know about them. In this book I’m going to teach you how to profitably use AliExpress to dropship…
Fortunately, this is not the case either! I really believe if you cut down shipping times you will win the customer experience race.
7) Using content marketing
Brand awareness is important. You should use it in conjunction with other marketing techniques. Content marketing is an excellent way to do that.
Did you know that 84% of people expect brands to provide content that entertains and adds value to their lives? Most people like to learn about products by reading the content, not watching the commercials. That’s especially true for B2C buyers. For B2B buyers, the percentages are much lower: only 43% prefer to read about products…
Here is an example from MakeWebBetter:
You must have good content on your website, both written and video. It should be useful and engaging. Don’t forget the “greed factor.” Give them enough reason to come back to your site, over and over. It’s not enough to have a well-written sales message. You need content, real honest-to-God content. Something that gives people details they can digest and use to improve their lives. A complete ecommerce branding strategy must include both visual elements (logo, layout, style) and written elements (product descriptions, bullet points, category descriptions, testimonials, etc.).
If you want to know how to write sales copy that makes people buy from you, this is the book that will teach you how.
But how to add content marketing to your dropshipping store? That’s what this free teleseminar is all about.
To become an expert copywriter, you have to read these five powerful articles:
How to Use Content Marketing to Increase Brand Awareness by WebFX
Here are seven awesome ecommerce content marketing examples… written by the experts at SEJ. These “stand out” examples show how other people are successfully using ecommerce content to generate leads and sales for their own businesses.
“E-Commerce Content Marketing” is one of those books I wish I’d had years ago. It contains numerous “aha!” moments that will help you generate profits like crazy… no matter what business you are in.
To make the end of this tip even better, I suggest watching the video below if you want to learn a content creation strategy for ecommerce stores: If you’re interested in the details of what I just wrote, then you need to read Paul’s entire tip.
8) Branded packaging while dropshipping
The last tip for you on this list will explain why branded packaging for your dropship store will make a big difference. It’ll give you ideas for cheap, fun and effective ways to get packages shipped to your customers with your store name or logo all printed right on the package.
This design is great. Look how the headline almost forces you to read the rest of the ad!
There are many other examples. To get you going, I’ve included 50 Canva designs (see example above) that you can customize. To get you really fired up, I’ve also included hundreds of package design ideas at my website (see link above).
Topic Resources To Continue Learning
Next Chapter
Previous Chapter
